The Competitive Power Of The Product Lifecycle

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The Competitive Power of the Product Lifecycle

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806268397
Total Pages : 33 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The Competitive Power of the Product Lifecycle by : 50minutes,

Download or read book The Competitive Power of the Product Lifecycle written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Product and Services Management

Author : George Avlonitis
Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Exploit the Product Life Cycle

Author : Theodore Levitt
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (527 download)

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Book Synopsis Exploit the Product Life Cycle by : Theodore Levitt

Download or read book Exploit the Product Life Cycle written by Theodore Levitt and published by . This book was released on 1965 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Michael Porter's Value Chain

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265908
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Michael Porter's Value Chain by : 50minutes,

Download or read book Michael Porter's Value Chain written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Marketing

Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1529737273
Total Pages : 720 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Marketing by : Rosalind Masterson

Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2021-01-13 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: New case studies and examples, offering truly global perspectives. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study.

Principles of Marketing' 2008 Ed.

Author :
Publisher : Rex Bookstore, Inc.
ISBN 13 : 9789712350634
Total Pages : 450 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis Principles of Marketing' 2008 Ed. by :

Download or read book Principles of Marketing' 2008 Ed. written by and published by Rex Bookstore, Inc.. This book was released on 2008 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Strategy in the Service Industries

Author : Mario Glowik
Publisher : Taylor & Francis
ISBN 13 : 1317402359
Total Pages : 211 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Strategy in the Service Industries by : Mario Glowik

Download or read book Global Strategy in the Service Industries written by Mario Glowik and published by Taylor & Francis. This book was released on 2017-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

The Greiner Growth Model

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806268400
Total Pages : 37 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The Greiner Growth Model by : 50minutes,

Download or read book The Greiner Growth Model written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anticipate crises and adapt to a changing business world This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time. In 50 minutes you will be able to: • Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration. • Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact • Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your company ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Marketing Mix

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806266122
Total Pages : 26 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The Marketing Mix by : 50minutes,

Download or read book The Marketing Mix written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Harvard Business Review Library: Marketing. 8 v

Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Harvard Business Review Library: Marketing. 8 v by :

Download or read book Harvard Business Review Library: Marketing. 8 v written by and published by . This book was released on 1968 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Game Theory

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265886
Total Pages : 34 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Game Theory by : 50minutes,

Download or read book Game Theory written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Big Data Quantification for Complex Decision-Making

Author : Zhang, Chao
Publisher : IGI Global
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Big Data Quantification for Complex Decision-Making by : Zhang, Chao

Download or read book Big Data Quantification for Complex Decision-Making written by Zhang, Chao and published by IGI Global. This book was released on 2024-04-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professionals are facing a monumental challenge: navigating the intricate landscape of information to make impactful choices. The sheer volume and complexity of big data have ushered in a shift, demanding innovative methodologies and frameworks. Big Data Quantification for Complex Decision-Making tackles this challenge head-on, offering a comprehensive exploration of the tools necessary to distill valuable insights from datasets. This book serves as a tool for professionals, researchers, and students, empowering them to not only comprehend the significance of big data in decision-making but also to translate this understanding into real-world decision making. The central objective of the book is to examine the relationship between big data and decision-making. It strives to address multiple objectives, including understanding the intricacies of big data in decision-making, navigating methodological nuances, managing uncertainty adeptly, and bridging theoretical foundations with real-world applications. The book's core aspiration is to provide readers with a comprehensive toolbox, seamlessly integrating theoretical frameworks, practical applications, and forward-thinking perspectives. This equips readers with the means to effectively navigate the data-rich landscape of modern decision-making, fostering a heightened comprehension of strategic big data utilization. Tailored for a diverse audience, this book caters to researchers and academics in data science, decision science, machine learning, artificial intelligence, and related domains.

Proceedings of the 2022 International Conference on Business and Policy Studies

Author : Xiaolong Li
Publisher : Springer Nature
ISBN 13 : 9811957274
Total Pages : 978 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Proceedings of the 2022 International Conference on Business and Policy Studies by : Xiaolong Li

Download or read book Proceedings of the 2022 International Conference on Business and Policy Studies written by Xiaolong Li and published by Springer Nature. This book was released on 2022-09-26 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume contains papers accepted by the 2022 International Conference on Business and Policy Studies (CONF-BPS 2022), which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editorial team of the conference. This volume presents latest research achievements, inspirations, and applications in applied economy, finance, enterprise management, public administration, and policy studies. CONF-BPS hopes this volume could be inspiring and of academic value.Business and policy studies both are heated research topics and are related to multiple fields. Held by Eliwise Academy, CONF-BPS aims at bringing together intellectuals from related fields including applied economy, finance, and public administration for academic exchange. Its goal is to serve as an international platform for researchers to present latest research progress, share ideas and inspirations, and exchange experience. Through more academic communication and exchange, this conference hops to promote international corporation and joint initiatives in relevant fields. This volume will be of interest to researchers, academics, professionals, and policy makers in the field of business, economics, management, and policy studies.

The SWOT Analysis

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265835
Total Pages : 33 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The SWOT Analysis by : 50minutes,

Download or read book The SWOT Analysis written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Products List Circular

Author :
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Products List Circular by :

Download or read book Products List Circular written by and published by . This book was released on 1966 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product Lifecycle Management

Author : John Stark
Publisher : Springer Science & Business Media
ISBN 13 : 0857295462
Total Pages : 573 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Product Lifecycle Management by : John Stark

Download or read book Product Lifecycle Management written by John Stark and published by Springer Science & Business Media. This book was released on 2011-08-12 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software

Strategy and Structure of Japanese Enterprises

Author : Toyohiro Kono
Publisher : Routledge
ISBN 13 : 1315495678
Total Pages : 390 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Strategy and Structure of Japanese Enterprises by : Toyohiro Kono

Download or read book Strategy and Structure of Japanese Enterprises written by Toyohiro Kono and published by Routledge. This book was released on 2016-07-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composed of a series of 12 articles, this work analyzes China's rural reforms. The articles cover such topics as the responsibility system, privatization, industrialization, social conflict, urban-rural relations and rural urbanization.