The Communication Scarcity In Agriculture

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The Communication Scarcity in Agriculture

Author : Jessica Eise
Publisher : Routledge
ISBN 13 : 1317231309
Total Pages : 168 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Communication Scarcity in Agriculture by : Jessica Eise

Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Agricultural Communications

Author : Kristina Boone
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Agricultural Communications by : Kristina Boone

Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.

Talking the Talk

Author : Adrienne Patrice Lamberti
Publisher : Nova Publishers
ISBN 13 : 9781594545344
Total Pages : 222 pages
Book Rating : 4.5/5 (453 download)

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Book Synopsis Talking the Talk by : Adrienne Patrice Lamberti

Download or read book Talking the Talk written by Adrienne Patrice Lamberti and published by Nova Publishers. This book was released on 2007 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.

How to Feed the World

Author : Jessica Eise
Publisher : Island Press
ISBN 13 : 1610918843
Total Pages : 258 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis How to Feed the World by : Jessica Eise

Download or read book How to Feed the World written by Jessica Eise and published by Island Press. This book was released on 2018-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.

Agricultural Communication

Author :
Publisher :
ISBN 13 : 9789351303114
Total Pages : pages
Book Rating : 4.3/5 (31 download)

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Book Synopsis Agricultural Communication by :

Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Communication

Author :
Publisher :
ISBN 13 : 9788176222778
Total Pages : 330 pages
Book Rating : 4.2/5 (227 download)

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Book Synopsis Agricultural Communication by :

Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.

Communication for Rural Innovation

Author : Cees Leeuwis
Publisher : John Wiley & Sons
ISBN 13 : 1118688015
Total Pages : 376 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Communication for Rural Innovation by : Cees Leeuwis

Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Agricultural Communications

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (629 download)

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Book Synopsis Agricultural Communications by :

Download or read book Agricultural Communications written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bimonthly List of Publications and Visuals - United States Department of Agriculture, Office of Communication

Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Bimonthly List of Publications and Visuals - United States Department of Agriculture, Office of Communication by : United States. Department of Agriculture

Download or read book Bimonthly List of Publications and Visuals - United States Department of Agriculture, Office of Communication written by United States. Department of Agriculture and published by . This book was released on 1974 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your United States Department of Agriculture

Author : United States. Department of Agriculture. Office of Communication
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Your United States Department of Agriculture by : United States. Department of Agriculture. Office of Communication

Download or read book Your United States Department of Agriculture written by United States. Department of Agriculture. Office of Communication and published by . This book was released on 1977 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture

Author : Tomar, Pradeep
Publisher : IGI Global
ISBN 13 : 1799817245
Total Pages : 400 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture by : Tomar, Pradeep

Download or read book Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture written by Tomar, Pradeep and published by IGI Global. This book was released on 2021-01-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to saturate modern society, agriculture has started to adopt digital computing and data-driven innovations. This emergence of “smart” farming has led to various advancements in the field, including autonomous equipment and the collection of climate, livestock, and plant data. As connectivity and data management continue to revolutionize the farming industry, empirical research is a necessity for understanding these technological developments. Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture provides emerging research exploring the theoretical and practical aspects of critical technological solutions within the farming industry. Featuring coverage on a broad range of topics such as crop monitoring, precision livestock farming, and agronomic data processing, this book is ideally designed for farmers, agriculturalists, product managers, farm holders, manufacturers, equipment suppliers, industrialists, governmental professionals, researchers, academicians, and students seeking current research on technological applications within agriculture and farming.

Coping with Water Scarcity

Author : Jean-Marc Faurès
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 : 9789251073049
Total Pages : 0 pages
Book Rating : 4.0/5 (73 download)

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Book Synopsis Coping with Water Scarcity by : Jean-Marc Faurès

Download or read book Coping with Water Scarcity written by Jean-Marc Faurès and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report aims to provide a conceptual framework to address food security under conditions of water scarcity in agriculture. It has been prepared by a team of FAO staff and consultants in the framework of the project "Coping with water scarcity - the role of agriculture", and has been discussed at an Expert Consultation meeting organized in FAO, Rome, during the period 14-16 December 2009 on the same subject. It was subsequently edited and revised, taking account of discussions in the Expert Consultation and materials presented to the meeting. The purpose of the Expert Consultation was to assist FAO to better design its water scarcity programme. In particular, the experts were requested to provide recommendations on the range of technical and policy options and associated principles that FAO should promote as part of an agricultural response to water scarcity in member countries. The document offers views on the conceptual framework on which FAO's water scarcity programme should be based, proposes a set of definitions associated with the concept of water scarcity, and indicates the main principles on which FAO should base its action in support to its member countries. At the meeting, experts were requested to review the draft document and provide feedback and recommendations for its finalization. Issues that were addressed in discussions included: 3⁄4 Water scarcity: agreement on key definitions. 3⁄4 The conceptualisation of water scarcity in ways that are meaningful for policy development and decision-making. 3⁄4 The quantification of water scarcity. . 3⁄4 Policy and technical response options available to ensure food security in conditions of water scarcity. . 3⁄4 Criteria and principles that should be used to establish priorities for action in response to water scarcity in agriculture and ensure effective and efficient water scarcity coping strategies.

Professional Communication for Today's Agriculturalists

Author : Lauri Baker
Publisher :
ISBN 13 : 9781524996987
Total Pages : pages
Book Rating : 4.9/5 (969 download)

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Book Synopsis Professional Communication for Today's Agriculturalists by : Lauri Baker

Download or read book Professional Communication for Today's Agriculturalists written by Lauri Baker and published by . This book was released on 2019-08-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Development Communication for Agriculture

Author : Ranajit Kumar Samanta
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Development Communication for Agriculture by : Ranajit Kumar Samanta

Download or read book Development Communication for Agriculture written by Ranajit Kumar Samanta and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication in Extension

Author : Harry A. Carey
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251043578
Total Pages : 164 pages
Book Rating : 4.0/5 (435 download)

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Book Synopsis Communication in Extension by : Harry A. Carey

Download or read book Communication in Extension written by Harry A. Carey and published by Food & Agriculture Org.. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.

Communication Technologies In Agriculture

Author : P. Jaisridhar
Publisher : New India Publishing Agency
ISBN 13 : 9389130107
Total Pages : 12 pages
Book Rating : 4.3/5 (891 download)

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Book Synopsis Communication Technologies In Agriculture by : P. Jaisridhar

Download or read book Communication Technologies In Agriculture written by P. Jaisridhar and published by New India Publishing Agency. This book was released on 2019-09-04 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.

COMMUNICATION TECHNIQUES IN FARM EXTENSION

Author : Rathakrishnan, T.
Publisher : Scientific Publishers
ISBN 13 : 9386347482
Total Pages : pages
Book Rating : 4.3/5 (863 download)

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Book Synopsis COMMUNICATION TECHNIQUES IN FARM EXTENSION by : Rathakrishnan, T.

Download or read book COMMUNICATION TECHNIQUES IN FARM EXTENSION written by Rathakrishnan, T. and published by Scientific Publishers. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.