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The Coca Cola Games
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Download or read book Dishonored Games written by Vyv Simson and published by SP Books. This book was released on 1992 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every four years, the Olympics are celebrated with a flood of congratulatory coverage. In all the books, articles and documentaries extolling the beauty and purity of the Olympic Ideal, only cursory notice is given to the Lausanne-based International Olympic Committee (I.O.C.) and its little known President, Juan Antonio Samaranch. "Dishonored Games" explodes the carefully cultivated image and idealistic hype behind the I.O.C. and its self-perpetuating leadership. The book reveals influence peddling, lavish gifts and bribes, and abuse of power in the Olympic movement.
Download or read book Persuasive Games written by Ian Bogost and published by MIT Press. This book was released on 2010-08-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by Basic Books. This book was released on 2013-05-14 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Book Synopsis The Olympics: The Basics by : Andy Miah
Download or read book The Olympics: The Basics written by Andy Miah and published by Routledge. This book was released on 2012-12-20 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management and economics corruption, terror and activism the rise of human enhancement ethics and environmentalism. This book explores the controversy and the legacy of the Olympics, drawing attention to the deeper values of Olympism, as the Olympic movement’s most valuable intellectual property. This engaging, lively, and often challenging book, is essential reading for newcomers to Olympic studies and offers new insights for Olympic scholars.
Book Synopsis Canada's Coca-Cola by : Douglas Hunter
Download or read book Canada's Coca-Cola written by Douglas Hunter and published by McClelland & Stewart. This book was released on 2017-06-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lavishly illustrated celebration of Coca-Cola's 120 years in Canada. Coca-Cola has been refreshing Canadians for 120 years. But the relationship goes much deeper than that. Canada makes, as well as drinks, Coca-Cola beverages in huge quantities. The first batch of iconic bottles to be made in Canada came off a production line at 65 Bellwoods Avenue in Toronto in 1907. Today Coca-Cola employs thousands of Canadians in all ten provinces, in production plants, in sales, distribution and, of course, on the farms that produce the ingredients required by that legendary secret recipe. Coca-Cola has also made significant contributions to Canadian sports and culture, too, by way of sponsorship; and in return, Canada will be forever in the company's debt for demonstrating that Coke goes down very well in cold weather too, transforming the marketing of Coke from a summer thrist-quencher to a drink for all seasons. Douglas Hunter chronicles this association with a born storyteller's verve and historian's eye for the telling detail. And for this project Coca-Cola Canada has granted full access to its extraordinary archive of photographs and graphic art. The spectacular selection in this book serve as both a window into the history of Canada in its sesquicentennial year, and a celebration of the company that has been a key partner in our national project for 120 of those 150 years.
Book Synopsis Kazaaam! Splat! Ploof! by : Sabrina P. Ramet
Download or read book Kazaaam! Splat! Ploof! written by Sabrina P. Ramet and published by Rowman & Littlefield Publishers. This book was released on 2003-10-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Observing European debates about EuroDisney, McDonald's, Hollywood films and television programs, and other vehicles of alleged 'Americanization,' one might imagine that Europe was in serious risk of losing its distinct cultural identity in the melting pot of American pop culture. The loaded charge of 'kitsch' is a central aspect of the debate, with Disney stories, for example, branded as simplified travesties of authentic European folk tales. But the relationship between European and American popular cultures is vastly more complex. Reciprocal and interactive, it is a relationship in which the European-American partnership (for example, in cinematic ventures) has become quite common. And again, artifacts which have a certain meaning and reception in America may have a completely different meaning and reception in Europe; in effect behaving as different artifacts altogether. And finally, as this book shows, American cultural influences have penetrated not only the popular realms of European television, fashions, fast food, and rock music, but also such domains as youth organizations, literature, UFO culture, and religious faith.
Download or read book Daily Graphic written by J.K. Addo-Twum and published by Graphic Communications Group. This book was released on 1978-04-18 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tribal Play written by Kevin A. Young and published by Emerald Group Publishing. This book was released on 2008-04-08 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traceable as far back as the work of the path-breaking Chicago School of Sociology in the 1920s and 1930s, subculture and counterculture have long been conceptual staples of the discipline. This collection includes 16 readings on aspects of sub-community life in sport that showcases the breadth and depth of sport subcultural research.
Download or read book IX Olympiad written by George Russell and published by eBook Partnership. This book was released on 2015-11-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IX Olympiad, the ninth volume in The Olympic Century series, begins by exploring the Summer Games of Amsterdam, 1928, the first to feature the Olympic flame as well as the first to include track and field and gymnastics competitions for women.Well established as the world's greatest festival of sport, the Olympic Games rose to new heights in Amsterdam. The book tells the story of Olympic heroes like Paavo Nurmi, the legendary Finnish distance runner, who claimed one more gold medal in 1928 to take his personal total to nine from three Olympics; and the Canadian sprinter Percy Williams, who claimed the title of world's fastest man with golds in both the 100- and 200-metres. Amsterdam also saw the triumph of triple-jumper Mikio Oda of Japan, who became the first gold medalist from Asia; and American double-gold swimmer Johnny Weismuller, who would go on to star in Hollywood as Tarzan the Ape Man.Following the Amsterdam Games, the focus turns to Lake Placid, N.Y., and the Winter Games of 1932. The book tells the story of athletes like American speed-skater Irving Jaffee, who lunged for gold in a thrilling photo finish in the 10,000-metres; Sonja Henie of Sweden, who would claim her second of three consecutive figure skating titles; and American Eddie Eagan, who would add a team gold in four-man bobsleigh to his gold in boxing won in the Antwerp Olympics 12 years earlier. Juan Antonio Samaranch, former President of the International Olympic Committee, called The Olympic Century, "e;The most comprehensive history of the Olympic games ever published"e;.
Book Synopsis The Olympic Games Effect by : John A. Davis
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Book Synopsis Decoding Coca-Cola by : Robert Crawford
Download or read book Decoding Coca-Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Book Synopsis The International Politics of Sport in the Twentieth Century by : Professor Jim Riordan
Download or read book The International Politics of Sport in the Twentieth Century written by Professor Jim Riordan and published by Taylor & Francis. This book was released on 2002-09-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind. It provides a wide ranging perspective through time and place and will be an invaluable tool for students studying sport.
Book Synopsis I-Bytes Retail & Consumer good Industry by : IT Shades
Download or read book I-Bytes Retail & Consumer good Industry written by IT Shades and published by EGBG Services LLC. This book was released on 2020-09-08 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer good. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Download or read book For the Win written by Cory Doctorow and published by Tor Teen. This book was released on 2010-05-11 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the virtual future, you must organize to survive At any hour of the day or night, millions of people around the globe are engrossed in multiplayer online games, questing and battling to win virtual "gold," jewels, and precious artifacts. Meanwhile, others seek to exploit this vast shadow economy, running electronic sweatshops in the world's poorest countries, where countless "gold farmers," bound to their work by abusive contracts and physical threats, harvest virtual treasure for their employers to sell to First World gamers who are willing to spend real money to skip straight to higher-level gameplay. Mala is a brilliant 15-year-old from rural India whose leadership skills in virtual combat have earned her the title of "General Robotwalla." In Shenzen, heart of China's industrial boom, Matthew is defying his former bosses to build his own successful gold-farming team. Leonard, who calls himself Wei-Dong, lives in Southern California, but spends his nights fighting virtual battles alongside his buddies in Asia, a world away. All of these young people, and more, will become entangled with the mysterious young woman called Big Sister Nor, who will use her experience, her knowledge of history, and her connections with real-world organizers to build them into a movement that can challenge the status quo. The ruthless forces arrayed against them are willing to use any means to protect their power—including blackmail, extortion, infiltration, violence, and even murder. To survive, Big Sister's people must out-think the system. This will lead them to devise a plan to crash the economy of every virtual world at once—a Ponzi scheme combined with a brilliant hack that ends up being the biggest, funnest game of all. Imbued with the same lively, subversive spirit and thrilling storytelling that made LITTLE BROTHER an international sensation, FOR THE WIN is a prophetic and inspiring call-to-arms for a new generation At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Xuxa written by Amelia Simpson and published by Temple University Press. This book was released on 2010-04-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mega-Marketing of Gender, Race, and Modernity.
Book Synopsis Sport and the Media by : Matthew Nicholson
Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2015-06-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Book Synopsis Sport and Postmodern Times by : Genevieve Rail
Download or read book Sport and Postmodern Times written by Genevieve Rail and published by State University of New York Press. This book was released on 1998-09-11 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides critical insight into the questions of race, gender, sexuality, and locality in sport and society. Topics discussed include postmodern sport writing; sport and the postmodern deconstruction of gender and sexuality; virtual sport and the postmodern mediascape; discipline, normalization, rationalization, surveillance, panopticism, and other forms of power used to "invest" postmodern sporting bodies; and new perspectives on sport and physical culture, consumer culture, and postmodern geography.
