The Customer Conundrum

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Author :
Publisher : Lulu.com
ISBN 13 : 0976761904
Total Pages : 101 pages
Book Rating : 4.9/5 (767 download)

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Book Synopsis The Customer Conundrum by : Gary L. Smith

Download or read book The Customer Conundrum written by Gary L. Smith and published by Lulu.com. This book was released on 2014-09-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is clearly a huge gulf that has been created in the arena of customer service. This gulf exists between what business owners espouse as their customer service philosophies and what customers are actually experiencing in their daily personal and business transactions. What's worse is that this "gulf" appears to be widening, especially with the impact of global operations and sourcing. In The Customer Conundrum, Gary Smith identifies the core issues relating to the customer service gulf, and then gives solid, practical advice on how you can create, maintain, and lead a true customer-centric organization.

Stepped Care 2.0: The Power of Conundrums

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Author :
Publisher : Springer Nature
ISBN 13 : 3031452062
Total Pages : 326 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Stepped Care 2.0: The Power of Conundrums by : Peter Cornish

Download or read book Stepped Care 2.0: The Power of Conundrums written by Peter Cornish and published by Springer Nature. This book was released on 2023-11-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stepped Care 2.0: A Paradigm Shift in Mental Health, by Dr Peter Cornish, made a compelling argument for why the existing mental health care system has consistently struggled to meet the needs of clients from all walks of life, and laid out key principles and guidelines for how the system could be changed. But what challenges are involved in putting these ideas into practice? Stepped Care 2.0: The Power of Conundrums features essays, interviews, and arguments from a wide range of contributors who have tried to do just that. The Power of Conundrums dives deep into the practical application of the Stepped Care 2.0 model (SC2.0), looking at the ways SC2.0 has succeeded, the difficulties administrators face when implementing it, and how it could be improved. Chapters touch on topics including: the evidence for stepped care, the way SC2.0 can be stymied by the Western cultural values that dominate mental healthcare, implementation science and SC2.0, the risk paradigm and SC2.0, the model’s one-at-a-time approach to therapy, what co-design means in an SC2.0 context, a case study on how implementing SC2.0 can go wrong, the understanding of recovery put forward by the model, and how SC2.0 can work for clients experiencing complex, persistent, or chronic mental health issues. Each chapter is followed by a reflection from Cornish, and the book concludes with a roundtable discussion about how SC2.0 can evolve to meet the challenges it faces. This text brings theory and practice together by including an updated version of Stepped Care 2.0: A Paradigm Shift in Mental Health, as well as the full text of Stepped Care 2.0: The Power of Conundrums.

Handbook of LGBTQ-Affirmative Couple and Family Therapy

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Author :
Publisher : Routledge
ISBN 13 : 1000479099
Total Pages : 689 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Handbook of LGBTQ-Affirmative Couple and Family Therapy by : Rebecca Harvey

Download or read book Handbook of LGBTQ-Affirmative Couple and Family Therapy written by Rebecca Harvey and published by Routledge. This book was released on 2021-11-29 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition inspires therapists to utilize clinical work to pragmatically address intersectional oppressions, lessen the burden of minority stress, and implement effective LGBTQ affirmative therapy. A unique and important contribution to LGBTQ literature, this handbook includes both new and updated chapters reflecting cutting-edge intersectional themes like race, ethnicity, polyamory, and monosexual normativity. A host of expert contributors outline the best practices in affirmative therapy, inspiring therapists to guide LGBTQ clients into deconstructing the heteronormative power imbalances that undermine LGBTQ relationships and families. There is also an increased focus on clinical application, with fresh vignettes included throughout to highlight effective treatment strategies. Couple and family therapists and clinicians working with LGBTQ clients, and those interested in implementing affirmative therapy in their practice, will find this updated handbook essential.

Business Planning

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Publisher : Aspen Publishing
ISBN 13 : 1454897562
Total Pages : 1096 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Business Planning by : Therese H. Maynard

Download or read book Business Planning written by Therese H. Maynard and published by Aspen Publishing. This book was released on 2018-02-28 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Planning: Financing the Start-Up Business and Venture Capital Financing, Third Edition uses a simulated deal format that is drawn from the “deal-files” of real world practicing lawyers. It integrates the teaching of transactional lawyering skills with the presentation of new substantive law that is critical to the success of a junior corporate lawyer practicing in a transactional setting. The book gives students an overview of the range of substantive law that lawyers representing new businesses need to be versed in. To bridge the gap between law school and practice, the authors integrate excerpts from sources authored by experienced practitioners, thus bringing practical and real-world insights to students. Shannon Treviño joins as co-author on the new edition. Key Features: Integrated teaching of transactional lawyering skills with the presentation of substantive law that is critical to the success of a junior corporate lawyer practicing in a transactional setting. Analysis of both the legal issues and the business considerations that must be taken in to account in planning the structure and negotiating the terms of a capital raising transaction for an early stage company. A simulated deal format to provide a real-world appreciation of the “life cycle of a deal,” with a new simulated client whose business is focused on addressing a need in the autonomous vehicle industry, which presents a timely topic for faculty to engage with students on at every juncture of the course. Graded memo assignments that are representative of the work assignments expected of a junior corporate lawyer practicing in a transactional setting and that relate directly to the substantive material that is part of the casebook reading assignments. A thoroughly revised Chapter 4 regarding federal securities laws, incorporating numerous legislative changes that have been adopted or have become effective since the publication of the second edition. Significant additions to Chapter 8, including an updated overview of venture capital and a broader discussion of the capital formation process prior to venture capital financing.

How to be a Social Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857080628
Total Pages : 202 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis How to be a Social Entrepreneur by : Robert Ashton

Download or read book How to be a Social Entrepreneur written by Robert Ashton and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't just make money...make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team as motivated and inspired as you are Measure the impact you're having How to be a Social Entrepreneur is the only social enterprise start-up guide you'll ever need. "This is the seminal book on social enterprise" —Martin Murphy, Network 2012 "An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format" —Marc Davies, Wales Co-operative Centre Limited, walescoop.com "Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one" —Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk "This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!" —Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com "I was genuinely impressed by how comprehensive it is!" —Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk "A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise" —Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana "I particularly enjoyed the section on sales, which is a fundamental topic too often neglected" —Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.

Conundrum

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Publisher : Icon Books
ISBN 13 : 1785784110
Total Pages : 310 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis Conundrum by : Brian Clegg

Download or read book Conundrum written by Brian Clegg and published by Icon Books. This book was released on 2019-06-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: **'Title of Most Fiendish Book goes to Conundrum: Crack the Ultimate Cipher Challenge by the ever-excellent science writer Brian Clegg.' Daily Mail, Books of the Year** The ultimate trial of knowledge and cunning, Conundrum features 200 cryptic puzzles and ciphers. The solutions link throughout the book – so you need to solve them all to get to the final round. With a focus on ciphers and codebreaking, Conundrum contains twenty sections, each built around a specific subject from music to literature, physics to politics. To take on Conundrum you need good general knowledge and the ability to think laterally. But if you need help, there are plenty of hints to point you in the right direction. Whether you attempt to crack it alone or work in a team, Conundrum will challenge you to the extreme. Can you take on Conundrum and win? There's only one way to find out ...

The Nordstrom Way to Customer Experience Excellence

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111937538X
Total Pages : 224 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Nordstrom Way to Customer Experience Excellence by : Robert Spector

Download or read book The Nordstrom Way to Customer Experience Excellence written by Robert Spector and published by John Wiley & Sons. This book was released on 2017-08-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Top Ten Business Books For 2017" - Forbes The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry—in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers. Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds—both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's "Best Companies to Work For" and "Most Admired" lists every year since those surveys have been taken. With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer—and your organization must do the same, if it wants to adapt. The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences. 'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.' In this book, readers will find: Suggestions for becoming the Nordstrom of your industry The ten values that define a customer-driven culture Lessons for providing superior service and experience across all channels

You Have the Right to Remain Puzzled

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Author :
Publisher : Bantam
ISBN 13 : 0553804189
Total Pages : 322 pages
Book Rating : 4.5/5 (538 download)

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Book Synopsis You Have the Right to Remain Puzzled by : Parnell Hall

Download or read book You Have the Right to Remain Puzzled written by Parnell Hall and published by Bantam. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cora Felton, the Puzzle Lady, is stunned when Benny Southstreet, a two-bit gambler, accuses her of stealing a crossword puzzle, a case that is further complicated when her own attorney files a plagiarism suit against her and the police arrest her for murder.

Advances in Advertising Research (Vol. III)

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Dealing in Securities: The Law and Regulation of Sales and Trading in Europe

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1526514389
Total Pages : 191 pages
Book Rating : 4.5/5 (265 download)

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Book Synopsis Dealing in Securities: The Law and Regulation of Sales and Trading in Europe by : Christos Nifadopoulos

Download or read book Dealing in Securities: The Law and Regulation of Sales and Trading in Europe written by Christos Nifadopoulos and published by Bloomsbury Publishing. This book was released on 2021-11-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Begins with the essential questions: - whether brokerage and dealing in securities is regulated in a jurisdiction - what aspects of the activity could bring it in scope for authorisation; and - how it is determined which regulator has legal competence to supervise the business in scope. The recent liberalisation of national authorisation regimes across Europe in the wake of MiFID II and Brexit, which has resulted in tensions with recent attempts by the EU to harmonise centrally the single market authorisation regime, is fully addressed. It reviews the details of the activities of sales, sales trading, trading and execution, what they each constitute (with reference to established communication and order management systems), the potential conflicts of interest that they bring about for a firm and how such conflicts can be managed. Each of these activities are mapped against specific regulatory obligations, such as best execution, pre- and post-trade transparency, inducements, dealing commissions rules, the short selling regime and shareholder disclosures, depicting the obligations schematically to assist the practitioner. Also covers: - dealing commission unbundling, which has reformed the way the provision and consumption of independent research and corporate access are related to execution services, - the question of multilateral trading, in other words the point at which the activity of a broker becomes exchange-like and needs to be authorised as such, - principal trading and the ability of firms to advance risk to their clients in the wake of the Volcker rule in the United States and similar legislation in Germany and elsewhere, - the rise of Systematic Internalisers and the constraints imposed on them, such as the pre-trade transparency requirements and the tick size regime, and - electronic trading, algorithmic trading, direct electronic access and high frequency trading, as well as the risk control framework that is relevant to all these activities.

Vegan Vamp Collection: Books 1-3

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Author :
Publisher : Cate Lawley
ISBN 13 :
Total Pages : 585 pages
Book Rating : 4./5 ( download)

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Book Synopsis Vegan Vamp Collection: Books 1-3 by : Cate Lawley

Download or read book Vegan Vamp Collection: Books 1-3 written by Cate Lawley and published by Cate Lawley. This book was released on 2017-02-07 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone dies, but undead and vegan? Not the afterlife Mallory had planned. Waking up thin is one thing, but waking up gaunt, hangry,and undead makes for a very bad day. That's only the beginning. Mallory's killer better hide, because she's just discovered blood, meat, and dairy don't agree with her-and a future with no cheese is grim indeed. She's out to find her killer...and maybe a vegan cheese that doesn't melt her nose hairs. Pick up this collection of the first three Vegan Vamp Mysteries books! Vegan Vamp Collection: Books 1-3 includes: Adventures of a Vegan Vamp, Book 1 The Client's Conundrum, Book 2 The Elvis Enigma, Book 3 Looking for... -a funny cozy? -paranormal fun? -supernatural suspense? -magical mayhem? -laugh-out-loud hi-jinx? -humor with heart? -a helpful hound? -a determined dog sleuth? - a little romance with your mystery? Then Vegan Vamp is a series for you!

Market-Led Strategic Change

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Author :
Publisher : Routledge
ISBN 13 : 1135050236
Total Pages : 784 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy

Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2016-11-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Market-led Strategic Change

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Author :
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

Target Rich Environment

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Publisher : Baen Books
ISBN 13 : 162579665X
Total Pages : 336 pages
Book Rating : 4.6/5 (257 download)

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Book Synopsis Target Rich Environment by : Larry Correia

Download or read book Target Rich Environment written by Larry Correia and published by Baen Books. This book was released on 2018-09-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larry Correia, the New York Times best-selling author of the wildly popular Monster Hunter International and Grimnoir Chronicles series of no-holds-barred urban fantasy and the Dead Six trilogy of military adventure novels, now sets his sights on the short story form. Together for the first time, fourteen action-packed tales of demons, monster, vampires, and cosmic horrors too terrible to name—and the men and women who take them all down. Oh, and toss in an interdimensional insurance salesman for good measure. You’ll also find: An elven princess from the pages of Monster Hunter International on a mission to redeem her people. A samurai pirate with a blood vendetta against an extremely large sea beast. And a magic-wielding P.I. who walks the mean streets of Detroit. Journey back to the origins of Monster Hunter International in “Bubba Shackleford’s Professional Monster Hunters.” Uncover the origin of one of Dead Six’s central characters in “Sweothi City.” And celebrate the holidays with the Grimnoir Chronicle’s own Jake Sullivan in “Detroit Christmas.” Discover why it always pays to hire the very best when it comes to fighting a war when Correia takes on David Drake’s genre-defining Hammer’s Slammers series. And find out just how much damage a vampire can do when he was a Green Beret before he became one of the undead as Correia tackles Jonathan Maberry’s V Wars universe. Includes three stories never before in print! “Murder on the Orient Elite” and “The Adventures of Tom Strange, Interdimensional Insurance Salesman” have previously only been available in audio format (narrated by Adam Baldwin of Firefly fame). And “Blood on the Water” makes its first appearance. About Larry Correia and the Monster Hunter International series: “[E]verything I like in fantasy: intense action scenes, evil in horrifying array, good struggling against the darkness, and most of all people—gorgeously flawed human beings faced with horrible moral choices that force them to question and change and grow.”—Jim Butcher on Son of the Black Sword “[A] no-holds-barred all-out page turner that is part science fiction, part horror, and an absolute blast to read.”—Bookreporter.com “If you love monsters and action, you’ll love this book. If you love guns, you’ll love this book. If you love fantasy, and especially horror fantasy, you’ll love this book.”—Knotclan.com “A gun person who likes science fiction—or, heck, anyone who likes science fiction—will enjoy [these books] . . . The plotting is excellent, and Correia makes you care about the characters . . . I read both books without putting them down except for work . . . so whaddaya waitin’ for? Go and buy some . . . for yourself and for stocking stuffers.”—Massad Ayoob “This lighthearted, testosterone-soaked sequel to 2009's Monster Hunter International will delight fans of action horror with elaborate weaponry, hand-to-hand combat, disgusting monsters, and an endless stream of blood and body parts.”—Publishers Weekly on Monster Hunter Vendetta

Defusing Hostile Customers Workbook

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Author :
Publisher : Bacal & Associates
ISBN 13 : 0968372236
Total Pages : 207 pages
Book Rating : 4.9/5 (683 download)

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Book Synopsis Defusing Hostile Customers Workbook by : Robert Bacal

Download or read book Defusing Hostile Customers Workbook written by Robert Bacal and published by Bacal & Associates. This book was released on 1998 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethical Conundrums, Quandaries and Predicaments in Mental Health Practice

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Author :
Publisher : OUP USA
ISBN 13 : 9780195385298
Total Pages : 0 pages
Book Rating : 4.3/5 (852 download)

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Book Synopsis Ethical Conundrums, Quandaries and Predicaments in Mental Health Practice by : W. Brad Johnson

Download or read book Ethical Conundrums, Quandaries and Predicaments in Mental Health Practice written by W. Brad Johnson and published by OUP USA. This book was released on 2011-04-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it ethical to treat a death row inmate only to stabilize him or her for eventual execution? What happens when a military provider receives highly sensitive intelligence from a client? How can clinicians refuse costly gifts from clients without damaging the therapeutic relationship? Should a therapist disclose a client's suicidal intent to the authorities? In Ethical Conundrums, Quandaries and Predicaments in Mental Health Practice, these and other real-life scenarios constitute a comprehensive and definitive ethics casebook for mental health professionals. Inspired by the many difficult situations they themselves have faced, an eminent group of accomplished mental health clinicians provide first-hand accounts of ethical problems that defy boilerplate solutions. Each chapter begins with a compelling and ethically complex case followed by an illustrative yet succinct analysis of the key ethical issues present and a personal reflection on the case itself, along with the process of ethical reasoning used to arrive at a final decision. Every case concludes with key recommendations for promoting ethical practice within an often challenging work setting. Highlighting the human aspect of ethics in mental health practice through the use of mesmerizing narratives while also provoking the reader to reflect upon what is the "right" thing to do, Ethical Conundrums, Quandaries and Predicaments in Mental Health Practice offers trainees and seasoned professionals alike invaluable informative models for dealing with ethical dilemmas, as well as the inspiration to confront seemingly insurmountable clinical problems.

The Commercial Charity

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1789663296
Total Pages : 217 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis The Commercial Charity by : Martyn Drake

Download or read book The Commercial Charity written by Martyn Drake and published by Kogan Page Publishers. This book was released on 2020-04-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization. Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.