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The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior
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Book Synopsis The Chinese Consumers' Changing Value System, Consumption Values and Modern Consumption Behavior by : Ge Xiao
Download or read book The Chinese Consumers' Changing Value System, Consumption Values and Modern Consumption Behavior written by Ge Xiao and published by . This book was released on 2005 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rise of the Consumer in Modern China by : Wang Ning
Download or read book Rise of the Consumer in Modern China written by Wang Ning and published by Paths International Ltd. This book was released on 2012-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's transformation, the landscape must be surveyed from the perspective of consumption, where you can find many intrinsic links between seemingly unrelated aspects of social reform.The Rise of the Consumer in Modern China is the result of a seven-year research campaign conducted by leading Chinese academic Wang Ning. Detailed and comprehensive, it cites numerous policy documents and source material generated from interviews, alongside data, expert commentary and conclusions. The transformation from asceticism to consumerism is a vital factor when considering China's economic and social reforms. Authoritative and richly detailed, this important new book offers a revealing and unique insight into a key aspect of China's opening up.During the most recent thirty years not only have there been revolutionary changes in consumer behavior, furthermore the role of consumption in driving the evolution of society has become un-ignorable. It is vital to study and analyze the changes in Chinese consumption before and after China's opening-up from a sociological perspective. This key book explores the Chinese urban consumption system and the evolution of the ideological concept of consumption by examining a huge number of governmental documents and records.
Book Synopsis The Changing Landscape of China’s Consumerism by : Alison Hulme
Download or read book The Changing Landscape of China’s Consumerism written by Alison Hulme and published by Elsevier. This book was released on 2014-07-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory
Download or read book Chinese Consumers written by Ashok Sethi and published by Springer. This book was released on 2018-08-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Book Synopsis Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups by : Lisa Bouam
Download or read book Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups written by Lisa Bouam and published by GRIN Verlag. This book was released on 2014-06-24 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.
Book Synopsis Consumer Behaviour in China by : Oliver H. M. Yau
Download or read book Consumer Behaviour in China written by Oliver H. M. Yau and published by Taylor & Francis. This book was released on 1994 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis As China Goes, So Goes the World by : Karl Gerth
Download or read book As China Goes, So Goes the World written by Karl Gerth and published by Hill and Wang. This book was released on 2010-11-09 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
Book Synopsis Consumer Behavior in Asia by : Tsang-sing Chan
Download or read book Consumer Behavior in Asia written by Tsang-sing Chan and published by Psychology Press. This book was released on 1999 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.
Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Book Synopsis China's Super Consumers by : Savio Chan
Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Book Synopsis Chinese Cultural Values and Purchase Behavior of Technology Products by : Li Gao
Download or read book Chinese Cultural Values and Purchase Behavior of Technology Products written by Li Gao and published by . This book was released on 2012 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: To answer the above questions, this research aims to establish a comprehensive model to analyze the effect of Chinese cultural values on consumer technology products purchase through the role of perceived product meaning, internal behavior intention and external facilitating condition. This research addresses the following research questions. What are the fundamental cultural values of Chinese people ? Have the value systems changed across the generations in China ? What are the key factors influencing consumer's purchase of technological products ? And how do cultural values influence consumer's technology purchase behavior ? Totally, 1300 emails are sent in formal quetionnaire survey and 862 questionnaires are collected. Excluding the incomplete and invalid questionnaires (108), 754 effective ones are finally collected.Total response rate is 58 %. Thereinto, 381 responses are from sub-sample of post-80s, and the rest 373 are from pre-80s sub-sample. The model built has been validated through a structural equation modeling process. This research finds that Chinese young generation carries values that are different from their elder generations. Moderation and harmony standard from traditional Chinese cultural require people to be impartial, not to go extremes, and seek most appropriate ways to solve problems by balancing every aspect. Moreover, traditional Chinese culture requires individuals to comply with authority in a structured society. This research provides an in-depth view on Chinese consumers' inner world and the value changes across generations. The results provide practical implications for marketers to apply cultural value concepts in marketing activities in China. Enterprises should ally with consumers in spiritual perspectivs and make concerted efforts to help consumers realize and practice the fundemental values that they endorse.
Book Synopsis Consumer Culture in China by : Zhenhua (Raymond) Xia
Download or read book Consumer Culture in China written by Zhenhua (Raymond) Xia and published by . This book was released on 2017 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Face" in China is one of the country's most traditional social and cultural factors. Generally, "Face" in Chinese social life represents the image of a person's social self (through the thesis I will use Face with a capitalised F to represent this specific concept). Many studies have indicated that in China Face influences consumption, and specifically, relates it to conspicuous consumption (Bao, Zhou, & Su, 2003; J.J. Li & Su, 2007; Monkhouse, Bradley R, & Stephan, 2012; N. Wong, Y. & Ahuvia, 1998). However, Chinese Face is a very general concept. This thesis specifically classifies which type of Chinese Face particularly influences consumption among other types: moral Face (Lien), social Face (Mien-tzu), renqing Face and interaction Face. These are types of Face that are referred to in existing studies and research. I name the type of Face that relates to consumption, "Consumption Face". The aim of my study is to clarify the influence and role of Consumption Face on Chinese consumption patterns, the mechanism by which these patterns take place, and also consider how they will develop in future. I review the geopolitical nature of China as well as Chinese culture from ideology to values and norms, and in particular, the socio-political changes that occurred after the establishment of the Peoples Republic of China as background regarding the formation of Face and the place of consumption in current Chinese life. The recent rapid development of consumption in China and social needs in modern China increase the importance of identifying and conceptualising Consumption Face. This is from the basis that Chinese tend to strive for self-actualisation by using consumption to signal their social status and wealth. To do this on the basis of a broad literature review, this thesis aims to define Consumption Face and to develop a three-dimensional construct of it as a foundation for further analysis. Following the trend of globalisation and commercialisation after the late-1970s when China opened its economy, Chinese people were considered, or hypothesised by Western scholars and others, to be more Westernised. Young Chinese especially are now considered to be more individualistic, and thus less influenced by Face than was the situation in the former traditional collectivistic Chinese society. To study the influence of Consumption Face on consumption now and in the future, I conducted a series of studies to answer two questions: 1. To what extent does Consumption Face influence purchase decisions between different categories of products and brands? 2. To what extent does the influence of Consumption Face on purchase decisions differ between young consumers and preceding generations? To do this, I developed a Consumption Face Influence (CFI) measurement. I used this measurement construct to test different age cohorts for their consumption behaviour in regard to the purchase of luxuries and necessities. This test crossed the contexts of public consumption and private consumption. The test was also applied to measure CFI across the contexts of product categories and brands. The findings do not support the hypothesis that young Chinese consumers are less influenced by Consumption Face than their parents and older generations. CFI was even stronger for young Chinese than for their preceding generation for luxury consumption. The results also reveal that the dominant motivation for Chinese conspicuous consumption is not conspicuousness, but instead conformity. Simply using theories formulated by Western scholars to understand Chinese consumer behaviour may be misleading. Consequently, from a practical perspective, trading with China, doing business with Chinese, and undertaking marketing targeted at China, could and should engage and apply knowledge of Chinese consumption behaviour and understand behaviour related to Face. This thesis contributes to marketing literature by identifying and conceptualising a new type of social influence toward consumption patterns which is becoming vital in China but which tends to be overlooked due to its implicit attribute. My research verifies that Consumption Face exists and profoundly influences the purchasing behaviour of young modern Chinese. It also contributes to the Face research field by classifying different types of Face for future relevant research to help specify their research scope, and by adding one more conceptualisation to the theory: Consumption Face. The conceptualisation of Consumption Face provides a new tool to investigate and analyse Chinese marketing phenomena, both as applied by them and applied to them, within substantial and sound interpretive dimensions. The tool could complement relevant research that applies Western developed concepts. This thesis suggests a developed measurement set of CFI that can help further research in the future; not only the research of Chinese in China, but also research applying to Chinese immigrants in overseas countries as well as to cross-cultural studies applied to other ethnicities.
Book Synopsis What Chinese Want by : Tom Doctoroff
Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes on the daunting task of explaining the Chinese character and consumer preferences, distilling many years of professional and personal insights. In depth, lively precis of modern-day China which is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market.
Download or read book China written by Conghua Li and published by Wiley-Interscience. This book was released on 1998-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures.
Book Synopsis The Chinese Consumer Market by : Lei Tang
Download or read book The Chinese Consumer Market written by Lei Tang and published by Elsevier. This book was released on 2009-04-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends
Book Synopsis The Rise of the Chinese Consumer by : Jonathan Garner
Download or read book The Rise of the Chinese Consumer written by Jonathan Garner and published by John Wiley & Sons. This book was released on 2005-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.
Book Synopsis China's Consumer Revolution by : Yanrui Wu
Download or read book China's Consumer Revolution written by Yanrui Wu and published by Edward Elgar Publishing. This book was released on 1999 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an examination of the general pattern of China's household demand for a variety of consumer goods such as food, durables, housing and health care. It also investigates the impact of economic and social factors on household consumption.