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Author : Malcolm McDonald
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (154 download)
Download or read book Marketing written by Malcolm McDonald and published by . This book was released on 1994 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zoher E. Shipchandler
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (435 download)
Download or read book The Challenge of Change written by Zoher E. Shipchandler and published by . This book was released on 1974 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lieb Nieuwoudt
Publisher : University of Kwazulu Natal Press
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.F/5 ( download)
Download or read book The Challenge of Change written by Lieb Nieuwoudt and published by University of Kwazulu Natal Press. This book was released on 2003 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collective effort by leading South African researchers in agricultural economics. The book reviews policies and challenges in the agricultural economy which aim to promote equitable participation and transformation for a better future. South Africa is faced with urgent challenges: inequality has to be replaced with equity; poverty needs to be substantially reduced; living standards need to be improved; and growth needs to be maintained while keeping production internationally competitive. The agricultural sector has a crucial role to play in the process of achieving growth with equity. This book examines: structure and production in agriculture; income and employment growth in rural areas, including land distribution; agricultural marketing; water usage and food security; international trade and agricultural finance; research and development policy; and trade patterns in the Southern African Development Community (SADC). South African agriculture is currently characterized by a commercial modern sector, an emerging farmer sector and a subsistence sector. The strategic plan for South African agriculture is to unite these sectors into a prosperous agricultural industry. This book suggests policies that will enhance this process and ensure that agriculture continues to produce food at reasonable prices, earning foreign exchange and providing income to the rural poor.
Author : Cranfield School of Management. Centre for Advanced Research in Marketing
Publisher :
ISBN 13 : 9780902130364
Total Pages : 120 pages
Book Rating : 4.1/5 (33 download)
Download or read book Marketing written by Cranfield School of Management. Centre for Advanced Research in Marketing and published by . This book was released on 1994 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bharat Anand
Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)
Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Author : Kenneth Griffin
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (221 download)
Download or read book The Challenge of Technology in Marketing written by Kenneth Griffin and published by . This book was released on 1989 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chartered Institute of Marketing. Annual National Conference
Publisher :
ISBN 13 : 9780902130401
Total Pages : pages
Book Rating : 4.1/5 (34 download)
Download or read book Change written by Chartered Institute of Marketing. Annual National Conference and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.8/5 (561 download)
Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Author : Nigel F. Piercy
Publisher : Routledge
ISBN 13 : 1136379177
Total Pages : 780 pages
Book Rating : 4.1/5 (363 download)
Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Author : John P. Kotter
Publisher : Harvard Business Press
ISBN 13 : 1422186431
Total Pages : 210 pages
Book Rating : 4.4/5 (221 download)
Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.
Author : Mónica Herrero
Publisher : MediaXXI
ISBN 13 : 9897291563
Total Pages : 188 pages
Book Rating : 4.8/5 (972 download)
Download or read book The Business Of Media: Change And Challenges written by Mónica Herrero and published by MediaXXI. This book was released on 2021-05-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book’s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments. The remainder of this brief introduction was written as a guide to the research and findings presented in these sections.
Author : Paul Warren Kayser
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (43 download)
Download or read book The Challenge of Change written by Paul Warren Kayser and published by . This book was released on 1972 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Fernandez
Publisher : John Wiley & Sons
ISBN 13 : 1118299299
Total Pages : 240 pages
Book Rating : 4.1/5 (182 download)
Download or read book Revenue Disruption written by Phil Fernandez and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Author : Diana Luck
Publisher : Routledge
ISBN 13 : 1136419713
Total Pages : 378 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 08/09 Assessing the Marketing Environment written by Diana Luck and published by Routledge. This book was released on 2010-05-04 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Bruce G. Vanden Bergh
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising Principles written by Bruce G. Vanden Bergh and published by N T C Business Books. This book was released on 1999 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Trout
Publisher : McGraw Hill Professional
ISBN 13 : 0071637109
Total Pages : 225 pages
Book Rating : 4.0/5 (716 download)
Download or read book REPOSITIONING: Marketing in an Era of Competition, Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Author : Reiner Czichos
Publisher : Haufe-Lexware
ISBN 13 : 364807900X
Total Pages : 409 pages
Book Rating : 4.6/5 (48 download)
Download or read book Success Factor: Change Management written by Reiner Czichos and published by Haufe-Lexware. This book was released on 2015-12-09 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing? About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.
