The Case For Rhetoric

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Robert Burton’s Rhetoric

Author : Susan Wells
Publisher : Penn State Press
ISBN 13 : 0271085487
Total Pages : 125 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Robert Burton’s Rhetoric by : Susan Wells

Download or read book Robert Burton’s Rhetoric written by Susan Wells and published by Penn State Press. This book was released on 2020-04-14 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in five editions between 1621 and 1651, The Anatomy of Melancholy marks a unique moment in the development of disciplines, when fields of knowledge were distinct but not yet restrictive. In Robert Burton’s Rhetoric, Susan Wells analyzes the Anatomy, demonstrating how its early modern practices of knowledge and persuasion can offer a model for transdisciplinary scholarship today. In the first decades of the seventeenth century, Robert Burton attempted to gather all the existing knowledge about melancholy, drawing from professional discourses including theology, medicine, and philology as well as the emerging sciences. Examining this text through a rhetorical lens, Wells provides an account of these disciplinary exchanges in all their subtle variety and abundant wit, showing that questions of how knowledge is organized and how it is made persuasive are central to rhetorical theory. Ultimately, Wells argues that in addition to a book about melancholy, Burton’s Anatomy is a meditation on knowledge. A fresh interpretation of The Anatomy of Melancholy, this volume will be welcomed by scholars of early modern English and the rhetorics of health and medicine, as well as those interested in transdisciplinary work and rhetorical theory.

Rhetoric as a Posthuman Practice

Author : Casey Andrew Boyle
Publisher :
ISBN 13 : 9780814213803
Total Pages : 218 pages
Book Rating : 4.2/5 (138 download)

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Book Synopsis Rhetoric as a Posthuman Practice by : Casey Andrew Boyle

Download or read book Rhetoric as a Posthuman Practice written by Casey Andrew Boyle and published by . This book was released on 2018 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reconsiders persuasion as a process of embodied information, arguing that rhetorical practice is irreducible to categories of humanism and must now exercise its posthuman capacities.

Rhetoric, Inc.

Author : Timothy Johnson
Publisher : Penn State Press
ISBN 13 : 0271088311
Total Pages : 241 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Rhetoric, Inc. by : Timothy Johnson

Download or read book Rhetoric, Inc. written by Timothy Johnson and published by Penn State Press. This book was released on 2021-02-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

Still Life with Rhetoric

Author : Laurie Gries
Publisher : University Press of Colorado
ISBN 13 : 0874219787
Total Pages : 336 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Still Life with Rhetoric by : Laurie Gries

Download or read book Still Life with Rhetoric written by Laurie Gries and published by University Press of Colorado. This book was released on 2015-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

A Companion to Rhetoric and Rhetorical Criticism

Author : Walter Jost
Publisher : John Wiley & Sons
ISBN 13 : 0470999845
Total Pages : 522 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis A Companion to Rhetoric and Rhetorical Criticism by : Walter Jost

Download or read book A Companion to Rhetoric and Rhetorical Criticism written by Walter Jost and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Rhetoric offers the first major survey in two decades of the field of rhetorical studies and of the practice of rhetorical theory and criticism across a range of disciplines. Assesses rhetoric’s place in the larger intellectual universe. Focuses on the practical side of rhetoric, looking at specific works, problems and figures. Provides examples of rhetoric from ancient times to the present day. Written by leading scholars from a variety of different fields.

Rhetoric and Social Relations

Author : Jon Abbink
Publisher : Berghahn Books
ISBN 13 : 1789209781
Total Pages : 351 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Rhetoric and Social Relations by : Jon Abbink

Download or read book Rhetoric and Social Relations written by Jon Abbink and published by Berghahn Books. This book was released on 2021-02-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the constitutive role of rhetoric in socio-cultural relations, where discursive persuasion is so important, and contains both theoretical chapters as well as fascinating examples of the ambiguities and effects of rhetoric used (un)consciously in social praxis. The elements of power, competition and political persuasion figure prominently. It is an accessible collection of studies, speaking to common issues and problems in social life, and shows the heuristic and often explanatory value of the rhetorical perspective.

The Art of Rhetoric

Author : Aristotle
Publisher : Arcturus Publishing
ISBN 13 : 1398805815
Total Pages : 293 pages
Book Rating : 4.3/5 (988 download)

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Book Synopsis The Art of Rhetoric by : Aristotle

Download or read book The Art of Rhetoric written by Aristotle and published by Arcturus Publishing. This book was released on 2020-10-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.

Rhetorical Citizenship and Public Deliberation

Author : Christian Kock
Publisher : Penn State Press
ISBN 13 : 0271060298
Total Pages : 351 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Rhetorical Citizenship and Public Deliberation by : Christian Kock

Download or read book Rhetorical Citizenship and Public Deliberation written by Christian Kock and published by Penn State Press. This book was released on 2015-06-29 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizenship has long been a central topic among educators, philosophers, and political theorists. Using the phrase “rhetorical citizenship” as a unifying perspective, Rhetorical Citizenship and Public Deliberation aims to develop an understanding of citizenship as a discursive phenomenon, arguing that discourse is not prefatory to real action but in many ways constitutive of civic engagement. To accomplish this, the book brings together, in a cross-disciplinary effort, contributions by scholars in fields that rarely intersect. For the most part, discussions of citizenship have focused on aspects that are central to the “liberal” tradition of social thought—that is, questions of the freedoms and rights of citizens and groups. This collection gives voice to a “republican” conception of citizenship. Seeing participation and debate as central to being a citizen, this tradition looks back to the Greek city-states and republican Rome. Citizenship, in this sense of the word, is rhetorical citizenship. Rhetoric is thus at the core of being a citizen. Aside from the editors, the contributors are John Adams, Paula Cossart, Jonas Gabrielsen, Jette Barnholdt Hansen, Kasper Møller Hansen, Sine Nørholm Just, Ildikó Kaposi, William Keith, Bart van Klink, Marie Lund Klujeff, Manfred Kraus, Oliver W. Lembcke, Berit von der Lippe, James McDonald, Niels Møller Nielsen, Tatiana Tatarchevskiy, Italo Testa, Georgia Warnke, Kristian Wedberg, and Stephen West.

Post-Truth Rhetoric and Composition

Author : Bruce Mccomiskey
Publisher : University Press of Colorado
ISBN 13 : 1607327457
Total Pages : 56 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Post-Truth Rhetoric and Composition by : Bruce Mccomiskey

Download or read book Post-Truth Rhetoric and Composition written by Bruce Mccomiskey and published by University Press of Colorado. This book was released on 2017-11-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Truth Rhetoric and Composition is a timely exploration of the increasingly widespread and disturbing effect of “post-truth” on public discourse in the United States. Bruce McComiskey analyzes the instances of bullshit, fake news, feigned ethos, hyperbole, and other forms of post-truth rhetoric employed in recent political discourse. The book frames “post-truth” within rhetorical theory, referring to the classic triad of logos, ethos, and pathos. McComiskey shows that it is the loss of grounding in logos that exposes us to the dangers of post-truth. As logos is the realm of fact, logic, truth, and valid reasoning, Western society faces increased risks—including violence, unchecked libel, and tainted elections—when the value of reason is diminished and audiences allow themselves to be swayed by pathos and ethos. Evaluations of truth are deferred or avoided, and mendacity convincingly masquerades as a valid form of argument. In a post-truth world, where neither truth nor falsehood has reliable meaning, language becomes purely strategic, without reference to anything other than itself. This scenario has serious consequences not only for our public discourse but also for the study of composition.

Rebirth of Rhetoric

Author : Richard Andrews
Publisher : Routledge
ISBN 13 : 1136515496
Total Pages : 256 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Rebirth of Rhetoric by : Richard Andrews

Download or read book Rebirth of Rhetoric written by Richard Andrews and published by Routledge. This book was released on 2012-05-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebirth of Rhetoric brings together contributions from several fields to provide a forum in which a unifying theory for language and literature studies can be debated.The book does not aim to resurrect classical Renaissance rhetoric, but to remake it within a contemporary context. The context of texts (both spoken and written) is one of the main emphases of this collection, whether it is the ideology informing the text, or the way in which a text is transformed by its audience. The book also aims to present a range of practical approaches to the study of texts of all kinds: literary; televisual; film and photography. It also argues the case for developments in the Arts and Humanities which will bring together people working in Education, Linguistics, Composition, Literature and Cultural Studies.

Rhetoric’s Pragmatism

Author : Steven Mailloux
Publisher : Penn State Press
ISBN 13 : 0271080019
Total Pages : 247 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Rhetoric’s Pragmatism by : Steven Mailloux

Download or read book Rhetoric’s Pragmatism written by Steven Mailloux and published by Penn State Press. This book was released on 2017-04-27 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview. Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi’s Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication. A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric’s Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux’s arguments enlightening and essential.

Aristotle's Art of Rhetoric

Author : Aristotle
Publisher : University of Chicago Press
ISBN 13 : 022659176X
Total Pages : 328 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Aristotle's Art of Rhetoric by : Aristotle

Download or read book Aristotle's Art of Rhetoric written by Aristotle and published by University of Chicago Press. This book was released on 2019-03-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.

Rhetoric in Human Rights Advocacy

Author : Richard K. Ghere
Publisher : Lexington Books
ISBN 13 : 0739193945
Total Pages : 283 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Rhetoric in Human Rights Advocacy by : Richard K. Ghere

Download or read book Rhetoric in Human Rights Advocacy written by Richard K. Ghere and published by Lexington Books. This book was released on 2015-04-22 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rhetoric of various “exemplars” who advocate for causes and actions pertaining to human rights in particular contexts. Although some of these exemplars champion human rights, others are human rights antagonists. Simply put, the argument here is that concern for how particular individuals advocate for human rights causes—as well as how antagonists obstruct such initiatives—adds significant value to understanding the successes and failures of human rights efforts in particular cultural and national contexts. On one hand, we can grasp how specific international organizations and actors function to develop norms (for example, the rights of the child) and how rights are subsequently articulated in universal declarations and formal codes. But on the other, it becomes apparent that the actualmeaning of those rights mutate when “accepted” within particular cultures. A complementary facet of this argument relates to the centrality of rhetoric in observing how rights advocates function in practice; specifically, rhetoric focuses upon the art of argumentation and the various strategies and techniques enlisted therein. In that much of the “reality” surrounding human rights (from the standpoints of advocates and antagonists alike) is fundamentally interpretive, rhetorical (or argumentative) skill is of vital importance for advocates as competent pragma-dialecticians in presenting the case that a rights ideal can enhance life in a culture predisposed to reject that ideal. This book includes case studies focusing on the rhetoric of the following individuals or groups as either human rights advocates or antagonists: Mary B. Anderson, Rwandan “hate radio” broadcasters, politicians and military officials connected with the Kent State University and Tiananmen Square student protest tragedies, Iqbal Masih, Pussy Riot, Lyndon Johnson, Julian Assange, Geert Wilders, Daniel Barenboim, Joe Arpaio, and Lucius Banda.

Shaping Science with Rhetoric

Author : Leah Ceccarelli
Publisher : University of Chicago Press
ISBN 13 : 0226099083
Total Pages : 192 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Shaping Science with Rhetoric by : Leah Ceccarelli

Download or read book Shaping Science with Rhetoric written by Leah Ceccarelli and published by University of Chicago Press. This book was released on 2010-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do scientists persuade colleagues from diverse fields to cross the disciplinary divide, risking their careers in new interdisciplinary research programs? Why do some attempts to inspire such research win widespread acclaim and support, while others do not? In Shaping Science with Rhetoric, Leah Ceccarelli addresses such questions through close readings of three scientific monographs in their historical contexts—Theodosius Dobzhansky's Genetics and the Origin of Species (1937), which inspired the "modern synthesis" of evolutionary biology; Erwin Schrödinger's What Is Life? (1944), which catalyzed the field of molecular biology; and Edward O. Wilson's Consilience (1998), a so far not entirely successful attempt to unite the social and biological sciences. She examines the rhetorical strategies used in each book and evaluates which worked best, based on the reviews and scientific papers that followed in their wake. Ceccarelli's work will be important for anyone interested in how interdisciplinary fields are formed, from historians and rhetoricians of science to scientists themselves.

Trust in Texts

Author : Susan Miller
Publisher : SIU Press
ISBN 13 : 9780809327881
Total Pages : 228 pages
Book Rating : 4.3/5 (278 download)

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Book Synopsis Trust in Texts by : Susan Miller

Download or read book Trust in Texts written by Susan Miller and published by SIU Press. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust in Texts: A Different History of Rhetoric challenges the accepted idea of a singular rhetorical tradition poorly maintained from the Athenian Golden Age until the present. Author Susan Miller argues that oratorical rhetoric is but one among many codes that guide the production of texts and proposes that emotion and trust are central to the motives and effects of rhetoric. This groundbreaking volume makes a case for historical rhetoric as disbursed, formal and informal lessons in persuasion that are codified as crafts that mediate between what is known and unknown in particular rhetorical situations. Traditional, unified histories of rhetoric ignore the extensive historical interactions among discourses—including medicine, drama, lyric poetry, philosophy, oratory, and literary fiction—that have operated from antiquity across cultures that are historically and geographically joined. Drawing not just on traditional rhetorical works, but also on texts from philosophy and literature, Miller expands the body of works to be considered in the study of rhetoric. As the first book-length study that calls into question the centrality of logos to rhetoric, Trust in Texts will change the way the history of rhetoric is viewed and taught and will be essential to scholars and students of communications, rhetoric, English, classics, and literary studies.

Rhetoric, Through Everyday Things

Author : Scot Barnett
Publisher : University of Alabama Press
ISBN 13 : 0817319190
Total Pages : 281 pages
Book Rating : 4.8/5 (173 download)

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Book Synopsis Rhetoric, Through Everyday Things by : Scot Barnett

Download or read book Rhetoric, Through Everyday Things written by Scot Barnett and published by University of Alabama Press. This book was released on 2016-09-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric, Through Everyday Things is the first book-length collection of essays that explore the vibrant materiality of everyday objects in rhetorical theory, practice, and writing. It examines how things such as food, bicycles, and typewriters can influence history and sociality.

A Rhetoric of Style

Author : Barry Brummett
Publisher : SIU Press
ISBN 13 : 0809328585
Total Pages : 209 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis A Rhetoric of Style by : Barry Brummett

Download or read book A Rhetoric of Style written by Barry Brummett and published by SIU Press. This book was released on 2008-07-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring style in a global culture In A Rhetoric of Style, Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. He locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century. Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three important aspects of this system—its social and commercial structuring, its political consequences, and its role as the chief rhetorical system of the modern world. He argues that aesthetics and style are merging into a major engine of the global economy and that style is becoming a way to construct individual identity, as well as social and political structures of alliance and opposition. It is through style that we stereotype or make assumptions about others’ political identities, their sexuality, their culture, and their economic standing. To facilitate theoretical and critical analysis, Brummett develops a systematic rhetoric of style and then demonstrates its use through an in-depth exploration of gun culture in the United States. Armed with an understanding of how this rhetoric of style works methodologically, students and scholars alike will have the tools to do their own analyses. Written in clear and engaging prose, A Rhetoric of Style presents a novel discussion of the workings of style and sheds new light on a venerable and sometimes misunderstood rhetorical concept by illustrating how style is the key to constructing a rhetoric for the twenty-first century.