The Business Of Fashion 3rd Edition

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The Fashion Designer Survival Guide

Author : Mary Gehlhar
Publisher : Barrons Educational Services
ISBN 13 : 150626560X
Total Pages : 289 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis The Fashion Designer Survival Guide by : Mary Gehlhar

Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Barrons Educational Services. This book was released on 2021-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad

In Fashion

Author : Elaine Stone
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501310755
Total Pages : 352 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis In Fashion by : Elaine Stone

Download or read book In Fashion written by Elaine Stone and published by Bloomsbury Publishing USA. This book was released on 2016-09-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally"--

Fashion Marketing

Author : Mike Easey
Publisher : John Wiley & Sons
ISBN 13 : 9781444309560
Total Pages : 280 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Fashion Marketing by : Mike Easey

Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Fashion Entrepreneurship

Author : Michele M. Granger
Publisher :
ISBN 13 : 9781501395451
Total Pages : 0 pages
Book Rating : 4.3/5 (954 download)

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Book Synopsis Fashion Entrepreneurship by : Michele M. Granger

Download or read book Fashion Entrepreneurship written by Michele M. Granger and published by . This book was released on 2015-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship- Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts. Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access images of sample forms ~Practice your skills with assignments tailored for each chapter ~Further your knowledge with templates for a business plan assessment and concept statement ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.

The Fairchild Dictionary of Fashion 3rd Edition

Author : Charlotte Mankey Calasibetta
Publisher : Fairchild Books
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Fairchild Dictionary of Fashion 3rd Edition by : Charlotte Mankey Calasibetta

Download or read book The Fairchild Dictionary of Fashion 3rd Edition written by Charlotte Mankey Calasibetta and published by Fairchild Books. This book was released on 2003 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding definitions for fashion is easier than ever. The Fairchild Dictionary of Fashion, 3rd Edition, defines more than 15,000 fashion terms, including apparel, accessories, and their components; historical and textile terms that relate to contemporary fashion; and the language of the fashion business. Its organization of 51 broad categories, such as activewear, blouses and tops, clothing, construction details, footwear, headwear, jewelry, laces, necklines, shirts, skirts, and waistlines, promotes comprehension of related terms. Categories are fully cross-referenced to the alphabetical listing. Includes terms not readily found in ordinary dictionaries and pronunciation guides for foreign words. An appendix of designers includes emerging leaders. Lavish illustrations by Bina Abling enhance definitions, capturing both the details and style of fashion. Labeled "anatomical" drawings show how the parts of fashion items fit together. Alphabetical page tabs add to the ease of use. This dictionary is the ideal reference for designers, fashion media, instructors, students, historians, and fashion enthusiasts.

The Fashion Designer Survival Guide, Revised and Expanded Edition

Author : Mary Gehlhar
Publisher : Kaplan Publishing
ISBN 13 : 9781427797100
Total Pages : 304 pages
Book Rating : 4.7/5 (971 download)

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Book Synopsis The Fashion Designer Survival Guide, Revised and Expanded Edition by : Mary Gehlhar

Download or read book The Fashion Designer Survival Guide, Revised and Expanded Edition written by Mary Gehlhar and published by Kaplan Publishing. This book was released on 2008-07-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

Guide to Producing a Fashion Show

Author : Judith C. Everett
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501335138
Total Pages : 490 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Guide to Producing a Fashion Show by : Judith C. Everett

Download or read book Guide to Producing a Fashion Show written by Judith C. Everett and published by Bloomsbury Publishing USA. This book was released on 2018-09-06 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals

The Fashion Industry and Its Careers

Author : Michele M. Granger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628923415
Total Pages : 497 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis The Fashion Industry and Its Careers by : Michele M. Granger

Download or read book The Fashion Industry and Its Careers written by Michele M. Granger and published by Bloomsbury Publishing USA. This book was released on 2015-03-12 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012

The Fashion Design Reference & Specification Book

Author : Jay Calderin
Publisher : Rockport Publishers
ISBN 13 : 1610587871
Total Pages : 288 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis The Fashion Design Reference & Specification Book by : Jay Calderin

Download or read book The Fashion Design Reference & Specification Book written by Jay Calderin and published by Rockport Publishers. This book was released on 2013-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 074946447X
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

In Fashion

Author : Sheryl A. Farnan
Publisher : Fairchild Books
ISBN 13 : 9781501362040
Total Pages : pages
Book Rating : 4.3/5 (62 download)

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Book Synopsis In Fashion by : Sheryl A. Farnan

Download or read book In Fashion written by Sheryl A. Farnan and published by Fairchild Books. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Apparel Designers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about"--

Business Model You

Author : Timothy Clark
Publisher : John Wiley & Sons
ISBN 13 : 1118225996
Total Pages : 259 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Business Model You by : Timothy Clark

Download or read book Business Model You written by Timothy Clark and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

The Fashion Resource Book

Author : Robert Leach
Publisher : National Geographic Books
ISBN 13 : 0500290350
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis The Fashion Resource Book by : Robert Leach

Download or read book The Fashion Resource Book written by Robert Leach and published by National Geographic Books. This book was released on 2012-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential fashion reference for students and professionals alike, organized in a series of detailed case studies Fashion design is a process of investigating, understanding context, and constantly questioning what you are doing and why. This comprehensive survey presents the work of a wide range of modern and contemporary designers and reveals the innumerable areas of inspiration and research on which they’ve drawn, from historical examples such as Christian Dior’s “New Look” to traditional textiles from around the world, as seen in John Galliano’s Peruvian-inspired collection of 2005. The first part of the book investigates the research process in the work of designers such as Paul Smith, Comme des Garçons, and Anna Sui. The second section covers subjects like vintage and retro, the use of archives, and the influence of art movements such as op art and surrealism. The third part presents case studies of world-famous designers: Jean Paul Gaultier, Christian Dior, Alexander McQueen, and Coco Chanel, to name but a few.

How to Set Up & Run a Fashion Label

Author : Toby Meadows
Publisher :
ISBN 13 : 9781786274847
Total Pages : 0 pages
Book Rating : 4.2/5 (748 download)

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Book Synopsis How to Set Up & Run a Fashion Label by : Toby Meadows

Download or read book How to Set Up & Run a Fashion Label written by Toby Meadows and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

The Business of Media Distribution

Author : Jeffrey C. Ulin
Publisher : Routledge
ISBN 13 : 1351136615
Total Pages : 578 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Business of Media Distribution by : Jeffrey C. Ulin

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

The Business of Venture Capital

Author : Mahendra Ramsinghani
Publisher : John Wiley & Sons
ISBN 13 : 1119639700
Total Pages : 551 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Business of Venture Capital by : Mahendra Ramsinghani

Download or read book The Business of Venture Capital written by Mahendra Ramsinghani and published by John Wiley & Sons. This book was released on 2021-01-12 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the definitive guide for venture capital practitioners—covers the entire process of venture firm formation & management, fund-raising, portfolio construction, value creation, and exit strategies Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading text explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. Author and VC Mahendra Ramsinghani who has invested in startups and venture funds for over a decade, offers best practices from experts on the front lines of this business. This fully-updated edition includes fresh perspectives on the Softbank effect, career paths for young professionals, case studies and cultural disasters, investment models, epic failures, and more. Readers are guided through each stage of the VC process, supported by a companion website containing tools such as the LP-GP Fund Due Diligence Checklist, the Investment Due Diligence Checklist, an Investment Summary format, and links to white papers and other industry guidelines. Designed for experienced practitioners, angels, devils, and novices alike, this valuable resource: Identifies the key attributes of a VC professional and the arc of an investor’s career Covers the art of raising a venture fund, identifying anchor investors, fund due diligence, negotiating fund investment terms with limited partners, and more Examines the distinct aspects of portfolio construction and value creation Balances technical analyses and real-world insights Features interviews, personal stories, anecdotes, and wisdom from leading venture capitalists The Business of Venture Capital, Third Edition is a must-read book for anyone seeking to raise a venture fund or pursue a career in venture capital, as well as practicing venture capitalists, angel investors or devils alike, limited partners, attorneys, start-up entrepreneurs, and MBA students.

Overdressed

Author : Elizabeth L. Cline
Publisher : Penguin
ISBN 13 : 1101560584
Total Pages : 286 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Overdressed by : Elizabeth L. Cline

Download or read book Overdressed written by Elizabeth L. Cline and published by Penguin. This book was released on 2012-06-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.” —Katha Pollitt Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it’s cheaper to just buy more. Cline sets out to uncover the true nature of the cheap fashion juggernaut. What are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being?