The Business Of Choice

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The Business of Choice

Author : Matthew Willcox
Publisher : Pearson Education
ISBN 13 : 0134053451
Total Pages : 247 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Business of Choice by : Matthew Willcox

Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether your objective is to grow a brand or promote healthy behaviors, you need a deep understanding of how humans intuitively make choices using cognitive mechanisms that have evolved over millions of years. Marketing is about influencing consumers' decisions, and the more you understand about human nature, the more successful you'll be. Fortunately, dramatic recent advances in neuroscience, evolutionary biology, and the behavioral and social sciences are revolutionizing the way we understand human decision-making. The Business of Choice doesn't just reveal what's been learned: it shows how to use these insights to make your brand or behavior the most instinctive, intuitive, and easiest choice. Authored by Matthew Willcox, founder and executive director of Draft FCB's pioneering Institute of Decision Making, The Business of Choice shows you: How choice has shaped the human species, leading to choices that often seem strange and irrational How marketers can leverage the same evolutionary factors that have made humans so successful What we copy from others, and what we don't copy: the power and limitations of "social" The huge cognitive biases associated with planning the future and remembering the past How to make decisions easy for consumers: building cognitive fluency, creating reference points, architecting information, and managing choice Convincing customers to feel intuitively good about the choices they've made - so they'll return for more

The Business of Choice

Author : Matthew Willcox
Publisher : Emerald Group Publishing
ISBN 13 : 1839820705
Total Pages : 312 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Business of Choice by : Matthew Willcox

Download or read book The Business of Choice written by Matthew Willcox and published by Emerald Group Publishing. This book was released on 2020-09-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

The Elements of Choice

Author : Eric J. Johnson
Publisher : Penguin
ISBN 13 : 0593084438
Total Pages : 401 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Elements of Choice by : Eric J. Johnson

Download or read book The Elements of Choice written by Eric J. Johnson and published by Penguin. This book was released on 2021-10-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

The Business of Choice

Author : Matthew Willcox
Publisher : Pearson Education
ISBN 13 : 0134053494
Total Pages : 247 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Business of Choice by : Matthew Willcox

Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015-02-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

Great by Choice

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0062121006
Total Pages : 324 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Great by Choice by : Jim Collins

Download or read book Great by Choice written by Jim Collins and published by Harper Collins. This book was released on 2011-10-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Indispensable! Becoming the Obvious Choice in Business and in Life

Author : David Cottrell
Publisher : McGraw Hill Professional
ISBN 13 : 0071829393
Total Pages : 159 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Indispensable! Becoming the Obvious Choice in Business and in Life by : David Cottrell

Download or read book Indispensable! Becoming the Obvious Choice in Business and in Life written by David Cottrell and published by McGraw Hill Professional. This book was released on 2013-12-16 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: From international bestselling author and leadership expert Robert Cottrell comes the ultimate insiders guide for anyone who wants to break through and control their professional destiny.

A Choice Fulfilled

Author : Charles K. Kao
Publisher :
ISBN 13 : 9789622015210
Total Pages : 203 pages
Book Rating : 4.0/5 (152 download)

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Book Synopsis A Choice Fulfilled by : Charles K. Kao

Download or read book A Choice Fulfilled written by Charles K. Kao and published by . This book was released on 1991-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Digital or Death

Author : Dominic M Mazzone
Publisher : Smashbox Consulting Inc
ISBN 13 : 0993957315
Total Pages : 140 pages
Book Rating : 4.9/5 (939 download)

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Book Synopsis Digital or Death by : Dominic M Mazzone

Download or read book Digital or Death written by Dominic M Mazzone and published by Smashbox Consulting Inc. This book was released on 2014-11-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one. Here's how Digital or Death will change the way you think: • What is Digital Transformation • How to avoid being part of the Digital Die-Off • The Four Pillars of Digital Transformation • How to make Wonder Theory work for you • How to smash your industry through Revolution Delivery • Why every business needs Dynamic Interaction • Make the Strawberry Model and the Christmas Effect part of your business

Business Ethics as Rational Choice

Author : John Hooker
Publisher : Pearson
ISBN 13 : 9780136118671
Total Pages : 0 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Ethics as Rational Choice by : John Hooker

Download or read book Business Ethics as Rational Choice written by John Hooker and published by Pearson. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Business Ethics. Build business ethics expertise through application. Business Ethics as Rational Choice focuses on building decision-making skills so that readers can arrive at, and defend, personal or company decisions in an objective, and convincing, manner.

Better Business

Author : Christopher Marquis
Publisher : Yale University Press
ISBN 13 : 030024715X
Total Pages : 312 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Better Business by : Christopher Marquis

Download or read book Better Business written by Christopher Marquis and published by Yale University Press. This book was released on 2020-09-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

The Business of Choice

Author : Matthew Willcox
Publisher : Emerald Publishing Limited
ISBN 13 : 9781839820717
Total Pages : 380 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis The Business of Choice by : Matthew Willcox

Download or read book The Business of Choice written by Matthew Willcox and published by Emerald Publishing Limited. This book was released on 2020-09-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

Decisive

Author : Chip Heath
Publisher : Random House Canada
ISBN 13 : 0307361144
Total Pages : 326 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Decisive by : Chip Heath

Download or read book Decisive written by Chip Heath and published by Random House Canada. This book was released on 2013-03-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Good to Great

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Success is a Choice

Author : Rick Pitino
Publisher : Broadway
ISBN 13 : 9780553066685
Total Pages : 300 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Success is a Choice by : Rick Pitino

Download or read book Success is a Choice written by Rick Pitino and published by Broadway. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Rick Pitino became the coach of the Kentucky Wildcats, he took them from NCAA probation to four spectacular final Four appearances, including the championship in 1996 and an incredible return to the NCAA Finals in 1997. Under Pitino's leadership, the Wildcats garnered a 70 percent winning record. Now the head coach of the Boston Celtics, Pitino has clearly become a master at molding great players and great teams. What's his secret to success?Pitino's method -- and the reason he's both a peerless basketball coach and one of the most sought-after motivational speakers in the country -- is built on a strategy of over-achievement. He simply doesn't believe in shortcuts.Success Is a Choice draws on Pitino's 17 years as a college and professional coach. In a friendly, one-on-one style, using anecdotes from his superstar career to drive home his message, Pitino presents a concrete, 10-point program for achieving success in every aspect of life, including: - How to make winning seem inevitable- How to achieve things that even you don't think are possible- How to subordinate your own ego and individual agenda for the common good- How to get people to work as a team- How to thrive on pressure- How to feel better yourself -- and improve the way you relate to othersPitino's winning techniques appeal to everyone from corporate managers to educators to parents. Based on the same proven methods that have earned him and his teams legendary stat

The 100 Best Business Books of All Time

Author : Jack Covert
Publisher : Penguin
ISBN 13 : 1101992387
Total Pages : 370 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The 100 Best Business Books of All Time by : Jack Covert

Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.