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The Business Design Cube
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Book Synopsis The Business Design Cube by : Rajagopal
Download or read book The Business Design Cube written by Rajagopal and published by Business Expert Press. This book was released on 2021-03-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
Book Synopsis The Business Design Cube by : Rajagopal
Download or read book The Business Design Cube written by Rajagopal and published by . This book was released on 2021-03-17 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the three facets of the design-cube identified as design-to-market; design-to-society; and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowd sourcing approaches that drives the companies to practice critical thinking. Developing 'out of the box' business designs in view of understanding market competition, consumer needs, preferences, and values have been discussed in the book. The concepts and models developed in the book are central to innovation, social responsive behavior of companies, and coevolution of business with customer. Thematically, the discussion on these theses are interpreted in terms of current consumer marketing and multi-brand management issues of companies across market destinations. This book is divided into five chapters and accommodated in to three distinctive sections comprising the fundamental thinking, the design cube, and near and far effects. Discussions throughout the book bridges theory and applications of design elements in business by linking market competition, customer value and society in managing multi-brand and multi-market paradigms in the context to achieve long-term business performance among customer-centric firms.
Book Synopsis Rebuilding Entrepreneurship at the Grassroots by : Rajagopal
Download or read book Rebuilding Entrepreneurship at the Grassroots written by Rajagopal and published by Springer Nature. This book was released on 2024-01-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies. With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure of entrepreneurship in resolving the social challenges, arguing that effective convergence of strategies related to technology, innovation, and poverty alleviation influences entrepreneurial performance. Connecting different theoretical underpinnings and providing a number of frameworks, conceptual models, and cases, this work advances the conversation among entrepreneurship scholars on impacting the developing world.
Book Synopsis Challenge-Based Learning, Research, and Innovation by : Arturo Molina
Download or read book Challenge-Based Learning, Research, and Innovation written by Arturo Molina and published by Springer Nature. This book was released on 2023-04-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolution. Drawing on the resource-based view, this book discusses how social challenges can be linked with the industrial value-chain through collaborative research, knowledge sharing, and transfer of technology to deliver value. The work is divided into three sections: Part 1 discusses social challenges, triple bottom line, and entrepreneurship as drivers for research, learning, and innovation while Part 2 links challenge-based research to social and industrial development in emerging markets. The final section considers research-based innovation and the role of technology, with the final chapter bridging concepts and practices to shape the future of society and industry. The authors present the RISE paradigm, which integrates people (society), planet (sustainability), and profit (industry and business) as critical constructs for socio-economic and regional development. Arguing that the converging of society and industry is essential for the business ecosystem to stay competitive in the marketplace, this book analyzes possible approaches to linking challenge-based research with social and industrial innovations in the context of sectoral challenges like food production, housing, energy, biotechnology, and sustainability. It will serve as a valuable resource to researchers interested in topics such as social challenges, innovation, technology, sustainability, and society-industry linkage.
Book Synopsis Agile Marketing Strategies by : Rajagopal
Download or read book Agile Marketing Strategies written by Rajagopal and published by Springer Nature. This book was released on 2022-07-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
Book Synopsis Women Entrepreneurs in Emerging Markets by : Ananya Rajagopal
Download or read book Women Entrepreneurs in Emerging Markets written by Ananya Rajagopal and published by Springer Nature. This book was released on 2022-03-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.
Book Synopsis InfoSphere Warehouse: A Robust Infrastructure for Business Intelligence by : Chuck Ballard
Download or read book InfoSphere Warehouse: A Robust Infrastructure for Business Intelligence written by Chuck Ballard and published by IBM Redbooks. This book was released on 2010-06-22 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this IBM® Redbooks® publication we describe and demonstrate Version 9.7 of IBM InfoSphereTM Warehouse. InfoSphere Warehouse is a comprehensive platform with all the functionality required for developing robust infrastructure for business intelligence solutions. It enables companies to access and analyze operational and historical information, whether structured or unstructured, to gain business insight for improved decision making. InfoSphere Warehouse solutions simplify the processes of developing and maintaining a data warehousing infrastructure and can significantly enhance the time to value for business analytics. The InfoSphere Warehouse platform provides a fully integrated environment built around IBM DB2® 9.7 server technology on Linux®, UNIX® and Microsoft® Windows® platforms, as well as System z®. Common user interfaces support application development, data modeling and mapping, SQL transformation, online application processing (OLAP) and data mining functionality from virtually all types of information. Composed of a component-based architecture, it extends the DB2 data warehouse with design-side tooling and runtime infrastructure for OLAP, data mining, inLine analytics and intra-warehouse data movement and transformation, on a common platform.
Book Synopsis Towards Cleaner Entrepreneurship by : Ananya Rajagopal
Download or read book Towards Cleaner Entrepreneurship written by Ananya Rajagopal and published by Springer Nature. This book was released on 2023-02-08 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.
Book Synopsis Perspectives in Business Informatics Research by : Janis Grabis
Download or read book Perspectives in Business Informatics Research written by Janis Grabis and published by Springer. This book was released on 2011-10-07 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th International Conference on Perspectives in Business Informatics Research (BIR), held in Riga, Latvia, in October 2011. The 25 full papers accepted for this volume were selected from 68 submissions. In addition, two invited papers presented at the conference are also included. The papers have been organized in topical sessions on business intelligence and performance management, data and processes, ontologies, architectures, stakeholders' perspectives, Web information systems and services, and systems approach.
Book Synopsis Paradigm Shift in Business by : Rajagopal
Download or read book Paradigm Shift in Business written by Rajagopal and published by Springer Nature. This book was released on 2023-11-11 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.
Book Synopsis Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports by : Paul Turley
Download or read book Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports written by Paul Turley and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize reporting and BI with Microsoft SQL Server 2016 Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports provides a comprehensive lesson in business intelligence (BI), operational reporting and Reporting Services architecture using a clear, concise tutorial approach. You'll learn effective report solution design based upon many years of experience with successful report solutions. Improve your own reports with advanced, best-practice design, usability, query design, and filtering techniques. Expert guidance provides insight into common report types and explains where each could be made more efficient, while providing step-by step instruction on Microsoft SQL Server 2016. All changes to the 2016 release are covered in detail, including improvements to the Visual Studio Report Designer (SQL Server Data Tools) and Report Builder, Mobile Dashboard Designer, the new Report Portal Interface, HTML-5 Rendering, Power BI integration, Custom Parameters Pane, and more. The Microsoft SQL Server 2016 release will include significant changes. New functionality, new capabilities, re-tooled processes, and changing support require a considerable update to existing knowledge. Whether you're starting from scratch or simply upgrading, this book is an essential guide to report design and business intelligence solutions. Understand BI fundamentals and Reporting Services architecture Learn the ingredients to a successful report design Get up to speed on Microsoft SQL Server 2016 Grasp the purpose behind common designs to optimize your reporting Microsoft SQL Server Reporting Services makes reporting faster, easier, and more powerful than ever in web, desktop and portal solutions. Compatibility with an extensive variety of data sources makes it a go-to solution for organizations across the globe. The 2016 release brings some of the biggest changes in years, and the full depth and breadth of these changes can create a serious snag in your workflow. For a clear tutorial geared toward the working professional, Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports is the ideal guide for getting up to speed and producing successful reports.
Book Synopsis Digital Brand Romance by : Anna Harrison
Download or read book Digital Brand Romance written by Anna Harrison and published by Business Expert Press. This book was released on 2022-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
Book Synopsis Microsoft SQL Server 2008 Bible by : Paul Nielsen
Download or read book Microsoft SQL Server 2008 Bible written by Paul Nielsen and published by John Wiley & Sons. This book was released on 2011-02-11 with total page 1680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of SQL Server, Microsoft’s high-performance database and data analysis software package, by accesing everything you need to know in Microsoft SQL Server 2008 Bible. Learn the best practices, tips, and tricks from this comprehensive tutorial and reference, which includes specific examples and sample code, with nearly every task demonstrated in both a graphical and SQL code method. Understand how to develop SQL Server databases and data connections, how to administer the SQL Server and keep databases performing optimally, and how to navigate all the new features of the 2008 release.
Download or read book Brand Vision written by James Everhart and published by Business Expert Press. This book was released on 2022-01-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy. Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country’s largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis Winning With Strategic Marketing by : David Altounian
Download or read book Winning With Strategic Marketing written by David Altounian and published by Business Expert Press. This book was released on 2023-12-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises. It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress. By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.
Book Synopsis Brand Positioning With Power by : Robert S. Gordon
Download or read book Brand Positioning With Power written by Robert S. Gordon and published by Business Expert Press. This book was released on 2023-12-05 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical real-world examples You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization. Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
