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The Branding Sutra
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Book Synopsis The Branding Sutra by : Merry Carole Powers
Download or read book The Branding Sutra written by Merry Carole Powers and published by Hillcrest Publishing Group. This book was released on 2016-05-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike cornflakes and the thousands of other copycat creations enjoying notoriety and pulling in huge sums of money in our world, human beings are not parody products. We are one-of-a-kind, limited edition originals. Each one of us has come here to explore and express our invaluable uniqueness, making ourselves, and the world, richer for having done so. Merry Carole Powers, writer, creative director and corporate social responsibility consultant with more than 20 years of experience creatively stewarding global brands, has taken the six core building blocks every multi-billion-dollar brand is built upon and reapplied these success principles from products to people. Join her on the corner where business acumen meets spiritual insight and take a journey that transforms the discipline of branding from a sales tool into a life tool. One that can position you to pinpoint your unique value and put it into action to create a business, relationship and life that brings you success on the truest levels. After all, if a cornflake can do it, why not you? Book jacket.
Book Synopsis Business Sutra by : Devdutt Pattanaik
Download or read book Business Sutra written by Devdutt Pattanaik and published by . This book was released on 2015-09-16 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.
Book Synopsis Shaping the Lotus Sutra by : Eugene Yuejin Wang
Download or read book Shaping the Lotus Sutra written by Eugene Yuejin Wang and published by University of Washington Press. This book was released on 2005 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lotus Sutra has been the most widely read and most revered Buddhist scripture in East Asia since its translation in the third century. The miracles and parables in the "king of sutras" inspired a variety of images in China, in particular the sweeping compositions known as transformation tableaux that developed between the seventh and ninth centuries. Surviving examples in murals painted on cave walls or carved in relief on Buddhist monuments depict celestial journeys, bodily metamorphoses, cycles of rebirth, and the achievement of nirvana. Yet the cosmos revealed in these tableaux is strikingly different from that found in the text of the sutra. Shaping the Lotus Sutra explores this visual world. Challenging long-held assumptions about Buddhist art, Eugene Wang treats it as a window to an animated and spirited world. Rather than focus on individual murals as isolated compositions, Wang views the entire body of pictures adorning a cave shrine or a pagoda as a visual mapping of an imaginary topography that encompasses different temporal and spatial domains. He demonstrates that the text of the Lotus Sutra does not fully explain the pictures and that a picture, or a series of them, constitutes its own "text." In exploring how religious pictures sublimate cultural aspirations, he shows that they can serve both political and religious agendas and that different social forces can co-exist within the same visual program. These pictures inspired meditative journeys through sophisticated formal devices such as mirroring, mapping, and spatial programming - analytical categories newly identified by Wang. The book examines murals in cave shrines at Binglingsi and Dunhuang in northwestern China and relief sculptures in the grottoes of Yungang in Shanxi, on stelae from Sichuan, and on the Dragon-and-Tiger pagoda in Shandong, among other sites. By tracing formal impulses in medieval Chinese picture-making, such as topographic mapping and pictorial illusionism, the author pieces together a wide range of visual evidence and textual sources to reconstruct the medieval Chinese cognitive style and mental world. The book is ultimately a history of the Chinese imagination. Read an interview with the author: http: //dgeneratefilms.com/cinematalk/cinematalk-interview-with-professor-eugene-wang-on-chinese-art-and-film/
Book Synopsis Managing the Design Process-Implementing Design by : Terry Stone
Download or read book Managing the Design Process-Implementing Design written by Terry Stone and published by Rockport Publishers. This book was released on 2010-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this bookis visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
Book Synopsis The Threefold Lotus Sutra by : Kato Bunno
Download or read book The Threefold Lotus Sutra written by Kato Bunno and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Diamond Sutra written by Frances Wood and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the book produced in AD 868 and found in 1907; describes the physical object and recent conservation work; places the sutra in the history of Chinese printing and paper making.
Book Synopsis The Mama Sutra by : Allie Kingsley Baker
Download or read book The Mama Sutra written by Allie Kingsley Baker and published by Penguin. This book was released on 2021-05-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A charming illustrated guide to burping, stimulating, and soothing your baby--so you can keep your sanity while helping your infant find inner peace. The Mama Sutra is an essential parenting handbook to more than forty methods to calm fussiness, encourage bowel movements, and (the holy grail) help everyone get back to sleep. Meet the Lucky Rabbit, the Drunk Monk, the Spraying Mantis, and other time-tested and scientifically proven ways to help your baby feel better, developed with help from experts in the ancient art of holistic healing. Whether your little one is experiencing reflux, colic, constipation, or something you can't quite identify, the simple and fun positions, holds, and massages in this adorable illustrated guide present solutions to soothe them, one beneficial pose at a time. You will become your baby's own enlightened guru.
Book Synopsis Kama Sutra Expert by : Dorling Kindersley Publishing Staff
Download or read book Kama Sutra Expert written by Dorling Kindersley Publishing Staff and published by DK. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published in the United States as Kama Sutra Step by Step, 2009"--P. 240.
Book Synopsis The Lotus Sutra and Its Opening and Closing Sutras by : Burton Watson
Download or read book The Lotus Sutra and Its Opening and Closing Sutras written by Burton Watson and published by Motilal Banarsidass Publishing House. This book was released on 2023-08-06 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lotus Sutra clearly and definitively reveals the buddha nature that is an integral part of the lives of all people. And it makesclear that the Buddha desires and acts so that all people, by opening up this buddhanature inherent within themselves, mayattain the state of buddhahood forthemselves. The sutra further stresses that the continued observance of such action is the true mission of the bodhisattva, and never ceases to praise the observance of this practice.
Book Synopsis Kama Sense Marketing by : Jacob Levy
Download or read book Kama Sense Marketing written by Jacob Levy and published by iUniverse. This book was released on 2010-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the ancient Kama Sutra, "Love is where physical, emotional, and spiritual experiences meet for the purpose of strengthening relationships." Isn't this what modern marketing is all about? Love is, in fact, the very peak of emotional marketing. Putting this philosophy into practice is not only a revolutionary concept, but it's also a guaranteed platform of success. In this ground-breaking marketing guide, veteran marketing guru Jacob Levy borrows analogies from philosophies and practices of romantic love, as described in the Kama Sutra, the oldest and best source on the theory and practice of love, written some 1500 years ago, to help you delve into the world of emotional marketing. In crisp, concise language, Levy discusses the following topics: - Using the marriage vow in marketing - Wooing your customers - Maintaining your customers' loyalty - Seducing your competitors' wives - And much more Levy also shows you how to include the term "Reciprocal Love" in the strategies and mission statements of your organization, and deftly reveals how marketing this message to females is essential for success. Understanding emotional-based marketing is imperative in this new age. For all those involved in the highly competitive field of marketing, Kama Sense Marketing gives you the edge in propelling your business to new and exciting heights.
Book Synopsis Self-realization of Noble Wisdom by : Daisetz Teitaro Suzuki
Download or read book Self-realization of Noble Wisdom written by Daisetz Teitaro Suzuki and published by . This book was released on 1983 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Socially Responsible Consumption and Marketing in Practice by : Jishnu Bhattacharyya
Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Book Synopsis Masters of Design: Logos & Identity by : Sean Adams
Download or read book Masters of Design: Logos & Identity written by Sean Adams and published by Rockport Publishers. This book was released on 2008-09-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
Book Synopsis American Sutra by : Duncan Ryuken Williams
Download or read book American Sutra written by Duncan Ryuken Williams and published by Belknap Press. This book was released on 2019 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass incarceration of Japanese Americans during World War II is not only a tale of injustice; it is a moving story of faith. In this pathbreaking account, Duncan Ryūken Williams reveals how, even as they were stripped of their homes and imprisoned in camps, Japanese-American Buddhists launched one of the most inspiring defenses of religious freedom in our nation's history, insisting that they could be both Buddhist and American.--
Book Synopsis Social Marketing by : Marvin E. Goldberg
Download or read book Social Marketing written by Marvin E. Goldberg and published by Psychology Press. This book was released on 2018-07-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Download or read book The Saddharma-pundarîka written by and published by . This book was released on 1884 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
