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The Brand Collection
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Download or read book Louis Vuitton Windows written by and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The windows of Louis Vuitton's storefronts are magnetic. Onlookers stand with eyes wide in wonder at such spectacles as a colossal roller coaster, a panoply of brightly colored hot-air balloons, or a universe of polka dots. With an oeuvre of over thirty-five displays, creators Faye McLeod and Ansel Thompson bring the windows of one of the world's leading luxury brands to life with unparalleled magic. Featuring an introduction by The New York Times fashion director and critic Vanessa Friedman, these celebrated vitrines are presented as works of art in this hand-bound oversize Ultimate Collection edition, capturing the inspired world that is Louis Vuitton.
Book Synopsis Kate Young, Dressing for the Dark Red Carpet Edition by :
Download or read book Kate Young, Dressing for the Dark Red Carpet Edition written by and published by . This book was released on 2017-02-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her first-ever book, celebrity stylist Kate Young draws inspiration from iconic fashion moments in film to choose the most influential eveningwear styles of all time, and offers her expert insight as to why these looks are so definitive and are worth revisiting today for that special night out. Spanning classic moments such as Audrey Hepburn in a timeless pink cocktail dress in Breakfast at Tiffany's and Julia Roberts in that iconic red gown in Pretty Woman, this book, complete with a directory of go-tos, is an accessory no woman will want to dress for the dark without.
Book Synopsis The Art of Successful Brand Collaborations by : Géraldine Michel
Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Book Synopsis Developing a Fashion Collection by : Elinor Renfrew
Download or read book Developing a Fashion Collection written by Elinor Renfrew and published by Bloomsbury Publishing. This book was released on 2021-09-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets. From couture to high street, knitwear to accessories and covering the implications of online shopping – there's advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH. This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.
Book Synopsis Golf: The Impossible Collection by : George Peper
Download or read book Golf: The Impossible Collection written by George Peper and published by Assouline Publishing. This book was released on 2017-10-01 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this most recent addition to Assouline’s highly covetable and lauded Ultimate Collection, George Peper, former editor in chief of Golf magazine and 2016 PGA Lifetime Achievement Award winner for Journalism, takes readers on an incomparable golf journey as he travels the world detailing the 100 most significant, historically noteworthy, and architecturally paramount courses. Describing intricate holes that have confounded the game’s best, revisiting tournaments that have made and broken champions, and elucidating the unique and truly special characteristics of each course makes Peper the perfect golf partner as he walks readers through the clubhouses, fairways, and bunkers. From greens as old and hallowed as St Andrews to courses celebrating their first anniversary such as Nova Scotia’s Cabot Cliffs, from the island mountain course of China’s Shanqin Bay to the Hamptons’ Maidstone Club, Golf: The Impossible Collection is an unequivocal sensory treat for the golf fanatic, or the perfect feast to feed the wanderlust simmering in all of us.
Book Synopsis Proceedings of the American Numismatic Society, Annual Meeting by : American Numismatic Society (1907- )
Download or read book Proceedings of the American Numismatic Society, Annual Meeting written by American Numismatic Society (1907- ) and published by . This book was released on 1924 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Brand Management by : Alison Lowe
Download or read book Fashion Brand Management written by Alison Lowe and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.
Book Synopsis Let's Get Creative! by : William F. Nolan
Download or read book Let's Get Creative! written by William F. Nolan and published by Quill Driver Books. This book was released on 2006-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: William F. Nolan, using the knowledge acquired by writing more than 90 works of fiction, analyzes some of his and others' best work to help the reader with construction of characters, dramatic development, and dialogue. The writer will learn how to hook the reader on the first page, how to develop conflict, the craft of revision, and more.
Download or read book Origination written by Andy Pike and published by John Wiley & Sons. This book was released on 2015-03-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Book Synopsis Favorite Brand Name Muffin Collection by :
Download or read book Favorite Brand Name Muffin Collection written by and published by . This book was released on 1993 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Uses of Libraries by : Ernest Albert Baker
Download or read book The Uses of Libraries written by Ernest Albert Baker and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Heritage by : Isabel Cantista
Download or read book Fashion Heritage written by Isabel Cantista and published by Springer Nature. This book was released on 2023-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.
Download or read book Time to Change written by Luana Carcano and published by EGEA spa. This book was released on 2011-02-08T00:00:00+01:00 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360Ą perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng
Book Synopsis Retail Market Study 2016 by : Marc-Christian Riebe
Download or read book Retail Market Study 2016 written by Marc-Christian Riebe and published by The Location Group. This book was released on 2016-03-01 with total page 1045 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Market Study 2016 of The Location Group is the one and only study of its kind. With 155 of the most notable international cities of the fashion and retail world on more than 1,000 pages. Over 1,300 retailers, 1,030 shopping streets and 550 shopping malls were analyzed. So far the study reached more than 300,000 readers worldwide.
Book Synopsis Luxury Fashion Marketing and Branding by : Alice Dallabona
Download or read book Luxury Fashion Marketing and Branding written by Alice Dallabona and published by Taylor & Francis. This book was released on 2024-08-22 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
Download or read book Grand Stand 6 written by Ana Martins and published by Frame Publishers. This book was released on 2017-12-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth title in the Grand Stand series presents new trends in the ever-changing world of stand design. The scenographic design of space and the creation of a stimulating atmosphere are crucial in shaping human experience. The design of trade fair stands has become increasingly important to exhibiting organizations, and today's designers are playing an essential role in integrating brand identity into fascinating corporate presentations. This inspiring volume covers the creative processes behind 120 temporary spaces, including how to deal with challenges such as restrictions of space and limitations of lighting. The outcome is the realization of transient yet thrilling settings. Divided into nine chapters, including mobility, apparel, and architectural products, many projects are illustrated with sketches and floor plans alongside stunning photography. Each stand is presented on two to four pages with an explanatory text about the design and technical information provided to help further explain the design process from concept to execution. This title is filled with contemporary stand designs that will inspire architects, designers, brand managers, and any individuals interested in the building of ephemeral environments that leave an indelible impression.
Book Synopsis Private Gold Coinage of California, 1849-55, Its History and Its Issues by : Edgar Holmes Adams
Download or read book Private Gold Coinage of California, 1849-55, Its History and Its Issues written by Edgar Holmes Adams and published by . This book was released on 1913 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
