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The Best Guide To Marketing For Audiologists
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Book Synopsis The Best Guide to Marketing for Audiologists by :
Download or read book The Best Guide to Marketing for Audiologists written by and published by . This book was released on 2008-01-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in an Audiology Practice by : Brian Taylor
Download or read book Marketing in an Audiology Practice written by Brian Taylor and published by Plural Publishing. This book was released on 2015-04-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Book Synopsis Audiology Treatment by : Jason A. Galster
Download or read book Audiology Treatment written by Jason A. Galster and published by Thieme. This book was released on 2018-07-13 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to treating hearing loss and auditory disorders in the 21st century Hearing loss impacts an estimated 360 million people worldwide and may precipitate poorer academic performance, reduced quality of life, decreased social engagement, and increased fatigue. Audiology Treatment, Third Edition by Jason Galster and a cadre of renowned audiology experts, is updated in full color with 180 illustrations and new topics. Pearls, best practices, and pitfalls on the management and treatment of hearing loss reflect significant knowledge gleaned from the authors' collective experience. The book is a one-stop resource on hearing aids, covering the many scientific aspects of hearing loss and devices, fitting and measuring patients, and methods to ensure optimal performance over time. In-depth chapters cover the treatment of auditory disorders in children to older adults, including assessments, hearing aid coupling, real-ear measurements, and case studies. Key Highlights Physical properties of hearing aids, verification of acoustic performance, methods of audio signal processing to shape and filter sound, and a detailed introduction to prescription devices Clinical outcome measures utilizing quality-of-life, costs analyses, and evidence-based methods The expanded use of cochlear implants in children and adults Unique topics such as bone-anchored hearing aids, assistive technologies, hearing protection, and management of tinnitus and hyperacusis This title is part of a three-volume set on Audiology (Diagnosis, Treatment, and Practice Management). Together, these books cover every aspect of audiology, providing a remarkably comprehensive resource - essential reading for doctoral students in audiology and must-have bookshelf references for audiologists.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309439264 Total Pages :325 pages Book Rating :4.3/5 (94 download)
Book Synopsis Hearing Health Care for Adults by : National Academies of Sciences, Engineering, and Medicine
Download or read book Hearing Health Care for Adults written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-10-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.
Book Synopsis Strategic Practice Management by : Robert G. Glaser
Download or read book Strategic Practice Management written by Robert G. Glaser and published by Plural Publishing. This book was released on 2017-12-30 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs. The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting, including developing an appropriate business plan; startup and long-term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues, including compensation strategies; and much more. Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review. NEW CONTRIBUTORS AND CHAPTERS: Legal Considerations in Practice Management: Michael G. Leesman, JDDeliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuDNEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuDNEW! Office Management Systems: Brian Urban, AuDNEW! Audiology in the Insurance System: Amber Lund-Knettel, MA, and Thomas J. Tedeschi, AuD ADDITIONAL NEW TOPICS: Management Implications for Audiology PracticeCompetition in Audiology PracticeProfessional Selling Techniques This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.
Book Synopsis Relationship-Centered Consultation Skills for Audiologists by : Brian Taylor
Download or read book Relationship-Centered Consultation Skills for Audiologists written by Brian Taylor and published by Plural Publishing. This book was released on 2021-07-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hearing aid technology becomes more automated and easier to use for persons with hearing loss, the need for humanistic interactions with a professional is more important than ever. Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is a how-to guide for clinicians who want to provide evidence-based, holistic care to persons with hearing loss. By focusing on person-centered communication, this practical text is an incredible tool for providers who utilize both in-person and remote telehealth approaches to care. With new disruptive technologies, it is crucial to adapt to a changing marketplace. The material in Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is practical and straightforward to implement for the busy clinician. Key Features: * A concise book that describes how relationship-centered communication can be implemented in any hearing care practice and why relationship-centered communication will be a key differentiator in the era of self-directed and remote care * Scientifically validated frameworks that describe relationship-centered health care * Evidence-based models of human behavior associated with the chronic condition of hearing loss * Holistic approaches to utilizing relationship-centered communication during both in-person and telepractice appointments with help seeking individuals * A turnkey method for implementing blended hearing care using relationship-centered principles
Book Synopsis Fitting and Dispensing Hearing Aids, Third Edition by : Brian Taylor
Download or read book Fitting and Dispensing Hearing Aids, Third Edition written by Brian Taylor and published by Plural Publishing. This book was released on 2020-09-24 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Fitting and Dispensing Hearing Aids provides clinical audiologists, hearing instrument specialists, and graduate students with the latest in practical information reflecting current clinical practice standards. Authored by two of the industry's leading authorities on adult amplification and audiology practice management, the book is sequenced to match the patient's journey through a clinical practice. Its 12 chapters are packed with the latest commercial innovations in hearing aids, basic hearing assessment procedures, patient-related outcome measures, and innovative counseling techniques. Experienced clinicians will also find the updated chapters on help-seeking behavior and hearing aid features and benefits to be valuable to their continued professional development. Hearing aid dispensing always has been a technology-driven profession, heavily dependent on the expertise, thoughtfulness, and good judgment of the licensed professional. Over the past few years, even as technology has continued to evolve at breakneck speed, these skills have become more relevant than ever in the delivery of high-quality patient care, especially to the rapidly aging Baby Boomer population. This bestselling text is required reading for those studying to obtain their hearing aid dispensing license or audiology or speech pathology students looking for the latest in dispensing and fitting hearing aids in a succinct, entertaining format. Because each chapter is written around a specific theme–like wine tasting, travel, baseball, country music, and more–this succinct and entertaining textbook is actually fun to read! New to the Third Edition: * The chapters devoted to fitting modern hearing aids have been thoroughly updated * Thoroughly updated chapter on connectivity * Material on over-the-counter hearing aids and automated real ear measures * Information on newer outcome measures and updated approaches to counseling patients * Information on hearables, self-fitting hearing aids, over-the-counter hearing aids, and personal sound amplification products (PSAPs) * Complete review of all special features with case study examples * Revised appendix with several up-to-date industry resources
Book Synopsis Working with Interpreters and Translators by : Henriette W. Langdon
Download or read book Working with Interpreters and Translators written by Henriette W. Langdon and published by Plural Publishing. This book was released on 2015-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Interpreters and Translators: A Guide for Speech-Language Pathologists and Audiologists offers state-of-the-art procedures to conduct interviews, assessments, and conferences with students with limited English language proficiency and their families. As no research base is available in the field of communicative disorders on this specific topic, the information presented in this guide is supported by a critical review of the literature on best practices in interpreting for international conferences and legal and medical fields. Furthermore, the authors' experience working with language interpreters and training professionals as well as graduate students in communicative disorders, makes this a very valuable resource for professionals, interpreters/translators, as well as undergraduate and graduate students. Federal and state laws specify that, if necessary, English-language learners (ELL) need to be assessed in their native language when referred for possible special education. The number of ELL students attending public schools across the nation has increased in the past few decades. There are not enough speech-language pathologists (SLPs) or audiologists who are proficient in the various languages spoken by ELL students--even in Spanish, the most common language spoken by ELL students in the United States. The next best solution is to conduct assessments in collaboration with a trained interpreter/translator. Key features include: * Information and references for the most common languages spoken by ELL students * Discussion of culturally based variables that need to be considered in the process of interviewing and working with linguistically and culturally diverse populations *Description of the roles and responsibilities for individuals who will be collaborating as interpreters and translators with SLPs and audiologists in various contexts, such as interviews, assessments, and various meetings (such as IEPs and IFSPs), as well as suggestions on training individuals in this collaborative process *Review of best practices in speech-language and audiological assessments, both with and without materials in the given language Disclaimer: Please note that ancillary content (such documents, audio, and video) may not be included as published in the original print version of this book. Working with Interpreters and Translators: A Guide for Speech-Language Pathologists and Audiologists is a must-have reference for anyone working with ELL students. Although the process was developed with the pediatric population in mind, much of this information can be applied to older culturally and linguistically diverse populations in need of speech-language and/or hearing services. It will also be useful to professionals working with language interpreters in allied health professions in other countries.
Book Synopsis Essentials of Modern Hearing Aids by : Todd A. Ricketts
Download or read book Essentials of Modern Hearing Aids written by Todd A. Ricketts and published by Plural Publishing. This book was released on 2017-12-31 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Modern Hearing Aids: Selection, Fitting, and Verification is a comprehensive textbook, ideal for graduate-level amplification courses in audiology programs. It also is the ultimate go-to reference for anyone fitting and dispensing hearing aids. This is truly an "A to Z" textbook, with topics including audiologic prefitting testing, needs assessment and treatment planning, hearing aid selection, verification, orientation and counseling, post-fitting follow-up, and real-world validation. Moreover, a substantial portion of the book reviews the underlying up-to-date design and function of digital hearing aid components, circuitry and processing, the wide assortment of hearing aid features, and the many algorithms that make these features work successfully. The world-renowned authors have included numerous prefitting and post-fitting tests that can be conducted along with step-by-step protocols for their administration and scoring. They also review the selection of hearing aid styles and fitting arrangements, explain the process of obtaining an ear impression, and making critical decisions regarding earmolds and hearing aid plumbing. Essentials of Modern Hearing Aidsprovides guidance for selecting prescriptive fitting approaches and detailed protocols for the use of behavioral measures and real-ear speech mapping to both verify the fitting and assess special hearing aid features. Follow-up care and validation options also are reviewed, with detailed guidelines for using a wide range of outcome measures. Key Features Included throughout the text are short paragraphs identified as "Technical Tips," "Key Concepts," "Things to Remember," "Points to Ponder," and "Soapbox" for quick reference.The text covers both foundation and direct clinical application.The veteran authors have over 100 years of combined experience in day-to-day patient care and clinical research.The book is infused with humor throughout! Written in an accessible and easy-to-read style, this text includes not only reference information, but also tools supported by research and clinical experience. The information is presented in a way that is both accessible to clinical students with little experience in the field and with enough depth for even the serious hearing aid researcher. The text is also appropriate as a handy companion for busy clinicians - a friendly resource where they can quickly find critical information needed for the next patient. *Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Book Synopsis Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months by : Robert Skrob
Download or read book Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months written by Robert Skrob and published by Entrepreneur Press. This book was released on 2011-03-29 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.
Book Synopsis Hearing Loss by : M. Jennifer Derebery
Download or read book Hearing Loss written by M. Jennifer Derebery and published by Plural Publishing. This book was released on 2009-09-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hearing Aids for Speech-Language Pathologists by : H. Gustav Mueller
Download or read book Hearing Aids for Speech-Language Pathologists written by H. Gustav Mueller and published by Plural Publishing. This book was released on 2019-12-31 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hearing aid technology changes at a rapid pace. For speech-language pathologists who work with individuals using hearing instruments, keeping up with the new technology can be challenging, and sometimes even intimidating. Hearing Aids for Speech-Language Pathologists is designed to remove the mystery and the confusing high-tech terms of the many hearing aid algorithms and features, by simply laying out the need-to-know aspects in an organized, easy to read and understand manner. The core of this text focuses on how modern hearing aids work, and the tests associated with the fitting of these instruments. Attention is given to both the school age and adult hearing aid user. Recent developments such as situation detection, rechargeability and wireless connectivity are reviewed in detail, as well as the popular use of smartphone apps to allow the user to control the processing. Amplification is not just hearing aids, and therefore chapters also have been dedicated to implantable amplification strategies, FM and Bluetooth solutions. Hearing aid fitting cannot be studied in isolation, but rather, how it fits into the complete treatment of the patient with hearing loss, including the audiologic rehabilitative process. For this reason, the beginning chapters of the book are devoted to a review of the basics of the modern audiologic evaluation and the associated auditory pathologies. Readers will also find portions of the book that address hearing screening in the schools, rehabilitative techniques and auditory training. Practicing speech-language pathologists and graduate students will find that this text provides the latest in concise and practical information in the areas of hearing aids and rehabilitative audiology. Hearing Aids for Speech-Language Pathologists is authored by two of the industry's leading authorities on adult amplification, who have carefully crafted a text that provides speech-language pathologists with the essential information to work comfortably with hearing instruments and their accessories for individuals of all ages.
Book Synopsis Evaluating and Conducting Research in Audiology by : Vinaya Manchaiah
Download or read book Evaluating and Conducting Research in Audiology written by Vinaya Manchaiah and published by Plural Publishing. This book was released on 2021-02-04 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating and Conducting Research in Audiology is the first research methods textbook that is specific to the field of audiology and designed to serve as an academic textbook for audiology graduate students. This text can also be accessible for audiology practitioners who are interested in clinical and applied research. The comprehensive coverage includes materials for multiple courses within audiology degree programs, including research methods, analysis of professional literature, evidence-based practice, and capstone research projects. Classroom tested, and written by authors who have extensive backgrounds in publishing and editing, this text provides knowledge that is required in evaluating, conducting, and disseminating research. The book is separated into three sections: (a) research methods; (b) evidence-based practice; and (c) conducting and disseminating research. Together, these sections provide a detailed coverage of the research methods that are relevant to conducting research, particularly in the field of Audiology. Key Features: * Learning outcomes at the beginning of each chapter * End of chapter reviews including key points and study questions * Audiology-specific examples, research methods, and study designs * “Golden Nugget” boxes throughout the book containing valuable information related to the critical concepts * In-depth discussion of qualitative research methods, survey research methods, and systematic reviews to motivate students and early career researchers to consider these methodologies in their research
Download or read book Hearing Aids written by Harvey Dillon and published by Thieme. This book was released on 2012-05-23 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: I cannot praise this book too highly it is undoubtedly now the benchmark text in this area, and is an absolute essential for every audiologist and student. Graham Sutton, International Journal of Radiology, Vol. 41, No. 6, 2002 One of the best textbooks I have ever used...written by a researcher with a stellar reputation [who is also] an expert on the clinical aspects of the field...packed with information from both a theoretical and practical perspective...makes difficult concepts comprehensible...from an instructors point of view, it is a sheer delight. Adrienne Rubenstein, PhD, Professor, Department of Speech Communication Arts and Sciences, Brooklyn College, New York Key Features: Completely revised to reflect the research and technological advances of the last decade New chapters on directional microphones and the latest digital signal processing strategies Extensive coverage of all aspects of open-canal, thin-tube hearing aids Practical tips, tables, and procedures designed to be pinned on the walls of clinics Each cross-referenced chapter builds on the previous chapters Hearing Aids, Second Edition, is a book within a book: Each chapter has a one-page synopsis that captures the key concepts of each topic The material that students most need is contained in marked paragraphs that flow after each other to form a coherent thin book inside the larger book Intervening additional paragraphs add satisfying depth Written, comprehensively referenced, and extensively reviewed by leaders in the field, this book is ideal as a core graduate text as well as a standard reference for clinicians.
Book Synopsis AUDIOLOGY, 3-Volume Set by : Ross J. Roeser
Download or read book AUDIOLOGY, 3-Volume Set written by Ross J. Roeser and published by Thieme. This book was released on 2011-01-01 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Order the AUDIOLOGY, 3-Volume Set and save $49.90! Now updated for a Second Edition! Designed as the complete reference for practitioners in the 21st century, these three books not only include foundation-building sections in anatomy, physiology, diagnosis, treatment, and practice management, but also cover such cutting-edge topics as otoacoustic emissions, functional brain imaging, genetic components, neonatal screening, pharmacology, infection control, and much more! It is the only current audiology text to address pressing issues of practice management, with checklists for the growing number of specialists moving into private practice. Highlights of this outstanding work include: Incisive coverage of otoacoustic emissions, radiology, brain imaging, and pharmacology Each volume comes complete with sections on principles, applications, and future directions The first comprehensive treatment in an audiology textbook of business and practice management issues for hearing health professionals Pearls, pitfalls, special considerations, and controversial issues emphasize key points and clarify important information For comprehensive coverage of everything today's audiologist needs to know, these books are unparalleled. Practicing audiologists will turn to them often in daily practice and look to them for tips on how to make their practice more efficient. The audiology graduate student will rely on these books for thorough, state-of-the-art information.
Book Synopsis Educational Audiology Handbook, Third Edition by : Cheryl DeConde Johnson
Download or read book Educational Audiology Handbook, Third Edition written by Cheryl DeConde Johnson and published by Plural Publishing. This book was released on 2020-03-17 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational Audiology Handbook, Third Edition, offers a roadmap for audiologists who work in schools or other providers who support school-based audiology services. As the gold standard text in the field, the handbook provides guidelines and blueprints for creating and maintaining high-quality educational audiology programs. Educational audiologists will also find guidance for achieving full integration into a school staff. Within this comprehensive and practical resource, there are a range of tools, including assessment guidelines, protocols and forms, useful information for students, families, school staff, and community partners, as well as legal and reference documents. New to the Third Edition: * All chapters revised to reflect current terminology and best practices * A new feature called “Nuggets from the Field” which offers practical information from experienced educational audiologists currently working in school settings * Revised and updated chapter on legislative and policy essentials * Latest perspectives on auditory processing deficits * Contemporary focus on student wellness and social competence * Expanded information and resources for access to general education * Updated perspectives on hearing loss prevention * New information on the development of remote audiology practices * Materials and recommendations to support interprofessional collaboration * Updated and more comprehensive technology information with multiple handouts and worksheets * Resources for students in all current learning environments * Expanded focus on coaching to support students and school staff Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Book Synopsis Speech Mapping and Probe Microphone Measurements by : H. Gustav Mueller
Download or read book Speech Mapping and Probe Microphone Measurements written by H. Gustav Mueller and published by Plural Publishing. This book was released on 2017-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging, easy-to-read format by three of the industry's leading experts, Speech Mapping and Probe Microphone Measurements is an essential clinical companion for all practitioners fitting and dispensing hearing aids. The key to successful hearing aid fittings is the patient-specific programming of gain and output. As outlined in all Best Practices Guidelines, the cornerstone of this process is the real-ear verification. Although speech mapping and probe-microphone measures have been used clinically for decades, new techniques and procedures continue to emerge. This is the first handbook to be published in 25 years that is dedicated to this critical clinical measure. Starting with an emphasis on evidenced-based practice, and the need to develop a well-researched gold standard, Speech Mapping and Probe Microphone Measurements takes you through the process of conducting valid and reliable speech mapping testing. Following a review of the basics of signal types, presentation levels, and patient and probe positioning, the chapters flow to the patient-centered real-ear verification process. In addition to extensive step-by-step guidelines regarding the routine testing and adjustment of gain and output, protocols for the evaluation of special features and fittings also are outlined. As a bonus, the authors provide a review of how speech mapping findings can be used with other measures that are part of the overall hearing aid fitting protocol.