The Best Book On The Market

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The Best Book on the Market

Author : Eamonn Butler
Publisher : John Wiley & Sons
ISBN 13 : 1906465991
Total Pages : 131 pages
Book Rating : 4.9/5 (64 download)

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Book Synopsis The Best Book on the Market by : Eamonn Butler

Download or read book The Best Book on the Market written by Eamonn Butler and published by John Wiley & Sons. This book was released on 2009-07-21 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The free market makes the world go around. Maybe it’s time we all tried to understand it a little better. Luckily Eamonn Butler is the ideal teacher to get us all up to speed. Markets are everywhere. But how many of us understand how they work, and why? What does a ‘free market’ really mean? Do free markets actually exist? Should we have more or less of them? Most of all – do we really need to know all this? Answer: Yes we do. MAKING ECONOMICS SIMPLE SO THAT EVEN POLITICIANS CAN UNDERSTAND IT If any mention of free markets sends your mind screaming back to your musty old school economics textbook, think again. The Best Book on the Market will keep you gripped, intrigued and well informed. Abandoning complicated mumbo-jumbo, Eamonn Butler, Director of the UK’s leading free market think-tank, demystifies the world of markets, competition, monopolies and cartels, prices and overspills. Using examples from our everyday lives Dr Butler explains how the markets we have, and the many more we need, can work to create a richer, freer and more peaceful world. STOP WORRYING AND LOVE THE FREE ECONOMY He delves into the morality of markets and interrogates important issues such as why feckless rock-stars are paid much more than worthy nurses; whether we should worry about people trading in arms, water, healthcare etc; whether black markets are immoral; and questions of equality; sweatshops, and fair trade. “This book is about the free market and how unfree it can be when there is a lack of belief in freedom itself. Eamonn Butler presents solid arguments against government attempts to ‘perfect’ the markets by regulation, controls, subsidies, or by adopting measures which obstruct competition and private ownership.” Václav Klaus, President of the Czech Republic “Vividly and simply explains competition, entrepreneurship and prices”. John Blundell, Director, Institute of Economic Affairs “A great little book that gets to the heart of how and why markets work, in a very engaging and easily understood way”. Dan Lewis, Research Director, Economic Research Council “I welcome this witty, lucid explanation of how entrepreneurs and business people make a positive contribution to our lives, and why economists often don't”. Andrew Neil , leading journalist and BBC presenter “Anything which educates the public - and politicians - on how the free economy actually works is always welcome. Dr Butler does this in style”. Lord Lawson, former UK Chancellor of the Exchequer “Everyone in business would do well to understand the basic principles of markets which Dr Butler clarifies so well in this short book”. Allister Heath, Editor of The Business and Associate Editor of The Spectator "This book does great justice to the vibrancy of markets and what makes them tick" Ruth Richardson, former Finance Minister of New Zealand "It's refreshing to see an economist who understands the importance of innovation and entrepreneurship in pushing progress forward, and who can explain it in straightforward language." Trevor Baylis OBE (inventor of the wind-up radio) "I'm glad to see that Dr Butler stresses the role of innovators – and the importance of market structures that encourage innovation." Sir Clive Sinclair (inventor) "Dr Butler's book is a welcome and very readable contribution on the mechanisms and morality of the free economy." Sir John Major KG CH (former UK Prime Minister) “'Market' is one of the first six-letter words that every English-speaking child learns: as in 'This - little - piggy - went - to - market'”. Geoffrey Howe, former UK Chancellor of the Exchequer

The Little Book of Stock Market Profits

Author : Mitch Zacks
Publisher : John Wiley & Sons
ISBN 13 : 1118192419
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Little Book of Stock Market Profits by : Mitch Zacks

Download or read book The Little Book of Stock Market Profits written by Mitch Zacks and published by John Wiley & Sons. This book was released on 2011-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on technical analysis techniques. It's fair to say no one method is fool proof and most go through both up and down periods. The challenge for an investor is picking the right method at the right time. The Little Book of Stock Market Profits shows you how to achieve this elusive goal and make the most of your time in today's markets. Written by Mitch Zacks, Senior Portfolio Manager of Zacks Investment Management, this latest title in the Little Book series reveals stock market strategies that really work and then shows you how they can be made even better. It skillfully highlights earnings-based investing strategies, the hallmark of the Zacks process, but it also identifies strategies based on valuations, seasonal patterns and price momentum. Specifically, the book: Identifies stock market investment strategies that work, those that don't, and what it takes for an individual investor to truly succeed in today's dynamic market Discusses how the performance of each strategy examined can be improved by combining into them into a multifactor approach Gives investors a clear path to integrating the best investment strategies of all time into their own personal portfolio Investing can be difficult, but with the right strategies you can improve your overall performance. The Little book of Stock Market Profits will show you how.

The Little Book That Still Beats the Market

Author : Joel Greenblatt
Publisher : John Wiley & Sons
ISBN 13 : 0470624159
Total Pages : 218 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Little Book That Still Beats the Market by : Joel Greenblatt

Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

How to Market a Book: Third Edition

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Little Book of Market Myths

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118445015
Total Pages : 227 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Little Book of Market Myths by : Kenneth L. Fisher

Download or read book The Little Book of Market Myths written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management Fisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls Brings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size format More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success

One Thousand and One Ways to Market Your Books

Author : John Kremer
Publisher : Open Horizons
ISBN 13 : 9780912411491
Total Pages : 0 pages
Book Rating : 4.4/5 (114 download)

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Book Synopsis One Thousand and One Ways to Market Your Books by : John Kremer

Download or read book One Thousand and One Ways to Market Your Books written by John Kremer and published by Open Horizons. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's most complete handbook on book marketing.

The Little Book of Stock Market Cycles

Author : Jeffrey A. Hirsch
Publisher : John Wiley & Sons
ISBN 13 : 111828349X
Total Pages : 245 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Little Book of Stock Market Cycles by : Jeffrey A. Hirsch

Download or read book The Little Book of Stock Market Cycles written by Jeffrey A. Hirsch and published by John Wiley & Sons. This book was released on 2012-07-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles While predicting the direction of the stock market at any given point is difficult, it's a fact that the market exhibits well-defined and sometimes predictable patterns. While cycles do not repeat exactly all of the time, statistical evidence suggests that cyclical tendencies are very strong and should not be ignored by investors. The Little Book of Stock Market Cycles will show you how to profit from these recurring stock market patterns and cycles. Written by Jeffrey Hirsch, President of the Hirsch Organization and Editor-in-Chief of the Stock Trader's Almanac, this reliable resource explains why these cycles occur, provides the historical evidence behind them, and shows you how to capture consistent profits from them moving forward. In addition to describing his most widely followed cycles and patters, Hirsch also discusses both longer term boom-bust economic cycles and shorter term tendencies involving the best days, weeks, and months of the year to trade the market. The methods found here follow everything from presidential election cycles to the "Santa Claus" effect Written by Jeffrey Hirsch, the pre-eminent authority on market cycles and seasonal patterns The strategies explored are easy-to-implement, and based on research that has proven profitable over the course of time For investors looking to beat the buy-and-hold philosophy, The Little Book of Stock Market Cycles will provide simple, actionable ideas that have stood the test of time and consistently outperformed the market.

Lost and Founder

Author : Rand Fishkin
Publisher : Penguin
ISBN 13 : 0735213321
Total Pages : 322 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Lost and Founder by : Rand Fishkin

Download or read book Lost and Founder written by Rand Fishkin and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

How to Market a Book

Author : Ricardo Fayet
Publisher : Independently Published
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.7/5 (5 download)

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Book Synopsis How to Market a Book by : Ricardo Fayet

Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

The Little Book of Market Wizards

Author : Jack D. Schwager
Publisher : John Wiley & Sons
ISBN 13 : 1118858697
Total Pages : 213 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Little Book of Market Wizards by : Jack D. Schwager

Download or read book The Little Book of Market Wizards written by Jack D. Schwager and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible look at the art of investing and how to adopt the practices of top professionals What differentiates the highly successful market practitioners—the Market Wizards—from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? Jack Schwager has spent the past 25 years interviewing the market legends in search of the answers—a quest chronicled in four prior Market Wizards volumes totaling nearly 2,000 pages. In The Little Book of Market Wizards, Jack Schwager seeks to distill what he considers the essential lessons he learned in conducting nearly four dozen interviews with some of the world's best traders. The book delves into the mindset and processes of highly successful traders, providing insights that all traders should find helpful in improving their trading skills and results. Each chapter focuses on a specific theme essential to market success Describes how all market participants can benefit by incorporating the related traits, behaviors, and philosophies of the Market Wizards in their own trading Filled with compelling anecdotes that bring the trading messages to life, and direct quotes from the market greats that resonate with the wisdom born of experience and skill Stepping clearly outside the narrow confines of most investment books, The Little Book of Market Wizards focuses on the value of understanding one's self within the context of successful investing.

The Little Book That Beats the Market

Author : Joel Greenblatt
Publisher : Wiley
ISBN 13 : 9780471733065
Total Pages : 0 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Little Book That Beats the Market by : Joel Greenblatt

Download or read book The Little Book That Beats the Market written by Joel Greenblatt and published by Wiley. This book was released on 2005-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two years in MBA school won't teach you how to double the market's return. Two hours with The Little Book That Beats the Market will. In The Little Book, Joel Greenblatt, Founder and Managing Partner at Gotham Capital (with average annualized returns of 40% for over 20 years), does more than simply set out the basic principles for successful stock market investing. He provides a "magic formula" that is easy to use and makes buying good companies at bargain prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. You'll learn how to use this low risk method to beat the market and professional managers by a wide margin. You'll also learn how to view the stock market, why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone "knows" it.

Good Is the New Cool

Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

1001 Ways to Market Your Books

Author : John Kremer
Publisher : Open Horizons
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis 1001 Ways to Market Your Books by : John Kremer

Download or read book 1001 Ways to Market Your Books written by John Kremer and published by Open Horizons. This book was released on 1990 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Growth Hacking - a How to Guide on Becoming a Growth Hacker

Author : Joe Casanova
Publisher : Csnv Books
ISBN 13 : 9780615868714
Total Pages : 158 pages
Book Rating : 4.8/5 (687 download)

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Book Synopsis Growth Hacking - a How to Guide on Becoming a Growth Hacker by : Joe Casanova

Download or read book Growth Hacking - a How to Guide on Becoming a Growth Hacker written by Joe Casanova and published by Csnv Books. This book was released on 2013-08-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660491
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

An Introduction to Entrepreneurship

Author : Eamonn Butler
Publisher : London Publishing Partnership
ISBN 13 : 0255367953
Total Pages : 149 pages
Book Rating : 4.2/5 (553 download)

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Book Synopsis An Introduction to Entrepreneurship by : Eamonn Butler

Download or read book An Introduction to Entrepreneurship written by Eamonn Butler and published by London Publishing Partnership. This book was released on 2020-10-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a pivotal role in boosting progress, productivity and prosperity. They drive economic growth and create new opportunities. Their innovations transform people’s lives. Yet their enormous contribution is not widely understood – and is often completely overlooked in economics textbooks. Here, author Eamonn Butler sets the record straight – explaining the vital role of entrepreneurship, exploring its economic and social significance, and examining the conditions needed for it to thrive. Along the way, he considers the kind of “unusual” people who become entrepreneurs. Who knew, for example, that Facebook’s Mark Zuckerberg, Microsoft founder Bill Gates, Apple co-founder Steve Jobs and Uber founder Travis Kalanick all dropped out of university? Or that Virgin Group founder Sir Richard Branson and IKEA founder Ingvar Kampgrad never went to university at all? An introduction to Entrepreneurship spotlights the strengths of entrepreneurship, whilst acknowledging its shortcomings. It discusses (often-misguided) attempts by governments to foster it. And it eloquently states the case for rehabilitating entrepreneurship into mainstream economics and politics. Above all, it provides an appreciation of – and a basic introduction to – what entrepreneurship is, why we need it, and how we can encourage it.