The Behavioral Economics of Digital Customer-Firm Interactions

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Publisher : BoD – Books on Demand
ISBN 13 : 3756232484
Total Pages : 222 pages
Book Rating : 4.7/5 (562 download)

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Book Synopsis The Behavioral Economics of Digital Customer-Firm Interactions by : Camila Back

Download or read book The Behavioral Economics of Digital Customer-Firm Interactions written by Camila Back and published by BoD – Books on Demand. This book was released on 2022-07-27 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the quality of customers' economic decisions. The dissertation employs a wide set of methods (theoretical modelling, analysis of experimental data, analysis of observational data) and consists of three articles. Article 1 is conceptual in nature and lays the theoretical foundation by providing theoretical insights on customer-related decision processes from a behavioral economics perspective. Article 2 looks at how the availability and presentation of information influences customer satisfaction. The focus of Article 3 lies on technology's impact on economic decision making with a particular interest on automated investment advice from a robo-advisor, and the role of social design elements.

Impact of Delivery Time on Consumer Behavior in Quick Commerce

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Publisher : BoD – Books on Demand
ISBN 13 : 3758347041
Total Pages : 146 pages
Book Rating : 4.7/5 (583 download)

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Book Synopsis Impact of Delivery Time on Consumer Behavior in Quick Commerce by : Alice Harter

Download or read book Impact of Delivery Time on Consumer Behavior in Quick Commerce written by Alice Harter and published by BoD – Books on Demand. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leveraging Consumer Behavior and Psychology in the Digital Economy

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Publisher : IGI Global
ISBN 13 : 1799830438
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd

Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Handbook of Behavioral Industrial Organization

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Publisher : Edward Elgar Publishing
ISBN 13 : 178471898X
Total Pages : 483 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Behavioral Industrial Organization by : Victor J. Tremblay

Download or read book Handbook of Behavioral Industrial Organization written by Victor J. Tremblay and published by Edward Elgar Publishing. This book was released on 2018 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

What Your Customer Wants and Can't Tell You

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Publisher : Mango Media Inc.
ISBN 13 : 1642505633
Total Pages : 263 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer

Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Author :
Publisher : Springer Nature
ISBN 13 : 3658351500
Total Pages : 257 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Decoding Digital Consumer Behavior

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Publisher : Springer Nature
ISBN 13 : 9819734541
Total Pages : 156 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Decoding Digital Consumer Behavior by : Alfonso Pellegrino

Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction

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Publisher : PT. Sonpedia Publishing Indonesia
ISBN 13 : 6238634545
Total Pages : 184 pages
Book Rating : 4.2/5 (386 download)

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Book Synopsis The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction by : Yoesoep Edhie Rachmad

Download or read book The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction written by Yoesoep Edhie Rachmad and published by PT. Sonpedia Publishing Indonesia. This book was released on 2024-06-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.

Online Customer Loyalty

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Publisher : Springer Science & Business Media
ISBN 13 : 3322815811
Total Pages : 378 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Online Customer Loyalty by : Roberta C. Nacif

Download or read book Online Customer Loyalty written by Roberta C. Nacif and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

Digital Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0471008753
Total Pages : 427 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Digital Marketing by : Yoram (Jerry) Wind

Download or read book Digital Marketing written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Global Economics and Management: Transition to Economy 4.0

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Publisher : Springer Nature
ISBN 13 : 3030262847
Total Pages : 314 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Global Economics and Management: Transition to Economy 4.0 by : Mikhail Kaz

Download or read book Global Economics and Management: Transition to Economy 4.0 written by Mikhail Kaz and published by Springer Nature. This book was released on 2019-09-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume contains research trends, issues and developments in global economics and management with particular focus on the digital postindustrial economy—Economy 4.0. Featuring papers presented at the Economic and Management session of the 2018 Prospects of Fundamental Science Development International Conference (PFSD 2018) held in Tomsk, Russia, this book presents new models, methods, analyses, and approaches to different sectors of economics and management such as tax policy, labor economics, econometrics, municipal management systems, and international finance, among others. The papers are related to three main topics: Theoretical approaches to the development of Economy 4.0, the construction of a postindustrial society, and their impact on the labor market, finance, public and social values. Innovative methods and models are mentioned as well. The creation and implementation of cryptocurrencies and block chain technology. Comparative analysis of regional and institutional economics in different countries such as Russia, China, the United States and the EU, among others. Regulation, supervision, accounting and economic security measures are also explored. Featuring industry-specific case studies in sectors such as oil and gas, agriculture, pharmaceuticals, IT and ecology, this book is a useful reference for academics, students, practitioners, and scholars in economics.

Technology Acceptance in the Context of Digital Transformation

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Publisher : Cuvillier Verlag
ISBN 13 : 373696370X
Total Pages : 276 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Technology Acceptance in the Context of Digital Transformation by : David Marz

Download or read book Technology Acceptance in the Context of Digital Transformation written by David Marz and published by Cuvillier Verlag. This book was released on 2021-02-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread diffusion of digital, connected objects such as smartphones or tablets as well as the increasing integration of computing and connectivity capabilities into everyday artifacts like TVs and cars have significantly changed individual behavior in recent decades: it has become the norm to interact with technology and to be connected with online resources regardless of time and place. Social interactions have increasingly become intertwined with technology, making it almost impossible to fully participate in everyday life activities without IT. As a final example, with the integration of network connectivity, digital technologies, products, and services are not used in isolation anymore, but working together as assemblages, thereby expanding the range of what they and their users can do. Overall, we have witnessed that IT has become deeply socially embedded in everyday life and routines. Understanding individual behavior has a long tradition in information systems research. However, given the fundamental changes in recent years related to technology use, it is questionable whether traditional models and theories are still applicable in the digital age. The goal of this dissertation is to address respective shortcomings. As a first step, a comprehensive review of the literature on digital transformation is performed for a better understanding of this phenomenon surrounding the changes we have witnessed regarding individual behavior. Afterwards, new concepts to explain and measure individual behavior and expectations related to connected objects are developed and examined. Furthermore, as the topic of connected objects is closely connected to the concept of personalization, a design study is performed that 1) provides an artifact to handle the efficiency-personalization trade-off in the provision of firm offerings and 2) illustrates how personalization influences the user perceptions of respective products and services. Based on the findings, a framework for the study of connected objects is synthesized and presented. Overall, the findings of this dissertation have relevant implications for research and practice in the fields of technology acceptance, digital life, and digital transformation.

Advances in Behavioral Economics

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Publisher : Princeton University Press
ISBN 13 : 1400829119
Total Pages : 769 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Advances in Behavioral Economics by : Colin F. Camerer

Download or read book Advances in Behavioral Economics written by Colin F. Camerer and published by Princeton University Press. This book was released on 2011-12-12 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession. This book assembles the most important papers on behavioral economics published since around 1990. Among the 25 articles are many that update and extend earlier foundational contributions, as well as cutting-edge papers that break new theoretical and empirical ground. Advances in Behavioral Economics will serve as the definitive one-volume resource for those who want to familiarize themselves with the new field or keep up-to-date with the latest developments. It will not only be a core text for students, but will be consulted widely by professional economists, as well as psychologists and social scientists with an interest in how behavioral insights are being applied in economics. The articles, which follow Colin Camerer and George Loewenstein's introduction, are by the editors, George A. Akerlof, Linda Babcock, Shlomo Benartzi, Vincent P. Crawford, Peter Diamond, Ernst Fehr, Robert H. Frank, Shane Frederick, Simon Gächter, David Genesove, Itzhak Gilboa, Uri Gneezy, Robert M. Hutchens, Daniel Kahneman, Jack L. Knetsch, David Laibson, Christopher Mayer, Terrance Odean, Ted O'Donoghue, Aldo Rustichini, David Schmeidler, Klaus M. Schmidt, Eldar Shafir, Hersh M. Shefrin, Chris Starmer, Richard H. Thaler, Amos Tversky, and Janet L. Yellen.

Behavioral Interactions

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Publisher :
ISBN 13 :
Total Pages : 669 pages
Book Rating : 4.:/5 (21 download)

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Book Synopsis Behavioral Interactions by :

Download or read book Behavioral Interactions written by and published by . This book was released on 2015 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emotions and Service in the Digital Age

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Publisher : Emerald Group Publishing
ISBN 13 : 1839092610
Total Pages : 213 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Emotions and Service in the Digital Age by : Charmine E. J. Härtel

Download or read book Emotions and Service in the Digital Age written by Charmine E. J. Härtel and published by Emerald Group Publishing. This book was released on 2020-10-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on Emotion in Organizations comprises chapters describing multidisciplinary research into affect, emotion, and mood in organizations at all levels of analysis, including within-person variation, individual differences, interpersonal exchanges, groups, and organizations.

Handbook of Research on Customer Engagement

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Publisher : Edward Elgar Publishing
ISBN 13 : 1788114892
Total Pages : 544 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Customer Engagement by : Linda D. Hollebeek

Download or read book Handbook of Research on Customer Engagement written by Linda D. Hollebeek and published by Edward Elgar Publishing. This book was released on 2019 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.