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The B2b Refinery
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Author :Jacky Tai Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814435341 Total Pages :358 pages Book Rating :4.8/5 (144 download)
Download or read book B2B written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
Download or read book International Business written by Shukla and published by Excel Books India. This book was released on 2009 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The B2B Refinery by : J. David Green
Download or read book The B2B Refinery written by J. David Green and published by . This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the key practices for successful business-to-business lead generation and lead management in large and medium companies.
Book Synopsis European Symposium on Computer Aided Process Engineering - 12 by : J. Grievink
Download or read book European Symposium on Computer Aided Process Engineering - 12 written by J. Grievink and published by Elsevier. This book was released on 2002-04-29 with total page 1059 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains 182 papers presented at the 12th Symposium of Computer Aided Process Engineering (ESCAPE-12), held in The Hague, The Netherlands, May 26-29, 2002. The objective of ESCAPE-12 is to highlight advances made in the development and use of computing methodologies and information technology in the area of Computer Aided Process Engineering and Process Systems Engineering. The Symposium addressed six themes: (1) Integrated Product&Process Design; (2) Process Synthesis & Plant Design; (3) Process Dynamics & Control; (4) Manufacturing & Process Operations; (5) Computational Technologies; (6) Sustainable CAPE Education and Careers for Chemical Engineers. These themes cover the traditional core activities of CAPE, and also some wider conceptual perspectives, such as the increasing interplay between product and process design arising from the often complex internal structures of modern products; the integration of production chains creating the network structure of the process industry and optimization over life span dimensions, taking sustainability as the ultimate driver.
Book Synopsis B2B and Beyond by : Harry B. DeMaio, CISSP
Download or read book B2B and Beyond written by Harry B. DeMaio, CISSP and published by John Wiley & Sons. This book was released on 2001-11-07 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to forging trusting, mutually beneficialB2B relationships Companies that have entered into B2B alliances maysimultaneously be one and another's customers, suppliers, allies,and competitors. But in today's turbo-charged e-environment, how docompanies take full advantage of the many benefits of B2B allianceswhile avoiding the obvious dangers of allowing potentialcompetitors intimate access to their value chains? In thisgroundbreaking book Harry DeMaio, Director of Deloitte &Touche's renowned Enterprise Risk Service Practice, answers thatquestion with the revolutionary concept of E-Trust, a provenstrategy based on fostering business relationships based on mutualself-interest and trust. Writing for managers and corporatedecision-makers, DeMaio explains the current state of B2B in anapproachable, entertaining fashion, making difficult concepts easyto grasp. He demonstrates the critical role that trust, privacy,and security issues play in the B2B environment and providesguidance on how companies in various industries engaged in B2Brelationships must address their varying security and privacyneeds. Harry DeMaio (Cincinatti, OH) is Director of Deloitte& Touche's Enterprise Risk Service Practice.
Book Synopsis The Behavioral Advantage by : Terry Bacon
Download or read book The Behavioral Advantage written by Terry Bacon and published by AMACOM. This book was released on 2004-05-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business.Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage -- and reap the profits that come with it.
Download or read book TechVenture written by Mohan Sawhney and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business-to-Business Brand Management by : Mark S. Glynn
Download or read book Business-to-Business Brand Management written by Mark S. Glynn and published by Emerald Group Publishing. This book was released on 2009-06-19 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Download or read book DEBAN OUT OF BOX written by Dr. Deb'jee and published by Joydhak Prakashan. This book was released on 2023-10-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Autobiographical account from a high official of reputed company. An account of cut-throat competition in global market and perseverance of a person to meet his dream through dedication, intelligence and hard work.
Download or read book Business India written by and published by . This book was released on 2003 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business Year: Nigeria 2020 by : Peter Howson
Download or read book The Business Year: Nigeria 2020 written by Peter Howson and published by The Business Year. This book was released on with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research for this publication began in the wake of elections that saw the re-election of President Muhammadu Buhari, who was sworn in on May 2019. The result brought an end to a period of political uncertainty and added new vigor to Africa's largest economy. Nevertheless, despite this new-found stability, Nigeria is still struggling to overcome the impact of years of recession, not to mention the challenges of the low oil price environment and the effects of COVID-19 mitigation measures. This 188-page publication covers finance, gas and power, oil and exploration, industry, IT and telecoms, transport, construction, real estate, agriculture, health, entertainment, and tourism.
Book Synopsis Business to Business Marketing by : Nick Ellis
Download or read book Business to Business Marketing written by Nick Ellis and published by Oxford University Press, USA. This book was released on 2010-11-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Book Synopsis Email Marketing For The Energy Industry by :
Download or read book Email Marketing For The Energy Industry written by and published by Benchmark Email. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stop Selling Stuff and Start Selling Business Outcomes: A Comprehensive B2B Sales Guide by : Rick Spair
Download or read book Stop Selling Stuff and Start Selling Business Outcomes: A Comprehensive B2B Sales Guide written by Rick Spair and published by Rick Spair. This book was released on with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the comprehensive B2B sales guide titled "Stop Selling Stuff and Start Selling Business Outcomes." In today's competitive business landscape, simply selling products or services is no longer enough to meet customer demands and drive success. B2B buyers are increasingly focused on achieving specific business outcomes and measurable results. This guide is designed to help B2B sales professionals make a shift in their approach by placing a strong emphasis on delivering tangible business outcomes to customers. Instead of merely selling features and functionalities, the guide will provide you with the strategies, tips, and recommendations to understand, align, and communicate the value of your offerings in terms of the outcomes they can enable for your customers. Throughout this comprehensive guide, we will explore a wide range of topics and chapters, delving into the various aspects of business outcome selling. We will start by understanding the principles and benefits of adopting this approach and how it compares to traditional product-based selling. From there, we will dive into identifying your target market, conducting market research, and segmenting your audience based on desired outcomes. You will learn how to gather valuable information about your prospects' industries, competitors, and challenges using online resources, social media, and industry reports. We will also explore the significance of leveraging existing customer relationships to gain insights and refine your approach. As we move forward, we will discuss the art of building relationships and trust, developing consultative sales approaches, and building rapport with prospects. We will delve into mapping business outcomes to customer needs, customizing your sales pitch, and crafting compelling value propositions that resonate with your prospects. Furthermore, we will explore strategies to overcome objections, address risks, and negotiate for successful outcomes. You will gain insights into building business cases, managing stakeholder buy-in, and presenting business outcomes effectively to secure buy-in from decision-makers. Throughout the guide, we will emphasize the importance of nurturing long-term customer relationships, incorporating customer testimonials and case studies, and continuously improving your sales approach based on customer feedback and market dynamics. We will discuss the significance of leveraging technology, data, and analytics to gain insights, streamline processes, and adapt to evolving customer needs. In addition, we will explore the importance of managing change, fostering a culture of continuous learning, and building strategic partnerships to enhance your business outcome selling efforts. We will provide recommendations for staying ahead in an ever-changing landscape and share insights into the future of B2B sales. Whether you are a seasoned sales professional or new to the field, this guide aims to equip you with the knowledge and tools to transform your sales approach and achieve success by focusing on delivering tangible business outcomes. The strategies, tips, and recommendations provided in this guide are based on industry best practices and real-life experiences, enabling you to adapt and apply them to your specific industry and target market. So, let's embark on this journey together and learn how to stop selling stuff and start selling business outcomes. By embracing this approach, you can differentiate yourself in the market, build stronger customer relationships, and drive meaningful results for your customers and your business.
Book Synopsis BUSINESS ENVIRONMENT by : AHMED, FAISAL
Download or read book BUSINESS ENVIRONMENT written by AHMED, FAISAL and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated third edition carries a holistic approach to the new and emerging realities of Indian as well as the global business environment. It incorporates the new challenges emanating from Covid-19 outbreak and also other enablers shaping up the business environment. This new edition brings forth a contemporary and pragmatic appeal to the learners. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that amalgamates theory logically and rigorously with the practical aspects. Organised in 24 chapters, the book aims to develop a broader understanding of the concepts and their applications and dexterously assimilates the latest statistics depicting the national and global perspectives. This text is suitable for both PG and UG students of Management, Commerce, Economics, and Business Studies. Besides, it is of immense value to the aspirants of civil services and the professionals, including policy makers, working in the government departments. NEW TO THE THIRD EDITION • Presents latest developments viz. Economic slowdown due to lockdowns, Impact of the outbreak of Covid-19, Atmanirbharta (self-reliance), Union Budget 2021–22, Policy changes amid slowdown, FDI policy changes, and also about Indian economic scenarios, NITI Aayog, Manufacturing in defence sector, Climate Change, Make in India, Geo-economic aspects, GST, BREXIT, SDGs, Latest developments in global environment, WTO issues, and others. • Updates sections, sub-sections, opening and closing cases to keep abreast of new developments. • Introduces revised tables and figures to represent the latest scenarios, in most cases with data up to 2019–20. • Includes latest domestic and global policy frameworks influencing business environment. HIGHLIGHTS OF THE BOOK • Each chapter commences with an opening case to emphasise the topic of importance, and ends with a closing case to help in satisfying a learner from the point of view of understanding the chapter. • Relevant box items call readers' attention to practical examples and experiences for in-depth learning. • Case-based questions and review questions help in assessing learner's ability to grasp basic concepts. • Companion website http://phindia.com/ahmed containing useful resources for the teachers and study aids for the students. TARGET AUDIENCE • B.Com • M.Com • BBA • MBA • PGDM
Download or read book The Frugal Economy written by Navi Radjou and published by John Wiley & Sons. This book was released on 2024-10-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanity's pursuit of greatness meets the reality of finite resources In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. You'll discover how we can thrive within planetary boundaries while achieving sustainable growth for generations to come. In this groundbreaking book, enriched with over 100 inspiring examples, you'll learn how to create greater value with less and find: Practical strategies for doing more with less, benefiting both people and the planet Success stories of businesses fueling transformative megatrends like B2B sharing, distributed manufacturing, and triple regeneration Insights into reshaping economic systems to promote social and ecological harmony Whether you're a businessperson, professional, student, academic, policymaker, regulator, or entrepreneur, you can join the movement towards a sustainable future. Get your copy of The Frugal Economy today and become a catalyst for positive change!
