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Author : Frederik Derk Wiersema
Publisher :
ISBN 13 : 9780988548800
Total Pages : 59 pages
Book Rating : 4.5/5 (488 download)
Download or read book The B2B Agenda written by Frederik Derk Wiersema and published by . This book was released on 2012-11-01 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Allen
Publisher : Routledge
ISBN 13 : 1351861689
Total Pages : 173 pages
Book Rating : 4.3/5 (518 download)
Download or read book Hidden Agenda written by Kevin Allen and published by Routledge. This book was released on 2016-10-21 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.
Author :
Publisher : The ASG Group
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4./5 ( download)
Download or read book The B2B Revolution written by and published by The ASG Group. This book was released on with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nikolina Koporcic
Publisher : Emerald Group Publishing
ISBN 13 : 178756276X
Total Pages : 258 pages
Book Rating : 4.7/5 (875 download)
Download or read book Developing Insights on Branding in the B2B Context written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Author : Sean Geehan
Publisher : Clerisy Press
ISBN 13 : 157860446X
Total Pages : 258 pages
Book Rating : 4.5/5 (786 download)
Download or read book The B2B Executive Playbook written by Sean Geehan and published by Clerisy Press. This book was released on 2011-11-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.
Author : Heidi Taylor
Publisher : Kogan Page Publishers
ISBN 13 : 0749481072
Total Pages : 217 pages
Book Rating : 4.7/5 (494 download)
Download or read book B2B Marketing Strategy written by Heidi Taylor and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Author : United States. Congress. Senate. Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.0/5 ( download)
Download or read book B2B written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 2000 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anders Pehrsson
Publisher : Taylor & Francis
ISBN 13 : 1000987590
Total Pages : 168 pages
Book Rating : 4.0/5 (9 download)
Download or read book Digital Business Strategy written by Anders Pehrsson and published by Taylor & Francis. This book was released on 2023-10-20 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. In addition, the book analyses issues encountered by individual companies when implementing digital business strategies. The volume identifies key categories of digital business strategy, in particular, strategy scope and direction, competitive advantage, and resource and capability reliance. It then explores relationships with antecedents such as digital experience, relationships with obstacles and enablers of strategy implementation, and relationships with operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms and also presents ways to cope with issues of implementation. In summary, the book provides readers who wish to know more about the growing field of digital business strategy with up-to-date and systematic knowledge. It will be of great value to students at an advanced level, researchers, and reflective practitioners in the fields of technology management and strategic management in particular.
Author : Sangram Vajre
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858951
Total Pages : 179 pages
Book Rating : 4.8/5 (589 download)
Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1422196054
Total Pages : 330 pages
Book Rating : 4.4/5 (221 download)
Download or read book Aligning Strategy and Sales written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2014 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is - or should be - an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn't ... This book is about aligning strategy and go-to-market efforts. It starts by explaining why many sales problems in companies are really strategic alignment issues. It helps managers understand and diagnose both the overt and hidden costs of not aligning strategic goals with sales initiatives, and why getting better at selling typically requires more than a motivational speech, sales force reorganization, new incentives, or a good training seminar. It outlines a process for articulating strategy in ways that people in the field can understand and in ways that help strategy formulators understand the required sales tasks inherent in strategic plans for the enterprise. Given a coherent strategy, the book provides a framework for analyzing and managing the core levers available to firms when they seek to align selling behaviors with sales tasks, and examines each lever. Readers will learn how to synchronize strategy and sales activities across the organization, and get value from improving their firm's performance in the following areas: - How to move from a strategic vision to an integrated selling plan- How to build a sales organization to match strategy- How to create and maintain the optimal infrastructure and processes"--Publisher's description.
Author : Richard Afriyie Owusu
Publisher : CRC Press
ISBN 13 : 0429535414
Total Pages : 400 pages
Book Rating : 4.4/5 (295 download)
Download or read book Business-to-Business Marketing written by Richard Afriyie Owusu and published by CRC Press. This book was released on 2021-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author : Ross Brennan
Publisher : SAGE
ISBN 13 : 152641516X
Total Pages : 602 pages
Book Rating : 4.5/5 (264 download)
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2017-05-27 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ – Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.
Author : Paul Gillin
Publisher : John Wiley & Sons
ISBN 13 : 0470939737
Total Pages : 253 pages
Book Rating : 4.4/5 (79 download)
Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author : Garvan Callan
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111034712
Total Pages : 416 pages
Book Rating : 4.1/5 (11 download)
Download or read book Digital Business Strategy written by Garvan Callan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Author : Michael A. Crew
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447280
Total Pages : 361 pages
Book Rating : 4.8/5 (484 download)
Download or read book Progress in the Competitive Agenda in the Postal and Delivery Sector written by Michael A. Crew and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulation continues to be an important issue in the postal and delivery sector of the global economy. This latest volume in the Advances in Regulatory Economics series reflects the latest research on trends and policies affecting the postal sector and progress made in the industry s competitive agenda. It is global in scope and covers a broad range of legal and economic issues from leading scholars, researchers, and policy makers. Topics covered include: service quality and price caps, the impact of price regulation on service quality, financing the USO, cost analysis and pricing of innovative postal products, postal demand studies, the effects of intermedia competition; mail order demand; Internet advertising, trends in direct mail, legal and regulatory issues related to the postal sector, competitive strategies in the parcel market, and environmental impacts of mail. The book also provides concrete analyses of the driving forces underlying restructuring, transformation and privatization strategies of postal operators. Scholars and practitioners in public sector economics and postal regulation will appreciate this in-depth treatment of their industry.
Author : Erhan Aydin
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527574016
Total Pages : 160 pages
Book Rating : 4.5/5 (275 download)
Download or read book Global Issues in Business and Organization Studies written by Erhan Aydin and published by Cambridge Scholars Publishing. This book was released on 2021-08-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection highlights six main aspects of global issues in business and organization studies, including the digital side of governmental processes. It also explores wellbeing at work through the development of a questionnaire as an alternative to the impractical wellbeing model. In addition, the volume analyzes the organizational behavior of ISIS and offers insights into secrecy by analyzing several scenes from John Grisham’s The Firm. The collection then considers marketing innovations in the context of global markets and presents sustainability in the global food industry. The volume serves to demonstrate a number of factors that can have an effect on organization processes and business operations.
Author :
Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)
Download or read book Mexico Telecom written by and published by Information Gatekeepers Inc. This book was released on with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
