The Asia Pacific Marketing Pocket Book, 2006

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Publisher :
ISBN 13 : 9781841161884
Total Pages : 296 pages
Book Rating : 4.1/5 (618 download)

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Book Synopsis The Asia Pacific Marketing Pocket Book, 2006 by :

Download or read book The Asia Pacific Marketing Pocket Book, 2006 written by and published by . This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East

The Asia Pacific Marketing Pocket Book

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Publisher :
ISBN 13 : 9781841161501
Total Pages : 283 pages
Book Rating : 4.1/5 (615 download)

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Book Synopsis The Asia Pacific Marketing Pocket Book by : World Advertising Research Center

Download or read book The Asia Pacific Marketing Pocket Book written by World Advertising Research Center and published by . This book was released on 2004 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Asia Pacific Marketing Pocket Book 2005

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Publisher :
ISBN 13 : 9781841161686
Total Pages : 295 pages
Book Rating : 4.1/5 (616 download)

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Book Synopsis The Asia Pacific Marketing Pocket Book 2005 by :

Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Asia Pacific Marketing Pocket Book 2005

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Publisher :
ISBN 13 : 9781841161686
Total Pages : 300 pages
Book Rating : 4.1/5 (616 download)

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Book Synopsis The Asia Pacific Marketing Pocket Book 2005 by :

Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Asia Pacific Marketing Pocket Book

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Publisher :
ISBN 13 : 9781841161037
Total Pages : 248 pages
Book Rating : 4.1/5 (61 download)

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Book Synopsis Asia Pacific Marketing Pocket Book by : World Advertising Research Centre

Download or read book Asia Pacific Marketing Pocket Book written by World Advertising Research Centre and published by . This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Advertising

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Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Advances in Pacific Basin Business, Economics and Finance

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Publisher : Emerald Group Publishing
ISBN 13 : 1837538662
Total Pages : 299 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis Advances in Pacific Basin Business, Economics and Finance by : Cheng-Few Lee

Download or read book Advances in Pacific Basin Business, Economics and Finance written by Cheng-Few Lee and published by Emerald Group Publishing. This book was released on 2024-04-04 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Pacific Basin Business, Economics and Finance (APBBEF) is a peer-reviewed series designed to focus on interdisciplinary research in finance, economics, and management among Pacific Rim countries.

Commercial Law in East Asia

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Publisher : Routledge
ISBN 13 : 1351571532
Total Pages : 583 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Commercial Law in East Asia by : Roman Tomasic

Download or read book Commercial Law in East Asia written by Roman Tomasic and published by Routledge. This book was released on 2017-07-05 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift of economic gravity towards East Asia requires a critical examination of law's role in the Asian Century. This volume explores the diverse scholarly perspectives on law's role in the economic rise of East Asia and moves from general debates, such as whether law enjoys primacy over culture, state intervention or free markets in East Asian capitalism, to specific case studies looking at the nature of law in East Asian negotiations, contracts, trade policy and corporate governance. The collection of articles exposes the clefts and cleavages in the scholarly literature explaining law's form, function and future in the Asian Century.

Brick by Brick

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Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9812307338
Total Pages : 273 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Brick by Brick by : Denis Hew Wei-Yen

Download or read book Brick by Brick written by Denis Hew Wei-Yen and published by Institute of Southeast Asian Studies. This book was released on 2007 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of significant developments in regional economic cooperation and integration over the past decade, this book presents some of the key challenges facing ASEAN as it embarks on a bold and ambitious project to establish an ASEAN Economic Community by 2015. Organized under the auspices of the ASEAN-Australia Development Cooperation Program's Regional Economic Policy Support Facility, the book brings together authoritative studies written by prominent experts and academics on issues pertaining to ASEAN economic integration.

International Students in the Asia Pacific

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Publisher : Springer Science & Business Media
ISBN 13 : 9400728964
Total Pages : 207 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis International Students in the Asia Pacific by : Peter Kell

Download or read book International Students in the Asia Pacific written by Peter Kell and published by Springer Science & Business Media. This book was released on 2012-02-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the growing mobility of international students in the Asia Pacific. International students comprise over 2.7m students and it is estimated by the OECD that this will top 8 million in 2020. The great majority of them are students from the Asian countries who study in the Europe, North America and Asia. In addition countries such as Singapore, Malaysia and Hong Kong are becoming “education hubs” and are proposing to attract international students. Over 42% of international students come from Asia and this is predicted to continue with the strong presence of students from China, India, Korea and Japan continuing. A younger population, a growing middle class and shortages of quality education providers in the Asia Pacific region means that this mobility will be a feature of the future. This book explores questions around the mobility of international students in the context of the global economy and an increasingly competitive trans-national education market. It also explores questions about the experience of international students principally from the Asia Pacific region at a time of increased global insecurity and growing hostile reactions to foreigners in the post September 11th era. This book emerges from empirical work from several research projects funded by the World Bank and several community projects to support international students. The focus is also on the way in which student mobility promotes growing connection within the Asia Pacific, as well as other regions, and provides the foundations for new notions of global citizenships.

My Paperback Book

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Publisher : Lulu.com
ISBN 13 : 1365861333
Total Pages : 98 pages
Book Rating : 4.3/5 (658 download)

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Book Synopsis My Paperback Book by : Salem Abdulla

Download or read book My Paperback Book written by Salem Abdulla and published by Lulu.com. This book was released on 2017-03-31 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates and explores the conditions of the Libyan business environment in relation to foreign and joint companies, particularly in the non-oil sectors.

Mosby's Pocket Guide to Cultural Health Assessment - E-Book

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Publisher : Elsevier Health Sciences
ISBN 13 : 0323086047
Total Pages : 848 pages
Book Rating : 4.3/5 (23 download)

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Book Synopsis Mosby's Pocket Guide to Cultural Health Assessment - E-Book by : Carolyn D'Avanzo

Download or read book Mosby's Pocket Guide to Cultural Health Assessment - E-Book written by Carolyn D'Avanzo and published by Elsevier Health Sciences. This book was released on 2008-01-08 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: With all of the cultural and ethnic information that could affect patient and family care, POCKET GUIDE TO CULTURAL HEALTH ASSESSMENT, 4th Edition is the perfect portable yet complete reference. This guide discusses the clinical implications of ethnic populations from over 170 countries with a wealth of information on each—from languages spoken to health care beliefs and practices to eye contact. Ideal for everyday use, this handbook is the most comprehensive and portable resource on the market for patient care. Alphabetically organized by country with all sections presented consistently to give you quick access to important cultural information. Presents comprehensive content on all cultural aspects that affect patient assessment. Includes brief descriptions of each country’s topography and provides maps to illustrate potential environmental etiologies of an illness. Updated international childhood immunization schedules and the latest information from the World Health Organization provide the most up-to-date healthcare standards from around the world. Extensive bibliographies give you resources for further information. A streamlined and concise format with thumb tabs dividing each section makes this pocket guide the perfect quick reference tool. Thoroughly updated content includes new country names and their demographics, patient data, health care practices, and other cultural implications that affect care of today’s culturally diverse patient population. New international contributors bring together a wealth of information on the specifics of care for patients from over 170 countries. Includes more historical and political information for each country to provide current background information. Increased emphasis on how a population appears in the worldview and how their religion affect decision-making gives you a fuller perspective on each country’s culture. More information on naturalistic healing and practices helps you treat patients from a variety of backgrounds.

Statistics Sources

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Publisher :
ISBN 13 : 9781414465302
Total Pages : 704 pages
Book Rating : 4.4/5 (653 download)

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Book Synopsis Statistics Sources by :

Download or read book Statistics Sources written by and published by . This book was released on 2010 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sulu Arms Market

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Publisher : Institute of Southeast Asian
ISBN 13 : 9814311111
Total Pages : 245 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis The Sulu Arms Market by : Lino Miani

Download or read book The Sulu Arms Market written by Lino Miani and published by Institute of Southeast Asian. This book was released on 2011 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated in a remote area long a historical buffer zone between competing political entities, the Sulu Arms Market is an illicit market of a typical form in that it is both a source and a destination for less-than-legal guns. What makes the Sulu market unique is its longevity which is measured in centuries. In modern times, guns from the area supply conflicts and crime from Japan to Sri Lanka to Papua New Guinea and beyond; and in turn the world pours guns and ammunition into Mindanao, the Maluku (Molucca) Islands, and to a lesser extent, Malaysia and the rest of the Philippines. Like most black arms pipelines, the Sulu Arms Market is intertwined with piracy, terrorism, and the traffic of other illicit commodities. Criminal gangs, communists, Moro independence groups, and Islamic militants are all major players in the market, making it a security problem for at least five member states of the Association of Southeast Asian Nations (ASEAN).

Marketing Insights for the Asia Pacific

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Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing Insights for the Asia Pacific by : Siew Meng Leong

Download or read book Marketing Insights for the Asia Pacific written by Siew Meng Leong and published by Butterworth-Heinemann. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation

ASEAN+3 Bond Market Guide 2016 Thailand

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Publisher : Asian Development Bank
ISBN 13 : 929257504X
Total Pages : 103 pages
Book Rating : 4.2/5 (925 download)

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Book Synopsis ASEAN+3 Bond Market Guide 2016 Thailand by : Asian Development Bank

Download or read book ASEAN+3 Bond Market Guide 2016 Thailand written by Asian Development Bank and published by Asian Development Bank. This book was released on 2016-09-01 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASEAN+3 Bond Market Guide is a comprehensive explanation of the region’s bond markets. It provides various information such as the history, legal and regulatory framework, specific characteristics of the market, trading and transaction including settlement systems, and other relevant information. Bond Market Guide 2016 for Thailand is an outcome of the strong support and kind contributions of ASEAN+3 Bond Market Forum members and experts, particularly from Thailand. The report should be recognized as a collective good to support bond market development among ASEAN+3 members.

The Americas Marketing Pocket Book, 2006

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Publisher :
ISBN 13 : 9781841161877
Total Pages : 232 pages
Book Rating : 4.1/5 (618 download)

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Book Synopsis The Americas Marketing Pocket Book, 2006 by :

Download or read book The Americas Marketing Pocket Book, 2006 written by and published by . This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with Mediaedge: cia, 'The Americas Marketing Pocket Book 2006' provides marketing, media, demographic, economic and advertising data for North, Central and South America