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Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (646 download)
Download or read book The Art of Retail Advertising written by and published by . This book was released on 1925 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marie-Louise Jacobsen
Publisher : John Wiley & Sons
ISBN 13 : 1118178696
Total Pages : 425 pages
Book Rating : 4.1/5 (181 download)
Download or read book The Art of Retail Buying written by Marie-Louise Jacobsen and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one! To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in The Art of Retail Buying. This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. The Art of Retail Buying will inspire you, motivate you and encourage you towards merchandising excellence!
Author : ART.
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.:/5 (556 download)
Download or read book The Art of Retail Advertising written by ART. and published by . This book was released on 1925 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Roland Hall
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.:/5 (2 download)
Download or read book Retail Advertising and Selling written by S. Roland Hall and published by . This book was released on 1924 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Farrington
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (31 download)
Download or read book Retail Advertising written by Frank Farrington and published by . This book was released on 1910 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Angus MacDonald
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (31 download)
Download or read book Successful Retail Advertising written by John Angus MacDonald and published by . This book was released on 1913 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shirley F. Milton
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (89 download)
Download or read book Advertising for Modern Retailers written by Shirley F. Milton and published by . This book was released on 1974 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Diamond
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609019725
Total Pages : 449 pages
Book Rating : 4.6/5 (9 download)
Download or read book Retail Advertising and Promotion written by Jay Diamond and published by Bloomsbury Publishing USA. This book was released on 2011-03-17 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Judy Young Ocko
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (512 download)
Download or read book Retail Advertising Copy: the How, the What, the why written by Judy Young Ocko and published by . This book was released on 1971 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : June Kathryn Courtney
Publisher :
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Correlation of the Arts in Retail Advertising written by June Kathryn Courtney and published by . This book was released on 1944 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prashant K. Faldu
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502910257
Total Pages : 80 pages
Book Rating : 4.9/5 (12 download)
Download or read book Retail Advertising and Sales Promotion written by Prashant K. Faldu and published by Createspace Independent Publishing Platform. This book was released on 2014-10-20 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Advertising promotes local companies and merchandisers' goods and services. This book is a complete guide for Retail Advertising, sales promotion, direct marketing, ROI of Sales promotion.
Author : Warren Dotz
Publisher : Chronicle Books
ISBN 13 : 9780811835893
Total Pages : 280 pages
Book Rating : 4.8/5 (358 download)
Download or read book Meet Mr. Product written by Warren Dotz and published by Chronicle Books. This book was released on 2003-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.
Author : Axel Petrus Johnson
Publisher : Forgotten Books
ISBN 13 : 9780266568780
Total Pages : 362 pages
Book Rating : 4.5/5 (687 download)
Download or read book Library of Advertising written by Axel Petrus Johnson and published by Forgotten Books. This book was released on 2017-12-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Library of Advertising: Department Store and Retail Advertising In elucidating the many problems which confront the advertiser of the department store, it is unnecessary to begin at, or to pay much attention to, the technical mat ters of type faces, layouts, etchings, etc., nor to the ele mentary rules which confront the beginner, ignorant of the printing and engraving arts and entirely unfamiliar with advertising procedure. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Martin Butler
Publisher :
ISBN 13 : 9781611100204
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)
Download or read book The Art of Being Chosen written by Martin Butler and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the six guiding principles for retail success - no matter how large or small a retail business may be.
Author : National Retail Dry Goods Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (243 download)
Download or read book One Hundred Best Retail Advertisements written by National Retail Dry Goods Association (U.S.) and published by . This book was released on 1948 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.0/5 (37 download)
Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
