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The Art Of Economic Persuasion
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Book Synopsis The Art of Economic Persuasion by : Patricia A. Davis
Download or read book The Art of Economic Persuasion written by Patricia A. Davis and published by University of Michigan Press. This book was released on 2010-08-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about a state's use of the threat of military force or economic sanctions to change the behavior of another state. Less is known about the use of positive measures such as economic assistance and investment as a means of influence. This study looks at the ways in which government officials use economic instruments for foreign policy gains. More specifically, it examines the means by which a government can enhance its efforts at economic persuasion by inducing domestic business trade and investing in the target nation. The author demonstrates the domestic conditions under which the state can use commercial economic incentives to achieve foreign policy goals, especially where these incentives are meant to induce cooperative behavior from another state. Using the process of German-Polish reconciliation in the 1970s and 1980s as a case study, The Art of Economic Persuasion, argues that complex institutional links between the German government and the German business community enabled the government to encourage commercial relations with Poland, which supported the government's policies. With singular access to archives of business associations in Germany as well as numerous interviews with German and Polish officials, the author carefully retraces German foreign policy towards Poland in the 1970s and 1980s. The Art of Economic Persuasion is a theoretical addition to the literature on international political economy and international relations. It will be of interest to specialists in international relations, foreign policy, and international political economy, as well as economists, political scientists, and historians of Germany, Poland, the United States, and Cold War relations. Patricia Davis is Assistant Professor of Government and International Studies, University of Notre Dame.
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis Economic Persuasions by : Stephen Gudeman
Download or read book Economic Persuasions written by Stephen Gudeman and published by Berghahn Books. This book was released on 2009-06-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the transition from socialism to a market economy gathered speed in the early 1990s, many people proclaimed the final success of capitalism as a practice and neoliberal economics as its accompanying science. But with the uneven achievements of the “transition”—the deepening problems of “development,” persistent unemployment, the widening of the wealth gap, and expressions of resistance—the discipline of economics is no longer seen as a mirror of reality or as a unified science. How should we understand economics and, more broadly, the organization and disorganization of material life? In this book, international scholars from anthropology and economics adopt a rhetorical perspective in order to make sense of material life and the theories about it. Re-examining central problems in the two fields and using ethnographic and historical examples, they explore the intersections between these disciplines, contrast their methods and epistemologies, and show how a rhetorical approach offers a new mode of analysis while drawing on established contributions.
Book Synopsis Knowledge and Persuasion in Economics by : Deirdre N. McCloskey
Download or read book Knowledge and Persuasion in Economics written by Deirdre N. McCloskey and published by Cambridge University Press. This book was released on 1994-05-05 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is economics a science? Deidre McCloskey says 'Yes, but'. Yes, economics measures and predicts, but - like other sciences - it uses literary methods too. Economists use stories as geologists do, and metaphors as physicists do. The result is that the sciences, economics among them, must be read as 'rhetoric', in the sense of writing with intent. McCloskey's books, The Rhetoric of Economics(1985) and If You're So Smart(1990), have been widely discussed. In Knowledge and Persuasion in Economics he converses with his critics, suggesting that they too can gain from knowing their rhetoric. The humanistic and mathematical approaches to economics, says McCloskey, fit together in a new 'interpretive' economics. Along the way he places economics within the sciences, examines the role of mathematics in the field, replies to critics from the left, right and centre, and shows how economics can again take a leading place in the conversation of humankind.
Book Synopsis Essays in Persuasion by : John Maynard Keynes
Download or read book Essays in Persuasion written by John Maynard Keynes and published by W. W. Norton & Company. This book was released on 2011-02-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this volume show Keynes's attempts to influence the course of events by public persuasion over the period of 1919-40. In the light of subsequent history, Essays in Persuasion is a remarkably prophetic volume covering a wide range of issues in political economy. In articles on the Versailles Treaty. John Maynard Keynes foresaw all too clearly that excessive Allied demands for reparations and indemnities would lead to the economic collapse of Germany. In Keynes's essays on inflation and deflation, the reader can find ideas that were to become the foundations of his most renowned treatise, The General Theory of Employment, Interest and Money (1936). With startling accuracy Keynes forecast the economic fluctuations that were to beset the economies of Europe and the United States and even proposed measures which, if heeded at the time, might have warded off an era of world-wide depression. His views on Soviet Russia, on the decline of laissez-faire, and the possibilities of economic growth are as relevant today as when Keynes originally set them forth.
Book Synopsis Forms of Persuasion by : Alex J. Taylor
Download or read book Forms of Persuasion written by Alex J. Taylor and published by Univ of California Press. This book was released on 2022-03-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
Book Synopsis The Art of the Pitch by : Peter Coughter
Download or read book The Art of the Pitch written by Peter Coughter and published by Springer. This book was released on 2016-09-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Book Synopsis Power and Influence by : Robert L. Dilenschneider
Download or read book Power and Influence written by Robert L. Dilenschneider and published by Prentice Hall. This book was released on 1990 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.
Book Synopsis The Soulful Art of Persuasion by : Jason Harris
Download or read book The Soulful Art of Persuasion written by Jason Harris and published by Currency. This book was released on 2019-09-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Book Synopsis The Economics of Belonging by : Martin Sandbu
Download or read book The Economics of Belonging written by Martin Sandbu and published by Princeton University Press. This book was released on 2020-06-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical new approach to economic policy that addresses the symptoms and causes of inequality in Western society today Fueled by populism and the frustrations of the disenfranchised, the past few years have witnessed the widespread rejection of the economic and political order that Western countries built up after 1945. Political debates have turned into violent clashes between those who want to “take their country back” and those viewed as defending an elitist, broken, and unpatriotic social contract. There seems to be an increasing polarization of values. The Economics of Belonging argues that we should step back and take a fresh look at the root causes of our current challenges. In this original, engaging book, Martin Sandbu argues that economics remains at the heart of our widening inequality and it is only by focusing on the right policies that we can address it. He proposes a detailed, radical plan for creating a just economy where everyone can belong. Sandbu demonstrates that the rising numbers of the left behind are not due to globalization gone too far. Rather, technological change and flawed but avoidable domestic policies have eroded the foundations of an economy in which everyone can participate—and would have done so even with a much less globalized economy. Sandbu contends that we have to double down on economic openness while pursuing dramatic reforms involving productivity, regional development, support for small- and medium-sized businesses, and increased worker representation. He discusses how a more active macroeconomic policy, education for all, universal basic income, and better taxation of capital could work together for society’s benefit. Offering real answers, not invective, for facing our most serious political issues, The Economics of Belonging shows how a better economic system can work for all.
Author :Harvard Business Review Press Publisher :Harvard Business School Press ISBN 13 :9781633695009 Total Pages : pages Book Rating :4.6/5 (95 download)
Book Synopsis The Necessary Art of Persuasion by : Harvard Business Review Press
Download or read book The Necessary Art of Persuasion written by Harvard Business Review Press and published by Harvard Business School Press. This book was released on 2008-09-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis If You're So Smart by : Deirdre N. McCloskey
Download or read book If You're So Smart written by Deirdre N. McCloskey and published by University of Chicago Press. This book was released on 1990-09-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this witty, accessible, and revealing book, Deirdre McCloskey demystifies economic theory and practice to show that behind the economists claim to certainty is the ancient art of storytelling. If You're So Smart will engage, enlighten, and empower anyone trying to evaluate the experts who stand ready to engineer our lives. "Writing with delicious wit and great seriousness."—Publishers Weekly. " "McCloskey is more interesting on an uninspired day than most of her peers can manage at their very best."—Peter Passell, New York Times
Book Synopsis The Business of Persuasion by : Harold Burson
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis Economical Writing, Third Edition by : Deirdre Nansen McCloskey
Download or read book Economical Writing, Third Edition written by Deirdre Nansen McCloskey and published by University of Chicago Press. This book was released on 2019-05-17 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write clearly about any subject: “Writers should check out Economical Writing, and editors should recommend it. Your future readers will be thankful.” —Journal of Scholarly Publishing Economics is not a field known for good writing. Charts, yes. Sparkling prose, no. Except, that is, when it comes to Deirdre Nansen McCloskey. Her conversational and witty yet always clear style is a hallmark of her classic works of economic history, enlivening the dismal science and engaging readers well beyond the discipline. And now she’s here to share the secrets of how it’s done, no matter what your field. Economical Writing is itself economical: a collection of thirty-five pithy rules for making your writing clear, concise, and effective. Proceeding from big-picture ideas to concrete strategies for improvement at the level of the paragraph, sentence, or word, McCloskey shows us that good writing, after all, is not just a matter of taste—it’s a product of adept intuition and a rigorous revision process. Debunking stale rules, warning us that “footnotes are nests for pedants,” and offering an arsenal of readily applicable tools and methods, she shows writers of all levels of experience how to rethink the way they approach their work, and gives them the knowledge to turn mediocre prose into magic. At once efficient and digestible, hilarious and provocative, Economical Writing lives up to its promise. With McCloskey as our guide, we discover how any piece of writing—on economics or any other subject—can be a pleasure to read.
Book Synopsis The Art of Persuasion by : Luciano Chelos (ed)
Download or read book The Art of Persuasion written by Luciano Chelos (ed) and published by Manchester University Press. This book was released on 2001 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis The Economic Consequences of the Peace by : John Maynard Keynes
Download or read book The Economic Consequences of the Peace written by John Maynard Keynes and published by Simon Publications LLC. This book was released on 1920 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Maynard Keynes, then a rising young economist, participated in the Paris Peace Conference in 1919 as chief representative of the British Treasury and advisor to Prime Minister David Lloyd George. He resigned after desperately trying and failing to reduce the huge demands for reparations being made on Germany. The Economic Consequences of the Peace is Keynes' brilliant and prophetic analysis of the effects that the peace treaty would have both on Germany and, even more fatefully, the world.
