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The Army Communications Objectives Measurement System Acoms Quarterly Reports
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Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Gregory H. Gaertner
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Gregory H. Gaertner and published by . This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).
Book Synopsis The Army Communications Objectives Measurement System (ACOMS) by : Veronica F. Nieva
Download or read book The Army Communications Objectives Measurement System (ACOMS) written by Veronica F. Nieva and published by . This book was released on 1988 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report, the final in a series that documents various aspects of the Army Communications Objectives Measurement System (ACOMS), discusses the methodology used in the implementation of the ACOMS survey, a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. Data were collected continuously throughout the year, using computer-assisted-telephone-interviewing (CATI) technology. The first chapter of this report presents an overview of the main elements of the ACOMS survey methodology: sampling and weighting, survey questionnaires, and data collection procedures. Each subsequent chapter presents further discussion of these topics. Chapter 2 discusses the characteristics of the various sample groups included in the survey, the sample selection procedures, the actual number of completed interviews for each major sample group, and the weighting procedures applied to the data. Chapter 3 describes the three survey instruments used: the household screening interview, the youth interview, and the parental interview. It also describes the major topics covered by each interview and the complex questionnaire structures implemented to accommodate the wide range of topics required by the Army, along with concerns for limiting questionnaire length and respondent burden. (kr).
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Technical Reports Awareness Circular : TRAC. by :
Download or read book Technical Reports Awareness Circular : TRAC. written by and published by . This book was released on 1989-03 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Report written by and published by . This book was released on 1988 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Message Content of Advertisements for Active Army Enlistments by : Sandra Baxter
Download or read book The Message Content of Advertisements for Active Army Enlistments written by Sandra Baxter and published by . This book was released on 1988 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report describes the message content analysis undertaken as part of the Army Communications Objectives Measurement System (ACOMS) project. The results are based on a sample of 3,665 male and female 16- 24-year-olds who viewed 13 video and 11 print active Army advertisements. The analysis of the data indicates that unaided recall of Army sponsorship is made by a high percentage of respondents when video and print ads are initially displayed in the midst of other advertisements. The message attributes rated most highly by the video-advertisement viewers concerned high technology equipment, an experience to be proud of, and an opportunity to develop one's potential. Print-advertisement respondents perceived messages dealing with money for education, skill training, and experience to be proud of. Statistically significant differences were found between the genders and among ethnic groups for many of the Army attributes perceived in the advertisements. Generally, males and whites perceived the attributes more frequently than females and blacks, respectively. Analysis of main messages confirms that the attributes capture the vast majority of messages conveyed, although an attribute focusing on adventure and excitement could be added. Keywords: Army personnel, Enlisted personnel, Recruiting. (SDW).
Book Synopsis A Cross-sectional Comparison of Army Advertising Attributes by : Todd A. Baker
Download or read book A Cross-sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences written by Lisa M. Penney and published by . This book was released on 2000 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to the Army Personnel System by : Amy C. Schwartz
Download or read book Introduction to the Army Personnel System written by Amy C. Schwartz and published by . This book was released on 1992 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Introduction to the Army Personnel System by : Amy C. Schwartz
Download or read book An Introduction to the Army Personnel System written by Amy C. Schwartz and published by . This book was released on 1992 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Behavior & Society written by and published by . This book was released on 1988 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services by : Lisa M. Penney
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.
Download or read book Military Life written by Thomas W. Britt and published by Bloomsbury Publishing USA. This book was released on 2005-12-30 with total page 1071 pages. Available in PDF, EPUB and Kindle. Book excerpt: With global commitments and combat duty, our armed forces face life-threatening challenges on a daily basis. However, less visible threats also impact the mental health of our military men and women. Experts examine challenges on the battlefield, such as women coming to terms with life after being prisoners of war, or soldiers dealing with mistakenly killing civilians. But life in the armed forces presents less dramatic, daily challenges. Away from the front lines, soldiers have to raise their families, sometimes as single parents. Children have to learn what it's like to be in a military family, and to make sense of war. Gay or lesbian officers cope with a don't ask, don't tell policy. An unprecedented range of contributors—military officers, medical doctors, psychologists, psychiatrists, and professors—take us onto the bases and the battlefields and inside the minds of military personnel who face far greater challenges than most of us ever see in the headlines. These volumes also highlight factors that make members of the military resilient and stable, as well as programs and practices that can ease the psychological burdens of military personnel, families, and children. Readers can better understand how society views our military and military operations, and how each one of us can play a role in supporting our armed forces.
Book Synopsis Government reports annual index by :
Download or read book Government reports annual index written by and published by . This book was released on 199? with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Handbook of Research Methods in Military Studies by : Joseph Soeters
Download or read book Routledge Handbook of Research Methods in Military Studies written by Joseph Soeters and published by Routledge. This book was released on 2014-06-27 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an overview of the methodologies of research in the field of military studies. As an institution relying on individuals and resources provided by society, the military has been studied by scholars from a wide range of disciplines: political science, sociology, history, psychology, anthropology, economics and administrative studies. The methodological approaches in these disciplines vary from computational modelling of conflicts and surveys of military performance, to the qualitative study of military stories from the battlefield and veterans experiences. Rapidly developing technological facilities (more powerful hardware, more sophisticated software, digitalization of documents and pictures) render the methodologies in use more dynamic than ever. The Routledge Handbook of Research Methods in Military Studies offers a comprehensive and dynamic overview of these developments as they emerge in the many approaches to military studies. The chapters in this Handbook are divided over four parts: starting research, qualitative methods, quantitative methods, and finalizing a study, and every chapter starts with the description of a well-published study illustrating the methodological issues that will be dealt with in that particular chapter. Hence, this Handbook not only provides methodological know-how, but also offers a useful overview of military studies from a variety of research perspectives. This Handbook will be of much interest to students of military studies, security and war studies, civil-military relations, military sociology, political science and research methods in general.
Book Synopsis Government Reports Announcements & Index by :
Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1989 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Overview of ARI Recruiting Research by : Walter C. Borman
Download or read book Overview of ARI Recruiting Research written by Walter C. Borman and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
