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Author : Drew Gorham
Publisher :
ISBN 13 : 9781619616912
Total Pages : 134 pages
Book Rating : 4.6/5 (169 download)
Download or read book The App Factory Playbook written by Drew Gorham and published by . This book was released on 2017-06-13 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to design needed apps, have them developed, and market them to the public.
Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 : 988768953X
Total Pages : 78 pages
Book Rating : 4.8/5 (876 download)
Download or read book Innovation Factory: China’s Digital Playbook For Global Brands written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2023-09-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management
Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author : Sanjeev Sharma
Publisher : John Wiley & Sons
ISBN 13 : 1119310520
Total Pages : 416 pages
Book Rating : 4.1/5 (193 download)
Download or read book The DevOps Adoption Playbook written by Sanjeev Sharma and published by John Wiley & Sons. This book was released on 2017-01-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver High-Value, Streamlined Enterprise Applications and Systems with DevOps Enterprise IT has unique needs, capabilities, limitations, and challenges. DevOps is perfectly suited to deliver high-value applications and systems with velocity and agility, enabling innovation and speed while never sacrificing quality. But until now, most DevOps instruction has been focused on start-ups and born-on-the-web companies with an entirely different set of requirements. In The DevOps Adoption Playbook, IBM Distinguished Engineer Sanjeev Sharma shows you exactly how to adopt DevOps in the enterprise based on your organization's business goals, current state of IT maturity, and IT technologies and platforms. Derived from his own experience helping companies in a wide variety of industries to successfully adopt DevOps, it outlines how to get your organization on board, meet the challenges, and move into the fast lane. Like a sports playbook, this guide provides "plays" that can be executed for different scenarios and situations within your company. You will learn to create an individual game plan that factors in specifics of your business and get your team working together with a common goal. The DevOps Adoption Playbook shows you how to: Understand the elements and capabilities of DevOps Respond to the challenges of a multi-speed IT environment Identify the business goals that large enterprises can meet with DevOps Implement DevOps in large-scale enterprise IT environments Achieve high-value innovation and optimization with low cost and risk Exceed business goals with higher product release efficiency Apply DevOps across multiple technologies from mainframe, mobile, containers, microservices, to cloud technologies
Author : George Berkowski
Publisher : Little Brown Uk
ISBN 13 : 9780349401379
Total Pages : 480 pages
Book Rating : 4.4/5 (13 download)
Download or read book How to Build a Billion Dollar App written by George Berkowski and published by Little Brown Uk. This book was released on 2014-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business.
Author : Tom Barker
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9781260304954
Total Pages : pages
Book Rating : 4.3/5 (49 download)
Download or read book The Full Stack Web App Playbook written by Tom Barker and published by McGraw-Hill Ryerson. This book was released on 2019-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Full Stack Web App Playbook provides digital transformation strategies, design and tech skills to create responsive Websites, progressive Web Apps and full stack solutions to turbocharge your enterprise to beat the competition. Offering integrated strategies and execution for coding, design and business, this book is the most complete guide possible for existing enterprises and students alike, as well as startups. It explains how to write great code and how to create, scale or transform a business through digital solutions. DIGITAL TRANSFORMATION STRATEGIES. The Full Stack Web App Playbook provides digital transformation strategies, design and tech skills to create responsive Websites, progressive Web Apps and full stack solutions to turbocharge your enterprise against your competitor. Offering integrated strategies and execution for coding, design and business, this is the most complete guide possible for existing enterprises and students alike, as well as startups. WIN IN A MASSIVE MARKET. Definitive Web book for startups, coders, UX/UI designers, digital marketers, and their clients. Building digital products and services has never been easier but making them successful has never been harder. This book will successfully navigate you to win in a market of 4.5 billion internet users, 2 billion Websites, 3.5 billion social media users, 4.5 million Apps, and 7 billion Internet of Things devices. THE 7 DEADLY WINS (tm) FRAMEWORK. This powerful tool is introduced and provides insights into the nature and anatomy of blockbuster digital products and services, and how to achieve success in a crowded market. The purpose of the framework is to help teams conceive, build, launch and improve their digital projects so that they have the best chance of success in the marketplace. LEARNING LEVELS. The content is particularly suitable for college and university undergraduate students of design-based subjects in years 1-4 as well as undergraduate computing or technology students in years 1-3. The content is also suitable for graduate students in design-based and digital marketing subjects. ABOUT THE AUTHOR: Tom Barker is a serial entrepreneur in digital, design and technology with several multimillion-dollar businesses and many patents to his name. He has taught university students in multiple continents and is currently the President and Chief Technology Officer of Six Trends Inc. a digital agency and transformation business. Tom wrote The Full Stack Web App Playbook over several years, constantly updating and refining it to capture the very latest digital developments. He also road tested all the content in both the classroom and with his clients. In parallel with his business interests, Tom's background in education includes Founding Chair of the Digital Futures programs OCAD (Ontario College of Art and Design) University in Toronto Canada, an advisor to the Emerging Media Arts program at the University of Lincoln Nebraska USA, and an industry advisor to the first Digital Experience Design Degree program at George Brown College Toronto. Tom delivers training workshops across the globe to communities, businesses and universities.
Author : Dirk Slama
Publisher : Springer Nature
ISBN 13 : 3030882217
Total Pages : 413 pages
Book Rating : 4.0/5 (38 download)
Download or read book The AIoT Playbook written by Dirk Slama and published by Springer Nature. This book was released on 2022 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon Gertner
Publisher : Penguin
ISBN 13 : 1101561084
Total Pages : 432 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Idea Factory written by Jon Gertner and published by Penguin. This book was released on 2012-03-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Author : Lauren Etter
Publisher : Crown
ISBN 13 : 0593237994
Total Pages : 512 pages
Book Rating : 4.5/5 (932 download)
Download or read book The Devil's Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
Author : David Kidder
Publisher : Chronicle Books
ISBN 13 : 1452105049
Total Pages : 289 pages
Book Rating : 4.4/5 (521 download)
Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.
Author : Robert Spalding
Publisher : Penguin
ISBN 13 : 0593331044
Total Pages : 257 pages
Book Rating : 4.5/5 (933 download)
Download or read book War Without Rules written by Robert Spalding and published by Penguin. This book was released on 2022-04-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its fight for global dominance, Communist China has thrown out the old rules of war. China expert General Robert Spalding walks us through their new playbook. Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push back against its insidious infiltration. What few realize is that we have one real advantage in this war: the Chinese Communist Party strategy for total war has been written out in Unrestricted Warfare, the Chinese book, well known there, that has become their new Art of War. In War Without Rules, retired Air Force Brigadier General Rob Spalding takes Americans inside Unrestricted Warfare. He walks readers through the principles of this book, revealing the Chinese belief that there is no sector of life outside the realm of war. He shows how the CCP itself has promised to use corporate espionage, global pandemics, and trade violations to achieve dominance. Most importantly, he provides insight into how, once Americans are aware of the tactics, we can fight back against CCP’s creeping influence. More than a vital read for those interested in China, War Without Rules is essential reading for anyone—from policymakers and diplomats to businessmen and investors—finally waking up to the stealth war. Knowledge is power, and it’s time to arm yourself.
Author : Sean Casto
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976542985
Total Pages : 190 pages
Book Rating : 4.5/5 (429 download)
Download or read book App Secrets written by Sean Casto and published by Createspace Independent Publishing Platform. This book was released on 2017-09-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out or already a Fortune 500 giant, App Secrets is for you. App Secrets will show you how to: - Turn Your App Idea into a Million-Dollar Reality - Build Your App Business from the Ground Up and Love What You Do - Escape Your 9-to-5 Job and Live the Life of Your Dreams - Impact the Lives of Millions Across the World - And Lots More... All of the most successful apps, including Candy Crush, Instagram, Airbnb, Uber, and Snapchat incorporate the same fundamental traits. These elements are made easy to understand in what Sean Casto calls "App Secrets," to drive breakout success and achieve explosive growth. App Secrets uncovers how you can use these same strategies that today's fastest growing apps use to create your own Million Dollar or even a Billion Dollar app. You'll discover why some die and others succeed so you can avoid big mistakes and develop big winners. You will learn, step-by-step, highly successful methodologies, including: "Skyrocket Downloads Method" - Discover how apps DOUBLE, TRIPLE, or even 10X downloads through strategic organic marketing initiatives. This same method mastered by Flyp and TagFi can turn an app into a global phenomenon. "Viral App Blueprint"- Learn the specific blueprint of how today's smartest apps like Pokemon Go and Uber go viral and become instantly adopted by Millions. "Addiction Framework" - Discover the framework championed by Candy Crush and Snapchat to get people addicted to using your app every day, and making it indispensable.
Author : Guoli Chen
Publisher : John Wiley & Sons
ISBN 13 : 1119885833
Total Pages : 246 pages
Book Rating : 4.1/5 (198 download)
Download or read book Seeing the Unseen written by Guoli Chen and published by John Wiley & Sons. This book was released on 2022-09-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the overnight tech success stories of China’s globalizing business landscape In the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the “tenacity to rough it out,” the “courage to venture into the unknown,” and the “vision to take their companies to new heights.” However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate their people? How do they move so fast and defend their turf in China’s hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even as an executive or customer of such companies? Seeing the Unseen: Behind Chinese Tech Giants’ Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China. In this book, you will gain an accurate, concise understanding of Chinese tech companies' reflections as they scale. You will understand the different generations of Chinese tech giants from Alibaba, Tencent, Baidu and Huawei to Pinduoduo, Meituan, ByteDance, Xiaomi and more. In this Seeing the Unseen, the analysis behind the success and lessons learned is summarized into a unique framework that touches on People, Organization, and Product and Leadership (POP-Leadership). The book covers: How Chinese history, folklore and Mao Zadong’s political strategies have shaped the strategies of Chinese tech leaders, even today The mindsets of Chinese tech and internet companies and how they have evolved over the last two decades The unique business culture and leadership styles that steered these companies through uncertain and ultra-competitive periods How Chinese companies structure their organizations and products and how they remain agile as they scale The limitations of Chinese POP-Leadership, and what these companies must shed to keep up with international players in global markets How Chinese POP-Leadership is now becoming international, and how international players are leveraging these learnings How the worldwide expansion of Chinese companies will alter the business landscape in the coming decades Chinese firms undertaking overseas ventures can challenge our thinking on global strategy and implementation. This book gives you a better understanding of these emergent players in the global arena.
Author : Stacy Brown
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440870403
Total Pages : 249 pages
Book Rating : 4.4/5 (48 download)
Download or read book The School Librarian's Technology Playbook written by Stacy Brown and published by Bloomsbury Publishing USA. This book was released on 2020-02-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using concrete examples, The School Librarian's Technology Playbook offers strategies for school librarians to initiate and support innovative practices throughout their school community. The role of school librarians has evolved: no longer do they primarily support teachers with reading and literacy resources. Many librarians now support teachers in integrating technology tools and innovative teaching practices in their classrooms. At her school, author and learning coordinator Stacy Brown has pioneered the transition to innovation and technology use in the classroom. In The School Librarian's Technology Playbook, she showcases different technology tools and innovative strategies that can be incorporated into the classroom, such as 3D printing, augmented reality, green screen applications, gamification, coding, makerEd, and more. She details the many ways in which school librarians can support teachers as they implement these new practices into their curriculum. School librarians will learn how to collaborate with teachers and how to empower them to step outside of their comfort zones to try new tools and teaching methods. Readers of this book will also learn how to support teachers as the technology continues to change in this dynamic educational landscape.
Author : Matthew Miller
Publisher : John Wiley & Sons
ISBN 13 : 1118168208
Total Pages : 250 pages
Book Rating : 4.1/5 (181 download)
Download or read book BlackBerry PlayBook Companion written by Matthew Miller and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate full-color consumer guide to the fun and functional BlackBerry PlayBook BlackBerry's entry into the tablet market adds a new dimension to the image of the BlackBerry as a tool primarily for business. The PlayBook does business, but it also does fun, and this handy, full-color book covers just what you need to get up and running with your PlayBook and make the most of it. In an entertaining and to-the-point fashion, this guide shows you how to connect your PlayBook to your BlackBerry smartphone, take photos, watch videos, read e-books, connect to the Internet via WiFi, use third-party apps, video chat, and more. Helps you get set up and use your Playbook, with full-color screen shots and navigational elements that help you quickly find information Shows how to manage your e-mail by connecting to your BlackBerry smartphone and how to get online with WiFi Covers acquiring and reading e-books and periodicals, participating in social media, shooting photos and videos, and using instant messaging and video chat Explains how to download and use third-party apps on the BlackBerry platform With a hip, direct style, BlackBerry PlayBook Companion shortens the learning curve and helps you maximize what your PlayBook offers for both work and play.
Author : Lucinda Robb
Publisher : Candlewick Press
ISBN 13 : 153621454X
Total Pages : 161 pages
Book Rating : 4.5/5 (362 download)
Download or read book The Suffragist Playbook: Your Guide to Changing the World written by Lucinda Robb and published by Candlewick Press. This book was released on 2020-08-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a cause you’re passionate about? Take a few tips from the suffragists, who led one of the largest and longest movements in American history. The women’s suffrage movement was decades in the making and came with many harsh setbacks. But it resulted in a permanent victory: women’s right to vote. How did the suffragists do it? One hundred years later, an eye-opening look at their playbook shows that some of their strategies seem oddly familiar. Women’s marches at inauguration time? Check. Publicity stunts, optics, and influencers? They practically invented them. Petitions, lobbying, speeches, raising money, and writing articles? All of that, too. From moments of inspiration to some of the movement’s darker aspects—including the racism of some suffragist leaders, violence against picketers, and hunger strikes in jail—this International Literacy Association Young Adult Book Award winner takes a clear-eyed view of the role of key figures: Susan B. Anthony, Lucy Stone, Sojourner Truth, Elizabeth Cady Stanton, Frances Willard, Ida B. Wells, Alice Paul, and many more. Engagingly narrated by Lucinda Robb and Rebecca Boggs Roberts, whose friendship goes back generations (to their grandmothers, Lady Bird Johnson and Lindy Boggs, and their mothers, Lynda Robb and Cokie Roberts), this unique melding of seminal history and smart tactics is sure to capture the attention of activists-in-the-making today.
