The Anatomy Of Buzz Revisited

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The Anatomy of Buzz Revisited

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Author : Emanuel Rosen
Publisher : Crown Currency
ISBN 13 : 0385528337
Total Pages : 386 pages
Book Rating : 4.3/5 (855 download)

Book Synopsis The Anatomy of Buzz Revisited by : Emanuel Rosen

Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Crown Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.

The Anatomy of Buzz

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Author : Emanuel Rosen
Publisher : Crown Currency
ISBN 13 : 0385505124
Total Pages : 322 pages
Book Rating : 4.3/5 (855 download)

Book Synopsis The Anatomy of Buzz by : Emanuel Rosen

Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Crown Currency. This book was released on 2002-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.

Social Media ROI

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Author : Olivier Blanchard
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Ask

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Author : Ryan Levesque
Publisher : Hay House, Inc
ISBN 13 : 1401958796
Total Pages : 217 pages
Book Rating : 4.4/5 (19 download)

Book Synopsis Ask by : Ryan Levesque

Download or read book Ask written by Ryan Levesque and published by Hay House, Inc. This book was released on 2019-07-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

Implementing Word of Mouth Marketing

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Author : Idil Miriam Cakim
Publisher :
ISBN 13 : 9781119203407
Total Pages : 204 pages
Book Rating : 4.2/5 (34 download)

Book Synopsis Implementing Word of Mouth Marketing by : Idil Miriam Cakim

Download or read book Implementing Word of Mouth Marketing written by Idil Miriam Cakim and published by . This book was released on 2010 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.

Temples of Delight

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Author : Barbara Trapido
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620408716
Total Pages : 369 pages
Book Rating : 4.6/5 (24 download)

Book Synopsis Temples of Delight by : Barbara Trapido

Download or read book Temples of Delight written by Barbara Trapido and published by Bloomsbury Publishing USA. This book was released on 2015-04-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First published by Michael Joseph 1990"--Title page verso.

Design by Nature

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Author : Erica Tanov
Publisher : Ten Speed Press
ISBN 13 : 0399579087
Total Pages : 234 pages
Book Rating : 4.3/5 (995 download)

Book Synopsis Design by Nature by : Erica Tanov

Download or read book Design by Nature written by Erica Tanov and published by Ten Speed Press. This book was released on 2018-04-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first design book that translates elements of nature--including flora, water, and wood--into elements of decor for beautiful, lived-in, bohemian interiors, from acclaimed designer and tastemaker Erica Tanov. Inspired by nature's colors, textures, and patterns, design icon Erica Tanov uses her passion for textiles to create beautiful, timeless interiors that connect us to the natural world. Now, in her first book, Design by Nature, Tanov teaches you how to train your eye to the beauty of the natural world, and then bring the outdoors in—incorporating patterns and motifs from nature, as well as actual organic elements, into simple ideas for everyday decorating and design. Design by Nature contains new and imaginative decorating ideas for an organic and bohemian style that mixes and layers rugs, pillows, throws, and drapery, and incorporates unique patterns and fabrics such as shibori, ikat, and jamdani, all stunningly photographed by renowned photographer Ngoc Minh Ngo. With topics ranging from embracing imperfection in your home, to seeking out flea markets, to displaying your collections, Design by Nature takes an enduring and intuitive approach to design that transcends fleeting trends and encourages you to find your own personal style, source of creativity, and connection to the natural world. You don't need to travel to distant locales to find beauty; it's all around us, from the crackle of fallen leaves to the jagged bark of a tree.

Being Logical

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Author : D.Q. McInerny
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812971159
Total Pages : 162 pages
Book Rating : 4.8/5 (129 download)

Book Synopsis Being Logical by : D.Q. McInerny

Download or read book Being Logical written by D.Q. McInerny and published by Random House Trade Paperbacks. This book was released on 2005-05-10 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential tool for our post-truth world: a witty primer on logic—and the dangers of illogical thinking—by a renowned Notre Dame professor Logic is synonymous with reason, judgment, sense, wisdom, and sanity. Being logical is the ability to create concise and reasoned arguments—arguments that build from given premises, using evidence, to a genuine conclusion. But mastering logical thinking also requires studying and understanding illogical thinking, both to sharpen one’s own skills and to protect against incoherent, or deliberately misleading, reasoning. Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. D. Q. McInerney covers the sources of illogical thinking, from naïve optimism to narrow-mindedness, before dissecting the various tactics—red herrings, diversions, and simplistic reasoning—the illogical use in place of effective reasoning. An indispensable guide to using logic to advantage in everyday life, this is a concise, crisply readable book. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. Praise for Being Logical “Highly readable . . . D. Q. McInerny offers an introduction to symbolic logic in plain English, so you can finally be clear on what is deductive reasoning and what is inductive. And you’ll see how deductive arguments are constructed.”—Detroit Free Press “McInerny’s explanatory outline of sound thinking will be eminently beneficial to expository writers, debaters, and public speakers.”—Booklist “Given the shortage of logical thinking, And the fact that mankind is adrift, if not sinking, It is vital that all of us learn to think straight. And this small book by D.Q. McInerny is great. It follows therefore since we so badly need it, Everybody should not only but it, but read it.” —Charles Osgood

Chat Republic

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Author : Angelo Fernando
Publisher :
ISBN 13 : 9780989338004
Total Pages : 290 pages
Book Rating : 4.3/5 (38 download)

Book Synopsis Chat Republic by : Angelo Fernando

Download or read book Chat Republic written by Angelo Fernando and published by . This book was released on 2013-04-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations, and the need for exchanging ideas is integral to a vibrant society. Social media, a great enabler of rich conversations, continues to touch and infect organizations, even those that have remained on the sidelines. What appears to be chatter -rants, 'Likes, ' re-tweets, video responses, 'check-ins' - contain clues to how communities are socially adjusting to being both talkers and listeners, producers and consumers of media. Angelo Fernando shows us why re-instating our authentic voice through social media sends ripples through PR and politics, media and marketing. You will learn how to plan for a time when socially enhanced conversations will become inseparable from everything your organization undertakes. Social media often sounds more complicated than it is. This book will give you the confidence to dive in. "An accessible and engaging text to help more people participate in social media and have their voice heard." "Emanuel Rosen, Author, The Anatomy of Buzz Revisited, a national bestseller" "Angelo does a brilliant job of making sense of how advancements in technologies are so intertwined with our daily lives in language that will catch you up to speed quickly." "Dr. Cyndi Laurin, author of bestselling "The Rudolph Factor""

The Mirror Makers

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Author : Stephen R. Fox
Publisher : University of Illinois Press
ISBN 13 : 9780252066597
Total Pages : 432 pages
Book Rating : 4.0/5 (665 download)

Book Synopsis The Mirror Makers by : Stephen R. Fox

Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.

101 Things I Learned® in Urban Design School

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Author : Matthew Frederick
Publisher : Crown
ISBN 13 : 0451496701
Total Pages : 216 pages
Book Rating : 4.4/5 (514 download)

Book Synopsis 101 Things I Learned® in Urban Design School by : Matthew Frederick

Download or read book 101 Things I Learned® in Urban Design School written by Matthew Frederick and published by Crown. This book was released on 2018-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.

The Compass of Pleasure

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Author : David J. Linden
Publisher : Penguin
ISBN 13 : 0143120751
Total Pages : 242 pages
Book Rating : 4.1/5 (431 download)

Book Synopsis The Compass of Pleasure by : David J. Linden

Download or read book The Compass of Pleasure written by David J. Linden and published by Penguin. This book was released on 2012-04-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author comes a "hugely entertaining" (NPR.org) look at vice and virtue through cutting-edge science As he did in his award-winning book The Accidental Mind, David J. Linden—highly regarded neuroscientist, professor, and writer—weaves empirical science with entertaining anecdotes to explain how the gamut of behaviors that give us a buzz actually operates. The Compass of Pleasure makes clear why drugs like nicotine and heroin are addictive while LSD is not, how fast food restaurants ensure that diners will eat more, why some people cannot resist the appeal of a new sexual encounter, and much more. Provocative and illuminating, this is a radically new and thorough look at the desires that define us.

Beast

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Author : Brie Spangler
Publisher : Knopf Books for Young Readers
ISBN 13 : 1101937165
Total Pages : 338 pages
Book Rating : 4.1/5 (19 download)

Book Synopsis Beast by : Brie Spangler

Download or read book Beast written by Brie Spangler and published by Knopf Books for Young Readers. This book was released on 2016 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: After falling off the roof, fifteen-year-old misfit Dylan must attend a therapy group for self-harmers where he meets Jamie, a beautiful and amazing person he doesn't know is transgender.

My New Roots

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Author : Sarah Britton
Publisher : Clarkson Potter
ISBN 13 : 0804185395
Total Pages : 585 pages
Book Rating : 4.8/5 (41 download)

Book Synopsis My New Roots by : Sarah Britton

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.

Buzz

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Author : Emanuel Rosen
Publisher : Profile Books(GB)
ISBN 13 : 9781846682483
Total Pages : 360 pages
Book Rating : 4.6/5 (824 download)

Book Synopsis Buzz by : Emanuel Rosen

Download or read book Buzz written by Emanuel Rosen and published by Profile Books(GB). This book was released on 2009 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you. Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

Overshoot

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Author : William R. Catton
Publisher : University of Illinois Press
ISBN 13 : 0252098005
Total Pages : 321 pages
Book Rating : 4.2/5 (52 download)

Book Synopsis Overshoot by : William R. Catton

Download or read book Overshoot written by William R. Catton and published by University of Illinois Press. This book was released on 1980-10-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our day-to-day experiences over the past decade have taught us that there must be limits to our tremendous appetite for energy, natural resources, and consumer goods. Even utility and oil companies now promote conservation in the face of demands for dwindling energy reserves. And for years some biologists have warned us of the direct correlation between scarcity and population growth. These scientists see an appalling future riding the tidal wave of a worldwide growth of population and technology. A calm but unflinching realist, Catton suggests that we cannot stop this wave - for we have already overshot the Earth's capacity to support so huge a load. He contradicts those scientists, engineers, and technocrats who continue to write optimistically about energy alternatives. Catton asserts that the technological panaceas proposed by those who would harvest from the seas, harness the winds, and farm the deserts are ignoring the fundamental premise that "the principals of ecology apply to all living things." These principles tell us that, within a finite system, economic expansion is not irreversible and population growth cannot continue indefinitely. If we disregard these facts, our sagging American Dream will soon shatter completely.

The Structure of Scientific Revolutions

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Author : Thomas S. Kuhn
Publisher : Chicago : University of Chicago Press
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (312 download)

Book Synopsis The Structure of Scientific Revolutions by : Thomas S. Kuhn

Download or read book The Structure of Scientific Revolutions written by Thomas S. Kuhn and published by Chicago : University of Chicago Press. This book was released on 1969 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: