The AMPscript Guide

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Publisher :
ISBN 13 : 9780648287223
Total Pages : 416 pages
Book Rating : 4.2/5 (872 download)

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Book Synopsis The AMPscript Guide by : Adam Spriggs

Download or read book The AMPscript Guide written by Adam Spriggs and published by . This book was released on 2019-08-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.

The AMPscript Guide

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Author :
Publisher :
ISBN 13 : 9780648287209
Total Pages : pages
Book Rating : 4.2/5 (872 download)

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Book Synopsis The AMPscript Guide by : Adam Spriggs

Download or read book The AMPscript Guide written by Adam Spriggs and published by . This book was released on 2018-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.

Salesforce Marketing Cloud For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119122090
Total Pages : 360 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Salesforce Marketing Cloud For Dummies by : Chester Bullock

Download or read book Salesforce Marketing Cloud For Dummies written by Chester Bullock and published by John Wiley & Sons. This book was released on 2017-10-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

Jenkins 2: Up and Running

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491979542
Total Pages : 611 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Jenkins 2: Up and Running by : Brent Laster

Download or read book Jenkins 2: Up and Running written by Brent Laster and published by "O'Reilly Media, Inc.". This book was released on 2018-05-02 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design, implement, and execute continuous delivery pipelines with a level of flexibility, control, and ease of maintenance that was not possible with Jenkins before. With this practical book, build administrators, developers, testers, and other professionals will learn how the features in Jenkins 2 let you define pipelines as code, leverage integration with other key technologies, and create automated, reliable pipelines to simplify and accelerate your DevOps environments. Author Brent Laster shows you how Jenkins 2 is significantly different from the more traditional, web-only versions of this popular open source automation platform. If you’re familiar with Jenkins and want to take advantage of the new technologies to transform your legacy pipelines or build new modern, automated continuous delivery environments, this is your book. Create continuous delivery pipelines as code with the Jenkins domain-specific language Get practical guidance on how to migrate existing jobs and pipelines Harness best practices and new methods for controlling access and security Explore the structure, implementation, and use of shared pipeline libraries Learn the differences between declarative syntax and scripted syntax Leverage new and existing project types in Jenkins Understand and use the new Blue Ocean graphical interface Take advantage of the capabilities of the underlying OS in your pipeline Integrate analysis tools, artifact management, and containers

A Land Remembered

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Publisher : Rowman & Littlefield
ISBN 13 : 1561645826
Total Pages : 286 pages
Book Rating : 4.5/5 (616 download)

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Book Synopsis A Land Remembered by : Patrick D Smith

Download or read book A Land Remembered written by Patrick D Smith and published by Rowman & Littlefield. This book was released on 2012-10-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Land Remembered has become Florida's favorite novel. Now this Student Edition in two volumes makes this rich, rugged story of the American pioneer spirit more accessible to young readers. Patrick Smith tells of three generations of the MacIveys, a Florida family battling the hardships of the frontier. The story opens in 1858, when Tobias and Emma MacIvey arrive in the Florida wilderness with their son, Zech, to start a new life, and ends in 1968 with Solomon MacIvey, who realizes that his wealth has not been worth the cost to the land. Between is a sweeping story rich in Florida history with a cast of memorable characters who battle wild animals, rustlers, Confederate deserters, mosquitoes, starvation, hurricanes, and freezes to carve a kingdom out of the Florida swamp. In this volume, meet young Zech MacIvey, who learns to ride like the wind through the Florida scrub on Ishmael, his marshtackie horse, his dogs, Nip and Tuck, at this side. His parents, Tobias and Emma, scratch a living from the land, gathering wild cows from the swamp and herding them across the state to market. Zech learns the ways of the land from the Seminoles, with whom his life becomes entwined as he grows into manhood. Next in series > > See all of the books in this series

Conversations for Change: 12 Ways to Say it Right When It Matters Most

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071746242
Total Pages : 252 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Conversations for Change: 12 Ways to Say it Right When It Matters Most by : Shawn Kent . Hayashi

Download or read book Conversations for Change: 12 Ways to Say it Right When It Matters Most written by Shawn Kent . Hayashi and published by McGraw Hill Professional. This book was released on 2010-10-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must read for anyone in business, government or academia. The lessons Hayashi teaches are all too often taken for granted. This work distills a lifetime of experience into easily understood actions that can benefit us all.”–Joseph Major, Chairman and CEO, The Victory Bank Key Conversations for Positive Change--SAY IT RIGHT FOR BUSINESS AND CAREER SUCCESS Whether you’re trying to motivate a team, negotiate a contract, make a sale, ask for a raise, land a new job, or terminate an employee, the conversations you have will either help you succeed or undermine your goals. Communication expert and leadership coach Shawn Kent Hayashi has spent more than two decades studying how the things people say impact their business and professional lives. In her new book CONVERSATIONS FOR CHANGE: 12 Ways to Say It Right When It Matters Most, she not only identifies the twelve most important types of conversations people have, but shows readers how to reach their maximum potential by using these conversations effectively. Hayashi identifies the 12 types of conversations that are vital for growth and success--not just in business but in every area of your life. In order to communicate well you must first master three fundamentals. These are: Building emotional intelligence Understanding workplace motivators Recognizing and adapting to communication styles Readers of CONVERSATIONS FOR CHANGE, can take a free, self assessment at www.WhenTheConversationChanges.com to identify their personal communication style. This is the book that shows you how to: Simplify your message--without oversimplifying it Reduce tensions between you and your listener Quickly recognize and choose the most effective interpersonal communication techniques Be flexible and resilient while staying focused on your objective Choose the right phrases for any situation Use timing to your best advantage

Journey Builder Developer's Guide

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Publisher :
ISBN 13 : 9780994311801
Total Pages : 178 pages
Book Rating : 4.3/5 (118 download)

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Book Synopsis Journey Builder Developer's Guide by : Eliot Harper

Download or read book Journey Builder Developer's Guide written by Eliot Harper and published by . This book was released on 2015-04-17 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for developers and integrators working with Salesforce Marketing Cloud. This book describes the core concepts, components, API methods and procedural steps required to build integrated customer journeys using Journey Builder.

Introduction to Google Analytics

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Publisher : Apress
ISBN 13 : 1484228294
Total Pages : 148 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Introduction to Google Analytics by : Todd Kelsey

Download or read book Introduction to Google Analytics written by Todd Kelsey and published by Apress. This book was released on 2017-06-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

The Midnight Gang

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Publisher : HarperCollins
ISBN 13 : 0062561081
Total Pages : 478 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis The Midnight Gang by : David Walliams

Download or read book The Midnight Gang written by David Walliams and published by HarperCollins. This book was released on 2018-02-27 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as “the heir to Roald Dahl” by The Spectator, the UK’s #1 bestselling children’s author, David Walliams, will have fans of Jeff Kinney and Rachel Renee Russell in stitches! David Walliams burst on to the American scene with his New York Times bestseller Demon Dentist, and now he’s bringing his signature humor to the sick ward in The Midnight Gang. Tom lands in the hospital with a nasty bump on the head after a gym class accident. And things only get worse when he meets the hospital staff, including the wicked matron of the children’s ward.. But luckily, Tom’s time in the hospital will be anything but boring when he discovers that his fellow patients turn the awful ward into the most wondrous world after lights out Join the Midnight Gang as they make their wildest dreams come true!

Gene Expression Analysis

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Publisher : Humana
ISBN 13 : 9781493978335
Total Pages : 0 pages
Book Rating : 4.9/5 (783 download)

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Book Synopsis Gene Expression Analysis by : Nalini Raghavachari

Download or read book Gene Expression Analysis written by Nalini Raghavachari and published by Humana. This book was released on 2018-05-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides experimental and bioinformatics approaches related to different aspects of gene expression analysis. Divided in three sections chapters detail wet-lab protocols, bioinformatics approaches, single-cell gene expression, highly multiplexed amplicon sequencing, multi-omics techniques, and targeted sequencing. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Gene Expression Analysis: Methods and Protocols aims provide useful information to researchers worldwide.

Pedigree Handicapping

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Publisher :
ISBN 13 : 9780972640138
Total Pages : 0 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis Pedigree Handicapping by : Lauren Stich

Download or read book Pedigree Handicapping written by Lauren Stich and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pedigree Handicapping reveals how evaluating a horse's bloodline is most commonly used in maiden special weight races. It also points out the many other areas where pedigree handicapping has proven to be a powerful tool.

Business Intelligence and Modelling

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Publisher : Springer Nature
ISBN 13 : 3030570657
Total Pages : 523 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Business Intelligence and Modelling by : Damianos P. Sakas

Download or read book Business Intelligence and Modelling written by Damianos P. Sakas and published by Springer Nature. This book was released on 2021-01-31 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

How to Improve Your Emotional Intelligence at Work & in Relationships

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Author :
Publisher :
ISBN 13 : 9781523412167
Total Pages : 208 pages
Book Rating : 4.4/5 (121 download)

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Book Synopsis How to Improve Your Emotional Intelligence at Work & in Relationships by : Shawn Kent Hayashi

Download or read book How to Improve Your Emotional Intelligence at Work & in Relationships written by Shawn Kent Hayashi and published by . This book was released on 2016-01-27 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if one book could reveal to you how to find happiness, conquer fear, build stronger relationships, and create a life filled with purpose and passion... Would you read it? THIS IS THE BOOK: the step-by-step guide to raise your emotional intelligence. When you apply these ideas, you will create a joyful, purposeful life. Through clear, encouraging coaching, best-selling author Shawn Kent Hayashi deconstructs how to be emotionally intelligent and makes mastery possible. Real life stories, hands-on exercises, and an integrated journal launch you from passive learning to active practice -- fast! In "How to Improve Your Emotional Intelligence at Work & in Relationships" you'll gain these vital tools: - The life-changing questions to ask yourself when you're feeling fear or anger and want to create lasting positive change in your life - The fastest way to stop emotional hijacks from damaging your relationships and career - The secret to developing emotional intelligence - The best techniques to self-regulate through negative emotions - The truth about your "emotional wake" and the steps to strengthen your relationships with awareness, empathy, and social skills - The simple but powerful habits that will enable you to spark joy, create more hope, passion, and love -- and inspire others! Use this practical guide to create your path to professional success and personal growth -- and get ready to thrive!

Building Your Successful Handyman Business

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Publisher : Start Contractor Business
ISBN 13 : 1448633524
Total Pages : 140 pages
Book Rating : 4.4/5 (486 download)

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Book Synopsis Building Your Successful Handyman Business by : Chuck Solomon

Download or read book Building Your Successful Handyman Business written by Chuck Solomon and published by Start Contractor Business. This book was released on 2009-12-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative guide to help start and grow your handyman business or home improvement contracting company. Includes access to 65 business forms and templates customizable to your business. Learn more at www.BuildHandymanBusiness.com

Youtility

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Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Digital Marketing

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Publisher : Pearson Higher Ed
ISBN 13 : 1292400994
Total Pages : 562 pages
Book Rating : 4.2/5 (924 download)

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Book Synopsis Digital Marketing by : Dave Chaffey

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2022-02-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.

Programming Salesforce Marketing Cloud

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Author :
Publisher : ZHONGCHEN ZHOU
ISBN 13 : 1092718796
Total Pages : 101 pages
Book Rating : 4.0/5 (927 download)

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Book Synopsis Programming Salesforce Marketing Cloud by : ZHONGCHEN ZHOU

Download or read book Programming Salesforce Marketing Cloud written by ZHONGCHEN ZHOU and published by ZHONGCHEN ZHOU. This book was released on 2019-04-03 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces concepts to integrate with marketing cloud using API and build custom components in a platform agnostic way, including the following aspects: Marketing Cloud Package Custom Journey Builder Activity API Integration (Server to Server & Web App) Custom Marketing Cloud App Server Side JavaScript These concepts will be applicable to any programming language and platform. After introducing the concepts, we will implement these concepts using APEX programming language within Salesforce sale cloud. Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts, for example: how to serve custom activity configuration file; how to expose less REST service and write less APEX class and at the same time achieve right level of encapsulation; how to decode JWT passing from marketing cloud Journey Builder; how to build user interface and allow marketing cloud users without sales cloud account to access; how to display visualforce page inside marketing cloud iframes how to set up the right architecture.