The Americanization of Austria from a historical point of view and the power of the American image in Austrian advertisements

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Publisher : GRIN Verlag
ISBN 13 : 3640925785
Total Pages : 17 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The Americanization of Austria from a historical point of view and the power of the American image in Austrian advertisements by : Katharina Eder

Download or read book The Americanization of Austria from a historical point of view and the power of the American image in Austrian advertisements written by Katharina Eder and published by GRIN Verlag. This book was released on 2011-05-26 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1, University of Vienna, language: English, abstract: The paper is concerned with the Americanization of Austria. In the beginning the most important historical stages and events with regards to U.S.American influence on Austria as well as an overview on the most important student exchange programs shall help gain a better understandig of the topic. The second part will focus on the the power and influence of U.S.American advertisements, whereas the the analysis of a print-medium advertisement will exemplify and support my theories and thoughts concerning this matter.

The Americanization/Westernization of Austria

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Publisher : Routledge
ISBN 13 : 1351485970
Total Pages : 327 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis The Americanization/Westernization of Austria by : Anton Pelinka

Download or read book The Americanization/Westernization of Austria written by Anton Pelinka and published by Routledge. This book was released on 2017-07-12 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political, economic, social, and cultural modernization dramatically transformed twentieth-century Austria. Innovative new methods of production and management, such as the assembly line, changed Austrian business after World War I, much as the Marshall Plan shaped the economy after World War II. At the same time, jazz, Hollywood movies, television programming, and mass commodities were as popular in Austria as elsewhere in Western Europe. Even political campaigns followed American trends. All this occurred despite the fact that in West Germany, American nostrums and models had been rejected, modified, or "translated" into milder versions. Ultimately, Austria was "Western Europeanized" when it joined the European Union in 1995. How Western are the Austrians? This volume analyzes trends toward Americanization and Westernization in Austria throughout the twentieth century. Reinhold Wagnleitner's lead essay studies the foreign politics of American pop culture. Anna Schober and Monika Bernold analyze the influence of Hollywood movies and television on postwar Austrian society. Reinhard Sieder follows changing discourses on family life, while Ingrid Bauer looks at American influences on Austrian women. Maria-Regina Kecht, Kurt Drexel, and Christina Hainzl follow the American impact on Austrian literature, opera, and art. Banker Anton Fink examines American banking and finance practices. Andre Pfoertner and Matthias Fuchs study the Americanization of Austrian business and tourism. Helmut Lackner describes how well-heeled Austrian travelers to the United States brought back innovative American production methods and other ideas gleaned from world expositions before World War I. American influences on Austrian politics and political science are dissected by Gunter Bischof, Martin Kofler, Fritz Plasser, and Anton Pelinka. The Americanization of Vienna is the subject of journalist Armin Thurnher's essay. Comparisons with West Germany are presented by Michael Hochgesc

The Americanization/Westernization of Austria

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (551 download)

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Book Synopsis The Americanization/Westernization of Austria by :

Download or read book The Americanization/Westernization of Austria written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Austria and America: 20th-Century Cross-Cultural Encounters

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Publisher : LIT Verlag Münster
ISBN 13 : 3643908121
Total Pages : 178 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Austria and America: 20th-Century Cross-Cultural Encounters by : Joshua Parker

Download or read book Austria and America: 20th-Century Cross-Cultural Encounters written by Joshua Parker and published by LIT Verlag Münster. This book was released on 2017 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through literature, film, diplomatic relations, and academic exchanges, this volume examines key historical points in Austrian-American relations of the past century, pondering the roots of how and why "austrianness" was adapted to American culture, and how America's cultural lens focused on the two countries' exchanges. From Freud's early reception, to FDR's policy toward Austrian refugees in the Pacific, and from film adaptations to film-writing, literature and Freudianism during the McCarthy era, it reviews encounters between Austria and the United States, between Austrians and Americans, between each's images of the other, and the lives of those caught in between. (Series: American Studies in Austria, Vol. 15) [Subject: Politics, American Studies, Austrian Studies, Sociology]

Towards the American Century

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Publisher : University of New Orleans Press
ISBN 13 : 9781608011773
Total Pages : 280 pages
Book Rating : 4.0/5 (117 download)

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Book Synopsis Towards the American Century by : Gunter Bischof

Download or read book Towards the American Century written by Gunter Bischof and published by University of New Orleans Press. This book was released on 2019-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume chronicles Austrian immigration to the United States against the backdrop of bilateral relations between the two countries, across the centuries. While it shows the larger themes and epochs in the ongoing relationship, the individuals that came to America and made their contributions over time are also highlighted. The book is accompanied by a website that provides additional information and multimedia content, allowing for a more complete picture of Austrians in the United States over time.

Austria Between Wars

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Austria Between Wars by : Austria. Botschaft (U.S.)

Download or read book Austria Between Wars written by Austria. Botschaft (U.S.) and published by . This book was released on 1987 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introducing Austria

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Publisher :
ISBN 13 : 9783215063695
Total Pages : 195 pages
Book Rating : 4.0/5 (636 download)

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Book Synopsis Introducing Austria by : Lonnie Richard Johnson

Download or read book Introducing Austria written by Lonnie Richard Johnson and published by . This book was released on 1987 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The American Enemy

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Publisher : University of Chicago Press
ISBN 13 : 0226723690
Total Pages : 537 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The American Enemy by : Philippe Roger

Download or read book The American Enemy written by Philippe Roger and published by University of Chicago Press. This book was released on 2006-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Georges-Louis Buffon, an eighteenth-century French scientist, was the first to promote the widespread idea that nature in the New World was deficient; in America, which he had never visited, dogs don't bark, birds don't sing, and—by extension—humans are weaker, less intelligent, and less potent. Thomas Jefferson, infuriated by these claims, brought a seven-foot-tall carcass of a moose from America to the entry hall of his Parisian hotel, but the five-foot-tall Buffon remained unimpressed and refused to change his views on America's inferiority. Buffon, as Philippe Roger demonstrates here, was just one of the first in a long line of Frenchmen who have built a history of anti-Americanism in that country, a progressive history that is alternately ludicrous and trenchant. The American Enemy is Roger's bestselling and widely acclaimed history of French anti-Americanism, presented here in English translation for the first time. With elegance and good humor, Roger goes back 200 years to unearth the deep roots of this anti-Americanism and trace its changing nature, from the belittling, as Buffon did, of the "savage American" to France's resigned dependency on America for goods and commerce and finally to the fear of America's global domination in light of France's thwarted imperial ambitions. Roger sees French anti-Americanism as barely acquainted with actual fact; rather, anti-Americanism is a cultural pillar for the French, America an idea that the country and its culture have long defined themselves against. Sharon Bowman's fine translation of this magisterial work brings French anti-Americanism into the broad light of day, offering fascinating reading for Americans who care about our image abroad and how it came about. “Mr. Roger almost single-handedly creates a new field of study, tracing the nuances and imagery of anti-Americanism in France over 250 years. He shows that far from being a specific reaction to recent American policies, it has been knit into the very substance of French intellectual and cultural life. . . . His book stuns with its accumulated detail and analysis.”—Edward Rothstein, New York Times “A brilliant and exhaustive guide to the history of French Ameriphobia.”—Simon Schama, New Yorker

A Brief Survey of Austrian History

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Publisher :
ISBN 13 : 9783853670019
Total Pages : 176 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis A Brief Survey of Austrian History by : Richard Rickett

Download or read book A Brief Survey of Austrian History written by Richard Rickett and published by . This book was released on 1991 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hitlerland

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Publisher : Simon and Schuster
ISBN 13 : 1439191026
Total Pages : 400 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Hitlerland by : Andrew Nagorski

Download or read book Hitlerland written by Andrew Nagorski and published by Simon and Schuster. This book was released on 2012-03-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hitlerland is a bit of a guilty pleasure. Reading about the Nazis is not supposed to be fun, but Nagorski manages to make it so. Readers new to this story will find it fascinating” (The Washington Post). Hitler’s rise to power, Germany’s march to the abyss, as seen through the eyes of Americans—diplomats, military officers, journalists, expats, visiting authors, Olympic athletes—who watched horrified and up close. “Engaging if chilling…a broader look at Americans who had a ringside seat to Hitler’s rise” (USA TODAY), Hitlerland offers a gripping narrative full of surprising twists—and a startlingly fresh perspective on this heavily dissected era.

Migration in Austria

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Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Migration in Austria by : Günter Bischof

Download or read book Migration in Austria written by Günter Bischof and published by . This book was released on 2017 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interdisciplinary volume offers methodologically innovative approaches to Austria's coping with issues of migration past and present. These essays show Austria's long history as a migration country. Austrians themselves have been on the move for the past 150 years to find new homes and build better lives. After the World War II the economy improved and prosperity set in, so Austrians tended to stay at home. Austria's growing prosperity made the country attractive to immigrants. After the war, tens of thousands of "ethnic Germans" expelled from Eastern Europe settled in Austria. Starting in the 1950s "victims of the Cold War" (Hungary, Czechs and Slovaks) began looking for political asylum in Austria. Since the 1960s Austria has been recruiting a growing number of "guest workers" from Turkey and Yugoslavia to make up the labor missing in the industrial and service economies. Recently, refugees from the arc of crisis from Afghanistan to Syria to Somalia have braved perilous journeys to build new lives in a more peaceful and prosperous Europe.

Media and the American Mind

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Publisher : Univ of North Carolina Press
ISBN 13 : 0807899208
Total Pages : 269 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Media and the American Mind by : Daniel J. Czitrom

Download or read book Media and the American Mind written by Daniel J. Czitrom and published by Univ of North Carolina Press. This book was released on 2010-02-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.

Austrian Studies Today

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Publisher :
ISBN 13 : 9783903122178
Total Pages : pages
Book Rating : 4.1/5 (221 download)

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Book Synopsis Austrian Studies Today by : Günter Bischof

Download or read book Austrian Studies Today written by Günter Bischof and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marginal Revolutionaries

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Publisher : Yale University Press
ISBN 13 : 0300228228
Total Pages : 367 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Marginal Revolutionaries by : Janek Wasserman

Download or read book The Marginal Revolutionaries written by Janek Wasserman and published by Yale University Press. This book was released on 2019-09-24 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group history of the Austrian School of Economics, from the coffeehouses of imperial Vienna to the modern-day Tea Party The Austrian School of Economics--a movement that has had a vast impact on economics, politics, and society, especially among the American right--is poorly understood by supporters and detractors alike. Defining themselves in opposition to the mainstream, economists such as Ludwig von Mises, Friedrich Hayek, and Joseph Schumpeter built the School's international reputation with their work on business cycles and monetary theory. Their focus on individualism--and deep antipathy toward socialism--ultimately won them a devoted audience among the upper echelons of business and government. In this collective biography, Janek Wasserman brings these figures to life, showing that in order to make sense of the Austrians and their continued influence, one must understand the backdrop against which their philosophy was formed--notably, the collapse of the Austro-Hungarian Empire and a half-century of war and exile.

Trans-national America

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Publisher :
ISBN 13 : 9781646790029
Total Pages : 32 pages
Book Rating : 4.7/5 (9 download)

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Book Synopsis Trans-national America by : Randolph S. Bourne

Download or read book Trans-national America written by Randolph S. Bourne and published by . This book was released on 2020-02-17 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trans-national America, was published in 1916 in The Atlantic Monthly by Randolph Bourne.

Austrian Federalism In Comp (Contemporary Austrian Studies, Vol 24)

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Publisher : University of New Orleans Press
ISBN 13 : 9781608011124
Total Pages : 0 pages
Book Rating : 4.0/5 (111 download)

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Book Synopsis Austrian Federalism In Comp (Contemporary Austrian Studies, Vol 24) by : Gunter Bischof

Download or read book Austrian Federalism In Comp (Contemporary Austrian Studies, Vol 24) written by Gunter Bischof and published by University of New Orleans Press. This book was released on 2015-07-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its ambiguous mix of weak federalist and strong centralist elements, the Austrian constitutional architecture has been subject to conflicting interpretations and claims from its very beginning. The written 1920 constitution has been paralleled by informal rules and forces making up for the imbalance of power between national and subnational authorities. Understanding these inherent weaknesses, virtually all political actors involved are well aware that reforming the allocation of rights and duties between the different levels in the federal state is urgently needed. In recent years, several initiatives of recalibrating the system of power-sharing between the different levels of government have been initiated. So far progress has been modest, yet the reform process is still underway. The contributions to this volume shine a light on history, presence, and future aspects of the Austrian federal system from historical, juridical, economic, and political science perspective. The volume is also the first book in English ever devoted to the Austrian version of federalism.

Fabricating the Absolute Fake

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Publisher : Amsterdam University Press
ISBN 13 : 9053564926
Total Pages : 182 pages
Book Rating : 4.0/5 (535 download)

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Book Synopsis Fabricating the Absolute Fake by : Jaap Kooijman

Download or read book Fabricating the Absolute Fake written by Jaap Kooijman and published by Amsterdam University Press. This book was released on 2008 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of how global cultures struggle to create their own "America" within a post-9/11 media culture, Fabricating the Absolute Fake reflects on what it might mean to truly take part in American pop culture.