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The American Automobile An Advertising Collection
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Book Synopsis The American Automobile - an Advertising Collection by : John Donovan
Download or read book The American Automobile - an Advertising Collection written by John Donovan and published by . This book was released on 2021-02-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.
Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson
Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Book Synopsis The American Automobile by : Yasutoshi Ikuta
Download or read book The American Automobile written by Yasutoshi Ikuta and published by Chronicle Books (CA). This book was released on 1988 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retro Ride written by Tony Swan and published by . This book was released on 2002-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades. Beautifully illustrated with original advertisements, RETRO RIDE celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising.
Book Synopsis Ads that Put America on Wheels by : Eric Dregni
Download or read book Ads that Put America on Wheels written by Eric Dregni and published by Motorbooks. This book was released on 1996 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads That Put America On Wheels By Eric Dregni & Karl Hagstrom Miller. Discover the creative history of automotive advertising from the early 1900s through today. Fully illustrated with original period advertisements revealing some of the greatest American cars and advertising campaigns of all time. Discusses the history of print advertising in relation to the evolution of the automobile and the auto industry and changing customer expectations. Sftbd., 8 1/4"x 10 5/8", 128 pgs., 40 b&w ill., 80 color.
Book Synopsis The Content of U.S. Automobile Advertising 1949-73 by : Roy Gregory Van Til
Download or read book The Content of U.S. Automobile Advertising 1949-73 written by Roy Gregory Van Til and published by . This book was released on 1975 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Automobile in American History and Culture by : Michael L. Berger
Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Book Synopsis Vintage Automobile Ads & Posters by : Carol Belanger Grafton
Download or read book Vintage Automobile Ads & Posters written by Carol Belanger Grafton and published by Courier Dover Publications. This book was released on 2010-07-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Car buffs, graphic art collectors, and designers will prize this compilation of ads, which date from the dawn of the automobile to the sleek styling of the 1930s. Over 120 full-color images highlight a splendid variety of cars produced by European and American manufacturers, including Marmon, Pierce-Arrow, Studebaker, Reo, Packard, Nash, LaSalle, and Hupmobile. They're perfect for adding a touch of nostalgic appeal to print and web projects.
Book Synopsis British Car Advertising of the 1960s by : Heon Stevenson
Download or read book British Car Advertising of the 1960s written by Heon Stevenson and published by McFarland. This book was released on 2015-03-27 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Book Synopsis "Ask the Man Who Owns One" by : Arthur W. Einstein, Jr.
Download or read book "Ask the Man Who Owns One" written by Arthur W. Einstein, Jr. and published by McFarland. This book was released on 2014-01-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Book Synopsis Any Colour So Long as It's Black by : Peter Roberts
Download or read book Any Colour So Long as It's Black written by Peter Roberts and published by . This book was released on 1976 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This retrospective look at 50 years of international motor advertising provides a unique "mirror of the times" and gives more than just an insight into the history of the automobile industry itself. Motor advertising has both molded and reflected public demand, public taste, and the manners and mores of the age. The 150 illustrations in this book therefore range from the downright misleading pronouncements of charlatans to the evocative lyricism of brilliant copyrighters like Ned Jordan. Chapters are devoted to the early use of motor sport in advertising, the feminine influence on sales techniques, and the effects of the postwar mass market on motor advertising."--Jacket.
Book Synopsis Selling the Dream by : Heon Stevenson
Download or read book Selling the Dream written by Heon Stevenson and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Automobile Art 1950-1970 by : Frederic Alan Sharf
Download or read book American Automobile Art 1950-1970 written by Frederic Alan Sharf and published by . This book was released on 2004-06-01 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Early Automobiles written by Jim Harter and published by Wings Press. This book was released on 2015-10-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image archivist and transportation historian Jim Harter follows his work, Early Farm Tractors, with an even larger collection of images from advertising line art from 1880 to 1930, this time focused on Early Automobiles. Nearly 250 entrancing illustrations -- many suitable for framing -- are gems of the art of commercial engraving. Harter provides a very substantial, detailed history of the development of the "horseless carriage" into the brands famous from the early 20th century -- racers like Stutz, Dusenberg, Stanley, as well as those that became household names like Oldsmobile, Ford, Chrysler and others. Of special interest are the dozens of successful electric automobiles that flourished for 25 years. The history includes many colorful anecdotes about early long-distance races as well as interesting details of engineering breakthroughs. Full bibliography and index.
Download or read book Cruise O Matic written by Yasutoshi Ikuta and published by Chronicle Books. This book was released on 2000-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Download or read book Auto-Opium written by David Gartman and published by Routledge. This book was released on 2013-01-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.
Download or read book Glamour Road written by Tom Dolle and published by Schiffer Publishing. This book was released on 2022-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best.
