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Author : Carole A. Congram
Publisher : Amacom Books
ISBN 13 : 9780814401040
Total Pages : 588 pages
Book Rating : 4.4/5 (1 download)
Download or read book The AMA Handbook of Marketing for the Service Industries written by Carole A. Congram and published by Amacom Books. This book was released on 1991 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Nicholas DeBonis
Publisher : McGraw Hill Professional
ISBN 13 : 9780844235950
Total Pages : 406 pages
Book Rating : 4.2/5 (359 download)
Download or read book AMA Handbook For Managing Business To Business Marketing Communications written by J. Nicholas DeBonis and published by McGraw Hill Professional. This book was released on 1997-04-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.
Author : Mark Gabbott
Publisher : Routledge
ISBN 13 : 1135228906
Total Pages : 180 pages
Book Rating : 4.1/5 (352 download)
Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Harsh V. Verma
Publisher : Pearson Education India
ISBN 13 : 9788131754474
Total Pages : 680 pages
Book Rating : 4.7/5 (544 download)
Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2012 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan F. Dutka
Publisher : N T C Business Books
ISBN 13 : 9780844235868
Total Pages : 244 pages
Book Rating : 4.2/5 (358 download)
Download or read book AMA Handbook for Customer Satisfaction written by Alan F. Dutka and published by N T C Business Books. This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William R. George
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing of Services written by William R. George and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 0761916121
Total Pages : 534 pages
Book Rating : 4.7/5 (619 download)
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Roy C Wood
Publisher : SAGE
ISBN 13 : 1446206424
Total Pages : 577 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Hospitality Management written by Roy C Wood and published by SAGE. This book was released on 2008-06-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Author : Robert C. Ford
Publisher : SAGE Publications
ISBN 13 : 1071876287
Total Pages : 774 pages
Book Rating : 4.0/5 (718 download)
Download or read book Managing Hospitality Organizations written by Robert C. Ford and published by SAGE Publications. This book was released on 2023-11-21 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466662697
Total Pages : 1626 pages
Book Rating : 4.4/5 (666 download)
Download or read book Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-07-31 with total page 1626 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the global economy still in recovery, it is more important than ever for individuals and organizations to be aware of their money and its potential for both depreciation and growth. Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications investigates recent advances and undertakings in the financial industry to better equip all members of the world economy with the tools and insights needed to weather any shift in the economic climate. With chapters on topics ranging from investment portfolios to credit unions, this multi-volume reference source will serve as a crucial resource for managers, investors, brokers, and all others within the banking industry.
Author : Mark Gabbott
Publisher : Routledge
ISBN 13 : 1135228973
Total Pages : 188 pages
Book Rating : 4.1/5 (352 download)
Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Author : James A. Fitzsimmons
Publisher : SAGE
ISBN 13 : 9780761917427
Total Pages : 348 pages
Book Rating : 4.9/5 (174 download)
Download or read book New Service Development written by James A. Fitzsimmons and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Author : Kukreja, Jyoti
Publisher : IGI Global
ISBN 13 :
Total Pages : 385 pages
Book Rating : 4.3/5 (693 download)
Download or read book Neuroleadership Development and Effective Communication in Modern Business written by Kukreja, Jyoti and published by IGI Global. This book was released on 2024-04-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving sustainable growth. Traditional leadership approaches often must address these multifaceted issues, leading to stagnation and missed corporate opportunities. The emerging field of Neuroleadership offers a transformative solution by leveraging cutting-edge insights from neuroscience and psychology to revolutionize leadership practices. Neuroleadership Development and Effective Communication in Modern Business is a comprehensive guide to understanding and implementing Neuroleadership principles, offering a groundbreaking approach to leadership development. With topics ranging from stress management and resilience to ethical leadership considerations, this book provides a holistic framework for leadership excellence in the digital age. Whether you're a seasoned executive, a leadership development professional, or a scholar seeking to explore the frontiers of leadership research, this resource is your essential companion to mastering the art and science of Neuroleadership.
Author : Heiner Evanschitzky
Publisher : Springer Science & Business Media
ISBN 13 : 3835096141
Total Pages : 198 pages
Book Rating : 4.8/5 (35 download)
Download or read book E-Services written by Heiner Evanschitzky and published by Springer Science & Business Media. This book was released on 2007-11-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
Author : Dr Sujaendra Swami P
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938650152X
Total Pages : pages
Book Rating : 4.3/5 (865 download)
Download or read book Six Sigma Implementation In Service Sector written by Dr Sujaendra Swami P and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tatsuya Kimura
Publisher : Routledge
ISBN 13 : 1317224558
Total Pages : 246 pages
Book Rating : 4.3/5 (172 download)
Download or read book Internal Marketing written by Tatsuya Kimura and published by Routledge. This book was released on 2017-04-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.
