The Aesthetics Of Equity

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The Aesthetics of Equity

Author : Craig L. Wilkins
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Aesthetics of Equity by : Craig L. Wilkins

Download or read book The Aesthetics of Equity written by Craig L. Wilkins and published by . This book was released on 2007 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture is often thought to be a diary of a society, filled with symbolic representations of specific cultural moments. However, as Craig L. Wilkins observes, that diary includes far too few narratives of the diverse cultures in U.S. society. Wilkins states that the discipline of architecture has a resistance to African Americans at every level, from the startlingly small number of architecture students to the paltry number of registered architects in the United States today. Working to understand how ideologies are formed, transmitted, and embedded in the built environment, Wilkins deconstructs how the marginalization of African Americans is authorized within the field of architecture. He then outlines how activist forms of expression shape and sustain communities, fashioning an architectural theory around the site of environmental conflict constructed by hip-hop culture. Wilkins places his concerns in a historical context, and also offers practical solutions to address them. In doing so, he reveals new possibilities for an architecture that acknowledges its current shortcomings and replies to the needs of multicultural constituencies. Craig L. Wilkins, a registered architect, teaches architecture and urban planning at the University of Michigan.

Rooted Jazz Dance

Author : Lindsay Guarino
Publisher : University Press of Florida
ISBN 13 : 0813072115
Total Pages : 279 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Rooted Jazz Dance by : Lindsay Guarino

Download or read book Rooted Jazz Dance written by Lindsay Guarino and published by University Press of Florida. This book was released on 2022-02-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Dance Education Organization Ruth Lovell Murray Book Award UNCG | Susan W. Stinson Book Award for Dance Education An African American art form, jazz dance has an inaccurate historical narrative that often sets Euro-American aesthetics and values at the inception of the jazz dance genealogy. The roots were systemically erased and remain widely marginalized and untaught, and the devaluation of its Africanist origins and lineage has largely gone unchallenged. Decolonizing contemporary jazz dance practice, this book examines the state of jazz dance theory, pedagogy, and choreography in the twenty-first century, recovering and affirming the lifeblood of jazz in Africanist aesthetics and Black American culture. Rooted Jazz Dance brings together jazz dance scholars, practitioners, choreographers, and educators from across the United States and Canada with the goal of changing the course of practice in future generations. Contributors delve into the Africanist elements within jazz dance and discuss the role of Whiteness, including Eurocentric technique and ideology, in marginalizing African American vernacular dance, which has resulted in the prominence of Eurocentric jazz styles and the systemic erosion of the roots. These chapters offer strategies for teaching rooted jazz dance, examples for changing dance curricula, and artist perspectives on choreographing and performing jazz. Above all, they emphasize the importance of centering Africanist and African American principles, aesthetics, and values. Arguing that the history of jazz dance is closely tied to the history of racism in the United States, these essays challenge a century of misappropriation and lean into difficult conversations of reparations for jazz dance. This volume overcomes a major roadblock to racial justice in the dance field by amplifying the people and culture responsible for the jazz language. Contributors: LaTasha Barnes | Lindsay Guarino | Natasha Powell | Carlos R.A. Jones | Rubim de Toledo | Kim Fuller | Wendy Oliver | Joanne Baker | Karen Clemente | Vicki Adams Willis | Julie Kerr-Berry | Pat Taylor | Cory Bowles | Melanie George | Paula J Peters | Patricia Cohen | Brandi Coleman | Kimberley Cooper | Monique Marie Haley | Jamie Freeman Cormack | Adrienne Hawkins | Karen Hubbard | Lynnette Young Overby | Jessie Metcalf McCullough | E. Moncell Durden Publication of this work made possible by a Sustaining the Humanities through the American Rescue Plan grant from the National Endowment for the Humanities.

Designing Social Equality

Author : Mark Foster Gage
Publisher : Routledge
ISBN 13 : 1351249649
Total Pages : 235 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Designing Social Equality by : Mark Foster Gage

Download or read book Designing Social Equality written by Mark Foster Gage and published by Routledge. This book was released on 2018-12-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Designing Social Equality, Mark Foster Gage proposes a dramatic realignment between aesthetic thought, politics, social equality, and the design of our physical world. By reconsidering historic concepts from aesthetic philosophy and weaving them with emerging intellectual positions from a variety of disciplines, he sets out to design a more encompassing social theory for how humanity perceives its very reality, and how it might begin to more justly define that reality through new ways of reconsidering the built environment.

Aesthetics Equals Politics

Author : Mark Foster Gage
Publisher : MIT Press
ISBN 13 : 0262351463
Total Pages : 329 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Aesthetics Equals Politics by : Mark Foster Gage

Download or read book Aesthetics Equals Politics written by Mark Foster Gage and published by MIT Press. This book was released on 2019-04-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: How aesthetics—understood as a more encompassing framework for human activity—might become the primary discourse for political and social engagement. These essays make the case for a reignited understanding of aesthetics—one that casts aesthetics not as illusory, subjective, or superficial, but as a more encompassing framework for human activity. Such an aesthetics, the contributors suggest, could become the primary discourse for political and social engagement. Departing from the “critical” stance of twentieth-century artists and theorists who embraced a counter-aesthetic framework for political engagement, this book documents how a broader understanding of aesthetics can offer insights into our relationships not only with objects, spaces, environments, and ecologies, but also with each other and the political structures in which we are all enmeshed. The contributors—philosophers, media theorists, artists, curators, writers and architects including such notable figures as Jacques Rancière, Graham Harman, and Elaine Scarry—build a compelling framework for a new aesthetic discourse. The book opens with a conversation in which Rancière tells the volume's editor, Mark Foster Gage, that the aesthetic is “about the experience of a common world.” The essays following discuss such topics as the perception of reality; abstraction in ethics, epistemology, and aesthetics as the “first philosophy”; Afrofuturism; Xenofeminism; philosophical realism; the productive force of alienation; and the unbearable lightness of current creative discourse. Contributors Mark Foster Gage, Jacques Rancière, Elaine Scarry, Graham Harman, Timothy Morton, Ferda Kolatan, Adam Fure, Michael Young, Nettrice R. Gaskins, Roger Rothman, Diann Bauer, Matt Shaw, Albena Yaneva, Brett Mommersteeg, Lydia Kallipoliti, Ariane Lourie Harrison, Rhett Russo, Peggy Deamer, Caroline Picard Matt Shaw, Managing Editor

African American Architects in Current Practice

Author : Jack Travis
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis African American Architects in Current Practice by : Jack Travis

Download or read book African American Architects in Current Practice written by Jack Travis and published by . This book was released on 1991 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Blackpentecostal Breath

Author : Ashon T. Crawley
Publisher : Fordham Univ Press
ISBN 13 : 082327456X
Total Pages : 427 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Blackpentecostal Breath by : Ashon T. Crawley

Download or read book Blackpentecostal Breath written by Ashon T. Crawley and published by Fordham Univ Press. This book was released on 2016-10-03 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this profoundly innovative book, Ashon T. Crawley engages a wide range of critical paradigms from black studies, queer theory, and sound studies to theology, continental philosophy, and performance studies to theorize the ways in which alternative or “otherwise” modes of existence can serve as disruptions against the marginalization of and violence against minoritarian lifeworlds and possibilities for flourishing. Examining the whooping, shouting, noise-making, and speaking in tongues of Black Pentecostalism—a multi-racial, multi-class, multi-national Christian sect with one strand of its modern genesis in 1906 Los Angeles—Blackpentecostal Breath reveals how these aesthetic practices allow for the emergence of alternative modes of social organization. As Crawley deftly reveals, these choreographic, sonic, and visual practices and the sensual experiences they create are not only important for imagining what Crawley identifies as “otherwise worlds of possibility,” they also yield a general hermeneutics, a methodology for reading culture in an era when such expressions are increasingly under siege.

How Buildings Learn

Author : Stewart Brand
Publisher : Penguin
ISBN 13 : 1101562641
Total Pages : 648 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis How Buildings Learn by : Stewart Brand

Download or read book How Buildings Learn written by Stewart Brand and published by Penguin. This book was released on 1995-10-01 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: A captivating exploration of the ever-evolving world of architecture and the untold stories buildings tell. When a building is finished being built, that isn’t the end of its story. More than any other human artifacts, buildings improve with time—if they’re allowed to. Buildings adapt by being constantly refined and reshaped by their occupants, and in that way, architects can become artists of time rather than simply artists of space. From the connected farmhouses of New England to I.M. Pei’s Media Lab, from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory. Discover how structures become living organisms, shaped by the people who inhabit them, and learn how architects can harness the power of time to create enduring works of art through the interconnected worlds of design, function, and human ingenuity.

The Souls of Mixed Folk

Author : Michele Elam
Publisher : Stanford University Press
ISBN 13 : 0804777306
Total Pages : 306 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Souls of Mixed Folk by : Michele Elam

Download or read book The Souls of Mixed Folk written by Michele Elam and published by Stanford University Press. This book was released on 2011-02-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Souls of Mixed Folk examines representations of mixed race in literature and the arts that redefine new millennial aesthetics and politics. Focusing on black-white mixes, Elam analyzes expressive works—novels, drama, graphic narrative, late-night television, art installations—as artistic rejoinders to the perception that post-Civil Rights politics are bereft and post-Black art is apolitical. Reorienting attention to the cultural invention of mixed race from the social sciences to the humanities, Elam considers the creative work of Lezley Saar, Aaron McGruder, Nate Creekmore, Danzy Senna, Colson Whitehead, Emily Raboteau, Carl Hancock Rux, and Dave Chappelle. All these writers and artists address mixed race as both an aesthetic challenge and a social concern, and together, they gesture toward a poetics of social justice for the "mulatto millennium." The Souls of Mixed Folk seeks a middle way between competing hagiographic and apocalyptic impulses in mixed race scholarship, between those who proselytize mixed race as the great hallelujah to the "race problem" and those who can only hear the alarmist bells of civil rights destruction. Both approaches can obscure some of the more critically astute engagements with new millennial iterations of mixed race by the multi-generic cohort of contemporary writers, artists, and performers discussed in this book. The Souls of Mixed Folk offers case studies of their creative work in an effort to expand the contemporary idiom about mixed race in the so-called post-race moment, asking how might new millennial expressive forms suggest an aesthetics of mixed race? And how might such an aesthetics productively reimagine the relations between race, art, and social equity in the twenty-first century?

Ecomedia

Author : Stephen Rust
Publisher : Routledge
ISBN 13 : 1317670574
Total Pages : 274 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Ecomedia by : Stephen Rust

Download or read book Ecomedia written by Stephen Rust and published by Routledge. This book was released on 2015-09-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecomedia: Key Issues is a comprehensive textbook introducing the burgeoning field of ecomedia studies to provide an overview of the interface between environmental issues and the media globally. Linking the world of media production, distribution, and consumption to environmental understandings, the book addresses ecological meanings encoded in media texts, the environmental impacts of media production, and the relationships between media and cultural perceptions of the environment. Each chapter introduces a distinct type of media, addressing it in a theoretical overview before engaging with specific case studies. In this way, the book provides an accessible introduction to each form of media as well as a sophisticated analysis of relevant cases. The book includes contributions from a combination of new voices and well-established media scholars from across the globe who examine the basic concepts and key issues of ecomedia studies. The concepts of "frames," "flow", and "convergence" structure a dynamic collection divided into three parts. The first part addresses traditional visual texts, such as comics, photography, and film. The second part of the book addresses traditional broadcast media, such as radio, and television, and the third part looks at new media, such as advertising, video games, the internet, and digital renderings of scientific data. In its breadth and scope, Ecomedia: Key Issues presents a unique survey of rich scholarship at the confluence of Media Studies and Environmental Studies. The book is written in an engaging and accessible style, with each chapter including case studies, discussion questions and suggestions for further reading.

Architecture Is a Social Act

Author : Sinéad Finnerty-Pyne
Publisher : Frame Publishers
ISBN 13 : 9492311453
Total Pages : 276 pages
Book Rating : 4.4/5 (923 download)

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Book Synopsis Architecture Is a Social Act by : Sinéad Finnerty-Pyne

Download or read book Architecture Is a Social Act written by Sinéad Finnerty-Pyne and published by Frame Publishers. This book was released on 2020-10-08 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good architecture is no longer about simply designing a building as an isolated object, but about meeting head-on the forces that are shaping today’s world. Architecture Is a Social Act: Lorcan O'Herlihy Architects [LOHA] addresses how the discipline can be used as a tool to engage in politics, economics, aesthetics, and smart growth by promoting social equity, human interaction, and cultural evolution. The book features 28 projects drawn across LOHA’s nearly 30-year history, a selection that underscores the direct connection between the development of consciously designed buildings and wider efforts to tackle issues that are relevant in a rapidly changing world. LOHA’s projects range from tiny Santa Monica storefronts to vast urban plans in Detroit, Michigan, and Raleigh, North Carolina. From activating main streets, to designing housing of all shapes and sizes, to bringing hope to the homeless, to developing strategic plans for the future growth of cities, all of the work featured is represented within a larger social framework. Each case study is evidence of LOHA’s mastery of scale, form, light, and space that gives people a true sense of place and belonging. Architecture Is a Social Act: Lorcan O'Herlihy Architects [LOHA] points the way ahead for both people and architecture. Features A collection of 28 projects completed over nearly three decades gives readers thorough insight – both visually and conceptually – into the work of LA and Detroit-based firm Lorcan O’Herlihy Architects. An important contribution in a post-pandemic world, the book’s main goal is to spark creative ideas and important questions about how architecture can be used in political engagement, smart growth and social structures, in order to improve our urban landscapes and elevate the human condition. Texts by O’Herlihy (Foreword), Frances Anderton (Introduction), Sinéad Finnerty-Pyne and Greg Goldin (project narratives and Afterword) are accompanied by illustrations and renderings by LOHA, and photography by Iwan Baan, Lawrence Anderson, Paul Vu, and others. The book is organized chronologically (starting in the 1990s and ending in 2020) and broken up into six sections, each representing a tipping point for the practice – periods in which LOHA’s work was launched in new directions that brought new sets of challenges, all of which parallel significant historical events. Readers will gain insight into the practice’s process when engaging a new project/site; understanding its history and context, and how it is informed by the culture and ecology of the people who live there.

Reconstructions: Architecture and Blackness in America

Author : Sean Anderson
Publisher :
ISBN 13 : 9781633451148
Total Pages : 176 pages
Book Rating : 4.4/5 (511 download)

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Book Synopsis Reconstructions: Architecture and Blackness in America by : Sean Anderson

Download or read book Reconstructions: Architecture and Blackness in America written by Sean Anderson and published by . This book was released on 2021-02-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: How American architecture can address systemic anti-Black racism: a creative challenge in 10 case studies Reconstructions: Architecture and Blackness in Americais an urgent call for architects to accept the challenge of reconceiving and reconstructing our built environment rather than continue giving shape to buildings, infrastructure and urban plans that have, for generations, embodied and sustained anti-Black racism in the United States. The architects, designers, artists and writers who were invited to contribute to this book--and to the exhibition at the Museum of Modern Art for which it serves as a "field guide"--reimagine the legacies of race-based dispossession in 10 American cities (Atlanta; Brooklyn, New York; Kinloch, Missouri; Los Angeles; Miami; Nashville; New Orleans; Oakland; Pittsburgh; and Syracuse) and celebrate the ways individuals and communities across the country have mobilized Black cultural spaces, forms and practices as sites of imagination, liberation, resistance, care and refusal. A broad range of essays by the curators and prominent scholars from diverse fields, as well as a portfolio of new photographs by the artist David Hartt, complement this volume's richly illustrated presentations of the architectural projects at the heart of MoMA's groundbreaking exhibition.

Thinking Through Aesthetics

Author : Marilyn G. Stewart
Publisher :
ISBN 13 : 9780871923622
Total Pages : 128 pages
Book Rating : 4.9/5 (236 download)

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Book Synopsis Thinking Through Aesthetics by : Marilyn G. Stewart

Download or read book Thinking Through Aesthetics written by Marilyn G. Stewart and published by . This book was released on 1997 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new series provides working art educators with accessible guides to significant issues in the field. Developments in art education are consolidated into a clear presentation of what a practicing teacher needs to know. Paramount to the series is the concept of informed practice, whereby important and often complex art education topics are put into the context of the working art teacher and real classroom environments. Concise analysis is put into the context of the working art teacher and real classroom environments. Attention is paid to creating the right classroom climate, and guidelines are offered for group dialogues. A wealth of specific activities for philosophical inquiry are explored, while activities for introducing and practicing skills are likewise analysed and offered for practical classroom implementation. By addressing aesthetics in real teaching terms, Thinking Through Aesthetics delivers needed support for front-line art educators.

Guerrilla Girls: The Art of Behaving Badly

Author : Guerrilla Girls
Publisher : Chronicle Books
ISBN 13 : 1452175845
Total Pages : 196 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Guerrilla Girls: The Art of Behaving Badly by : Guerrilla Girls

Download or read book Guerrilla Girls: The Art of Behaving Badly written by Guerrilla Girls and published by Chronicle Books. This book was released on 2020-10-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz

Aesthetic Theory: Essential Texts for Architecture and Design

Author : Mark Foster Gage
Publisher : W. W. Norton & Company
ISBN 13 : 0393733491
Total Pages : 337 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis Aesthetic Theory: Essential Texts for Architecture and Design by : Mark Foster Gage

Download or read book Aesthetic Theory: Essential Texts for Architecture and Design written by Mark Foster Gage and published by W. W. Norton & Company. This book was released on 2011-10-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of pivotal ideas about beauty from throughout history, with an introduction and critical headnotes. This collection of writings on beauty includes selections from twenty key philosophers and theoreticians spanning two millennia: Plato • Aristotle • Vitruvius • Alberti • Kant • Burke • Fiedler • Nietzsche • Wilde • Bergson • Bell • Scott • Benjamin • Bataille • Sontag • Jameson • Scarry • Nehamas • Zangwill • Freedberg and Gallese With an introduction and critical headnotes explaining the importance of each text, Mark Foster Gage offers a framework for a provocative history of ideas about beauty as they relate to contemporary thinking on architecture and design. In a world increasingly defined by sumptuous visuality, the concepts of beauty and visual sensation are not mere intellectual exercises but standards that define the very nature of design practice across disciplines and that are essential to the emerging worlds of design and architecture in the twenty-first century.

We Gon' Be Alright

Author : Jeff Chang
Publisher : Macmillan
ISBN 13 : 0312429487
Total Pages : 208 pages
Book Rating : 4.3/5 (124 download)

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Book Synopsis We Gon' Be Alright by : Jeff Chang

Download or read book We Gon' Be Alright written by Jeff Chang and published by Macmillan. This book was released on 2016-09-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In his most recent book, Who We Be, Jeff Chang looked at how art and culture effected massive social changes in American society. Since the book was published, the country has been gripped by waves of racial discord, most notably the protests in Ferguson, Missouri. In these highly relevant, powerful essays, Chang examines some of the most contentious issues in the current discussion of race and inequality. Built around a central essay looking at the rise of the Black Lives Matter movement and the events in Ferguson, Missouri, surrounding the death of Michael Brown, Chang questions the value of "the diversity discussion" in an era of increasing racial and economic segregation. He unpacks the return of student protest across the country and reveals how the debate over inclusion and free speech was presaged by similar protests in the 1980s and 1990s. The author of Can't Stop Won't Stop looks at how culture impacts our understanding of the politics of this polarized moment. Throughout these essays Chang includes the voices of many of the leading activists as he charts how popular voices on the ground and in social media have catalyzed the push for protest and change"--Publisher's description.

Under Representation

Author : David Lloyd
Publisher : Fordham Univ Press
ISBN 13 : 0823282392
Total Pages : 318 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Under Representation by : David Lloyd

Download or read book Under Representation written by David Lloyd and published by Fordham Univ Press. This book was released on 2018-11-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under Representation shows how the founding texts of aesthetic philosophy ground the racial order of the modern world in our concepts of universality, freedom, and humanity. In taking on the relation of aesthetics to race, Lloyd challenges the absence of sustained thought about race in postcolonial studies, as well as the lack of sustained attention to aesthetics in critical race theory. Late Enlightenment discourse on aesthetic experience proposes a decisive account of the conditions of possibility for universal human subjecthood. The aesthetic forges a powerful “racial regime of representation” whose genealogy runs from enlightenment thinkers like Kant and Schiller to late modernist critics like Adorno and Benjamin. For aesthetic philosophy, representation is not just about depiction of diverse humans or inclusion in political or cultural institutions. It is an activity that undergirds the various spheres of human practice and theory, from the most fundamental acts of perception and reflection to the relation of the subject to the political, the economic, and the social. Representation regulates the distribution of racial identifications along a developmental trajectory: The racialized remain “under representation,” on the threshold of humanity and not yet capable of freedom and civility as aesthetic thought defines those attributes. To ignore the aesthetic is thus to overlook its continuing force in the formation of the racial and political structures down to the present. Across five chapters, Under Representation investigates the aesthetic foundations of modern political subjectivity; race and the sublime; the logic of assimilation and the stereotype; the subaltern critique of representation; and the place of magic and the primitive in modernist concepts of art, aura and representation. Both a genealogy and an account of our present, Under Representation ultimately helps show how a political reading of aesthetics can help us build a racial politics adequate for the problems we face today, one that stakes claims more radical than multicultural demands for representation.

Understanding Aesthetics for the Merchandising and Design Professional

Author : Ann Marie Fiore
Publisher : A&C Black
ISBN 13 : 1563678098
Total Pages : 417 pages
Book Rating : 4.5/5 (636 download)

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Book Synopsis Understanding Aesthetics for the Merchandising and Design Professional by : Ann Marie Fiore

Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by A&C Black. This book was released on 2010-04-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.