The Aesthetic Blueprint

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Publisher :
ISBN 13 : 9781948287074
Total Pages : pages
Book Rating : 4.2/5 (87 download)

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Book Synopsis The Aesthetic Blueprint by : Robert R. Rullo

Download or read book The Aesthetic Blueprint written by Robert R. Rullo and published by . This book was released on 2018-09-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The aesthetic market is in trouble. Despite a significant increase of consumers seeking cosmetic improvements and the availability of breakthrough technologies arriving almost daily, the market is rapidly becoming commoditized - characterized by thin margins and products sold on the basis of price and not brand or brand quality. The antedote is differentiation.This book you will open your eyes to the 'blindspots' that are thwarting your progress and impeding the successful growth of your practice. It will provide you with the 5 key disciplines to overcome these challenges and skyrocket your practice and your life to a level of unimaginable achievement and fulfillment. Founder of the wildly popular The Aesthetic Blueprint Immersion Seminars, entepreneur, business coach and renown speaker, Bob Rullo openly and smartly introduces you to a new world of growth opportunity using case studies from megabrands like Apple, Starbucks and Costco, real world practice illustrations and personal anecdotes. Within these pages, you'll discover the business strategies to prosper in any economy - good or bad . . .¿ How to attract and keep ideal clients and have them refer their friends¿ How to create a truly memorable experience using Phi measures and photography¿The skill of Human Needs psychology to positively influence any interaction¿The keys to building a winning team filled with A-players thriving in an impenetrable culture¿That your success and your team's success rests completely on your mindset as a leader¿The daily routines to setting a new standard of personal and professional performance for yourself - after all it begins with you!Don't waste another day dreaming of the next level. Start living it now!This is indeed your aesthetic blueprint to living your dreams!

The Aesthetic Imperative

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Publisher : John Wiley & Sons
ISBN 13 : 0745699901
Total Pages : 266 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis The Aesthetic Imperative by : Peter Sloterdijk

Download or read book The Aesthetic Imperative written by Peter Sloterdijk and published by John Wiley & Sons. This book was released on 2017-05-23 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging book, renowned philosopher and cultural theorist Peter Sloterdijk examines art in all its rich and varied forms: from music to architecture, light to movement, and design to typography. Moving between the visible and the invisible, the audible and the inaudible, his analyses span the centuries, from ancient civilizations to contemporary Hollywood. With great verve and insight he considers the key issues that have faced thinkers from Aristotle to Adorno, looking at art in its relation to ethics, metaphysics, society, politics, anthropology and the subject. Sloterdijk explores a variety of topics, from the Greco-Roman invention of postcards to the rise of the capitalist art market, from the black boxes and white cubes of modernism to the growth of museums and memorial culture. In doing so, he extends his characteristic method of defamiliarization to transform the way we look at works of art and artistic movements. His bold and original approach leads us away from the well-trodden paths of conventional art history to develop a theory of aesthetics which rejects strict categorization, emphasizing instead the crucial importance of individual subjectivity as a counter to the latent dangers of collective culture. This sustained reflection, at once playful, serious and provocative, goes to the very heart of Sloterdijk’s enduring philosophical preoccupation with the aesthetic. It will be essential reading for students and scholars of philosophy and aesthetics and will appeal to anyone interested in culture and the arts more generally.

Blueprint

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Publisher : Summa Publications, Inc.
ISBN 13 : 9780917786969
Total Pages : 176 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis Blueprint by : Stephen Werner

Download or read book Blueprint written by Stephen Werner and published by Summa Publications, Inc.. This book was released on 1993 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2,569 engraved plates of the Encyclopedie are as central to its meaning as the articles or cross-references themselves. Plates change the discourse of "encyclopedisme" through a novel collaborative effort of written texts and pictures. With vignettes of Paris as their backdrop, they endorse an aesthetic of urban merveilleux. Ultimately they rewrite the encyclopedia genre. The Encyclopedie is far more than a traditional "illustrated" reference work; it is a modern pictorial encyclopedia. Its visionary or "blueprint" qualities are unique and were conceived by Diderot, the chief sponsor and architect of the plates. This work is richly illustrated with reproductions of the original plates. An exhaustive bibliography adds to the functional nature of this study. "Un petit livre tres excitant." --Dix-huitieme Siecle. "...this study is a fruitful examination of the Encyclopedie as an indisputable coherent fusion of the textual and the pictorial. It points the way to further investigation of what still remains a largely unexplored labyrinth of Enlightenment ideologies, values and concerns." --British Journal of Eighteenth-Century Studies.

Blueprint Small

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Publisher : Gibbs Smith
ISBN 13 : 1423619404
Total Pages : 208 pages
Book Rating : 4.4/5 (236 download)

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Book Synopsis Blueprint Small by : Michelle Kodis

Download or read book Blueprint Small written by Michelle Kodis and published by Gibbs Smith. This book was released on 2003-03-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to deciding on the size of a home or living space, one question must be asked: How much space is enough? Americans often relate "enough" space to dimensions, rather than to how a space will really be enjoyed. In Blueprint Small, Michelle Kodis examines small spaces (each 1500 square feet or less) from a wide spectrum of locations, budgets, and individual styles-each chosen because they illustrate that scaling back in size doesn't have to mean scaling back in comfort, spaciousness, or beauty. From a sleek urban apartment to a funky mountain home to a renovated beach house, Blueprint Small reveals how smaller homes invite rather than overwhelm, comfort rather than alienate. The projects offered here represent a variety of functions, locations and environments, combining the technical aspects of building and using small spaces with the stories of the people who live in them. Blueprint Small invites you to explore inspiring and imaginative ways to inhabit smaller spaces, and still live large. Michelle Kodis is a freelance writer and editor based in Telluride, Colorado. She is the author of Love Scents and The Telluride Cookbook; she has also written for The San Francisco Examiner, The Oregonian, and Backpacker magazine.

Aesthetics Equals Politics

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Publisher : MIT Press
ISBN 13 : 0262039435
Total Pages : 329 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Aesthetics Equals Politics by : Mark Foster Gage

Download or read book Aesthetics Equals Politics written by Mark Foster Gage and published by MIT Press. This book was released on 2019-04-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: How aesthetics—understood as a more encompassing framework for human activity—might become the primary discourse for political and social engagement. These essays make the case for a reignited understanding of aesthetics—one that casts aesthetics not as illusory, subjective, or superficial, but as a more encompassing framework for human activity. Such an aesthetics, the contributors suggest, could become the primary discourse for political and social engagement. Departing from the “critical” stance of twentieth-century artists and theorists who embraced a counter-aesthetic framework for political engagement, this book documents how a broader understanding of aesthetics can offer insights into our relationships not only with objects, spaces, environments, and ecologies, but also with each other and the political structures in which we are all enmeshed. The contributors—philosophers, media theorists, artists, curators, writers and architects including such notable figures as Jacques Rancière, Graham Harman, and Elaine Scarry—build a compelling framework for a new aesthetic discourse. The book opens with a conversation in which Rancière tells the volume's editor, Mark Foster Gage, that the aesthetic is “about the experience of a common world.” The essays following discuss such topics as the perception of reality; abstraction in ethics, epistemology, and aesthetics as the “first philosophy”; Afrofuturism; Xenofeminism; philosophical realism; the productive force of alienation; and the unbearable lightness of current creative discourse. Contributors Mark Foster Gage, Jacques Rancière, Elaine Scarry, Graham Harman, Timothy Morton, Ferda Kolatan, Adam Fure, Michael Young, Nettrice R. Gaskins, Roger Rothman, Diann Bauer, Matt Shaw, Albena Yaneva, Brett Mommersteeg, Lydia Kallipoliti, Ariane Lourie Harrison, Rhett Russo, Peggy Deamer, Caroline Picard Matt Shaw, Managing Editor

The selfmade land

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Publisher : Spectrum
ISBN 13 : 9000317207
Total Pages : 442 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The selfmade land by : Gerhard Dekker

Download or read book The selfmade land written by Gerhard Dekker and published by Spectrum. This book was released on 2012-09-26 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nederland is één van de meest dichtbevolkte landen ter wereld. Dan moet je verstandig omgaan met de beschikbare ruimte. Waar gaan we werken, waar wonen en waar vakantie houden? Wat bebouwen en wat blijft ongerept? Nergens ter wereld wordt daar zo grondig over nagedacht als in Nederland. Internationaal geldt Nederland als gidsland op het gebied van de ruimtelijke ordening. Vanwege deze positie, en om aan de vraag vanuit het Engelstalige onderwijs te voorzien, verschijnt nu deze geheel herziene, Engelstalige editie van het standaardwerk Ruimtelijke ordening.

Modern Concepts in Aesthetic Dentistry and Multi-disciplined Reconstructive Grand Rounds, An Issue of Dental Clinics of North America

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Publisher : Elsevier Health Sciences
ISBN 13 : 0323390943
Total Pages : 249 pages
Book Rating : 4.3/5 (233 download)

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Book Synopsis Modern Concepts in Aesthetic Dentistry and Multi-disciplined Reconstructive Grand Rounds, An Issue of Dental Clinics of North America by : John Calamia

Download or read book Modern Concepts in Aesthetic Dentistry and Multi-disciplined Reconstructive Grand Rounds, An Issue of Dental Clinics of North America written by John Calamia and published by Elsevier Health Sciences. This book was released on 2015-07-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue is the third issue Dr. John Calamia and colleagues have edited on cosmetic dentistry. This issue, titled "Modern Concepts in Aesthetic Dentistry & Multi-disciplined Reconstructive Grand Rounds," features 20 articles on Smile design, Proportional smile design, Use of Kois analyzer in the restoration of anterior dentition, Cements and adhesives for all-ceramic restorations, Replacement of old PFM crowns with all ceramic restorations, Cosmetic makeover insuring patient input, Orthodontic intervention: diastema closure, Fluorosis, chemical abrasion, and porcelain veneers, Aesthetic smile enhancement, Treatment of intrinsic stains, Moderate mandibular anterior crowding, Functional and aesthetic rehabilitation, Restoration of the anterior segment, Full mouth reconstruction of worn dentition, Interdisciplinary aesthetic treatment, Gummy smile reduction, Diastema closure, and much more!

Macbeth

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Publisher : Random House
ISBN 13 : 0241695074
Total Pages : 157 pages
Book Rating : 4.2/5 (416 download)

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Book Synopsis Macbeth by : William Shakespeare

Download or read book Macbeth written by William Shakespeare and published by Random House. This book was released on 2024-03-14 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Kat Delacorte, author of With Fire in Their Blood ‘It will have blood, they say: blood will have blood’ On a bleak, stormy night in Scotland, three witches prophesy: Macbeth will be a lord twice-over and Macbeth will be king; but Banquo’s sons will also be kings. When the witches’ predictions start to come true, the ambitious Lady Macbeth vows to help her husband become King of Scotland and hold on to the throne – by any means necessary. But as the pursuit of power leads them down a dark and bloody path, the Macbeths soon begin to unravel. Macbeth is Shakespeare’s famously blood-soaked tale of greed and prophecy so powerful that superstitions about the curse of ‘The Scottish Play’ continue to this day. Discover STAGED, a limited collection of Shakespeare’s unabridged plays that celebrates the genius of the Bard and the tropes that continue to delight YA readers to this day. Explore the rest of the STAGED collection: As You Like It – With a foreword by Talia Hibbert Hamlet – With a foreword by Faridah Àbíké-Íyímídé A Midsummer Night’s Dream – With a foreword by Becky Albertalli Much Ado About Nothing – With a foreword by Holly Bourne Romeo and Juliet – With a foreword by Jennifer Niven

Mapping Lives

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Publisher : Oxford University Press
ISBN 13 : 9780197263181
Total Pages : 368 pages
Book Rating : 4.2/5 (631 download)

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Book Synopsis Mapping Lives by : Peter France

Download or read book Mapping Lives written by Peter France and published by Oxford University Press. This book was released on 2004-09-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays on the problems and functions of biography - particularly those of writers, thinkers and artists - investigate a subject of enduring importance for those interested in culture.

The Invention of Creativity

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Publisher : John Wiley & Sons
ISBN 13 : 0745697054
Total Pages : 326 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis The Invention of Creativity by : Andreas Reckwitz

Download or read book The Invention of Creativity written by Andreas Reckwitz and published by John Wiley & Sons. This book was released on 2018-01-25 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society. In this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the ‘creative industries’ and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of ‘creative cities’. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specific culture of the new in late modern society. The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.

White Riot

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Publisher : Verso Books
ISBN 13 : 1844676889
Total Pages : 391 pages
Book Rating : 4.8/5 (446 download)

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Book Synopsis White Riot by : Stephen Duncombe

Download or read book White Riot written by Stephen Duncombe and published by Verso Books. This book was released on 2011-07-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Clash to Los Crudos, skinheads to afro-punks, the punk rock movement has been obsessed by race. And yet the connections have never been traced in a comprehensive way. White Riot is the definitive study of the subject, collecting first-person writing, lyrics, letters to zines, and analyses of punk history from across the globe. This book brings together writing from leading critics such as Greil Marcus and Dick Hebdige, personal reflections from punk pioneers such as Jimmy Pursey, Darryl Jenifer and Mimi Nguyen, and reports on punk scenes from Toronto to Jakarta.

Francesca Woodman's Dark Gaze

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Publisher : Routledge
ISBN 13 : 1317133382
Total Pages : 206 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Francesca Woodman's Dark Gaze by : Claire Raymond

Download or read book Francesca Woodman's Dark Gaze written by Claire Raymond and published by Routledge. This book was released on 2016-05-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the later work of the American photographer Francesca Woodman (1958-1981), Claire Raymond takes up the question of the disintegrative condition of the art she produced in the last year of her life. Departing from the techniques of her earlier compositions, Woodman worked in the diazotype process for many of these late pieces, most importantly the monumental Blueprint for a Temple. Raymond shows that through her use of diazotype, a medium that breaks down when exposed to light, Woodman created art that is both supremely evocative aesthetically and inherently unstable physically. Woodman, Raymond contends, was imaginatively responding to the end of the durable image, a historical reality acknowledged in the way her work plays the ephemeral and evanescent against the monumental and enduring. Raymond focuses on the theoretical and the curatorial issues surrounding Woodman's diazotypes, a thematic and practical distress that haunts much of her later art, especially the artist's book and photo series Some Disordered Interior Geometries and Portrait of a Reputation. Rather than conceiving of Woodman herself as fragile, an artist chronicling and seeming to yearn for her own disappearance, Raymond juxtaposes Woodman's career-spanning documentation of her own image against other post-war witnesses of trauma - an artist standing in the museum ruins where she emerges most distinctly as a figure of postmodernity.

The Force of Art

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Publisher : Stanford University Press
ISBN 13 : 9780804750110
Total Pages : 244 pages
Book Rating : 4.7/5 (51 download)

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Book Synopsis The Force of Art by : Krzysztof Ziarek

Download or read book The Force of Art written by Krzysztof Ziarek and published by Stanford University Press. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefining art as a transformative "forcework," The Force of Art offers a new theory of the artwork, in which art's force is explained as a contestation of power in its modern technological manifestations.

The Indignant Generation

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Publisher : Princeton University Press
ISBN 13 : 0691157898
Total Pages : 596 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Indignant Generation by : Lawrence P. Jackson

Download or read book The Indignant Generation written by Lawrence P. Jackson and published by Princeton University Press. This book was released on 2013-03-31 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recovering the lost history of a crucial era in African American literature The Indignant Generation is the first narrative history of the neglected but essential period of African American literature between the Harlem Renaissance and the civil rights era. The years between these two indispensable epochs saw the communal rise of Richard Wright, Gwendolyn Brooks, Ralph Ellison, Lorraine Hansberry, James Baldwin, and many other influential black writers. While these individuals have been duly celebrated, little attention has been paid to the political and artistic milieu in which they produced their greatest works. With this commanding study, Lawrence Jackson recalls the lost history of a crucial era. Looking at the tumultuous decades surrounding World War II, Jackson restores the "indignant" quality to a generation of African American writers shaped by Jim Crow segregation, the Great Depression, the growth of American communism, and an international wave of decolonization. He also reveals how artistic collectives in New York, Chicago, and Washington fostered a sense of destiny and belonging among diverse and disenchanted peoples. As Jackson shows through contemporary documents, the years that brought us Their Eyes Were Watching God, Native Son, and Invisible Man also saw the rise of African American literary criticism—by both black and white critics. Fully exploring the cadre of key African American writers who triumphed in spite of segregation, The Indignant Generation paints a vivid portrait of American intellectual and artistic life in the mid-twentieth century.

The Aesthetics of Toni Morrison

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Publisher : Univ. Press of Mississippi
ISBN 13 : 9781604736793
Total Pages : 184 pages
Book Rating : 4.7/5 (367 download)

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Book Synopsis The Aesthetics of Toni Morrison by : Connor, Marc C.

Download or read book The Aesthetics of Toni Morrison written by Connor, Marc C. and published by Univ. Press of Mississippi. This book was released on 2010-01-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobel laureate Toni Morrison's novels have almost exclusively been examined as sagas illuminating history, race, culture, and gender politics. This gathering of eight essays by top scholars probes Morrison's novels and her growing body of nonfiction and critical work for the complex and potent aesthetic elements that have made her a major American novelist of the twentieth century. Through traditional aesthetic concepts such as the sublime, the beautiful, and the grotesque, through issues of form, narrative, and language, and through questions of affect and reader response, the nine essays in this volume bring into relief the dynamic and often overlooked range within Morrison's writing. Employing aesthetic ideas that range from the ancient Greeks to contemporary research in the black English oral tradition, The Aesthetics of Toni Morrison shows the potency of these ideas for interpreting Morrison's writing. This is a force Morrison herself has often suggested in her claims that Greek tragedy bears a striking similarity to "Afro-American communal structures." At the same time each essay attends to the ways in which Morrison also challenges traditional aesthetic concepts, establishing the African American and female voices that are essential to her sensibility. The result is a series of readings that simultaneously expands our understanding of Morrison's work and also provokes new thinking about an aesthetic tradition that is nearly 2,500 years old. These essays offer a rich complement to the dominant approaches in Morrison scholarship by revealing aspects of her work that purely ideological approaches have obscured or about which they have remained oddly silent. Each essay focuses particularly on the relations between the aesthetic and the ethical in Morrison's writing and between the artistic production and its role in the world at large. These relations show the rich political implications that aesthetic analysis engenders. By treating both Morrison's fiction and her nonfiction, the essays reveal a mind and imagination that have long been intimately engaged with the questions and traditions of the aesthetic domain. The result is a provocative and original contribution to Morrison scholarship, and to scholarship in American letters generally.

The Aesthetics and Politics of the Crowd in American Literature

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Publisher : Cambridge University Press
ISBN 13 : 1139436201
Total Pages : 274 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis The Aesthetics and Politics of the Crowd in American Literature by : Mary Esteve

Download or read book The Aesthetics and Politics of the Crowd in American Literature written by Mary Esteve and published by Cambridge University Press. This book was released on 2003-02-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Esteve provides a study of crowd representations in American literature from the antebellum era to the early twentieth century. As a central icon of political and cultural democracy, the crowd occupies a prominent place in the American literary and cultural landscape. Esteve examines a range of writing by Poe, Hawthorne, Lydia Maria Child, Du Bois, James, and Stephen Crane among others. These writers, she argues, distinguish between the aesthetics of immersion in a crowd and the mode of collectivity demanded of political-liberal subjects. In their representations of everyday crowds, ranging from streams of urban pedestrians to swarms of train travellers, from upper-class parties to lower-class revivalist meetings, such authors seize on the political problems facing a mass liberal democracy - problems such as the stipulations of citizenship, nation formation, mass immigration and the emergence of mass media. Esteve examines both the aesthetic and political meanings of such urban crowd scenes.

Deco Body, Deco City

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Publisher : U of Nebraska Press
ISBN 13 : 0803293909
Total Pages : 404 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Deco Body, Deco City by : Ageeth Sluis

Download or read book Deco Body, Deco City written by Ageeth Sluis and published by U of Nebraska Press. This book was released on 2016 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the turbulent decades following the Mexican Revolution, Mexico City saw a drastic influx of female migrants seeking escape and protection from the ravages of war in the countryside. While some settled in slums and tenements, where the informal economy often provided the only means of survival, the revolution, in the absence of men, also prompted women to take up traditionally male roles, created new jobs in the public sphere open to women, and carved out new social spaces in which women could exercise agency. In Deco Body, Deco City, Ageeth Sluis explores the effects of changing gender norms on the formation of urban space in Mexico City by linking aesthetic and architectural discourses to political and social developments. Through an analysis of the relationship between female migration to the city and gender performances on and off the stage, the book shows how a new transnational ideal female physique informed the physical shape of the city. By bridging the gap between indigenismo (pride in Mexico's indigenous heritage) and mestizaje (privileging the ideal of race mixing), this new female deco body paved the way for mestizo modernity. This cultural history enriches our understanding of Mexico's postrevolutionary decades and brings together social, gender, theater, and architectural history to demonstrate how changing gender norms formed the basis of a new urban modernity.