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The Advertising Budget
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Book Synopsis The Evergreen Author by : Roseanne Cheng
Download or read book The Evergreen Author written by Roseanne Cheng and published by . This book was released on 2020-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set your book up for success (before you even finish writing it.)?Writing the book is just one piece of the publishing puzzle. Getting that book into the right readers' hands, over and over again can be an even greater challenge. ??Packed with practical, actionable advice, The Evergreen Author delivers a proven, step-by-step system for how to successfully publish your work and create a sustainable career as a writer. ?Ready to promote your book like a pro? You'll learn:A simple, repeatable formula for marketing and selling your book, so you know exactly how to attract people who are excited to buy it.Expert tips on boosting your book's visibility and growing an audience, both on and off social media.Easily customizable marketing action steps to keep you accountable and on track from pre-launch, to launch, and beyond.Insider advice on where authors have had the most success selling books right now, along with examples from real-life authors.And so much more!It's easy to get lost in this business, but with the right tools in place, you can build an amazing career as an author!
Book Synopsis Integrated Brand Promotion Management by : John H. Murphy
Download or read book Integrated Brand Promotion Management written by John H. Murphy and published by . This book was released on 2019-09-30 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Budgeting Basics and Beyond by : Jae K. Shim
Download or read book Budgeting Basics and Beyond written by Jae K. Shim and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Third Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. Written by Jae Shim and Joel Siegel, the new edition covers Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more!
Book Synopsis The Pursuit of the Pankera by : Robert A. Heinlein
Download or read book The Pursuit of the Pankera written by Robert A. Heinlein and published by CAEZIK SF & Fantasy. This book was released on 2021-04-20 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: First paperback publication of the national bestseller by one of the greatest science fiction writers of all time. "An absolutely essential and 'must read' novel for the legions of Robert Heinlein fans, The Pursuit of the Pankera: A Parallel Novel About Parallel Universes is an extraordinary work of science fiction"--Midwest Book Review "Heinlein still offers a rollicking ride even after all these years."-- The Oklahoman The Pursuit of the Pankera is one of the most audacious experiments ever done in science fiction by the legendary author of the classic bestseller Starship Troopers. Robert A. Heinlein wrote The Number of the Beast, which was published in 1980. In the book Zeb, Deety, Hilda and Jake are ambushed by the alien "Black Hats" and barely escape with their lives on a specially configured vehicle (the Gay Deceiver) which can travel along various planes of existence, allowing them to visit parallel universes. However, unknown to most fans, Heinlein had already written a "parallel" novel about the four characters and parallel universes in 1977. He effectively wrote two parallel novels about parallel universes. The novels share the same start, but as soon as the Gay Deceiver is used to transport them to a parallel universe, each book transports them to a totally different parallel world. From that point on the plot lines diverge completely. While The Number of the Beast morphs into something very different, more representative of later Heinlein works, The Pursuit of the Pankera remains on target with a much more traditional Heinleinesque storyline and ending, reminiscent of his earlier works. The Pursuit of the Pankera was never published and there have been many competing theories as to why (including significant copyright issues in 1977). Over time the manuscript was largely forgotten but survived in fragments. A recent re-examination of these fragments, however, made it clear that put together in the right order they constituted the complete novel. And here it finally is: Robert A. Heinlein's audacious experiment. A fitting farewell from one of the most inventive science fiction writers to have ever lived: a parallel novel about parallel universes as well as a great adventure pitting the forces of good versus evil only the way Heinlein could do.
Download or read book Z.E.R.O. written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
Book Synopsis Watertight Marketing by : Bryony Thomas
Download or read book Watertight Marketing written by Bryony Thomas and published by Ecademy Press. This book was released on 2013 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
Download or read book Senior Camp 2035 written by L. L. Lee and published by . This book was released on 2018-11-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Annual Senior Camp 2035 is being held in the Louisiana Dome City in New Orleans. All 80-year-old citizens are "invited" to attend the camp in their home states. Mimi and her best friend, Lula, look forward to the event that promises fabulous prizes such as guarded vacation homes and yachts to the winners of the camp competitions. The women's excitement quickly turns to fear, and then to horror when they realize their authoritarian government run by dictator, Lucy Stone, has ominous-if not downright evil-intentions in providing the camp for its seniors.
Book Synopsis The Power of Broke by : Daymond John
Download or read book The Power of Broke written by Daymond John and published by Currency. This book was released on 2016 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The star of ABC's "Shark Tank" demonstrates how starting a business on a shoestring can provide significant competitive advantages for entrepreneurs by forcing them to think creatively, use resources efficiently, and connect more authentically with customers. --Publisher's description.
Book Synopsis A Million Reasons Why by : Jessica Strawser
Download or read book A Million Reasons Why written by Jessica Strawser and published by St. Martin's Press. This book was released on 2021-03-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Heartbreaking yet hopeful, this astute exploration of the bonds and limitations of family is a perfect book club pick.” – New York Times bestselling author Joshilyn Jackson A Most Anticipated by Goodreads * SheReads * E! News * Frolic Jessica Strawser's A Million Reasons Why is "a fascinating foray into the questions we are most afraid to ask" (Jodi Picoult, #1 New York Times bestselling author)--the story of two women who discover a bond between them that will change both their lives forever. When two strangers are linked by a mail-in DNA test, it’s an answered prayer—that is, for one half sister. For the other, it will dismantle everything she knows to be true. But as they step into the unfamiliar realm of sisterhood, the roles will reverse in ways no one could have foreseen. Caroline lives a full, happy life—thriving career, three feisty children, enviable marriage, and a close-knit extended family. She couldn’t have scripted it better. Except for one thing: She’s about to discover her fundamental beliefs about them all are wrong. Sela lives a life in shades of gray, suffering from irreversible kidney failure. Her marriage crumbled in the wake of her illness. Her beloved mother, always her closest friend, unexpectedly passed away. She refuses to be defined by her grief, but still, she worries what will happen to her two-year-old son if she doesn’t find a donor match in time. She’s the only one who knows Caroline is her half sister and may also be her best hope for a future. But Sela’s world isn’t as clear-cut as it appears—and one misstep could destroy it all. "A thrilling story of what happens when a long-held family secret comes to light...[Strawser] shows that no one is ever truly a villain or a hero, but instead, we are all a beautiful and messy mix of both." - Associated Press review
Author :Chris Fox Publisher :Createspace Independent Publishing Platform ISBN 13 :9781548116613 Total Pages :116 pages Book Rating :4.1/5 (166 download)
Download or read book Six Figure Author written by Chris Fox and published by Createspace Independent Publishing Platform. This book was released on 2017-07-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell Books the Smart Way Five years ago releasing a book as an indie author meant uploading it, then begging everyone you knew to buy it. That method simply doesn't work anymore. Fortunately, there's a better way. Amazon has spent billions of dollars over the last decade building the world's best sales engine. They use machine learning to sell massive piles of books, and that engine is just waiting for you to tap into it. This is the book that will teach you how. Ready to become a six figure author? You'll learn: Why a sale isn't just a sale. Who you sell to is more important than how many How to find your target audience How to train Amazon to sell for you
Book Synopsis Effective Advertising by : Gerard J. Tellis
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
Book Synopsis Marketing Budgeting (RLE Marketing) by : Nigel Piercy
Download or read book Marketing Budgeting (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis Learning about Your Market by : J. Ford Laumer
Download or read book Learning about Your Market written by J. Ford Laumer and published by . This book was released on 1979 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Produce Successful Advertising by : David Farbey
Download or read book How to Produce Successful Advertising written by David Farbey and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly practical text offers step-by-step guidance on making the most of your advertising budget by looking at setting precise objectives, defining the target, planning, selecting the best medium, developing the message etc.
Book Synopsis Bullseye Marketing: How to Grow Your Business Faster by : Louis Gudema
Download or read book Bullseye Marketing: How to Grow Your Business Faster written by Louis Gudema and published by Wedgewood Press. This book was released on 2018-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.
Book Synopsis Advertising Media Planning by : Larry D. Kelley
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
