The 6th Annual Canadian Advertising and Marketing Law Conference : Special Internet Summit

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Publisher :
ISBN 13 : 9781551836782
Total Pages : pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis The 6th Annual Canadian Advertising and Marketing Law Conference : Special Internet Summit by : Canadian Institute (1985- )

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9th Annual Conference : Advertising & Marketing Law

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ISBN 13 : 9781553981268
Total Pages : pages
Book Rating : 4.9/5 (812 download)

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Book Synopsis 9th Annual Conference : Advertising & Marketing Law by : Canadian Institute (1985- )

Download or read book 9th Annual Conference : Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Canadian Institute's 10th Annual Conference : Advertising & Marketing Law

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ISBN 13 : 9781553982869
Total Pages : pages
Book Rating : 4.9/5 (828 download)

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Book Synopsis The Canadian Institute's 10th Annual Conference : Advertising & Marketing Law by : Canadian Institute (1985- )

Download or read book The Canadian Institute's 10th Annual Conference : Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

11th Annual Advertising & Marketing Law

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ISBN 13 : 9781553984726
Total Pages : pages
Book Rating : 4.9/5 (847 download)

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Book Synopsis 11th Annual Advertising & Marketing Law by : Canadian Institute (1985- )

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Canadian Advertising & Marketing Law

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ISBN 13 : 9780459350710
Total Pages : 3 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis Canadian Advertising & Marketing Law by : David M. W. Young

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13th Annual Advertising and Marketing Law

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ISBN 13 : 9781554610648
Total Pages : pages
Book Rating : 4.6/5 (16 download)

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Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Beyond Advertising

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Publisher : John Wiley & Sons
ISBN 13 : 1119074223
Total Pages : 293 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Beyond Advertising by : Yoram (Jerry) Wind

Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

Working Mother

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ISBN 13 :
Total Pages : 190 pages
Book Rating : 4./5 ( download)

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Download or read book Working Mother written by and published by . This book was released on 2002-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.

Video Game Law

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Publisher : CRC Press
ISBN 13 : 042989239X
Total Pages : 254 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Video Game Law by : S. Gregory Boyd

Download or read book Video Game Law written by S. Gregory Boyd and published by CRC Press. This book was released on 2018-06-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Game Law is aimed at game developers and industry professionals who want to better understand the industry or are in need of expert legal guidance. Given the rise in international competition, the increasing complexity of video game features, and the explosive growth of the industry in general, game developers can quickly find themselves in serious trouble, becoming vulnerable to copyright infringement claims, piracy, and even security breaches. Not every vid- eo game company has the financial resources to retain in-house counsel – Video Game Law addresses many of the common pitfalls, legal questions, and scenarios facing the industry. S. Gregory Boyd, Brian Pyne and Sean F. Kane, the most prominent,sought after, and respected video game attorneys in the country, break down the laws and legal concepts that every game developer and industry professional needs to know to better protect their game and grow their company.

Native American Casino

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ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.E/5 ( download)

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Global Trends 2040

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Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Bulletin of the Atomic Scientists

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ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Billboard

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ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

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Download or read book Billboard written by and published by . This book was released on 1996-09-28 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Rise of the Data Cloud

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Publisher : AuthorHouse
ISBN 13 : 1728373069
Total Pages : 200 pages
Book Rating : 4.7/5 (283 download)

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Book Synopsis Rise of the Data Cloud by : Frank Slootman

Download or read book Rise of the Data Cloud written by Frank Slootman and published by AuthorHouse. This book was released on 2020-12-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Data Cloud is ushering in a new era of computing. The world’s digital data is mass migrating to the cloud, where it can be more effectively integrated, managed, and mobilized. The data cloud eliminates data siloes and enables data sharing with business partners, capitalizing on data network effects. It democratizes data analytics, making the most sophisticated data science tools accessible to organizations of all sizes. Data exchanges enable businesses to discover, explore, and easily purchase or sell data—opening up new revenue streams. Business leaders have long dreamed of data driving their organizations. Now, thanks to the Data Cloud, nothing stands in their way.

Billboard

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ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

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Download or read book Billboard written by and published by . This book was released on 2003-09-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.