The 52-Week Low Formula

Download The 52-Week Low Formula PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118853474
Total Pages : 240 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!


Book Synopsis The 52-Week Low Formula by : Luke L. Wiley

Download or read book The 52-Week Low Formula written by Luke L. Wiley and published by John Wiley & Sons. This book was released on 2014-04-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new but timeless strategy and mindset that should greatly help investors lower downside risk while achieving market outperformance In The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey. His proven formula helps investors get the upper hand by identifying solid companies that are poised for growth but have fallen out of the spotlight. Shows you how to investigate companies and identify opportunities Includes detailed discussions of competitive advantage, purchase value, return on invested capital, and debt levels Presents several case studies to examine companies that have overcome obstacles by trading around their 52-week lows The 52-Week Low Formula is a must-read for investors and financial advisors who want to break through conventional strategies and avoid common mistakes.

The 52-Week Low Formula

Download The 52-Week Low Formula PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118853571
Total Pages : 240 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!


Book Synopsis The 52-Week Low Formula by : Luke L. Wiley

Download or read book The 52-Week Low Formula written by Luke L. Wiley and published by John Wiley & Sons. This book was released on 2014-04-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new but timeless strategy and mindset that should greatly help investors lower downside risk while achieving market outperformance In The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey. His proven formula helps investors get the upper hand by identifying solid companies that are poised for growth but have fallen out of the spotlight. Shows you how to investigate companies and identify opportunities Includes detailed discussions of competitive advantage, purchase value, return on invested capital, and debt levels Presents several case studies to examine companies that have overcome obstacles by trading around their 52-week lows The 52-Week Low Formula is a must-read for investors and financial advisors who want to break through conventional strategies and avoid common mistakes.

Tech Smart

Download Tech Smart PDF Online Free

Author :
Publisher : Archway Publishing
ISBN 13 : 1480885355
Total Pages : 173 pages
Book Rating : 4.4/5 (88 download)

DOWNLOAD NOW!


Book Synopsis Tech Smart by : John R. Connelly

Download or read book Tech Smart written by John R. Connelly and published by Archway Publishing. This book was released on 2020-01-03 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to make money in the stock market, all the information in the world will not help unless you do some research, devise a game plan, and stay focused. John Connelly shares formulas that can help you determine the trend – bullish or bearish – of an index or security in this trading guide. His system will help you take advantage of price momentum and limit exposure when momentum moves against you. By using the strategies in this guide, you’ll be able to: • identify sector leaders that will likely outperform the S&P 500 index; • find free tools and technical indicators to use in your research; • remove emotional aspects of investing that reduce returns. The book tracks five major markets and fifty-five different indexes around the world by region and country. It also highlights how options, calls, and puts can maximize your chance to make money while minimizing risk. By focusing on when an index or security changes direction and confirming the change has occurred, you can capture the majority of moves. Find out how to do it step by step and start walking down a path that leads to stock market riches.

The Art of Value Investing

Download The Art of Value Investing PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118233964
Total Pages : 304 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis The Art of Value Investing by : John Heins

Download or read book The Art of Value Investing written by John Heins and published by John Wiley & Sons. This book was released on 2013-04-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Says Bill Ackman of Pershing Square Capital Management about The Art of Value Investing: "I learned the investment business largely from the work and thinking of other investors. The Art of Value Investing is a thoughtfully organized compilation of some of the best investment insights I have ever read. Read this book with care. It will be one of the highest-return investments you will ever make." Based on interviews with the world's most-successful value investors, The Art of Value Investing offers a comprehensive set of answers to the questions every equity money manager should have thought through clearly before holding himself or herself out as a worthy steward of other people's money. What market inefficiencies will I try to exploit? How will I generate ideas? What will be my geographic focus? What analytical edge will I hope to have? What valuation methodologies will I use? What time horizon will I typically employ? How many stocks will I own? How specifically will I decide to buy or sell? Will I hedge, and how? How will I keep my emotions from getting the best of me? Who should read The Art of Value Investing? It is as vital a resource for the just starting out investor as for the sophisticated professional one. The former will find a comprehensive guidebook for defining a sound investment strategy from A-to-Z; the latter will find all aspects of his or her existing practice challenged or reconfirmed by the provocative thinking of their most-successful peers. It also is a must read for any investor – institutional or individual – charged with choosing the best managers for the money they are allocating to equities. Choosing the right managers requires knowing all the right questions to ask as well as the answers worthy of respect and attention – both of which are delivered in The Art of Value Investing.

Python for Finance

Download Python for Finance PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1783284382
Total Pages : 408 pages
Book Rating : 4.7/5 (832 download)

DOWNLOAD NOW!


Book Synopsis Python for Finance by : Yuxing Yan

Download or read book Python for Finance written by Yuxing Yan and published by Packt Publishing Ltd. This book was released on 2014-04-25 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide with easy-to-follow examples to help you learn about option theory, quantitative finance, financial modeling, and time series using Python. Python for Finance is perfect for graduate students, practitioners, and application developers who wish to learn how to utilize Python to handle their financial needs. Basic knowledge of Python will be helpful but knowledge of programming is necessary.

Unlocking Financial Data

Download Unlocking Financial Data PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491973226
Total Pages : 317 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!


Book Synopsis Unlocking Financial Data by : Justin Pauley

Download or read book Unlocking Financial Data written by Justin Pauley and published by "O'Reilly Media, Inc.". This book was released on 2017-10-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investors recognize that technology is a powerful tool for obtaining and interpreting financial data that could give them the one thing everyone on Wall Street wants: an edge. Yet, many don’t realize that you don’t need to be a programmer to access behind-the-scenes financial information from Bloomberg, IHS Markit, or other systems found at most banks and investment firms. This practical guide teaches analysts a useful subset of Excel skills that will enable them to access and interpret financial information—without any prior programming experience. This book will show analysts, step-by-step, how to quickly produce professional reports that combine their views with Bloomberg or Markit data including historical financials, comparative analysis, and relative value. For portfolio managers, this book demonstrates how to create professional summary reports that contain a high-level view of a portfolio’s performance, growth, risk-adjusted return, and composition. If you are a programmer, this book also contains a parallel path that covers the same topics using C#. Topics include: Access additional data that isn’t visible on Bloomberg screens Create tables containing corporate data that makes it possible to compare multiple companies, bonds, or loans side-by- side Build one-page analytic (“Tear Sheet”) reports for individual companies that incorporates important financials, custom notes, relative value comparison of the company to its peers, and price trends with research analyst targets Build two-page portfolio summary report that contains a high-level view of the portfolio’s performance, growth, risk-adjusted return, and composition Explore daily prices and facility information for most of the tradable corporate bond and loan market Determine the relationship between two securities (or index) using correlation and regression Compare each security’s performance to a cohort made of up of securities with similar risk and return characteristics Measure portfolio risk-adjusted return by calculating variance, standard deviation, and Sharpe ratio Use Markit data to identify meaningful trends in prices, new issue spreads, and refinancings

The Little Book That Still Beats the Market

Download The Little Book That Still Beats the Market PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470624159
Total Pages : 218 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis The Little Book That Still Beats the Market by : Joel Greenblatt

Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”

Online Investing on the Australian Sharemarket

Download Online Investing on the Australian Sharemarket PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730385094
Total Pages : 370 pages
Book Rating : 4.7/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Online Investing on the Australian Sharemarket by : Roger Kinsky

Download or read book Online Investing on the Australian Sharemarket written by Roger Kinsky and published by John Wiley & Sons. This book was released on 2021-02-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to trading and researching the Australian sharemarket online, fully revised and updated It has never been easier to use the internet to trade and invest in the Australian sharemarket. Thanks to the wide availability of online brokers and financial websites, online market data, low cost broadband and trading sites and user-friendly digital platforms, a growing number of Australians are taking more direct control of their investments and wealth management. Online Investing on the Australian Sharemarket is a comprehensive guide to researching and trading shares and other securities online in Australia. This popular book offers step-by-step guidance on choosing an online broker, accessing and making best use of online share investing resources, planning trades, identifying profit-making opportunities, timing of and placing online orders, managing investment risks, and much more. Bestselling author and successful trader Roger Kinsky provides a step-by-step process for harnessing the power of the internet to make informed and profitable trading and investment decisions. Now in its fifth edition, this time-proven resource features extensively revised content and up to date information throughout. Featuring real-world advice and practical tips drawn from the author’s decades of online share investing experience, this valuable guide will: explain the basic concepts, terminology, and advantages of online investing and share trading explore how to avoid the potential pitfalls and common mistakes that might otherwise occur examine the different types of financial websites, data, information, tools, and other resources available online provide guidance on fundamental and technical analysis, online charting and indices, and strategic risk management Offering authoritative information and proven trading strategies, Online Investing on the Australian Sharemarket, Fifth Edition is essential reading both for those new to the market and more experienced investors alike.

Rich Dad's Guide to Investing

Download Rich Dad's Guide to Investing PDF Online Free

Author :
Publisher : Business Plus
ISBN 13 : 0759521468
Total Pages : 369 pages
Book Rating : 4.7/5 (595 download)

DOWNLOAD NOW!


Book Synopsis Rich Dad's Guide to Investing by : Robert T. Kiyosaki

Download or read book Rich Dad's Guide to Investing written by Robert T. Kiyosaki and published by Business Plus. This book was released on 2001-01-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich Dad's Guide to Investing is a guide to understanding the real earning power of money by learning some of the investing secrets of the wealthy.

The New Buffettology

Download The New Buffettology PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1471104435
Total Pages : 288 pages
Book Rating : 4.4/5 (711 download)

DOWNLOAD NOW!


Book Synopsis The New Buffettology by : Mary Buffett

Download or read book The New Buffettology written by Mary Buffett and published by Simon and Schuster. This book was released on 2012-12-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1997, the bestselling BUFFETTOLOGY was tailored to the conditions of investors in the midst of a long bull market. Now, four years later, that market has seen once hot tech stocks crash and investors scramble to move their assets, or what remains of them, back to the safety of traditional blue chip companies. As peaks turn to troughs, worried investors wonder if there are any constants in today's volatile market. The answer is yes: Warren Buffett's value investing strategies make money. And, as THE NEW BUFFETTOLOGY demonstrates, there is no time to acquire like today's bear market. THE NEW BUFFETTOLOGY is the first guide to Warren Buffett's strategy for exploiting down stocks - a strategy that has made him the world's second richest person. Designed to teach investors how to decipher and use financial information like Buffett himself, this one-of-a-kind guide walks readers step-by-step through the equations and formulas Buffett uses to determine what to invest in and, just as importantly, when. Authors Mary Buffett and David Clark explore Buffett's recent investments in detail, proving time and time again that his strategy has earned enormous profits at a time when no one expects them - and with almost zero risk to his capital.

Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance

Download Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259836088
Total Pages : 256 pages
Book Rating : 4.2/5 (598 download)

DOWNLOAD NOW!


Book Synopsis Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance by : Kenneth Jeffrey Marshall

Download or read book Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance written by Kenneth Jeffrey Marshall and published by McGraw Hill Professional. This book was released on 2017-06-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power through the ups and downs of the market with the Value Investing Model. Stock prices fluctuate unpredictably. But company values stay relatively steady. This insight is the basis of value investing, the capital management strategy that performs best over the long term. With Good Stocks Cheap, you can get started in value investing right now. Longtime outperforming value investor, professor, and international speaker Kenneth Jeffrey Marshall provides step-by-step guidance for creating your own value investing success story. You’ll learn how to: • Master any company with fundamental analysis • Distinguish between a company’s stock price from its worth • Measure your own investment performance honestly • Identify the right price at which to buy stock in a winning company • Hold quality stocks fearlessly during market swings • Secure the fortitude necessary to make the right choices and take the right actions Marshall leaves no stone unturned. He covers all the fundamental terms, concepts, and skills that make value investing so effective. He does so in a way that’s modern and engaging, making the strategy accessible to any motivated person regardless of education, experience, or profession. His plain explanations and simple examples welcome both investing newcomers and veterans. Good Stocks Cheap is your way forward because the Value Investing Model turns market gyrations into opportunities. It works in bubbles by showing which companies are likely to excel over time, and in downturns by revealing which of these leading businesses are the most underpriced. Build a powerful portfolio poised to deliver outstanding outcomes over a lifetime. Put the strength of value investing to work for you with Good Stocks Cheap.

The Secret of Selecting Stocks for Immediate and Substantial Gains

Download The Secret of Selecting Stocks for Immediate and Substantial Gains PDF Online Free

Author :
Publisher : Windsor Books/Probus
ISBN 13 : 9780930233051
Total Pages : 0 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!


Book Synopsis The Secret of Selecting Stocks for Immediate and Substantial Gains by : Larry Williams

Download or read book The Secret of Selecting Stocks for Immediate and Substantial Gains written by Larry Williams and published by Windsor Books/Probus. This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are shown William's personal technique for picking stocks based on identifying what stocks are under professional buying or selling. In addition, you'll learn how to successfully forecast the market's short, intermediate and long term trend; and be shown how to combine stock selection with market timing to improve your results.

How to Make Money in Stocks Success Stories: New and Advanced Investors Share Their Winning Secrets

Download How to Make Money in Stocks Success Stories: New and Advanced Investors Share Their Winning Secrets PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071809457
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis How to Make Money in Stocks Success Stories: New and Advanced Investors Share Their Winning Secrets by : Amy Smith

Download or read book How to Make Money in Stocks Success Stories: New and Advanced Investors Share Their Winning Secrets written by Amy Smith and published by McGraw Hill Professional. This book was released on 2013-01-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven Methods for Stock Market SUCCESS! "Amy's book is a treasure trove of success stories you should read carefully - each of these investors share what could help you find the top 2% of great stocks." —William J. O'Neil, Chairman & Founder of Investor's Business Daily and author of How to Make Money in Stocks "All you need are one or two great stock in a year and you can achieve some outstanding results." —David Ryan, three-time U.S. Investing Champion Millions of investors around the world have used William O'Neil's bestseller How to Make Money in Stocks as their guide to profiting in the stock market. Now, the most successful investors explain exactly how they have used O'Neil's CAN SLIM method to generate outsized returns. Packed with tips, strategies, lessons, and do's and don'ts, How to Make Money in Stocks Success Stories gives first-hand accounts explaining the ins and outs of applying CAN SLIM in real situations, in the real market. Learn how one woman, with no financial background at all, used the CAN SLIM method to get back on her feet after losing her husband and then shortly after, losing her job; she now invests full time and travels the world. She and many other regular people who have made huge gains with O’Neil’s investing method give their first-hand insights that can help anyone who reads this book. "Anyone can become a successful investor," writes Amy Smith. "The success stories in this book will inspire you and show you how to find the market's biggest winners." Whether you're just starting out or have been in the market for years, this hands-on companion to the classic stock investing guide gives you the keys to beating the market on a consistent basis.

Predicting the Markets of Tomorrow

Download Predicting the Markets of Tomorrow PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 110121838X
Total Pages : 272 pages
Book Rating : 4.1/5 (12 download)

DOWNLOAD NOW!


Book Synopsis Predicting the Markets of Tomorrow by : James P. O'Shaughnessy

Download or read book Predicting the Markets of Tomorrow written by James P. O'Shaughnessy and published by Penguin. This book was released on 2006-03-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and timely new wealth-building strategy from a legendary investment guru In his national bestsellers How to Retire Rich and What Works on Wall Street, portfolio manager extraordinaire James P. O’Shaughnessy offered investors practical advice based on rigorous quantitative analysis—advice that has consistently beaten the market. But in a recent analysis of market data, O’Shaughnessy uncovered some astonishing trends not discussed in his previous books. The Markets of Tomorrow explains O’Shaughnessy’s new research and tells ordinary investors what they must do now to revamp their portfolios. According to O’Shaughnessy, the year 2000 marked the end of a twenty-year cycle that was dominated by the stocks of larger, fastergrowing companies like those in the S&P 500. In the new cycle, the stocks of small and midsize companies are the ones that will outperform the market, along with large company value stocks and intermediate term bonds. O’Shaughnessy describes the number crunching behind his analysis and then shows individual investors exactly how to select the right mix of investments and pick top-performing small and midcap stocks. The Markets of Tomorrow is a loud and clear call to action for every investor who doesn’t want to be left behind.

The Triumph of Contrarian Investing

Download The Triumph of Contrarian Investing PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071442367
Total Pages : 194 pages
Book Rating : 4.0/5 (714 download)

DOWNLOAD NOW!


Book Synopsis The Triumph of Contrarian Investing by : Ned Davis

Download or read book The Triumph of Contrarian Investing written by Ned Davis and published by McGraw Hill Professional. This book was released on 2003-11-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrarian investing--what it is, how it works, and why millions of successful investors see it as the only logical choice "(Davis is) one of the most widely respected technical market analysts operating today." --Louis Rukeyser Contrarians say that, when it comes to investing, the crowd is wrong more often than it is right--and prove it with their 200-year history of success! The Triumph of Contrarian Investing is a fascinating, in depth examination of the impact of crowd psychology on markets, how the crowd is often predictably incorrect, and how investors can use long-proven contrarian investing strategies to uncover tremendous buying and selling opportunities. Ned Davis, one of today's biggest names in investing, reveals: How to ignore the temptation to "join the crowd" and uncover tremendous opportunities Consistent signs that a stock's price has been driven too high or too low Strategies for protecting contrarian portfolios when--as sometimes happens--the crowd is right

Contrarian Investment Strategies

Download Contrarian Investment Strategies PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 0743297962
Total Pages : 498 pages
Book Rating : 4.7/5 (432 download)

DOWNLOAD NOW!


Book Synopsis Contrarian Investment Strategies by : David Dreman

Download or read book Contrarian Investment Strategies written by David Dreman and published by Simon and Schuster. This book was released on 2012-01-10 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces important new findings in psychology to demonstrate why most investment strategies are flawed, outlining atypical strategies designed to prevent over- and under-valuations while crash-proofing a portfolio.

Fortune's Formula

Download Fortune's Formula PDF Online Free

Author :
Publisher : Hill and Wang
ISBN 13 : 9780374707088
Total Pages : 400 pages
Book Rating : 4.7/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Fortune's Formula by : William Poundstone

Download or read book Fortune's Formula written by William Poundstone and published by Hill and Wang. This book was released on 2010-06-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1956, two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory—the basis of computers and the Internet—to the problem of making as much money as possible, as fast as possible. Shannon and MIT mathematician Edward O. Thorp took the "Kelly formula" to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett's rate of return. Fortune's Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider's edge. Shannon believed it was possible for a smart investor to beat the market—and William Poundstone's Fortune's Formula will convince you that he was right.