The 2012 Entertainment Media And Advertising Market Research Handbook

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The 2012 Entertainment, Media and Advertising Market Research Handbook

Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577831761
Total Pages : 350 pages
Book Rating : 4.8/5 (317 download)

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Book Synopsis The 2012 Entertainment, Media and Advertising Market Research Handbook by : Richard K. Miller

Download or read book The 2012 Entertainment, Media and Advertising Market Research Handbook written by Richard K. Miller and published by . This book was released on 2011-10-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. The 2012 edition includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA.

The 2009 entertainment, media & advertising market research handbook

Author : Kelli D. Washington
Publisher :
ISBN 13 : 9781577831242
Total Pages : 188 pages
Book Rating : 4.8/5 (312 download)

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Book Synopsis The 2009 entertainment, media & advertising market research handbook by : Kelli D. Washington

Download or read book The 2009 entertainment, media & advertising market research handbook written by Kelli D. Washington and published by . This book was released on 2008 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting.

The 2004 Entertainment, Media & Advertising Market Research Handbook

Author : Kelli D. Washington
Publisher :
ISBN 13 : 9781577830498
Total Pages : 524 pages
Book Rating : 4.8/5 (34 download)

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Book Synopsis The 2004 Entertainment, Media & Advertising Market Research Handbook by : Kelli D. Washington

Download or read book The 2004 Entertainment, Media & Advertising Market Research Handbook written by Kelli D. Washington and published by . This book was released on 2004 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 2006 Entertainment, Media & Advertising Market Research Handbook

Author :
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The 2006 Entertainment, Media & Advertising Market Research Handbook by :

Download or read book The 2006 Entertainment, Media & Advertising Market Research Handbook written by and published by . This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook on the Economics of the Media

Author : Robert G Picard
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938894
Total Pages : 417 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Handbook on the Economics of the Media by : Robert G Picard

Download or read book Handbook on the Economics of the Media written by Robert G Picard and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

The SAGE Handbook of Family Communication

Author : Lynn H. Turner
Publisher : SAGE Publications
ISBN 13 : 148335590X
Total Pages : 504 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Handbook of Family Communication by : Lynn H. Turner

Download or read book The SAGE Handbook of Family Communication written by Lynn H. Turner and published by SAGE Publications. This book was released on 2014-02-18 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough exploration of the critical topics and issues facing family communication researchers today The Sage Handbook of Family Communication provides a comprehensive examination of family communication theory and research. Chapters by leading scholars in family communication expand the definition of family, address recent shifts in culture, and cover important new topics, including families in crisis, families and governmental policies, social media, and extended families. The combination of groundbreaking theories, research methods, and reviews of foundational and emerging research in family communication make this an invaluable resource that explores the critical topics and issues facing family communication researchers today.

The 2003 Entertainment, Media & Advertising Market Research Handbook

Author : Kelli D. Washington
Publisher :
ISBN 13 : 9781577830429
Total Pages : 510 pages
Book Rating : 4.8/5 (34 download)

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Book Synopsis The 2003 Entertainment, Media & Advertising Market Research Handbook by : Kelli D. Washington

Download or read book The 2003 Entertainment, Media & Advertising Market Research Handbook written by Kelli D. Washington and published by . This book was released on 2002-11 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Applied Communication Research

Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119399874
Total Pages : 1100 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Handbook of Applied Communication Research by : H. Dan O'Hair

Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

Research Handbook on Luxury Branding

Author : Felicitas Morhart
Publisher : Edward Elgar Publishing
ISBN 13 : 1786436353
Total Pages : 368 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Research Handbook on Luxury Branding by : Felicitas Morhart

Download or read book Research Handbook on Luxury Branding written by Felicitas Morhart and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
Publisher : Pearson Education
ISBN 13 : 0133092089
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Marketing to Moviegoers

Author : Robert Marich
Publisher : SIU Press
ISBN 13 : 0809331977
Total Pages : 434 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Marketing to Moviegoers by : Robert Marich

Download or read book Marketing to Moviegoers written by Robert Marich and published by SIU Press. This book was released on 2013-01-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Critical Media Studies

Author : Brian L. Ott
Publisher : John Wiley & Sons
ISBN 13 : 1118554035
Total Pages : 641 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Critical Media Studies by : Brian L. Ott

Download or read book Critical Media Studies written by Brian L. Ott and published by John Wiley & Sons. This book was released on 2013-12-02 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Material new to this edition includes a chapter on sociological analysis and reveals new ways audiences use media in their everyday lives to manage social roles, relationships, and contexts. Readers will also appreciate the extensive updating of previously discussed examples to reflect contemporary industry standards, textual forms, and audience behaviors and the inclusion of more international material to reflect contemporary media’s global reach. Continuing its well-received writing style that is both engaging and accessible, the book’s twelve perspectives provide readers with a diverse array of critical approaches to media studies, including original approaches such as erotic, sociological, and ecological analysis. Combining the best of well-tested theory with cutting-edge scholarship, this new edition of Critical Media Studies, offers invaluable insights into our current understanding of the nature and consequences of media in today’s world. Updated and enhanced online resources for instructors – including PowerPoint slides, test bank, study guides, and sample assignments – can be found at www.wiley.com/go/criticalmediastudies.

Research Handbook on Intellectual Property in Media and Entertainment

Author : Megan Richardson
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710792
Total Pages : 523 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Research Handbook on Intellectual Property in Media and Entertainment by : Megan Richardson

Download or read book Research Handbook on Intellectual Property in Media and Entertainment written by Megan Richardson and published by Edward Elgar Publishing. This book was released on 2017-01-27 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal growth of the media and entertainment industries has contributed to a fragmented approach to intellectual property rights. Written by a range of experts in the field, this Handbook deals with contemporary aspects of intellectual property law (IP), and examines how they relate to different facets of media and entertainment.

Marketing to Moviegoers

Author : Robert Marich
Publisher : Taylor & Francis
ISBN 13 : 0240806875
Total Pages : 314 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Marketing to Moviegoers by : Robert Marich

Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Your Guide To Entertainment Marketing and Performance (Collection)

Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133742857
Total Pages : 774 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Your Guide To Entertainment Marketing and Performance (Collection) by : Al Lieberman

Download or read book Your Guide To Entertainment Marketing and Performance (Collection) written by Al Lieberman and published by FT Press. This book was released on 2013-08-08 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.