The 2008 Travel & Tourism Market Research Handbook

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Author :
Publisher : Richard K Miller & Associates
ISBN 13 : 9781577831211
Total Pages : 307 pages
Book Rating : 4.8/5 (312 download)

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Book Synopsis The 2008 Travel & Tourism Market Research Handbook by : Richard Kendall Miller

Download or read book The 2008 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by Richard K Miller & Associates. This book was released on 2007-11-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Travel & Tourism Market Research Handbook 2019-2020

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Publisher :
ISBN 13 : 9781577832751
Total Pages : 648 pages
Book Rating : 4.8/5 (327 download)

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Book Synopsis Travel & Tourism Market Research Handbook 2019-2020 by : Richard Kendall Miller

Download or read book Travel & Tourism Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 2011-2012 Travel & Tourism Market Research Handbook

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Publisher :
ISBN 13 : 9781577831709
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)

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Book Synopsis The 2011-2012 Travel & Tourism Market Research Handbook by : Richard Kendall Miller

Download or read book The 2011-2012 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Research in Travel and Tourism

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Publisher : Routledge
ISBN 13 : 9780750630825
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Market Research in Travel and Tourism by : Paul Brunt

Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies

The 2000 Travel and Tourism Market Research Handbook

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Author :
Publisher : Richard K. Miller & Associates
ISBN 13 : 9781577830191
Total Pages : 528 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis The 2000 Travel and Tourism Market Research Handbook by : R. K. Miller

Download or read book The 2000 Travel and Tourism Market Research Handbook written by R. K. Miller and published by Richard K. Miller & Associates. This book was released on 2000-04-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 2009 Retail Business Market Research Handbook

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Publisher :
ISBN 13 : 9781577831433
Total Pages : 228 pages
Book Rating : 4.8/5 (314 download)

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Book Synopsis The 2009 Retail Business Market Research Handbook by : Richard Kendall Miller

Download or read book The 2009 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 2009 entertainment, media & advertising market research handbook

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Publisher :
ISBN 13 : 9781577831242
Total Pages : 188 pages
Book Rating : 4.8/5 (312 download)

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Book Synopsis The 2009 entertainment, media & advertising market research handbook by : Kelli D. Washington

Download or read book The 2009 entertainment, media & advertising market research handbook written by Kelli D. Washington and published by . This book was released on 2008 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Marketing Research Methodologies for Hospitality and Tourism

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Author :
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Sustainable Tourism, Culture and Heritage Promotion

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Publisher : Springer Nature
ISBN 13 : 3031495365
Total Pages : 290 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Sustainable Tourism, Culture and Heritage Promotion by : Jorge Chica-Olmo

Download or read book Sustainable Tourism, Culture and Heritage Promotion written by Jorge Chica-Olmo and published by Springer Nature. This book was released on 2024 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This proceedings book explores future prospects of cultural, heritage, and religious tourism and how it can impact the socioeconomic complexity of a community and future developments. It includes chapters on contemporary digital age pilgrimage, digital interpretation as a management strategy, tourism in the era of digital communication, and the role of social media in conserving intangible cultural heritage. This book focuses on policies and mechanisms for heritage preservation. It includes cultural heritage tourism management, how the digitalization of data has impacted and further developed tourism, World Heritage classification in urban tourism destinations, cultural tourism products, and experiences. Moreover, it discusses the sustainable environment and geography in tourism. It covers topics such as ecotourism and rural sustainable development, heritage in socioeconomic sustainable development, and tourists' perceptions of tourism. Another part of the book explores the social and economic impacts of tourism. It includes chapters on cycling tourism along the Elbe, residents' perceptions of the socioeconomic benefits of restaurants, architecture of historical mosques, tourism as a driver of soft power, tourists' perceptions of service quality, tourism during the Covid-19 pandemic, gastronomic narratives in tourism, and residents' perceptions of festivals. Also, it pinpoints the focus on user interaction-based development. It includes chapters on the role of community-led initiatives in heritage revitalization and addressing connectivity issues between historical and natural touristic heritage sites. These research papers provide valuable insights into the multidimensional nature of cultural sustainable tourism, covering a wide range of topics and offering diverse perspectives on its development, management, and impact

The Routledge Handbook of Tourism Marketing

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Publisher : Routledge
ISBN 13 : 1317936205
Total Pages : 600 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Travel, Tourism, and Hospitality Research

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Author :
Publisher : John Wiley & Sons, Incorporated
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Travel, Tourism, and Hospitality Research by : J. R. Brent Ritchie

Download or read book Travel, Tourism, and Hospitality Research written by J. R. Brent Ritchie and published by John Wiley & Sons, Incorporated. This book was released on 1994-03 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Travel and Tourism Data

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Publisher :
ISBN 13 : 9780897744621
Total Pages : 366 pages
Book Rating : 4.7/5 (446 download)

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Book Synopsis Travel and Tourism Data by : Raphael Raymond V. Baron

Download or read book Travel and Tourism Data written by Raphael Raymond V. Baron and published by . This book was released on 1989 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Handbook of Events

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Publisher : Routledge
ISBN 13 : 1136637028
Total Pages : 766 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Routledge Handbook of Events by : Stephen J. Page

Download or read book The Routledge Handbook of Events written by Stephen J. Page and published by Routledge. This book was released on 2014-10-14 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with this rapidly expanding discipline. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on the evolution of the subject. It is the first major study to examine what events is as a discipline in the twenty-first century, its significance in contemporary society and growth as a mainstream subject area. The book is divided in to five inter-related sections. Section one evaluates the evolution of events as a discipline and defines what events studies is. Section two critically reviews the relationship between events and other disciplines such as tourism and sport. Section three focuses on the management of events, section four evaluates the impacts of events from varying political, social and environmental perspectives and section five examines the future direction of growth in event-related education and research. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in Events Studies, encouraging dialogue across disciplinary boundaries and areas of study.

Restaurant, Food & Beverage Market Research Handbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Restaurant, Food & Beverage Market Research Handbook by :

Download or read book Restaurant, Food & Beverage Market Research Handbook written by and published by . This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies for Tourism Industry

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 9535105663
Total Pages : 408 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Strategies for Tourism Industry by : Murat Kasimoglu

Download or read book Strategies for Tourism Industry written by Murat Kasimoglu and published by BoD – Books on Demand. This book was released on 2012-04-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.

Landscape Planning

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Publisher : BoD – Books on Demand
ISBN 13 : 9535106546
Total Pages : 376 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Landscape Planning by : Murat Ozyavuz

Download or read book Landscape Planning written by Murat Ozyavuz and published by BoD – Books on Demand. This book was released on 2012-06-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape architecture is the design of outdoor and public spaces to achieve environmental, socio-behavioral, and/or aesthetic outcomes. It involves the systematic investigation of existing social, ecological, and geological conditions and processes in the landscape, and the design of interventions that will produce the desired outcome. The scope of the profession includes: urban design; site planning; town or urban planning; environmental restoration; parks and recreation planning; visual resource management; green infrastructure planning and provision; and private estate and residence landscape master planning and design - all at varying scales of design, planning and management. This book contains chapters on recent developments in studies of landscape architecture. For this reason I believe the book would be useful to the relevant professional disciplines.

Handbook of Tourism and Quality-of-Life Research

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9400722877
Total Pages : 740 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Handbook of Tourism and Quality-of-Life Research by : Muzaffer Uysal

Download or read book Handbook of Tourism and Quality-of-Life Research written by Muzaffer Uysal and published by Springer Science & Business Media. This book was released on 2012-01-07 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.