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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577830559
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831556
Total Pages : 278 pages
Book Rating : 4.8/5 (315 download)
Download or read book Retail Business Market Research Handbook 2010 written by Richard Kendall Miller and published by . This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781577830511
Total Pages : 588 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Travel and Leisure Market Research Handbook written by and published by . This book was released on 2005 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 480 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author : ESOMAR
Publisher : John Wiley & Sons
ISBN 13 : 9780470517932
Total Pages : 654 pages
Book Rating : 4.5/5 (179 download)
Download or read book Market Research Handbook written by ESOMAR and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577830559
Total Pages : 470 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Retail Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2005-04-30 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Stevens
Publisher : Routledge
ISBN 13 : 0789024160
Total Pages : 444 pages
Book Rating : 4.7/5 (89 download)
Download or read book The Marketing Research Guide written by Robert E. Stevens and published by Routledge. This book was released on 2006 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832140
Total Pages : pages
Book Rating : 4.8/5 (321 download)
Download or read book Retail Business Market Research Handbook 2013-2014 written by Richard Kendall Miller and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market Research Handbook written by and published by . This book was released on 2008 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.E/5 ( download)
Download or read book The ... Restaurant and Foodservice Market Research Handbook written by and published by . This book was released on 2008 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jie Xu
Publisher : iUniverse
ISBN 13 : 0595364012
Total Pages : 204 pages
Book Rating : 4.5/5 (953 download)
Download or read book Market Research Handbook written by Jie Xu and published by iUniverse. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577830597
Total Pages : 0 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2006 written by Richard K. Miller and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.E/5 ( download)
Download or read book The ... E-commerce Market Research Handbook written by and published by . This book was released on 2007 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an in-depth assessment of the entire scope of the business-to-consumer e-commerce market, including online retail, auctions, online travel, and music downloads.
Author : Ciji A. Fleming
Publisher :
ISBN 13 : 9781577830504
Total Pages : 515 pages
Book Rating : 4.8/5 (35 download)
Download or read book Retail Business Market Research Handbook 2004 written by Ciji A. Fleming and published by . This book was released on 2004-06-30 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832935
Total Pages : 356 pages
Book Rating : 4.8/5 (329 download)
Download or read book Retail Business Market Research Handbook 2021-2022 written by Richard Kendall Miller and published by . This book was released on 2020 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Emek Basker
Publisher : Edward Elgar Publishing
ISBN 13 : 1783477385
Total Pages : 513 pages
Book Rating : 4.7/5 (834 download)
Download or read book Handbook on the Economics of Retailing and Distribution written by Emek Basker and published by Edward Elgar Publishing. This book was released on 2016-01-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
