The 100 Billion Allowance

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The $100 Billion Allowance

Author : Elissa Moses
Publisher : John Wiley & Sons
ISBN 13 : 9780471298489
Total Pages : 250 pages
Book Rating : 4.2/5 (984 download)

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Book Synopsis The $100 Billion Allowance by : Elissa Moses

Download or read book The $100 Billion Allowance written by Elissa Moses and published by John Wiley & Sons. This book was released on 2000-05-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. "Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group "Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V. "Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide "Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. "Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles "The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents." -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG

Utility Ratepayer Refunds; Indian Fishing Rights; and United Nations Housing Benefits

Author : United States. Congress. House. Committee on Ways and Means. Subcommittee on Select Revenue Measures
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Utility Ratepayer Refunds; Indian Fishing Rights; and United Nations Housing Benefits by : United States. Congress. House. Committee on Ways and Means. Subcommittee on Select Revenue Measures

Download or read book Utility Ratepayer Refunds; Indian Fishing Rights; and United Nations Housing Benefits written by United States. Congress. House. Committee on Ways and Means. Subcommittee on Select Revenue Measures and published by . This book was released on 1988 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who Gains and who Pays Under Carbon-allowance Trading?

Author : United States. Congressional Budget Office
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Who Gains and who Pays Under Carbon-allowance Trading? by : United States. Congressional Budget Office

Download or read book Who Gains and who Pays Under Carbon-allowance Trading? written by United States. Congressional Budget Office and published by . This book was released on 2000 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Congressional Budget Office (CBO) study, written by Terry Dinan, examines how the potential costs of a carbon-allowance program would be distributed among U.S. households of different incomes. This analysis was done at the request of the Ranking Minority Member of the House Committee on Commerce.

The 100 Day Action Plan to Save the Planet

Author : William S. Becker
Publisher : St. Martin's Griffin
ISBN 13 : 1429953578
Total Pages : 128 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The 100 Day Action Plan to Save the Planet by : William S. Becker

Download or read book The 100 Day Action Plan to Save the Planet written by William S. Becker and published by St. Martin's Griffin. This book was released on 2008-11-11 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the 44th President of the United States is elected, he will face urgent crises on three major fronts: the American economy, the wars in Iraq and Afghanistan, and the growing threat to the world environment caused by climate change. This short, powerful book shows the way forward: a clear action plan for the new President's first 100 days, that if implemented will set America on course for dynamic job creation and economic growth, reduce our conflicted dependence on foreign oil, and produce energy that is green, affordable, and renewable. Backed by sound science and based on the best ideas of America's experts, The 100 Day Action Plan to Save the Planet outlines practical steps that include: *Launch a "clean energy surge" and create a powerful new workforce of green manufacturing, supply, technology, management, and support jobs. *End carbon subsidies that make fossil fuels much cheaper than their actual cost. *Create a market by requiring all federal buildings, facilities, and transportation to be fueled by renewable green energy. *Reward innovation and early adoption of renewable energy in the private sector. * Work constructively with other nations for global solutions to the climate crisis. It's not too late; climate change can be dramatically reversed. Green energy is the key to America's economic strength and independence—but the nation needs the president to act boldly and decisively, just as Franklin Delano Roosevelt did in his first 100 days in office, during a time of similar urgency.

Youth Rising?

Author : Mayssoun Sukarieh
Publisher : Routledge
ISBN 13 : 1134650884
Total Pages : 274 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Youth Rising? by : Mayssoun Sukarieh

Download or read book Youth Rising? written by Mayssoun Sukarieh and published by Routledge. This book was released on 2014-08-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, "youth" has become increasingly central to policy, development, media and public debates and conflicts across the world – whether as an ideological symbol, social category or political actor. Set against a backdrop of contemporary political economy, Youth Rising? seeks to understand exactly how and why youth has become such a popular and productive social category and concept. The book provocatively argues that the rise and spread of global neoliberalism has not only led youth to become more politically and symbolically salient, but also to expand to encompass a growing range of ages and individuals of different class, race, ethnic, national and religious backgrounds. Employing both theoretical and historical analysis, authors Mayssoun Sukarieh and Stuart Tannock trace the development of youth within the context of capitalism, where it has long functioned as a category for social control. The book’s chapters critically analyze the growing fears of mass youth unemployment and a "lost generation" that spread around the world in the wake of the global financial crisis. They question as well the relentless focus on youth in the reporting and discussion of recent global protests and uprisings. By helping develop a better understanding of such phenomena and critically and reflexively investigating the very category and identity of youth, Youth Rising? offers a fresh and sobering challenge to the field of youth studies and to widespread claims about the relationship between youth and social change.

Get Real

Author : Mara Rockliff
Publisher : Running Press Kids
ISBN 13 : 076244648X
Total Pages : 114 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Get Real by : Mara Rockliff

Download or read book Get Real written by Mara Rockliff and published by Running Press Kids. This book was released on 2011-11-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you change the world with your wallet? You already do. In this frank, teen-friendly manifesto, Mara Rockliff reveals what you're really buying when you spend your money on a cell phone, a cheap t-shirt, or fast food -- and shows the way to better choices, both for people and the planet. Start seeing the world for real, and discover how you can make a difference. You've got buying power -- now let's see you change the world for good! GET REAL has been selected as an Honor Book in the Nonfiction category for the 2011 Green Earth Book Award.

Young Consumer Behaviour

Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Young Consumer Behaviour by : Ayantunji Gbadamosi

Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Critical Pedagogies of Consumption

Author : Jennifer A. Sandlin
Publisher : Routledge
ISBN 13 : 1135237107
Total Pages : 609 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Critical Pedagogies of Consumption by : Jennifer A. Sandlin

Download or read book Critical Pedagogies of Consumption written by Jennifer A. Sandlin and published by Routledge. This book was released on 2010-09-28 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Utopian in theme and implication, this book shows how the practices of critical, interpretive inquiry can help change the world in positive ways.... This is the promise, the hope, and the agenda that is offered."--Norman K. Denzin, From the Foreword "Its focus on learning, education and pedagogy gives this book a particular relevance and significance in contemporary cultural studies. Its impressive authors, thoughtful structuring, wide range of perspectives, attention to matters of educational policy and practice, and suggestions for transformative pedagogy all provide for a compelling and significant volume."--H. Svi Shapiro, University of North Carolina–Greensboro Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in which learning and education intersect with consumption. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.

Educating the Consumer-citizen

Author : Joel Spring
Publisher : Routledge
ISBN 13 : 1135632758
Total Pages : 267 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Educating the Consumer-citizen by : Joel Spring

Download or read book Educating the Consumer-citizen written by Joel Spring and published by Routledge. This book was released on 2003-05-14 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.

Strategic Advertising Management

Author : Larry Percy
Publisher : Oxford University Press, USA
ISBN 13 : 0199605580
Total Pages : 414 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Strategic Advertising Management by : Larry Percy

Download or read book Strategic Advertising Management written by Larry Percy and published by Oxford University Press, USA. This book was released on 2012-03-29 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Global Marketing Strategies for the Promotion of Luxury Goods

Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1466699590
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Marketing Strategies for the Promotion of Luxury Goods by : Mosca, Fabrizio

Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Outreach Services in Academic and Special Libraries

Author : Paul Kelsey
Publisher : Psychology Press
ISBN 13 : 9780789024329
Total Pages : 258 pages
Book Rating : 4.0/5 (243 download)

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Book Synopsis Outreach Services in Academic and Special Libraries by : Paul Kelsey

Download or read book Outreach Services in Academic and Special Libraries written by Paul Kelsey and published by Psychology Press. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.

Introduction to Globalization and Business

Author : Barbara Parker
Publisher : SAGE
ISBN 13 : 1446230333
Total Pages : 540 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Introduction to Globalization and Business by : Barbara Parker

Download or read book Introduction to Globalization and Business written by Barbara Parker and published by SAGE. This book was released on 2005-04-27 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate. Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students to understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management. Each chapter: - opens with a short and current case which introduces the key concepts covered in that chapter - provides an overview of chapter objectives to allow the student to navigate easily - illustrates the chapter concepts with useful boxed examples - concludes with a review of the key chapter concepts learnt - provides a series of review and discussion questions - offers ′Global Enterprise Project′ assignments for applying course concepts to the same company - gives up-to-date references from many sources to direct student′s further reading. Students can access the companion website which includes additional material in support of each chapter of the book by clicking on the `companion website′ logo above.

The Adequacy of Competition in the Airline Industry

Author : United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Adequacy of Competition in the Airline Industry by : United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation

Download or read book The Adequacy of Competition in the Airline Industry written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation and published by . This book was released on 1990 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dirty Side of the Garment Industry

Author : Nikolay Anguelov
Publisher : CRC Press
ISBN 13 : 1040084680
Total Pages : 144 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Dirty Side of the Garment Industry by : Nikolay Anguelov

Download or read book The Dirty Side of the Garment Industry written by Nikolay Anguelov and published by CRC Press. This book was released on 2015-09-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen

Perspective

Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Perspective by :

Download or read book Perspective written by and published by . This book was released on 1996 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion and Textiles: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522534334
Total Pages : 552 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Fashion and Textiles: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Fashion and Textiles: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-11 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.