Teoria De La Comunicacion Y Gestion De Las Organizaciones

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Media and Metamedia Management

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Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Somos estrategas

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Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
ISBN 13 : 8497849752
Total Pages : 210 pages
Book Rating : 4.4/5 (978 download)

Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Teoría de la comunicación y gestión de las organizaciones

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Author : José Luis Piñuel Raigada
Publisher :
ISBN 13 : 9788477384908
Total Pages : 319 pages
Book Rating : 4.3/5 (849 download)

Book Synopsis Teoría de la comunicación y gestión de las organizaciones by : José Luis Piñuel Raigada

Download or read book Teoría de la comunicación y gestión de las organizaciones written by José Luis Piñuel Raigada and published by . This book was released on 1997 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comunicación corporativa: Claves y escenarios

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Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Complex Systems: Solutions and Challenges in Economics, Management and Engineering

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Author : Christian Berger-Vachon
Publisher : Springer
ISBN 13 : 331969989X
Total Pages : 543 pages
Book Rating : 4.3/5 (196 download)

Book Synopsis Complex Systems: Solutions and Challenges in Economics, Management and Engineering by : Christian Berger-Vachon

Download or read book Complex Systems: Solutions and Challenges in Economics, Management and Engineering written by Christian Berger-Vachon and published by Springer. This book was released on 2017-10-31 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an authoritative collection of contributions reporting on fuzzy logic and decision theory, together with applications and case studies in economics and management science. Dedicated to Professor Jaume Gil Aluja in recognition of his pioneering work, the book reports on theories, methods and new challenges, thus offering not only a timely reference guide but also a source of new ideas and inspirations for graduate students and researchers alike.

DICOEN-2003

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Author : Fernando F. Ramallo
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.F/5 ( download)

Book Synopsis DICOEN-2003 by : Fernando F. Ramallo

Download or read book DICOEN-2003 written by Fernando F. Ramallo and published by . This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A selection of the papers presented at the 2nd International Conference on Discourse, Communication, and Enterprise (DICOEN-2003), held at the University of Vigo (Spain) in November 2003"--P. iii.

Applied Technologies

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Author : Miguel Botto-Tobar
Publisher : Springer Nature
ISBN 13 : 303124978X
Total Pages : 432 pages
Book Rating : 4.0/5 (312 download)

Book Synopsis Applied Technologies by : Miguel Botto-Tobar

Download or read book Applied Technologies written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2023-01-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume set CCIS 1755-1757 constitutes the refereed proceedings of the 4th International Conference on Applied Technologies, ICAT 2022, held in Quito, Ecuador, in November 2022. The 112 full papers included in this book were carefully reviewed and selected from 415 submissions. They were organized in topical sections as follows: human computing and information science, IT financial and business management.

Systems and Decision Processes in Management, Innovation and Sustainability

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Author : Ernesto León-Castro
Publisher : Springer Nature
ISBN 13 : 3031693825
Total Pages : 408 pages
Book Rating : 4.0/5 (316 download)

Book Synopsis Systems and Decision Processes in Management, Innovation and Sustainability by : Ernesto León-Castro

Download or read book Systems and Decision Processes in Management, Innovation and Sustainability written by Ernesto León-Castro and published by Springer Nature. This book was released on with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Religacion Press. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL.

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Author : Alix Fuentes
Publisher : Lulu.com
ISBN 13 : 1105515974
Total Pages : 303 pages
Book Rating : 4.1/5 (55 download)

Book Synopsis VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL. by : Alix Fuentes

Download or read book VISION GERENCIAL. PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL. written by Alix Fuentes and published by Lulu.com. This book was released on 2012-02-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido diseñado y construido con el método lógico, analítico y reflexivo, dispuesto con tácticas en el aprendizaje significativo en diversas formas y antecedentes de contenido prospectivo, aplicado al sistema empresarial, con una visión desde el punto de vista de la gestión empresarial. Su estructuración tiende a fundamentar lineamientos básicos, para aplicar los requisitos mínimos y necesarios, de la teoría prospectiva en el estudio de las ideas en cualquier área del conocimiento, a través de la investigación académica y la extensión en la praxis empresarial. Gestiona contenidos en aplicaciones al sistema empresarial, buscando anticiparse proactivamente al éxito, lo que garantiza la apropiación de las acciones gerenciales, el liderazgo y el poder, requeridos en la nueva reorganización global. Reordenamiento que incorpore el humanismo y la tecnología al anhelado desarrollo digno y feliz de la humanidad. Esta obra está dirigida a estudiantes universitarios en programas académicos presenciales o de educación a distancia en ciencias económicas, administrativas, sociales y humanísticas.

Cambio social y Relaciones Públicas

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Author : Kathy Matilla
Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

¿How successful is your organization and how to achieve greater success?

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Author : Jairo Amaya Amaya
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

Book Synopsis ¿How successful is your organization and how to achieve greater success? by : Jairo Amaya Amaya

Download or read book ¿How successful is your organization and how to achieve greater success? written by Jairo Amaya Amaya and published by . This book was released on with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book MEASURING SUCCESS IN ORGANIZATIONS, the Engineer intends to show to organizations a recognized tool to assess the level of organizations’s maturity or success using ISO 9004, and in this case , in its version 2018. This standard allows diagnosing any organization according to six criteria or basic clauses such as: · The Context of the Organization. · The Identity of the Organization. · The Leadership · Process Management. · Resource Management. · Performance Analysis. · Learning Improvement and Innovation. But his work has not been there, has created an intelligent computer tool based on the ISO 9004 self - assessment or survey that makes diagnosis and also intelligently generates an strategic addressing to achieve the highest level of mature 5. This app is available in English and Spanish at http://midetuexito.com

Los secretos detrás de la magia

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Author : Jonatan Loidi
Publisher : Ediciones LEA
ISBN 13 : 9877188554
Total Pages : 272 pages
Book Rating : 4.8/5 (771 download)

Book Synopsis Los secretos detrás de la magia by : Jonatan Loidi

Download or read book Los secretos detrás de la magia written by Jonatan Loidi and published by Ediciones LEA. This book was released on 2024-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM

International Symposium on Distributed Computing and Artificial Intelligence 2008 (DCAI ́08)

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Author : Juan Manuel Corchado Rodríguez
Publisher : Springer Science & Business Media
ISBN 13 : 3540858636
Total Pages : 778 pages
Book Rating : 4.5/5 (48 download)

Book Synopsis International Symposium on Distributed Computing and Artificial Intelligence 2008 (DCAI ́08) by : Juan Manuel Corchado Rodríguez

Download or read book International Symposium on Distributed Computing and Artificial Intelligence 2008 (DCAI ́08) written by Juan Manuel Corchado Rodríguez and published by Springer Science & Business Media. This book was released on 2008-09-16 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Symposium on Distributed Computing and Artificial Intelligence is an annual forum that brings together ideas, projects, lessons, etc. associated with distr- uted computing, artificial intelligence and its applications in different themes. This meeting has been held at the University of Salamanca from the 22th to the 24th of October 2008. This symposium has be organized by the Biomedicine, Intelligent S- tem and Educational Technology Research Group (http://bisite. usal. es/) of the Univ- sity of Salamanca. The technology transfer in this field is still a challenge and for that reason this type of contributions has been specially considered in this edition. This c- ference is the forum in which to present application of innovative techniques to complex problems. The artificial intelligence is changing our society. Its application in distr- uted environments, such as the Internet, electronic commerce, mobile communications, wireless devices, distributed computing, and so on is increasing and is becoming an element of high added value and economic potential, both industrial and research. These technologies are changing constantly as a result of the large research and technical effort being undertaken in both universities and businesses. The exchange of ideas between scientists and technicians from both academic and business areas is essential to facilitate the development of systems that meet the demands of today's society.

Public Relations Theory III

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Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)

Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

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Author :
Publisher : Centro de Innovación BBVA
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Centro de Innovación BBVA. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: