Tecnicas De Marketing Marketing Techniques

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Chase One Rabbit

Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 8461700201
Total Pages : 173 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Chase One Rabbit by : David Parrish

Download or read book Chase One Rabbit written by David Parrish and published by eBook Partnership. This book was released on 2015-05-18 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.

Tecnicas de Marketing/ Marketing Techniques

Author : Elena Lucio Mera
Publisher : Ideaspropias Editorial S.L.
ISBN 13 : 8496578402
Total Pages : 152 pages
Book Rating : 4.4/5 (965 download)

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Book Synopsis Tecnicas de Marketing/ Marketing Techniques by : Elena Lucio Mera

Download or read book Tecnicas de Marketing/ Marketing Techniques written by Elena Lucio Mera and published by Ideaspropias Editorial S.L.. This book was released on 2005-12-31 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mercado como el actual, caracterizado por la gran cantidad de información que maneja el consumidor y los niveles de exigencia que esto genera, la supervivencia de muchas empresas depende, en gran medida, de saber qué es lo que quieren los posibles compradores para así poder ofrecérselo; en resumen, el cliente manda. De este modo, el papel del marketing se vuelve fundamental, por lo que una estrategia de marketing acertada puede proporcionar esa ventaja, que permitirá a una empresa distanciarse de la competencia y ser la elegida por el cliente. Con este manual sobre Técnicas de Marketing, que Ideaspropias Editorial le presenta, podrá conocer los entresijos de todas aquellas tareas que puede llevar a cabo para promocionar su actividad empresarial y sus servicios o productos de manera más efectiva. A su vez averiguará si su estrategia de captación y fidelización de clientes es o no la adecuada, y los pasos que puede dar para mejorarla, si fuera preciso.

Tecnicas de Marketing/ Marketing Techniques

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (131 download)

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Book Synopsis Tecnicas de Marketing/ Marketing Techniques by :

Download or read book Tecnicas de Marketing/ Marketing Techniques written by and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketer's Toolkit

Author :
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788423424665
Total Pages : 268 pages
Book Rating : 4.4/5 (246 download)

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Book Synopsis Marketer's Toolkit by :

Download or read book Marketer's Toolkit written by and published by Grupo Planeta (GBS). This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.

Contemporary Hispanic Poets: Cultural Production in the Global, Digital Age - Student Edition

Author : John Burns
Publisher : Cambria Press
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4./5 ( download)

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Book Synopsis Contemporary Hispanic Poets: Cultural Production in the Global, Digital Age - Student Edition by : John Burns

Download or read book Contemporary Hispanic Poets: Cultural Production in the Global, Digital Age - Student Edition written by John Burns and published by Cambria Press. This book was released on 2015-07-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: this is an abridged version of the book with references removed. The complete edition is also available on this website. Poets writing in Spanish by the end of the twentieth century had to contend with globalization as a backdrop for their literary production. They could embrace it, ignore it or potentially re-imagine the role of the poet altogether. This book examines some of the efforts of Spanish-language poets to cope with the globalizing cultural economy of the late twentieth century. This study looks at the similarities and differences in both text and context of poets, some major and some minor, writing in Chile, Mexico, the Mexican-American community and Spain. These poets write in a variety of styles, from highly experimental approaches to poetry to more traditional methods of writing. Included in this study are Chileans Raúl Zurita and Cecilia Vicuña, Spaniards Leopoldo María Panero and Luis García Montero, Mexicans Silvia Tomasa Rivera and Guillermo Gómez Peña, and Mexican-American Juan Felipe Herrera. Some of them embrace (and are even embraced by) media both old and new whereas others eschew it. Some continue their work in the vein of national traditions while others become difficult to situate within any one single national tradition. Exploring the varieties of strategies these writers employ, this book makes it clear that Spanish-language poets have not been exempt from the process of globalization. Individually, these poets have been studied to varying degrees. Globalization has been studied extensively from a variety of disciplinary approaches, particularly in the context of the Latin American region and Spain. However, it is a relative rarity to see poets being studied, as they are in this work, in terms of their relationship to globalization. Taken as a sample or snapshot of writing tendencies in Latin American and Spanish poetry of the late twentieth century, this book studies them as part of a greater circuit of cultural production by establishing their literary as well as extra-literary genealogies and connections. It situates these poets in terms of their writing itself as well as in terms of their literary traditions, their methods of contending with neoliberal economic models and global information flows from the television and Internet. Although many literary critics attempt to study the connections and relationships between poetry and the world beyond the page, few monographs go about it the way this one does. It takes a transatlantic approach to contemporary Spanish-language poetry, focusing on poets on poets from Spain and the American continent, emphasizing their connections, commonalities and differences across increasingly porous borders in the age of information. The relationship between text and context is explored with a cultural studies approach, more often associated with media studies than with literary studies. Literature is not treated as a privileged object of isolated study, but rather as a system of ideas and images that is deeply interwoven with other forms of human expression that have arisen in the last decades of the twentieth century. The result is a suggestive analysis of the figure of the poet in the broader globalized marketplace of cultural goods and ideas. Contemporary Hispanic Poets: Cultural Production in the Global, Digital Age is an important book for library collections in Spanish, Latin American and Iberian Studies, Chicano Studies.

New Techniques for Brand Management in the Healthcare Sector

Author : Borges, Ana Pinto
Publisher : IGI Global
ISBN 13 : 1799830365
Total Pages : 244 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Techniques for Brand Management in the Healthcare Sector by : Borges, Ana Pinto

Download or read book New Techniques for Brand Management in the Healthcare Sector written by Borges, Ana Pinto and published by IGI Global. This book was released on 2021-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Digital Marketing Strategies for Agribusiness

Author : Digital World
Publisher : Digital World
ISBN 13 : 1723461717
Total Pages : 79 pages
Book Rating : 4.7/5 (234 download)

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Book Synopsis Digital Marketing Strategies for Agribusiness by : Digital World

Download or read book Digital Marketing Strategies for Agribusiness written by Digital World and published by Digital World. This book was released on 2024-04-03 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.

Agrovoc

Author : Food and Agriculture Organization of the United Nations
Publisher : Apimondia
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Agrovoc by : Food and Agriculture Organization of the United Nations

Download or read book Agrovoc written by Food and Agriculture Organization of the United Nations and published by Apimondia. This book was released on 1992 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Author : Trine Kolderup Flaten
Publisher : Walter de Gruyter
ISBN 13 : 3598440227
Total Pages : 464 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten

Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 383 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Food marketing exposure and power and their associations with food-related attitudes, beliefs and behaviours

Author :
Publisher : World Health Organization
ISBN 13 : 9240041788
Total Pages : 122 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Food marketing exposure and power and their associations with food-related attitudes, beliefs and behaviours by :

Download or read book Food marketing exposure and power and their associations with food-related attitudes, beliefs and behaviours written by and published by World Health Organization. This book was released on 2022-02-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems

Author : Jorge Luis García-Alcaraz
Publisher : Springer Nature
ISBN 13 : 3030264882
Total Pages : 457 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems by : Jorge Luis García-Alcaraz

Download or read book Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems written by Jorge Luis García-Alcaraz and published by Springer Nature. This book was released on 2019-08-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest developments concerning techniques, tools, and methodologies in supply chain ecosystems. It gathers contributions from a variety of experts, who analyze a range of case studies and industrial sectors such as manufacturing, energy, agricultural, healthcare, humanitarian logistics, and urban goods distribution, to name but a few. The book is chiefly intended to meet the needs of two sectors: firstly, the academic sector, so as to familiarize students, professors, and researchers with the tools that are now being used to optimize supply chains; and secondly, the industrial and managerial sector, so that supply chain management practitioners can benefit from methods and tools that are yielding valuable results in other contexts.

Aperçu Des Moyens de Formation Pour Le Développement Industriel

Author :
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (4 download)

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Book Synopsis Aperçu Des Moyens de Formation Pour Le Développement Industriel by :

Download or read book Aperçu Des Moyens de Formation Pour Le Développement Industriel written by and published by . This book was released on 1990 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fuzzy Sets in Management, Economics, and Marketing

Author : Constantin Zopounidis
Publisher : World Scientific
ISBN 13 : 9810247532
Total Pages : 284 pages
Book Rating : 4.8/5 (12 download)

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Book Synopsis Fuzzy Sets in Management, Economics, and Marketing by : Constantin Zopounidis

Download or read book Fuzzy Sets in Management, Economics, and Marketing written by Constantin Zopounidis and published by World Scientific. This book was released on 2001 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics.

Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Business

Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Publicidad contagiosa

Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.