Technology-Driven Business Innovation

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Author :
Publisher : Springer Nature
ISBN 13 : 3031519973
Total Pages : 660 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Technology-Driven Business Innovation by : Rim El Khoury

Download or read book Technology-Driven Business Innovation written by Rim El Khoury and published by Springer Nature. This book was released on 2024 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book aims to provide a comprehensive understanding of the interplay between technology and business and its implications for future growth and innovation. In today's rapidly changing world, technology plays a crucial role in shaping the business landscape. Advancements in artificial intelligence, blockchain, data analytics, and automation have revolutionized how organizations operate, compete, and achieve success. Understanding the profound impact of technology on business is vital for entrepreneurs, managers, policymakers, and academics alike. This book aims to explore the connection between technology and business, highlighting its importance in driving transformative changes across various industries. We welcome scholars, researchers, and practitioners to share their expertise and insights in this exciting endeavor. This book captures the essence of exploring the dynamic relationship between technology and business, emphasizing the potential for innovation and growth. It conveys the idea of embracing the transformative power of technology within the business realm and the opportunities it presents for unleashing new ideas and strategies. By delving into various aspects such as emerging technologies, business strategies, innovation, and ethical considerations, it aims to provide a comprehensive understanding of the symbiotic relationship between technology and business. It offers insights into the integration of technology into decision-making processes, the transformative impact on different industries, and strategies for leveraging technology to drive organizational growth and sustainability. Furthermore, the book highlights real-world case studies, explores emerging trends, and discusses the ethical and social implications of technology adoption in the business context. It serves as a valuable resource for entrepreneurs, managers, policymakers, academics, and anyone interested in understanding and harnessing the potential of technology for business success. This book aims to be a valuable resource for individuals interested in the transformative power of technology in the business realm. By compiling a collection of insightful chapters, it offers readers a diverse range of perspectives, frameworks, and case studies that shed light on the complexities and opportunities associated with technology-driven business environments

Technology-Driven Business Innovation: Unleashing the Digital Advantage

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Author :
Publisher : Springer
ISBN 13 : 9783031626555
Total Pages : 0 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Technology-Driven Business Innovation: Unleashing the Digital Advantage by : Rim El Khoury

Download or read book Technology-Driven Business Innovation: Unleashing the Digital Advantage written by Rim El Khoury and published by Springer. This book was released on 2024-08-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly changing world, technology plays a crucial role in shaping the business landscape. Advancements in artificial intelligence, blockchain, data analytics, and automation have revolutionized how organizations operate, compete, and achieve success. Understanding the profound impact of technology on business is vital for entrepreneurs, managers, policymakers, and academics alike. This book aims to provide a comprehensive understanding of the interplay between technology and business and its implications for future growth and innovation. This book aims to explore the connection between technology and business, highlighting its importance in driving transformative changes across various industries. We welcome scholars, researchers, and practitioners to share their expertise and insights in this exciting endeavor. This title captures the essence of exploring the dynamic relationship between technology and business, emphasizing the potential for innovation and growth. It conveys the idea of embracing the transformative power of technology within the business realm and the opportunities it presents for unleashing new ideas and strategies. By delving into various aspects such as emerging technologies, business strategies, innovation, and ethical considerations, it aims to provide a comprehensive understanding of the symbiotic relationship between technology and business. It offers insights into the integration of technology into decision-making processes, the transformative impact on different industries, and strategies for leveraging technology to drive organizational growth and sustainability. Furthermore, the book highlights real-world case studies, explores emerging trends, and discusses the ethical and social implications of technology adoption in the business context. It serves as a valuable resource for entrepreneurs, managers, policymakers, academics, and anyone interested in understanding and harnessing the potential of technology for business success. This book aims to be a valuable resource for individuals interested in the transformative power of technology in the business realm. By compiling a collection of insightful chapters, it will offer readers a diverse range of perspectives, frameworks, and case studies that shed light on the complexities and opportunities associated with technology-driven business environments.

Technology-Driven Business Innovation: Unleashing the Digital Advantage

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Author :
Publisher : Springer Nature
ISBN 13 : 3031626567
Total Pages : 603 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Technology-Driven Business Innovation: Unleashing the Digital Advantage by : Rim El Khoury

Download or read book Technology-Driven Business Innovation: Unleashing the Digital Advantage written by Rim El Khoury and published by Springer Nature. This book was released on with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Driving Digital Strategy

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Demand-Driven Business Strategy

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Author :
Publisher : Routledge
ISBN 13 : 1000532100
Total Pages : 187 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Demand-Driven Business Strategy by : Cor Molenaar

Download or read book Demand-Driven Business Strategy written by Cor Molenaar and published by Routledge. This book was released on 2022-02-23 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

Driving Digital

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Author :
Publisher : AMACOM
ISBN 13 : 081443861X
Total Pages : 317 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Driving Digital by : Isaac Sacolick

Download or read book Driving Digital written by Isaac Sacolick and published by AMACOM. This book was released on 2017-08-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?

Decentralized Finance and Tokenization in FinTech

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Decentralized Finance and Tokenization in FinTech by : Vardari, Luan

Download or read book Decentralized Finance and Tokenization in FinTech written by Vardari, Luan and published by IGI Global. This book was released on 2024-06-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the sector of modern finance, a new issue emerges – the fragility of traditional financial systems in the face of technological evolution. The march of time has brought forth formidable challenges, shaking the foundations of age-old norms. This evolving financial paradigm grapples with challenges such as trust issues, geographical limitations, and exclusivity. In response to these challenges, Decentralized Finance and Tokenization in FinTech offers profound insights and solutions to navigate the complexities of this era. This book delves into the disruptive forces of Decentralized Finance (DeFi) and the revolutionary nature of Tokenization, ultimately paving the way toward a decentralized future. This comprehensive resource seeks to contribute significantly to current research and understanding in the realms of DeFi and Tokenization. It serves as an educational cornerstone, providing in-depth insights into fundamental concepts, technologies, and applications for both newcomers and seasoned professionals. By demystifying technical complexities, addressing challenges, and analyzing comparative advantages, the book empowers readers to navigate the evolving landscape. From decentralized governance models to global perspectives on DeFi, it fosters thought leadership and inspires discussions on the societal, economic, and technological impacts of decentralized finance and tokenization.

Strategic Digital Transformation

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Author :
Publisher : Routledge
ISBN 13 : 0429670370
Total Pages : 254 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Strategic Digital Transformation by : Alex Fenton

Download or read book Strategic Digital Transformation written by Alex Fenton and published by Routledge. This book was released on 2019-11-25 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.

Leading Digital

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1625272472
Total Pages : 304 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Press. This book was released on 2014 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon

Digital Transformation in Business and Society

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Author :
Publisher : Springer Nature
ISBN 13 : 3030082776
Total Pages : 306 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Digital Transformation in Business and Society by : Babu George

Download or read book Digital Transformation in Business and Society written by Babu George and published by Springer Nature. This book was released on 2019-10-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Digital Enterprise Transformation

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Author :
Publisher : Routledge
ISBN 13 : 1317150856
Total Pages : 314 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Digital Enterprise Transformation by : Axel Uhl

Download or read book Digital Enterprise Transformation written by Axel Uhl and published by Routledge. This book was released on 2016-04-22 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability Framework (DCF). Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT by Axel Uhl and Lars Alexander Gollenia outlines the DCF which comprises six specific capabilities: Innovation Management, Transformation Management, IT Excellence, Customer Centricity, Effective Knowledge Worker, and Operational Excellence. In cooperation with the University of Applied Sciences and Arts Northwestern Switzerland, University of St. Gallen (Switzerland), Queensland University of Technology (Australia), University of Liechtenstein (Principality of Liechtenstein), and Karlsruhe Institute of Technology (Germany), SAP and the BTA have been validating each capability and the corresponding maturity models based on analyzing several ’lighthouse’ case studies comprising: SAMSUNG, IBM, Finanz Informatik, The Walt Disney Company, Google Inc., HILTI AG. Digital Enterprise Transformation presents how these companies take advantage of innovative IT and how they develop their digital capabilities. On top the authors also develop and present a range of novel yet hands-on Digital Use Cases for a number of different industries which have emerged from innovative technological trends such as: Big Data, Cloud Computing, 3D Printing and Internet of Things.

The Future of Digital Business Innovation

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Author :
Publisher : Springer
ISBN 13 : 3319268740
Total Pages : 201 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis The Future of Digital Business Innovation by : Vincenzo Morabito

Download or read book The Future of Digital Business Innovation written by Vincenzo Morabito and published by Springer. This book was released on 2016-03-05 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.

Managing Digital Transformation

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Author :
Publisher : Routledge
ISBN 13 : 1000387844
Total Pages : 350 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Managing Digital Transformation by : Andreas Hinterhuber

Download or read book Managing Digital Transformation written by Andreas Hinterhuber and published by Routledge. This book was released on 2021-05-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Digital Entrepreneurship

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Author :
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Digital Disruption

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Author :
Publisher : Amazon Publishing
ISBN 13 : 9781477800126
Total Pages : 0 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Digital Disruption by : James McQuivey

Download or read book Digital Disruption written by James McQuivey and published by Amazon Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

Interdisciplinary Approaches to Digital Transformation and Innovation

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Author :
Publisher : IGI Global
ISBN 13 : 1799818802
Total Pages : 368 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Interdisciplinary Approaches to Digital Transformation and Innovation by : Luppicini, Rocci

Download or read book Interdisciplinary Approaches to Digital Transformation and Innovation written by Luppicini, Rocci and published by IGI Global. This book was released on 2019-12-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.

The Digital Matrix

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Author :
Publisher : LifeTree Media
ISBN 13 : 1637560214
Total Pages : 308 pages
Book Rating : 4.6/5 (375 download)

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Book Synopsis The Digital Matrix by : Venkat Venkatraman

Download or read book The Digital Matrix written by Venkat Venkatraman and published by LifeTree Media. This book was released on 2023-03-07 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption. Since the publication of the first edition over six years ago, the analysis and predictions presented in The Digital Matrix have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, health care, media and entertainment, retailing, and automotive sectors. The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems Discover ways of competing and collaborating with other companies to create and capture value Realize how powerful machines can amplify your company’s human talent Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future. Your company’s future depends on its ability to harness digital technology. Don’t wait!