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Author : Frank Herman Young
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)
Download or read book Technique of Advertising Layout written by Frank Herman Young and published by . This book was released on 1935 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Borgman
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Layout Techniques written by Harry Borgman and published by . This book was released on 1983 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author : Robert Vincent Zacher
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Techniques and Management written by Robert Vincent Zacher and published by . This book was released on 1961 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 226 pages
Book Rating : 4.6/5 (215 download)
Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.3/5 (91 download)
Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1947 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jenifer Tidwell
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596008031
Total Pages : 352 pages
Book Rating : 4.5/5 (96 download)
Download or read book Designing Interfaces written by Jenifer Tidwell and published by "O'Reilly Media, Inc.". This book was released on 2005-11-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Author : Chris Do
Publisher :
ISBN 13 : 9780578657165
Total Pages : 175 pages
Book Rating : 4.6/5 (571 download)
Download or read book Pocket Full of Do written by Chris Do and published by . This book was released on 2020-07-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Michigan
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalogue of the University of Michigan written by University of Michigan and published by . This book was released on 1947 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.
Author : University of Michigan
Publisher :
ISBN 13 :
Total Pages : 1290 pages
Book Rating : 4.3/5 (91 download)
Download or read book General Register written by University of Michigan and published by . This book was released on 1944 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.
Author : Alexander Nesbitt
Publisher : Courier Corporation
ISBN 13 : 9780486402819
Total Pages : 324 pages
Book Rating : 4.4/5 (28 download)
Download or read book The History and Technique of Lettering written by Alexander Nesbitt and published by Courier Corporation. This book was released on 1998-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, well-illustrated volume ranges from the earliest pictographs and hieroglyphics to the work of 20th-century designers. Subjects include early writing forms; Roman lettering; runes and medieval hands; the Carolingian minuscule and derivative types; humanistic writing and derivative fonts; and much more. 89 complete alphabets and more than 165 additional specimens.
Author : Pete Barry
Publisher : Thames & Hudson
ISBN 13 : 0500773610
Total Pages : 320 pages
Book Rating : 4.5/5 (7 download)
Download or read book Advertising Concept Book 3E: Think Now, Design Later (Third) written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Author : Stephen Baker
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Layout and Art Direction written by Stephen Baker and published by . This book was released on 1959 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 (129 download)
Download or read book Direction written by and published by . This book was released on 1978 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pei-Luen Patrick Rau
Publisher : Springer
ISBN 13 : 3030225771
Total Pages : 616 pages
Book Rating : 4.0/5 (32 download)
Download or read book Cross-Cultural Design. Methods, Tools and User Experience written by Pei-Luen Patrick Rau and published by Springer. This book was released on 2019-07-10 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11576 and 11577 constitutes the thoroughly refereed proceedings of the 11th International Conference on Cross-Cultural Design, CCD 2019, which was held as part of the 21st HCI International Conference, HCII 2019, in Orlando, FL, USA, in July 2019. The total of 1275 papers and 209 posters included in the 35 HCII 2019 proceedings volumes were carefully reviewed and selected from 5029 submissions. CCD 2019 includes a total of 80 papers; they were organized in topical sections named: Part I, Methods, Tools and User Experience: Cross-cultural design methods and tools; culture-based design; cross-cultural user experience; cultural differences, usability and design; aesthetics and mindfulness. Part II, Culture and Society: Cultural products; experiences and creativity; design for social change and development; cross-cultural product and service design; intercultural learning.
Author : Nancy R. Tag
Publisher : SAGE
ISBN 13 : 1412980534
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)
Download or read book Ad Critique written by Nancy R. Tag and published by SAGE. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (28 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1964 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sophia Moore
Publisher : Daniel O Brien
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4./5 ( download)
Download or read book The Art of Advertising: Unleashing Creativity in Advertising Design written by Sophia Moore and published by Daniel O Brien. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the transformative power of annual report design with this comprehensive guide that empowers you to create visually captivating and impactful communication pieces. "The Art of Advertising: Unleashing Creativity in Advertising Design" delves into the intricacies of annual report design, equipping you with the knowledge and skills to craft visually stunning and engaging reports. From fundamental principles to cutting-edge trends, this book empowers you to harness the power of design to communicate your corporate message effectively. With a comprehensive exploration of topics such as data visualization, infographic design, branding, and stakeholder engagement, this guide offers practical insights and inspiration. Case studies, examples, and expert tips provide invaluable lessons from industry leaders. Whether you're a seasoned designer or a business professional seeking to elevate your annual reporting, this book is an indispensable resource. It will help you transform complex financial and corporate information into compelling stories that resonate with stakeholders and drive success. Invest in "The Art of Advertising" today and unlock the power of design to elevate your annual report to new heights.
