Tech World The Language Of Social Media

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Tech World: The Language of Social Media Guided Reading 6-Pack

Author :
Publisher : Teacher Created Materials
ISBN 13 : 1087689945
Total Pages : 51 pages
Book Rating : 4.0/5 (876 download)

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Book Synopsis Tech World: The Language of Social Media Guided Reading 6-Pack by :

Download or read book Tech World: The Language of Social Media Guided Reading 6-Pack written by and published by Teacher Created Materials. This book was released on 2022-02-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that 2 billion people use social media. With so many users, the language of social media makes it quick and easy for people to communicate. Learn more about the words, acronyms, GIFs, memes, and emoji that will have you communicating on social media like a pro! Featuring TIME For Kids content, this 6-Pack of nonfiction readers includes detailed photos and sidebars, stimulating facts, and clear, informational text to engage students as they build their critical literacy skills. The Reader's Guide, Dig Deeper, and Try It! sections prompt students to connect back to the text, and provide extensive language-development activities that will develop critical thinking. The books include text features such as a table of contents, glossary, and an index to increase understanding and improve academic vocabulary. Aligned with state and national standards, this text prepares students for college and career. This 6-Pack includes six copies of this title and a lesson plan.

Tech World: The Language of Social Media 6-Pack

Author :
Publisher : Teacher Created Materials
ISBN 13 : 1425834183
Total Pages : 51 pages
Book Rating : 4.4/5 (258 download)

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Book Synopsis Tech World: The Language of Social Media 6-Pack by :

Download or read book Tech World: The Language of Social Media 6-Pack written by and published by Teacher Created Materials. This book was released on 2017-11-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that 2 billion people use social media. With so many users, the language of social media makes it quick and easy for people to communicate. Learn more about the words, acronyms, GIFs, memes, and emoji that will have you communicating on social media like a pro! Featuring TIME For Kids content, this 6-Pack of nonfiction readers includes detailed photos and sidebars, stimulating facts, and clear, informational text to engage students as they build their critical literacy skills. The Reader's Guide, Dig Deeper, and Try It! sections prompt students to connect back to the text, and provide extensive language-development activities that will develop critical thinking. The books include text features such as a table of contents, glossary, and an index to increase understanding and improve academic vocabulary. Aligned with state and national standards, this text prepares students for college and career. This 6-Pack includes six copies of this title and a lesson plan.

Tech World: The Language of Social Media

Author : Christine Dugan
Publisher : Teacher Created Materials
ISBN 13 : 1425854656
Total Pages : 51 pages
Book Rating : 4.4/5 (258 download)

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Book Synopsis Tech World: The Language of Social Media by : Christine Dugan

Download or read book Tech World: The Language of Social Media written by Christine Dugan and published by Teacher Created Materials. This book was released on 2017-11-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the language of social media! In order to communicate on social media effectively, you need to know the lingo. It's also important to be aware of the potential dangers of social media. With TIME For Kids content, this nonfiction book will engage students in reading as they build their comprehension, vocabulary, and literacy skills. The Reader's Guide and culminating activity direct students back to the text as they develop their higher-order thinking skills. Check It Out! provides resources for additional reading and learning. With text features such as a glossary, index, and table of contents, this book aligns with national and state standards and will keep students engaged in reading.

How the World Changed Social Media

Author : Daniel Miller
Publisher : UCL Press
ISBN 13 : 1910634484
Total Pages : 288 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis How the World Changed Social Media by : Daniel Miller

Download or read book How the World Changed Social Media written by Daniel Miller and published by UCL Press. This book was released on 2016-02-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

Natural Language Processing for Social Media

Author : Atefeh Farzindar
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1681736136
Total Pages : 197 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis Natural Language Processing for Social Media by : Atefeh Farzindar

Download or read book Natural Language Processing for Social Media written by Atefeh Farzindar and published by Morgan & Claypool Publishers. This book was released on 2017-12-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms which extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. We discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts (big data), and shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, healthcare, business intelligence, industry, marketing, and security and defence. We review the existing evaluation metrics for NLP and social media applications, and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks) or by the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC). In the concluding chapter, we discuss the importance of this dynamic discipline and its great potential for NLP in the coming decade, in the context of changes in mobile technology, cloud computing, virtual reality, and social networking. In this second edition, we have added information about recent progress in the tasks and applications presented in the first edition. We discuss new methods and their results. The number of research projects and publications that use social media data is constantly increasing due to continuously growing amounts of social media data and the need to automatically process them. We have added 85 new references to the more than 300 references from the first edition. Besides updating each section, we have added a new application (digital marketing) to the section on media monitoring and we have augmented the section on healthcare applications with an extended discussion of recent research on detecting signs of mental illness from social media.

Parenting In A Tech World

Author : Matt McKee
Publisher :
ISBN 13 : 9780578917276
Total Pages : 176 pages
Book Rating : 4.9/5 (172 download)

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Book Synopsis Parenting In A Tech World by : Matt McKee

Download or read book Parenting In A Tech World written by Matt McKee and published by . This book was released on 2021-06-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you know when your child is ready for a smartphone? Which apps are the most dangerous for my 13-year-old? What do I do if I catch my child watching porn? How do I get to a place of trusting my kid with social media? How do I spot signs of trouble in my kid from their use of social media? These are questions parents ask every day - parents who are overwhelmed, fearful or ignorant about social media and technology. Parenting in a Tech World is for parents who don't know where to start with addressing the use of technology in their homes. Our book is a comprehensive resource that answers your questions, and provides you with a plan of action for developing a relationship between you, your child and technology. Our families have been adversely affected by technology, just like yours. Whether it's viewing inappropriate material or being unable to focus on anything else. We've felt the tension of needing to use technology and being concerned with what our kids might stumble into online. Also, our families have been positively affected by technology. Whether Facetiming with grandparents, chatting with friends who have moved away, or playing online games among siblings, we've benefitted from the connection that technology and social media can bring. Parenting in a Tech World addresses common tensions surrounding tech, and provides a valuable perspective on how technology can't be ignored, but must be taught to be used responsibly. We break down how to talk to kids about tech, and how to teach them boundaries on social media. With practical tips, real-world advice from fellow parents, and helpful exercises, we walk you through how to nurture a healthy relationship between your kid and technology by the time they leave your house. From hardware to new apps, to new users, to new features, we take a look at what you need to be mindful of when introducing anything to your family's online network. To fully equip you, we share impactful websites that provide tools you can use to inform yourself and develop a tech infrastructure for your family. Though technology isn't inherently good or bad, it can be used either way. Through the use of statistics, we show you what's going on with kids and tech. And we prove exactly how important it is to monitor your child's technology use. Parenting in a Tech World is your guide, from start through finish, to creating a healthy relationship with technology among your family members. The stakes for your child's wellbeing and safety are too high to gloss over the power technology has in our society. If you're looking for where to begin with managing technology in a healthy way, Parenting in a Tech World is that starting line.

Because Internet

Author : Gretchen McCulloch
Publisher : Penguin
ISBN 13 : 0735210942
Total Pages : 337 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Because Internet by : Gretchen McCulloch

Download or read book Because Internet written by Gretchen McCulloch and published by Penguin. This book was released on 2020-07-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER!! Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

The Language of Social Media

Author : P. Seargeant
Publisher : Springer
ISBN 13 : 1137029315
Total Pages : 252 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Language of Social Media by : P. Seargeant

Download or read book The Language of Social Media written by P. Seargeant and published by Springer. This book was released on 2014-01-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book examines language on social media sites including Facebook and Twitter. Studies from leading language researchers, and experts on social media, explore how social media is having an impact on how we relate to each other, the communities we live in, and the way we present a sense of self in twenty-first century society.

Using Words and Things

Author : Mark Coeckelbergh
Publisher : Taylor & Francis
ISBN 13 : 1315528568
Total Pages : 306 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Using Words and Things by : Mark Coeckelbergh

Download or read book Using Words and Things written by Mark Coeckelbergh and published by Taylor & Francis. This book was released on 2017-06-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic framework for thinking about the relationship between language and technology and an argument for interweaving thinking about technology with thinking about language. The main claim of philosophy of technology—that technologies are not mere tools and artefacts not mere things, but crucially and significantly shape what we perceive, do, and are—is re-thought in a way that accounts for the role of language in human technological experiences and practices. Engaging with work by Wittgenstein, Heidegger, McLuhan, Searle, Ihde, Latour, Ricoeur, and many others, the author critically responds to, and constructs a synthesis of, three "extreme", idealtype, untenable positions: (1) only humans speak and neither language nor technologies speak, (2) only language speaks and neither humans nor technologies speak, and (3) only technology speaks and neither humans nor language speak. The construction of this synthesis goes hand in hand with a narrative about subjects and objects that become entangled and constitute one another. Using Words and Things thus draws in central discussions from other subdisciplines in philosophy, such as philosophy of language, epistemology, and metaphysics, to offer an original theory of the relationship between language and (philosophy of) technology centered on use, performance, and narrative, and taking a transcendental turn.

Writing in a Technological World

Author : Claire Lutkewitte
Publisher : Routledge
ISBN 13 : 0429016042
Total Pages : 441 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Writing in a Technological World by : Claire Lutkewitte

Download or read book Writing in a Technological World written by Claire Lutkewitte and published by Routledge. This book was released on 2019-11-14 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing in a Technological World explores how to think rhetorically, act multimodally, and be sensitive to diverse audiences while writing in technological contexts such as social media, websites, podcasts, and mobile technologies. Claire Lutkewitte includes a wealth of assignments, activities, and discussion questions to apply theory to practice in the development of writing skills. Featuring real-world examples from professionals who write using a wide range of technologies, each chapter provides practical suggestions for writing for a variety of purposes and a variety of audiences. By looking at technologies of the past to discover how meanings have evolved over time and applying the present technology to current working contexts, readers will be prepared to meet the writing and technological challenges of the future. This is the ideal text for undergraduate and graduate courses in composition, writing with technologies, and professional/business writing. A supplementary guide for instructors is available at www.routledge.com/9781138580985

Language, Media and Globalization in the Periphery

Author : Sender Dovchin
Publisher : Routledge
ISBN 13 : 1351685333
Total Pages : 247 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Language, Media and Globalization in the Periphery by : Sender Dovchin

Download or read book Language, Media and Globalization in the Periphery written by Sender Dovchin and published by Routledge. This book was released on 2018-05-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title seeks to show how people are embedded culturally, socially and linguistically in a certain peripheral geographical location, yet are also able to roam widely in their use and takeup of a variety of linguistic and cultural resources. Drawing on data examples obtained from ethnographic fieldwork trips in Mongolia, a country located geographically, politically and economically on the Asian periphery, this book presents an example of how peripheral contexts should be seen as crucial sites for understanding the current sociolinguistics of globalization. Dovchin brings together several themes of wide contemporary interest, including sociolinguistic diversity in the context of popular culture and media in a globalized world (with a particular focus on popular music), and transnational flows of linguistic and cultural resources, to argue that the role of English and other languages in the local language practices of young musicians in Mongolia should be understood as "linguascapes." This notion of linguascapes adds new levels of analysis to common approaches to sociolinguistics of globalization, offering researchers new complex perspectives of linguistic diversity in the increasingly globalized world.

Young People and Social Media: Contemporary Children’s Digital Culture

Author : Steve Gennaro
Publisher : Vernon Press
ISBN 13 : 1648893201
Total Pages : 455 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Young People and Social Media: Contemporary Children’s Digital Culture by : Steve Gennaro

Download or read book Young People and Social Media: Contemporary Children’s Digital Culture written by Steve Gennaro and published by Vernon Press. This book was released on 2021-10-05 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Young People and Social Media: Contemporary Children’s Digital Culture’ explores the practices, relationships, consequences, benefits, and outcomes of children’s experiences with, on, and through social media by bringing together a vast array of different ideas about childhood, youth, and young people’s lives. These ideas are drawn from scholars working in a variety of disciplines, and rather than just describing the social construction of childhood or an understanding of children’s lives, this collection seeks to encapsulate not only how young people exist on social media but also how their physical lives are impacted by their presence on social media. One of the aims of this volume in exploring youth interaction with social media is to unpack the structuring of digital technologies in terms of how young people access the technology to use it as a means of communication, a platform for identification, and a tool for participation in their larger social world. During longstanding and continued experience in the broad field of youth and digital culture, we have come to realize that not only is the subject matter increasing in importance at an immeasurable rate, but the amount of textbooks and/or edited collections has lagged behind considerably. There is a lack of sources that fully encapsulate the canon of texts for the discipline or the rich diversity and complexity of overlapping subject areas that create the fertile ground for studying young people’s lives and culture. The editors hope that this text will occupy some of that void and act as a catalyst for future interdisciplinary collections. ‘Young People and Social Media: Contemporary Children’s Digital Culture’ will appeal to undergraduate students studying Child and Youth Studies and—given the interdisciplinary nature of the collection— scholars, researchers and students at all levels working in anthropology, psychology, sociology, communication studies, cultural studies, media studies, education, and human rights, among others. Practitioners in these fields will also find this collection of particular interest.

Always On

Author : Naomi S. Baron
Publisher : Oxford University Press
ISBN 13 : 0199779805
Total Pages : 305 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Always On by : Naomi S. Baron

Download or read book Always On written by Naomi S. Baron and published by Oxford University Press. This book was released on 2010-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writing. Electronic media has magnified the laid-back "whatever" attitude toward formal writing that young people everywhere have embraced, but it is not a cause of it. A more troubling trend, according to Baron, is the myriad ways in which we block incoming IMs, camouflage ourselves on Facebook, and use ring tones or caller ID to screen incoming calls on our mobile phones. Our ability to decide who to talk to, she argues, is likely to be among the most lasting influences that information technology has upon the ways we communicate with one another. Moreover, as more and more people are "always on" one technology or another--whether communicating, working, or just surfing the web or playing games--we have to ask what kind of people do we become, as individuals and as family members or friends, if the relationships we form must increasingly compete for our attention with digital media? Our 300-year-old written culture is on the verge of redefinition, Baron notes. It's up to us to determine how and when we use language technologies, and to weigh the personal and social benefits--and costs--of being "always on." This engaging and lucidly-crafted book gives us the tools for taking on these challenges.

Social Media Wellness

Author : Ana Homayoun
Publisher : Corwin Press
ISBN 13 : 1506301312
Total Pages : 240 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Social Media Wellness by : Ana Homayoun

Download or read book Social Media Wellness written by Ana Homayoun and published by Corwin Press. This book was released on 2017-07-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solutions for navigating an ever-changing social media world Today’s students face a challenging paradox: the digital tools they need to complete their work are often the source of their biggest distractions. Students can quickly become overwhelmed trying to manage the daily confluence of online interactions with schoolwork, extracurricular activities, and family life. Written by noted author and educator Ana Homayoun, Social Media Wellness is the first book to successfully decode the new language of social media for parents and educators and provide pragmatic solutions to help students: Manage distractions Focus and prioritize Improve time-management Become more organized and boost productivity Decrease stress and build empathy With fresh insights and a solutions-oriented perspective, this crucial guide will help parents, educators and students work together to promote healthy socialization, effective self-regulation, and overall safety and wellness. Tips From Teens On Promoting Social Media Wellness "Ana Homayoun has written the very book I’ve yearned for, a must-read for teachers and parents. I have been recommending Ana’s work for years, but Social Media Wellness is her best yet; a thorough, well-researched and eloquent resource for parents and teachers seeking guidance about how to help children navigate the treacherous, ever-changing waters of social media and the digital world." —Jessica Lahey, Author of The Gift of Failure "This is the book I’ve been waiting for. Ana Homayoun gives concrete strategies for parents to talk with their teens without using judgment and fear as tools. This is a guidebook you can pick up at anytime, and which your teen can read, too. I’ll be recommending it to everyone I know." —Rachel Simmons, Author of The Curse of the Good Girl Read About Ana Homayoun in the news: NYTimes, The Secret Social Media Lives of Teenagers NYTImes, How to Help Kids Disrupt ‘Bro Culture’ Pacific Standard, Holier Than Thou IPO: Snapchat and Effective Parenting Parenttoolkit.com, Emojis, Streaks, Stories, and Scores: What Parents Need to Know About Snapchat Los Angeles Review of Books, Life and Death 2.0: When Your Grandmother Dies Online Chicago Tribune, Social Media Footprints are Nothing New, So What Were those Harvard Students Thinking? Today Show, 9 Tips to Help Teens Manage Their Social Media Footprint 5 Ways Parents Can Help Kids Balance Social Media with the Real World

ECSM2016-Proceedings of the 3rd European Conference on Social Media

Author : Christine Bernadas
Publisher : Academic Conferences and publishing limited
ISBN 13 : 191121800X
Total Pages : 566 pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis ECSM2016-Proceedings of the 3rd European Conference on Social Media by : Christine Bernadas

Download or read book ECSM2016-Proceedings of the 3rd European Conference on Social Media written by Christine Bernadas and published by Academic Conferences and publishing limited. This book was released on 2016-06-21 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Teaching, Learning, Literacy in Our High-Risk High-Tech World

Author : James Paul Gee
Publisher : Teachers College Press
ISBN 13 : 0807775959
Total Pages : 193 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Teaching, Learning, Literacy in Our High-Risk High-Tech World by : James Paul Gee

Download or read book Teaching, Learning, Literacy in Our High-Risk High-Tech World written by James Paul Gee and published by Teachers College Press. This book was released on 2017 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a profound look at learning, language, and literacy. It is also about brains and bodies. And it is about talk, texts, media, and society. These topics, though usually studied in different narrow academic silos, are all part of one highly interactive process—human development. Gee argues that children will need to be resilient, imaginative, hopeful, and deliberate learners to survive the deeply complex and unpredictable world in which they live. In a world beset by conflicting ideologies that give rise to hatred, violence, and war, Gee urges us to look to a broader set of ideas from seemingly unrelated disciplines for a viable vision of education. This book proposes a framework of principles that can be used to reconceptualize education, specifically literacy education, to better prepare students to be collaborators toward peace and sustainability. “A highly readable tour de force on development, teaching, and learning in the digital age; I think of Gee as an heir to Dewey.” —David C. Berliner, Arizona State University “This is the boldest and broadest of Gee’s already expansive and influential body of work—a must-read for citizens, parents, educators, and academics.” —Glynda A. Hull, University of California, Berkeley “The world would be a better place if all educators took seriously Gee’s recommendations to keep the ‘long battle for human dignity going’.” —Diana Hess, University of Wisconsin–Madison

Infinite Ripple - the Social Media Revolution

Author : Glenn Mehta
Publisher : Xlibris Corporation
ISBN 13 : 1483606783
Total Pages : 167 pages
Book Rating : 4.4/5 (836 download)

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Book Synopsis Infinite Ripple - the Social Media Revolution by : Glenn Mehta

Download or read book Infinite Ripple - the Social Media Revolution written by Glenn Mehta and published by Xlibris Corporation. This book was released on 2013-03-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction, with a view to improving profitability by exploiting the massive potential offered by this relatively new medium. It further employs relevant theory to students, academics and researchers in Ireland and around the world in its desire to explain complex communications paradigms in a succinct manner, utilising laymans terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube (or any of the others) or an avid user already, there is advice for all readers in this book to effectively leverage social media for everyday success in all parts of your life.