Tech Seo Guide

Download Tech Seo Guide full books in PDF, epub, and Kindle. Read online Tech Seo Guide ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Tech SEO Guide

Author : Matthew Edgar
Publisher :
ISBN 13 : 9781484290552
Total Pages : 0 pages
Book Rating : 4.2/5 (95 download)

DOWNLOAD NOW!

Book Synopsis Tech SEO Guide by : Matthew Edgar

Download or read book Tech SEO Guide written by Matthew Edgar and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website's traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website's SEO performance. SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too. There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section. What You Will Learn What factors to keep in mind as you begin a redesign of the website How to evaluate technical factors to see if a technical configuration is causing traffic to drop How to perform regular audits of a website to identify problems or areas of opportunity Who This Book is For Marketers, developers, programmers, UX professionals, designers, and business executives.

Tech SEO Guide

Author : Matthew Edgar
Publisher :
ISBN 13 : 9780692153833
Total Pages : 120 pages
Book Rating : 4.1/5 (538 download)

DOWNLOAD NOW!

Book Synopsis Tech SEO Guide by : Matthew Edgar

Download or read book Tech SEO Guide written by Matthew Edgar and published by . This book was released on 2018-08-03 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Matthew Edgar, this Tech SEO Guide is a reference for marketers, developers and programmers who know their website (or their client's website) needs a good tech SEO cleanup but aren't exactly sure how to do it. This step-by-step guide will help you address technical SEO issues including:* Crawling and indexing* URL and domain structure* Content structure* Sitemaps* 404 not-found errors* RedirectsWhether you are an experienced SEO needing to quickly jog your memory on a complex topic or a new SEO just starting out, this book will be your go-to resource to understand how to optimize your website and make sure it is in tip-top shape (at least technically).

SEO A Layman's Guide

Author : Robb Wallace
Publisher : Robb Wallace Media
ISBN 13 : 0995687358
Total Pages : 164 pages
Book Rating : 4.9/5 (956 download)

DOWNLOAD NOW!

Book Synopsis SEO A Layman's Guide by : Robb Wallace

Download or read book SEO A Layman's Guide written by Robb Wallace and published by Robb Wallace Media. This book was released on 2021-09-17 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed! A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe, your customers will type or speak into Google. Your website can be your best employee or your worst. The goal of SEO is to rank higher, increase organic traffic, profits and sale. This is done by building backlinks, on-page SEO, technical SEO, refining the user experience, brand and more. So if you want a solid, no-nonsense, practical overview of SEO this is the book for you. The book includes explanations, strategies, citations lists, web resources and more. Let's get to work, buy your copy, grab your laptop, it’s time to leave the competition behind. Learn how to optimise your website Learn how to research keywords, build traffic and increase visibility Backlink strategies Content strategies Technical SEO overview Increase speed New search (Voice, Image & Featured SERPs) GMB and local search Citation/profile list included Software, best websites and chrome extensions list included A simple website action plan included.

Elements of a Successful Website

Author : Matthew Edgar
Publisher :
ISBN 13 : 9780692828069
Total Pages : 230 pages
Book Rating : 4.8/5 (28 download)

DOWNLOAD NOW!

Book Synopsis Elements of a Successful Website by : Matthew Edgar

Download or read book Elements of a Successful Website written by Matthew Edgar and published by . This book was released on 2017-02-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making your website a success isn't as difficult as you may at first think. By making simple changes-one step at a time-you can create a website that attracts visitors, fosters engagement, and drives results. In Elements of a Successful Website, consultant, developer, and technical-marketing specialist Matthew Edgar gives you an accessible and actionable approach to improving your website. Working off the principle that the key to a successful website is to keep evolving, Edgar provides you with five simple yet effective themes that even a small business can apply. However, unlike other books of its type, Elements of a Successful Website doesn't claim to have a miracle, one-size-fits-all solution. Instead, Edgar recognizes that each website is unique and encourages you to make the changes that resonate with your brand, letting the guidelines lead the way. Ultimately, improving a website that achieves your goals is as easy as being open to making and testing small changes. Just adjust one element, note what works (and what doesn't), and keep improving until you see the desired results.

Professional Search Engine Optimization with PHP

Author : Cristian Darie
Publisher : John Wiley & Sons
ISBN 13 : 0470168900
Total Pages : 387 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!

Book Synopsis Professional Search Engine Optimization with PHP by : Cristian Darie

Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

The Beginner's Guide to SEO

Author : Jessica Ainsworth
Publisher :
ISBN 13 : 9781735688589
Total Pages : 280 pages
Book Rating : 4.6/5 (885 download)

DOWNLOAD NOW!

Book Synopsis The Beginner's Guide to SEO by : Jessica Ainsworth

Download or read book The Beginner's Guide to SEO written by Jessica Ainsworth and published by . This book was released on 2021-01-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to be a SEO wizard?Have you heard the saying "The best place to hide a dead body is page two of Google"? It's true! If your website isn't on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner's Guide to SEO. Is THE book for you!Inside, you'll discover: -What SEO really is.-How to implement SEO on your own website.-What on-side, off-side, and technical SEO is.-The perks of going through chemotherapy (besides getting well!)-If you can manage technical SEO without a developer?-What Google Search Console is and how it works.-How to run a SEO audit-How not to kill your SEO when rebranding.-And more...This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner's Guide to SEO today!

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

DOWNLOAD NOW!

Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Ultimate Guide to Optimizing Your Website

Author : Jon Rognerud
Publisher : Entrepreneur Press
ISBN 13 : 1599185202
Total Pages : 338 pages
Book Rating : 4.5/5 (991 download)

DOWNLOAD NOW!

Book Synopsis Ultimate Guide to Optimizing Your Website by : Jon Rognerud

Download or read book Ultimate Guide to Optimizing Your Website written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2014-02-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Ultimate guide to search engine optimization.

Technical SEO Handbook

Author : Roggie Clark
Publisher : Bounce Rank
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Technical SEO Handbook by : Roggie Clark

Download or read book Technical SEO Handbook written by Roggie Clark and published by Bounce Rank. This book was released on 2023-10-29 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Technical SEO Mastery with "The Technical SEO Handbook"! Are you a website owner, marketer, or digital enthusiast looking to boost your online visibility and outshine your competitors? Do you find yourself constantly perplexed by the intricate world of Technical SEO? Look no further, because this comprehensive guide is your roadmap to becoming a Technical SEO expert. In "The Technical SEO Handbook," we demystify the often perplexing landscape of Technical SEO and equip you with the knowledge and skills needed to perform professional audits and rectify common technical SEO issues. From optimizing website performance to enhancing crawlability and ensuring that search engines understand and rank your content, this book covers it all. Inside these pages, you will learn: 1. The Fundamentals of Technical SEO: Lay a solid foundation by understanding the core concepts of Technical SEO, from robots.txt and sitemaps to indexing and canonicalization. 2. In-Depth Website Auditing: Learn how to assess your website's health and pinpoint issues that may be holding you back from higher search engine rankings. 3. Common Technical SEO Problems: Identify and resolve issues such as broken links, duplicate content, and poor mobile-friendliness that can negatively impact your site's performance. 4. Speed Optimization: Discover techniques to speed up your website, improve user experience, and ensure that your site meets search engine speed standards. 5. Schema Markup and Structured Data: Learn how to implement structured data effectively to provide search engines with a deeper understanding of your content, resulting in rich snippets and increased visibility. 6. Mobile Optimization: Navigate the complex world of mobile optimization and make your website responsive and mobile-friendly, catering to the ever-growing mobile audience. 7. Technical SEO Tools and Resources: Discover a range of valuable tools and resources to streamline your technical SEO efforts. With "The Technical SEO Handbook" in your arsenal, you'll not only understand the nuances of technical SEO, but you'll also be equipped to tackle the most common issues that hinder your website's performance. Don't let your competitors steal the spotlight - gain the knowledge and confidence you need to boost your online presence and drive more organic traffic. Take control of your website's destiny and embark on a journey towards SEO excellence. Whether you're a novice or a seasoned professional, this book is your key to conquering the realm of Technical SEO. Get your copy today and start optimizing your way to the top of the search results! Meet the author: Roggie Clark Roggie (Raj) Clark, is an 8-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece.

Introducing SEO

Author : Aravind Shenoy
Publisher : Apress
ISBN 13 : 148421854X
Total Pages : 147 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!

Book Synopsis Introducing SEO by : Aravind Shenoy

Download or read book Introducing SEO written by Aravind Shenoy and published by Apress. This book was released on 2016-07-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

SEO Learning Guide

Author : ngencoband
Publisher : ngencoband
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis SEO Learning Guide by : ngencoband

Download or read book SEO Learning Guide written by ngencoband and published by ngencoband. This book was released on 2023-12-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO Learning Guide Reading Time: 1 hour + practical applications Description: In today's digital age, the most effective way to strengthen your online presence and elevate your website in search engine rankings is through SEO. This book, titled "SEO Learning Guide," opens the doors to the world of digital marketing, offering a comprehensive guide for anyone looking to learn SEO strategies. Book Content: Basic SEO Concepts: In-depth understanding of the fundamental principles and concepts of SEO. Keyword Research: Strategies for identifying the right keywords and optimizing content. Technical SEO Optimization: Strengthening the technical infrastructure of your website and creating a search engine-friendly framework. On-Page and Off-Page SEO: Understanding and implementing on-page and off-page SEO strategies. Local SEO: Strategies for local businesses and methods to increase visibility in local searches. Google Analytics and Other Tools: Measuring and improving performance using data analysis tools. Staying Current and Tracking Trends: Strategies for staying updated on the latest developments in the SEO world. Hands-On Practice and Real-World Experience: and much more. Applying the knowledge you acquire and methods to achieve success. This book is written in a language that simplifies the complexity of SEO, making it understandable for everyone. It is an indispensable resource for those looking to specialize in the field and strengthen their digital assets. Stand out in the digital world and enhance your online success with the "SEO Learning Guide"!

SEO A Comprehensive Guide

Author : Nishant Baxi
Publisher : Pencil
ISBN 13 : 935883093X
Total Pages : 86 pages
Book Rating : 4.3/5 (588 download)

DOWNLOAD NOW!

Book Synopsis SEO A Comprehensive Guide by : Nishant Baxi

Download or read book SEO A Comprehensive Guide written by Nishant Baxi and published by Pencil. This book was released on 2023-09-04 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview of Search Engine Optimization (SEO) Search Engine Optimization, commonly known as SEO, constitutes a fundamental component of digital marketing strategies. With the rapid evolution of Internet technology and digital media, businesses utilize SEO's power to boost their online visibility and reach their potential customers more efficiently (Moz, 2020). Understanding the concept and main components of SEO is, therefore, pivotal for businesses seeking to establish a robust online presence. SEO refers to strategies aimed at enhancing a website's visibility on search engine result pages (SERPs). When done correctly, SEO can improve the quality and quantity of website traffic, organically - an activity implying unpaid appearance in the SERPs (Google, 2021). A primary objective of SEO i

The Art of SEO

Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903643
Total Pages : 1179 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!

Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 1179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

SEO for Growth

Author : John Jantsch
Publisher : Seo for Growth
ISBN 13 : 9780692769447
Total Pages : 238 pages
Book Rating : 4.7/5 (694 download)

DOWNLOAD NOW!

Book Synopsis SEO for Growth by : John Jantsch

Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

Mastering SEO

Author : Edwin Cano
Publisher : Edwin Cano
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Mastering SEO by : Edwin Cano

Download or read book Mastering SEO written by Edwin Cano and published by Edwin Cano. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering SEO: The Comprehensive Guide to Boost Your Online Presence" is designed to provide readers with a complete understanding of SEO and how it can be used to improve their online presence. The book is structured in six parts, with each part covering a different aspect of SEO. Part 1: Understanding SEO - In this part, readers will learn the fundamentals of SEO, including how search engines work, the role of keywords in SEO, and the difference between on-page and off-page SEO. Part 2: Keyword Research - This part focuses on how to conduct effective keyword research, including how to analyze keyword difficulty and competition. Part 3: On-Page Optimization - This part covers how to create search-friendly content, optimize website structure and navigation, and optimize title tags, meta descriptions, and headers. Part 4: Off-Page Optimization - In this part, readers will learn about link building strategies, the role of social media in SEO, and local SEO. Part 5: Technical SEO - This part covers technical aspects of SEO, including how to optimize websites for mobile devices, implementing structured data, and conducting a technical SEO audit. Part 6: Measuring and Analyzing Results - In the final part, readers will learn how to track their SEO performance, use analytics to improve their SEO strategy, and understand common SEO metrics and key performance indicators. Throughout the book, readers can expect to learn practical tips and techniques for improving their website's visibility and relevance in search engine results pages. They will also gain a deeper understanding of the importance of SEO for online businesses and how it can be used to drive traffic, leads, and sales. By the end of the book, readers should have a comprehensive understanding of SEO and the tools and strategies they need to improve their online presence.

Search Engine Optimization For Dummies

Author : Peter Kent
Publisher : John Wiley & Sons
ISBN 13 : 111839612X
Total Pages : 462 pages
Book Rating : 4.1/5 (183 download)

DOWNLOAD NOW!

Book Synopsis Search Engine Optimization For Dummies by : Peter Kent

Download or read book Search Engine Optimization For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2012-07-03 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

SEO Workbook

Author : Jason McDonald
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.5/5 (74 download)

DOWNLOAD NOW!

Book Synopsis SEO Workbook by : Jason McDonald

Download or read book SEO Workbook written by Jason McDonald and published by . This book was released on 2020-11-23 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2021 Updated Edition Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2021 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2021 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2021. Listed on many SEO book lists as one of the best books SEO books of 2021 as well as a best SEO book for beginners.