Teaching the Entrepreneurial Mindset to Engineers

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Author :
Publisher : Springer
ISBN 13 : 3319614126
Total Pages : 142 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Teaching the Entrepreneurial Mindset to Engineers by : Lisa Bosman

Download or read book Teaching the Entrepreneurial Mindset to Engineers written by Lisa Bosman and published by Springer. This book was released on 2017-08-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides engineering faculty members and instructors with a base understanding of why the entrepreneurial mindset is important to engineering students and how it can be taught. It helps advance entrepreneurship education for all engineering students, and equips educators with tools and strategies that allow them to teach the entrepreneurial mindset. Divided into four parts, this book explores what the entrepreneurial mindset is, and why it is important; shows how to get started and integrate the mindset into existing coursework so that curricula can focus on both technical/functional concepts and entrepreneurial ones as well; guides readers through the growing multitude of conferences, journals, networks, and online resources that are available; and provides solid examples to get the reader started. This book is an important resource for engineering educators as they learn how to remain competitive and cutting-edge in a field as fast-moving and dynamic as engineering.

Teaching the Entrepreneurial Mindset Across the University

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Author :
Publisher : Springer
ISBN 13 : 9783030790523
Total Pages : 0 pages
Book Rating : 4.7/5 (95 download)

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Book Synopsis Teaching the Entrepreneurial Mindset Across the University by : Lisa Bosman

Download or read book Teaching the Entrepreneurial Mindset Across the University written by Lisa Bosman and published by Springer. This book was released on 2022-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It stretches no point to suggest that creativity, innovation and risk-taking will decide our future societal prosperity. We cannot spread those values too widely, so having taught engineering faculty in their first book, these authors now aim to boost the spirit across all disciplines. What a great success for all of us if they succeed.” – Mitchell E. Daniels, Jr., president of Purdue University and former governor of Indiana Despite the relevancy of the entrepreneurial mindset for all career paths, only a small percentage of the higher education student population takes part in entrepreneurially-minded learning opportunities. This gap can be attributed to several factors. From a program perspective, many degrees are already at credit capacity which allows limited room in the existing curriculum to add new courses. From a student perspective, entrepreneurship education is thus positioned as optional and requires extra time (and in some cases tuition) to do so. Finally, from an educator perspective, the majority of faculty members across the university have not been trained in entrepreneurship and may not know where to start. Teaching the Entrepreneurial Mindset Across the University: An Integrative Approach overcomes these challenges by providing higher education faculty with a toolkit, including tips and strategies, to integrate the entrepreneurial mindset into existing courses regardless of discipline. The book is broken into three core parts: Motivation: The importance of the entrepreneurial mindset for all students is established; Design: The Entrepreneurial Mindset Teaching Blueprint is introduced as a tool for integrating entrepreneurially-minded curricular learning experiences within existing courses; Application: Example entrepreneurially-minded curriculum from across the university are provided. By integrating the entrepreneurial mindset across the curriculum, students from all disciplinary backgrounds will be better prepared to enter the workforce, solve complex social issues, and leverage entrepreneurial thinking in their everyday lives. This book is meant for educators who want to make an impact and truly prepare graduates for the real world.

Teaching the Entrepreneurial Mindset Across the University

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Author :
Publisher : Springer Nature
ISBN 13 : 3030790509
Total Pages : 144 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Teaching the Entrepreneurial Mindset Across the University by : Lisa Bosman

Download or read book Teaching the Entrepreneurial Mindset Across the University written by Lisa Bosman and published by Springer Nature. This book was released on 2021-10-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It stretches no point to suggest that creativity, innovation and risk-taking will decide our future societal prosperity. We cannot spread those values too widely, so having taught engineering faculty in their first book, these authors now aim to boost the spirit across all disciplines. What a great success for all of us if they succeed.” – Mitchell E. Daniels, Jr., president of Purdue University and former governor of Indiana Despite the relevancy of the entrepreneurial mindset for all career paths, only a small percentage of the higher education student population takes part in entrepreneurially-minded learning opportunities. This gap can be attributed to several factors. From a program perspective, many degrees are already at credit capacity which allows limited room in the existing curriculum to add new courses. From a student perspective, entrepreneurship education is thus positioned as optional and requires extra time (and in some cases tuition) to do so. Finally, from an educator perspective, the majority of faculty members across the university have not been trained in entrepreneurship and may not know where to start. Teaching the Entrepreneurial Mindset Across the University: An Integrative Approach overcomes these challenges by providing higher education faculty with a toolkit, including tips and strategies, to integrate the entrepreneurial mindset into existing courses regardless of discipline. The book is broken into three core parts: Motivation: The importance of the entrepreneurial mindset for all students is established; Design: The Entrepreneurial Mindset Teaching Blueprint is introduced as a tool for integrating entrepreneurially-minded curricular learning experiences within existing courses; Application: Example entrepreneurially-minded curriculum from across the university are provided. By integrating the entrepreneurial mindset across the curriculum, students from all disciplinary backgrounds will be better prepared to enter the workforce, solve complex social issues, and leverage entrepreneurial thinking in their everyday lives. This book is meant for educators who want to make an impact and truly prepare graduates for the real world.

The Entrepreneurial Mindset

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Author :
Publisher : Harvard Business Press
ISBN 13 : 0875848346
Total Pages : 408 pages
Book Rating : 4.8/5 (758 download)

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Book Synopsis The Entrepreneurial Mindset by : Rita Gunther McGrath

Download or read book The Entrepreneurial Mindset written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2000 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Blueprint for Building Entrepreneurial Organizations Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. Are the managers of leading companies simply doomed to let this happen? Not at all, argue Rita Gunther McGrath and Ian MacMillan. The fundamental problem is that the tools, training, and conceptual frameworks that work for business-as-usual can't, and don't, work when your main challenge is to bury old business models and aggressively create completely new ones. To succeed, today's strategists need the thought process and discipline that are second nature to successful entrepreneurs. The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. Like McGrath and MacMillan's bestselling Harvard Business Review articles, such as "Discovery-Driven Planning," the book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs. The Entrepreneurial Mindset will show you how to: * Eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished and what would be worthwhile * Create a richly stocked opportunity register in which you mobilize great ideas for redesigning existing products, finding new sources of differentiation, resegmenting existing markets, reconfiguring market spaces, and seizing the huge upside potential of breakthroughs * Build a dynamic portfolio of businesses and options that continuously move your organization toward the future * Execute dynamically your ideas so that you can move fast, with confidence and without undue risk * Develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.

Engineering Entrepreneurship from Idea to Business Plan

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1316785394
Total Pages : 257 pages
Book Rating : 4.3/5 (167 download)

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Book Synopsis Engineering Entrepreneurship from Idea to Business Plan by : Paul Swamidass

Download or read book Engineering Entrepreneurship from Idea to Business Plan written by Paul Swamidass and published by Cambridge University Press. This book was released on 2016-10-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for engineers and scientists who have the aptitude and education to create new products that could become income-producing businesses for themselves and for investors. The book uses short chapters and gets directly to the point without lengthy and distracting essays. The rapid growth in technology-based business plan contests is a clear sign that there are many wealthy inventors looking to make substantial investments in start-ups based on new inventions by inventors, who lack the funds and knowledge to start a business. The key features of this reference enable readers to sharpen their new idea, turn an idea into a commercial product, conduct patent search and complete a provisional patent application, and collect requisite data and prepare a business plan based on a carefully selected business model. Supporting materials are provided on the book's extensive website (www.engineer-entrepreneur-book.com/).

Teaching Entrepreneurship

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1782540563
Total Pages : 352 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Teaching Entrepreneurship by : Heidi M. Neck

Download or read book Teaching Entrepreneurship written by Heidi M. Neck and published by Edward Elgar Publishing. This book was released on 2014-06-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Entrepreneurship advocates teaching entrepreneurship using a portfolio of practices, including play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneu

The Entrepreneurial Mindset

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Author :
Publisher :
ISBN 13 : 9781641375269
Total Pages : 276 pages
Book Rating : 4.3/5 (752 download)

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Book Synopsis The Entrepreneurial Mindset by : Kyle Garman

Download or read book The Entrepreneurial Mindset written by Kyle Garman and published by . This book was released on 2020-04-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: What kind of mindset is needed to thrive in a future being transformed by exponentially advancing technology and threats ranging from COVID-19 to climate change? Answer: The Entrepreneurial Mindset. Many proclaim that STEM education is the best preparation for the 21st century economy. But STEM is not enough. To flourish in the future of work, the 8 domains of The Entrepreneurial Mindset are essential. And the best way for young people to build this mindset is through project-based entrepreneurship education. The Entrepreneurial Mindset explores the intersection between the future of work and education. Readers will be inspired by real-life stories and in-depth research on how―and why―project-based entrepreneurship education changes the trajectories of students' lives. Young people, parents, educators, students, entrepreneurs, investors, business and public sector leaders, school board members and administrators, researchers, and everyone interested in preparing our next generation for the future of work will benefit from this book. The Entrepreneurial Mindset draws upon learning methods and case studies from the Network for Teaching Entrepreneurship (NFTE), a nonprofit based in New York City that has reached over 1 million students. All proceeds from the book go directly to NFTE to support its mission.

Revisiting the Entrepreneurial Mind

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Author :
Publisher : Springer
ISBN 13 : 3319455443
Total Pages : 413 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Revisiting the Entrepreneurial Mind by : Malin Brännback

Download or read book Revisiting the Entrepreneurial Mind written by Malin Brännback and published by Springer. This book was released on 2017-02-08 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores various aspects of cognitive and motivational psychology as they impact entrepreneurial behavior. Building upon the 2009 volume, Understanding the Entrepreneurial Mind, the editors and contributors explore the cognitions, motivations, passions, intentions, perceptions, and emotions associated with entrepreneurial behaviors, in each case preserving their original chapters and enhancing them with thoughtful and targeted updates, reflecting on the most recent developments in theory and practice, telling the story of what has transpired in the last decade in the field of entrepreneurial psychology. The volume addresses such questions as: Why do some people start business and others do not? Is entrepreneurship a natural quality or can it be taught? Do entrepreneurs think differently from others? While there is a great deal of literature exploring the dynamics of new firm creation, policies to promote innovation and technology transfer, and the psychology of creativity; research on entrepreneurial mindset or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and social psychology, career development, and consumer research. In this book, editors Brännback and Carsrud have reassembled the contributors to Understanding the Entrepreneurial Mind to discuss new research paradigms given their vantage point years after the original volume was published. Featuring the most current literature references, Revisiting the Entrepreneurial Mind continues to challenge conventional approaches to entrepreneurship and articulate an agenda for future research.

Advances in Production Management Systems. Production Management for the Factory of the Future

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Author :
Publisher : Springer Nature
ISBN 13 : 3030300005
Total Pages : 747 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Advances in Production Management Systems. Production Management for the Factory of the Future by : Farhad Ameri

Download or read book Advances in Production Management Systems. Production Management for the Factory of the Future written by Farhad Ameri and published by Springer Nature. This book was released on 2019-08-23 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set IFIP AICT 566 and 567 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2019, held in Austin, TX, USA. The 161 revised full papers presented were carefully reviewed and selected from 184 submissions. They discuss globally pressing issues in smart manufacturing, operations management, supply chain management, and Industry 4.0. The papers are organized in the following topical sections: lean production; production management in food supply chains; sustainability and reconfigurability of manufacturing systems; product and asset life cycle management in smart factories of industry 4.0; variety and complexity management in the era of industry 4.0; participatory methods for supporting the career choices in industrial engineering and management education; blockchain in supply chain management; designing and delivering smart services in the digital age; operations management in engineer-to-order manufacturing; the operator 4.0 and the Internet of Things, services and people; intelligent diagnostics and maintenance solutions for smart manufacturing; smart supply networks; production management theory and methodology; data-driven production management; industry 4.0 implementations; smart factory and IIOT; cyber-physical systems; knowledge management in design and manufacturing; collaborative product development; ICT for collaborative manufacturing; collaborative technoloy; applications of machine learning in production management; and collaborative technology.

Educating Engineers for Future Industrial Revolutions

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Publisher : Springer Nature
ISBN 13 : 3030682013
Total Pages : 885 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Educating Engineers for Future Industrial Revolutions by : Michael E. Auer

Download or read book Educating Engineers for Future Industrial Revolutions written by Michael E. Auer and published by Springer Nature. This book was released on 2021-03-13 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains papers in the fields of engineering pedagogy education, public–private partnership and entrepreneurship education, research in engineering pedagogy, evaluation and outcomes assessment, Internet of Things & online laboratories, IT & knowledge management in education and real-world experiences. We are currently witnessing a significant transformation in the development of education and especially post-secondary education. To face these challenges, higher education has to find innovative ways to quickly respond to these new needs. There is also pressure by the new situation in regard to the Covid pandemic. These were the aims connected with the 23rd International Conference on Interactive Collaborative Learning (ICL2020), which was held online by University of Technology Tallinn, Estonia from 23 to 25 September 2020. Since its beginning in 1998, this conference is devoted to new approaches in learning with a focus on collaborative learning. Nowadays the ICL conferences are a forum of the exchange of relevant trends and research results as well as the presentation of practical experiences in Learning and Engineering Pedagogy. In this way, we try to bridge the gap between ‘pure’ scientific research and the everyday work of educators. Interested readership includes policymakers, academics, educators, researchers in pedagogy and learning theory, school teachers, learning industry, further and continuing education lecturers, etc.

Entrepreneurship for Engineers

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Author :
Publisher : De Gruyter Oldenbourg
ISBN 13 : 9783486732986
Total Pages : 0 pages
Book Rating : 4.7/5 (329 download)

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Book Synopsis Entrepreneurship for Engineers by : Helmut Kohlert

Download or read book Entrepreneurship for Engineers written by Helmut Kohlert and published by De Gruyter Oldenbourg. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit.

Enhancing Entrepreneurial Mindsets Through STEM Education

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Author :
Publisher : Springer Nature
ISBN 13 : 3031178165
Total Pages : 428 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Enhancing Entrepreneurial Mindsets Through STEM Education by : Sila Kaya-Capocci

Download or read book Enhancing Entrepreneurial Mindsets Through STEM Education written by Sila Kaya-Capocci and published by Springer Nature. This book was released on 2023-01-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is defined in different fields with definitions ranging from a specific perspective such as starting a business to a broader perspective such as a process of establishing new social, economic, environmental, institutional, cultural and/or scientific environments. There has been some movement toward entrepreneurship in STEM education through hackathons and makerspaces, but they tend to be limited to informal settings. In higher education, there seems to be a border line between business schools and education departments. This book aims to remove the borders between the Business Schools and the Department of Education and help Business Schools to develop their educational practices further and help Education Departments to develop their knowledge of entrepreneurship from its formal discipline. The purpose of this book is to bring together experts from STEM education and the formal discipline of entrepreneurship to explore the role of STEM in everyday life through an entrepreneurial lens and show how this integration can broaden STEM education practices.

Cambridge Handbook of Engineering Education Research

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1107785855
Total Pages : pages
Book Rating : 4.1/5 (77 download)

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Book Synopsis Cambridge Handbook of Engineering Education Research by : Aditya Johri

Download or read book Cambridge Handbook of Engineering Education Research written by Aditya Johri and published by Cambridge University Press. This book was released on 2014-02-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Engineering Education Research is the critical reference source for the growing field of engineering education research, featuring the work of world luminaries writing to define and inform this emerging field. The Handbook draws extensively on contemporary research in the learning sciences, examining how technology affects learners and learning environments, and the role of social context in learning. Since a landmark issue of the Journal of Engineering Education (2005), in which senior scholars argued for a stronger theoretical and empirically driven agenda, engineering education has quickly emerged as a research-driven field increasing in both theoretical and empirical work drawing on many social science disciplines, disciplinary engineering knowledge, and computing. The Handbook is based on the research agenda from a series of interdisciplinary colloquia funded by the US National Science Foundation and published in the Journal of Engineering Education in October 2006.

Why Startups Fail

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Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

VentureGirls

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Publisher : HarperCollins
ISBN 13 : 0062697560
Total Pages : 400 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis VentureGirls by : Cristal Glangchai

Download or read book VentureGirls written by Cristal Glangchai and published by HarperCollins. This book was released on 2018-05-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an engineer and entrepreneur, a conversation-changing parenting book about how to engage young women in science, technology, engineering, and math, filled with practical advice for both parents and educators. As the female CEO of a tech startup, Dr. Cristal Glangchai was outnumbered twenty to one. At Google, Twitter, and Facebook, women currently fill just ten to twenty percent of technical jobs. While career opportunities in science, technology, engineering, and math have increased dramatically in the past twenty years, the achievement gap between men and women has only grown wider. In VentureGirls, Glangchai offers a unique solution based on her own experience as an engineer and entrepreneur as well as the founder of the VentureLab, an academy of entrepreneurship and technology for girls. Practical, accessible, and filled with success stories, VentureGirls argues that a key part of raising strong, confident young women is giving them the tools of entrepreneurship to engage in STEM. Entrepreneurship isn’t just about starting companies, Glangchai writes, it is a skillset and a way of thinking that is particularly useful in the fields of science, mathematics, engineering, and technology. Entrepreneurship involves identifying needs, brainstorming creative solutions, innovating, and taking calculated risks. In short, it’s about having a vision and making it a reality. The true value in learning and practicing entrepreneurship, Glangchai argues, lies in nurturing and growing an overall mindset—the ability to learn from failure and to work well with others to bring your ideas to life. Deeply informative, warm, and grounded in real-world experience, VentureGirls includes a plethora of activities and lessons that focus on strengthening kids’ ingenuity and resilience. VentureGirls is essential reading for anyone who wants to raise girls and young women who realize their strength, engage in the world, and feel empowered to make a positive impact.

Towards a Hybrid, Flexible and Socially Engaged Higher Education

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Author :
Publisher : Springer Nature
ISBN 13 : 3031533828
Total Pages : 541 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Towards a Hybrid, Flexible and Socially Engaged Higher Education by : Michael E. Auer

Download or read book Towards a Hybrid, Flexible and Socially Engaged Higher Education written by Michael E. Auer and published by Springer Nature. This book was released on with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurial Cognition

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Author :
Publisher : Springer
ISBN 13 : 3319717820
Total Pages : 281 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Entrepreneurial Cognition by : Dean A. Shepherd

Download or read book Entrepreneurial Cognition written by Dean A. Shepherd and published by Springer. This book was released on 2018-01-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.