Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics

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Total Pages : pages
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Book Synopsis Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics by : Jan Perez

Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm's overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production agriculture.Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger companies), but also has increased awareness of, demand for, and opportunities to market organic products. Market research and analysis of farm production and sales records can help the farmer identify profitable products and market outlets. Customer relations always have been, and continue to be central to a successful marketing strategy. Finally, social media technologies, while providing new marketing opportunities, require developing additional skills and time to use them effectively. This section provides an overview of some basic marketing elements.

Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Part 8 - Farm Employees and Innovative Models for Interns and Apprentices

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ISBN 13 :
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Book Synopsis Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Part 8 - Farm Employees and Innovative Models for Interns and Apprentices by : Jan Perez

Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Part 8 - Farm Employees and Innovative Models for Interns and Apprentices written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: While many beginning farmers may start their new business using only their own labor, they will generally need help for the farm to grow and become profitable. It is important to understand the legal requirements for hiring employees and working with apprentices and interns.Lecture 1 will familiarize students with employee protections-- the federal and California state employment laws as they pertain to small farms. Most other states have employment laws administered through the state government in a manner similar to California. Generally, workers are entitled to minimum wage and overtime pay, and employers are subject to penalties for violating the law. There are limited exceptions for family members and some agricultural workers and trainees. This unit will look carefully at how the law treats on-farm internships and apprenticeships. These relationships are often viewed by both parties as something other than employment, but most of the time federal and state law requires an "intern" or "apprentice" to be treated as an employee under the law.Lecture 2 looks at the obligations of an employer. In addition to complying with federal and state minimum wage laws, employers must also pay federal and state payroll taxes on time and comply with applicable state and federal safety standards to protect workers, such as carrying workers compensation insurance. Other federal and state rules cover requirements to keep certain types of records and to provide employees with certain notices.Lecture 3 covers emerging alternative models for affordable and legally compliant farm apprenticeships: (1) working with an accredited educational institution to develop a registered apprenticeship program, (2) sub-leasing part of your land to an aspiring farmer, and (3) starting a separate business--a farm-school--and seeking funds to offset the costs of training provided to employees.

Resources in Education

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ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (3 download)

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Download or read book Resources in Education written by and published by . This book was released on 1984 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Essentials

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Publisher :
ISBN 13 : 9780078780783
Total Pages : 122 pages
Book Rating : 4.7/5 (87 download)

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Download or read book Marketing Essentials written by and published by . This book was released on 2009 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Market Facilitator's Guide to Participatory Agroenterprise Development

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Publisher : Catholic Relief Services
ISBN 13 : 1614920028
Total Pages : 144 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis A Market Facilitator's Guide to Participatory Agroenterprise Development by : Shaun Ferris

Download or read book A Market Facilitator's Guide to Participatory Agroenterprise Development written by Shaun Ferris and published by Catholic Relief Services. This book was released on 2006-09 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.

Contemporary Marketing

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ISBN 13 : 9780030314063
Total Pages : 404 pages
Book Rating : 4.3/5 (14 download)

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Book Synopsis Contemporary Marketing by : Louis E. Boone

Download or read book Contemporary Marketing written by Louis E. Boone and published by . This book was released on 2001 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Dynamics

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Publisher : Goodheart-Willcox Pub
ISBN 13 : 9781605251028
Total Pages : 736 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Marketing Dynamics by : Judy Commers

Download or read book Marketing Dynamics written by Judy Commers and published by Goodheart-Willcox Pub. This book was released on 2009-07-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides numerous instructional resources that support each chapter of the textbook including bulletin board ideas, introductory activities, suggested teaching strategies, test masters, answer keys, reproducible masters, transparency masters, and much more. All of the resources for teaching each chapter are conveniently grouped together.

Teaching Organic Farming and Gardening

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ISBN 13 : 9780982878101
Total Pages : 704 pages
Book Rating : 4.8/5 (781 download)

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Book Synopsis Teaching Organic Farming and Gardening by : Martha Brown

Download or read book Teaching Organic Farming and Gardening written by Martha Brown and published by . This book was released on 2015-02-23 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on nearly 50 years of teaching organic farming and gardening, the staff of the UC Santa Cruz Farm & Garden Apprenticeship and invited authors have developed an updated and expanded resource for instructors based on many of the skills and concepts taught in UCSC's annual Apprenticeship in Ecological Horticulture program. Teaching Organic Farming & Gardening: Resources for Instructors, 3rd Edition addresses practical aspects of organic farming and gardening, applied soil science, and social and environmental issues in agriculture. New features of the 3rd Edition include revised and expanded lecture outlines, new demonstrations and exercises, detailed narrative supplements to support lecture topics, and new appendices and illustrations. Although much of the material has been developed for field or garden demonstrations and skill building, most of the units can also be tailored to a classroom setting.The 700-page manual was produced by UCSC's Center for Agroecology & Sustainable Food System and is designed for a wide audience of those involved in teaching farming and gardening skills and sustainable agriculture concepts, including colleges and universities with sustainable agriculture programs, student farms or gardens, and on-farm education programs; urban agriculture, community garden, and farm training programs; farms with internships or apprenticeships; agriculture extension stations; school gardening programs; organizations such as the Peace Corps, US AID, and other groups that provide international training in food growing and ecological growing methods; and master gardener programs.

Bulletin of the Atomic Scientists

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ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Bulletin of the Atomic Scientists

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ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

A Basic Guide to Exporting

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Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1616081112
Total Pages : 385 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis A Basic Guide to Exporting by : Jason Katzman

Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.

Strategic Marketing in the Global Forest Industries

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ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the Atomic Scientists

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ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bulletin of the Atomic Scientists by :

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Fundamentals of Nursing (Book Only)

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Publisher : Cengage Learning
ISBN 13 : 9781111319465
Total Pages : 0 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Fundamentals of Nursing (Book Only) by : Sue Carter DeLaune

Download or read book Fundamentals of Nursing (Book Only) written by Sue Carter DeLaune and published by Cengage Learning. This book was released on 2010-02-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Agricultural Economics

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Publisher : Routledge
ISBN 13 : 1136779000
Total Pages : 369 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Principles of Agricultural Economics by : Andrew Barkley

Download or read book Principles of Agricultural Economics written by Andrew Barkley and published by Routledge. This book was released on 2013-03-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, natural resources and other sectors. The result is an agricultural economics textbook that provides students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. While the primary focus of the book is on microeconomic aspects, agricultural economics has expanded over recent decades to include issues of macroeconomics, international trade, agribusiness, environmental economics, natural resources, and international development. Hence, these topics are also provided with significant coverage.

The Structuring of Organizations

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ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Structuring of Organizations by : Henry Mintzberg

Download or read book The Structuring of Organizations written by Henry Mintzberg and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).

How Learning Works

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Publisher : John Wiley & Sons
ISBN 13 : 0470617608
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How Learning Works by : Susan A. Ambrose

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning