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Download or read book #Tatastories written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2021-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
Download or read book The Tatas written by Girish Kuber and published by Harper Collins. This book was released on 2019-03-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: | WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.
Download or read book Tata written by Mircea Raianu and published by Harvard University Press. This book was released on 2021-07-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
Download or read book Jamsetji Tata written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2024-07-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamsetji Tata pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country. From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji’s vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped created such a successful and enduring enterprise. The even more important contribution by him and his successors has been the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, he and his successors embedded these values in the organization, which has stood the test of time by consistently contributing to the country’s industrial development. The book takes readers into the heart of this amazing story and what has made it possible. Interwoven with engaging real-life stories and interesting anecdotes that went into the making of India’s popular brands such as Tata Tea, Tata Motors, Titan and Tanishq, this unique account brings alive the vision of Jamsetji Tata and what we can learn from it.
Book Synopsis One More Story, Tata! by : Julie Salamon
Download or read book One More Story, Tata! written by Julie Salamon and published by Astra Publishing House. This book was released on 2024-07-23 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: This heartwarming story of a little girl's bond with her great-grandma, who tells the silliest, most magical stories, celebrates four generations of a Jewish family who come together for Shabbat. It's Friday, and little Ruby gets to spend the day with her great-grandma, Tata. Together, they go for a walk with Ruby's grandma, Yaya. They take a nap. They read books. The whole family gathers for Shabbat dinner, and Ruby gets to eat a delicious piece of challah bread. Best of all, throughout the day, Tata tells Ruby funny, fantastical stories that come from her dreams, in which she soars on a giant blueberry bird, or dances right on top of the dinner table. In this heartwarming tale that spans four generations of Jewish women, acclaimed author-illustrator duo Julie Salamon and Jill Weber celebrate family traditions, the enduring love between a girl and her great-grandma, and the everlasting power of stories.
Book Synopsis Beyond the Last Blue Mountain by : R M Lala
Download or read book Beyond the Last Blue Mountain written by R M Lala and published by Penguin UK. This book was released on 2017-10-25 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exhaustive and unforgettable portrait of India's greatest and most respected industrialist. Written with J.R.D. Tata's co-operation, this superb biography tells the J.R.D. story from his birth to 1993, the year in which he died in Switzerland. The book is divided into four parts: Part I deals with the early years, from J.R.D's birth in France in 1904 to his accession to the chairmanship of Tatas, India's largest industrial conglomerate, at the age of thirty-four; Part II looks at his forty-six years in Indian aviation (the lasting passion of J.R.D's life) which led to the initiation of the Indian aviation industry and its development into one of India's success stories; Part III illuminates his half-century-long stint as the outstanding personality of Indian industry; and Part IV unearths hitherto unknown details about the private man and the public figure, including glimpses of his long friendships with such people as Jawaharlal Nehru, Mahatma Gandhi, Indira Gandhi and his association with celebrities in India and abroad.
Download or read book Jamsetji Tata written by YAGYA SHARMA and published by Amar Chitra Katha Pvt Ltd. This book was released on 1971-04-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: They said Jamsetji Nusserwanji Tata turned mud into gold or was it skilful management, clear thinking and honesty that did the trick? He had an uncanny knack for recognizing a good business opportunity and a selfless will to improve the lot of his countrymen. Thus a little known Zoroastrian family became the foremost business house in India's industrial history.
Book Synopsis The Curious Marketer by : Harish Bhat
Download or read book The Curious Marketer written by Harish Bhat and published by Random House India. This book was released on 2017-02-22 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Download or read book The Story of Tata written by Peter Casey and published by Viking. This book was released on 2022-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only authorized biography on Tata Group including the Tata-Mistry legal battle, exclusive interviews with Ratan Tata, and never-before-seen photographs of the Tata family. In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D. Tata and Ratan Tata, to name a few. But one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired. What went wrong? In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business- minded individual must read.
Book Synopsis Tanishq Sets the Gold Standard by : Harish Bhat
Download or read book Tanishq Sets the Gold Standard written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.
Book Synopsis Legends of the Californios by : Raquel Perez
Download or read book Legends of the Californios written by Raquel Perez and published by . This book was released on 2014-08-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legends of love, betrayal, and vengeance, in Old California. In Legends of the Californios Nana's stories of our family roots. Perez takes you on a journey through time. When California was under the Spanish and Mexican flag. The three Legends are set in different time periods throughout California history. Whether it is Carmen the beautiful and irresistible young beauty that is the daughter of gypsies and hated by the townspeople of San Diego under Mexican rule. Carmen gives her heart and trust to the wrong person only to be fooled by his charm. She is fueled by rage and seeks vengeance. Or Floriana the young Spanish beauty with a surprisingly spooky and unfortunate past that is only revealed before it is too late. Leaving Andre at her mercy for the pain that was caused centuries before on the rocky cliffs of Point Loma during the discovery of San Diego in 1542. Discover the beautiful Mestizo Magdalena's secret as Reyes a young Spanish Presidio Soldier who learn the truth to her secret and finds his place among the wealthy Don's and Californios. Reyes prospers in his new lifestyle and plans to marry the daughter of one of the wealthiest Dons in California; when he is betrayed by the person that he least expected. The three Legends are filled with vengeance, lust, betrayal, love, heartache and grief. Perez's stories weave through twists and turns with mysteriously scary happenings and outcomes that are not expected.
Download or read book For the Love of India written by R M Lala and published by Penguin Books India. This book was released on 2006-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamsetji Nusserwanji Tata Was Born In 1839, And In His Lifetime India Remained Firmly Under British Rule. Yet The Projects He Envisioned Laid The Foundation For The Nation S Development Once It Became Independent. More Extraordinary Still, These Institutions Continue To Set The Pace For Others In Their Respective Areas. For, Among His Many Achievements Are The Indian Institute Of Science In Bangalore, Which Has Groomed Some Of The Country S Best Scientists, The Tata Steel Plant In Jamshedpur, Which Marked The Country S Transition From Trading To Manufacturing, His Pioneering Hydro-Electric Project, And The Taj Mahal Hotel In Mumbai, One Of The Finest In The World. In These As In Other Projects He Undertook, Jamsetji Revealed The Unerring Instinct Of A Man Who Knew What It Would Take To Restore The Pride Of A Subjugated Nation And Help It Prepare For A Place Among The Leading Nations Of The World Once It Came Into Its Own. The Scale Of The Projects Required Abilities Of A High Order. In Some Cases It Was Sheer Perseverance That Paid Off As With Finding A Suitable Site For The Steel Project. In Others, Such As The Indian Institute Of Science, It Was His Exceptional Persuasive Skills And Patience That Finally Got Him The Approval Of A Reluctant Viceroy, Lord Curzon. In For The Love Of India, R.M. Lala Has Drawn Upon Fresh Material From The India Office Library In London And Other Archives, As Also Jamsetji S Letters, To Portray The Man And His Age. It Is An Absorbing Account That Makes Clear How Remarkable Jamsetji S Achievement Truly Was, And Why, Even Now, One Hundred Years After His Death, He Seems Like A Man Well Ahead Of The Times.
Book Synopsis Tata Steel Wins the Deming Prize by : Harish Bhat
Download or read book Tata Steel Wins the Deming Prize written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 12 November 2008, Tata Steel was awarded the prestigious Deming Prize. Being one of the most difficult awards to win, the Deming Prize is one of its kind and is awarded to a company recognizing the quality of work done. There's a lot that goes into making a company so well-organized that it becomes worthy of winning the Deming Prize and no one knows that better than the managing director of Tata Steel at that time, B. Muthuraman. In Tata Steel Wins the Deming Prize, the MD not only describes how he heard the news and how much it meant for him to have won this award, but also throws light on what goes into the process of creating an organization that works in an efficient manner. Read on, as Harish Bhat, brand custodian of the Tata Group, talks about the company’s victory and how they set about achieving this goal.
Book Synopsis Entrepreneurs Who Changed History by : DK
Download or read book Entrepreneurs Who Changed History written by DK and published by Penguin. This book was released on 2020-09-15 with total page 963 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether titans of industry, influential business leaders, or creators of history's most recognizable brands, these entrepreneurs had the vision, innovation, and ruthless determination to make their marks on our society in indelible ways. Boldly illustrated and comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles more than 90 industry leaders across the world and throughout the ages - from the enterprising bankers of the medieval world and the merchants of an empire to the titans of industry and the geniuses of Silicon Valley. Combining accessible text with specially-commissioned illustrated portraits in a range of bold artwork styles, photographs, and infographics, entries showcase each individual in a fresh, visual way. The towering personalities behind some of history's most recognizable brands and companies - their ruthlessness, tenacity, creativity, and sheer grit - are all brought to vivid life. Profiling the kings and queens of commerce and trade, Entrepreneurs Who Changed History features the familiar faces of Vanderbilt and Rockefeller, Ford and Ferrari, Gates and Zuckerberg, alongside lesser-known figures such as the enterprising women of colonial America, the emancipated enslaved people who became millionaires against all odds, and the individuals powering today's emerging economies.
Download or read book Tata written by Morgen Witzel and published by Penguin UK. This book was released on 2010-08-03 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Book Synopsis The Brand Custodian by : Mukund Rajan
Download or read book The Brand Custodian written by Mukund Rajan and published by Harper Collins. This book was released on 2019-02-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.
