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Targeting Senior Voters
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Book Synopsis Targeting Senior Voters by : Susan A. MacManus
Download or read book Targeting Senior Voters written by Susan A. MacManus and published by Rowman & Littlefield. This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.
Book Synopsis The Psychology of Micro-Targeted Election Campaigns by : Jens Koed Madsen
Download or read book The Psychology of Micro-Targeted Election Campaigns written by Jens Koed Madsen and published by Springer Nature. This book was released on 2019-09-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Book Synopsis Making Young Voters by : John B. Holbein
Download or read book Making Young Voters written by John B. Holbein and published by Cambridge University Press. This book was released on 2020-02-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :030947647X Total Pages :181 pages Book Rating :4.3/5 (94 download)
Book Synopsis Securing the Vote by : National Academies of Sciences, Engineering, and Medicine
Download or read book Securing the Vote written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-09-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecting American Democracy examines the challenges arising out of the 2016 federal election, assesses current technology and standards for voting, and recommends steps that the federal government, state and local governments, election administrators, and vendors of voting technology should take to improve the security of election infrastructure. In doing so, the report provides a vision of voting that is more secure, accessible, reliable, and verifiable.
Book Synopsis Routledge Handbook of Political Marketing by : Jennifer Lees-Marshment
Download or read book Routledge Handbook of Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2012-03-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
Book Synopsis The Civility Solution by : P. M. Forni
Download or read book The Civility Solution written by P. M. Forni and published by Macmillan + ORM. This book was released on 2010-04-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of The Choosing Civility returns to the subject of common decency and thoughtful behavior. Many of us find ourselves confronted with rudeness every day and don't know how to respond. From the intrusive cell-phone user who holds loud conversations in public to the hostile highway driver who cuts one off with a quick swerve of his car, politeness seems to be on a downward spiral, surprising us at every turn. P.M. Forni, the author of Choosing Civility, has the answer. He knows that rudeness begets rudeness and, in The Civility Solution, shows us what to do when confronted with bad behavior by being assertive as well as civil. In more than one hundred different situations, he shows us how to break the rudeness cycle by responding to a variety of confrontations from bullying to rude internet behavior or the hurtful words of an insensitive family member. How would you respond to the following? ...A salesperson ignores your requests ...A fellow driver gives you the infamous "finger" ...Your child's playmate misbehaves ...Your boss publicly reprimands you P. M. Forni has solutions for all of these and many more. In yet another simple and practical handbook, P. M. Forni presents logical solutions that reinforce good behavior and make our world a more civil place.
Book Synopsis Political Communication by : Robert Mann
Download or read book Political Communication written by Robert Mann and published by LSU Press. This book was released on 2011-05-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new era of political power has arrived, one in which the social media forces of Facebook, YouTube and Twitter indisputably play a larger role in the political process. This new and updated edition of The Manship School Guide to Political Communication, edited by David Perlmutter and Robert Mann, discusses technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual to the world of political communication.
Book Synopsis American Government 3e by : Glen Krutz
Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
Book Synopsis Handbook of Aging and the Social Sciences by : Linda George
Download or read book Handbook of Aging and the Social Sciences written by Linda George and published by Academic Press. This book was released on 2010-11-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Aging and the Social Sciences, Seventh Edition, provides extensive reviews and critical evaluations of research on the social aspects of aging. It also makes available major references and identifies high-priority topics for future research. The book is organized into four parts. Part 1 reviews developments in the field of age and the life course (ALC) studies and presents guidelines on conducting cohort analysis. Part 2 covers the demographic aspects of aging; longevity trends; disability and aging; and stratification and inequality research. Part 3 includes chapters that examine socioeconomic position and racial/ethnic disparities in health at older ages; the role of social factors in the distribution, antecedents, and consequences of depression; and aspects of private wealth transfers and the changing nature of family gift-giving. Part 4 deals with pension reform in Europe; the political activities of older Americans; the future of retirement security; and gender differences in old age. The Handbook is intended for researchers, professional practitioners, and students in the field of aging. It can also serve as a basic reference tool for scholars, professionals, and others who are not presently engaged in research and practice directly focused on aging and the aged. - Contains all the main areas of social science gerontological research in one volume - Begins with a section on theory and methods - Edited by one of the fathers of gerontology (Binstock) and contributors represent top scholars in gerontology
Book Synopsis Is Voting for Young People? by : Martin P. Wattenberg
Download or read book Is Voting for Young People? written by Martin P. Wattenberg and published by Routledge. This book was released on 2015-10-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the root causes of the generation gap in voter turnout—changes in media consumption habits over time. It lays out an argument as to why young people have been tuning out politics in recent years, both in the United States and in other established democracies.
Book Synopsis Get Out the Vote by : Donald P. Green
Download or read book Get Out the Vote written by Donald P. Green and published by Brookings Institution Press. This book was released on 2008-09-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Download or read book Who Votes Now? written by Jan E. Leighley and published by Princeton University Press. This book was released on 2013-11-24 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Votes Now? compares the demographic characteristics and political views of voters and nonvoters in American presidential elections since 1972 and examines how electoral reforms and the choices offered by candidates influence voter turnout. Drawing on a wealth of data from the U.S. Census Bureau's Current Population Survey and the American National Election Studies, Jan Leighley and Jonathan Nagler demonstrate that the rich have consistently voted more than the poor for the past four decades, and that voters are substantially more conservative in their economic views than nonvoters. They find that women are now more likely to vote than men, that the gap in voting rates between blacks and whites has largely disappeared, and that older Americans continue to vote more than younger Americans. Leighley and Nagler also show how electoral reforms such as Election Day voter registration and absentee voting have boosted voter turnout, and how turnout would also rise if parties offered more distinct choices. Providing the most systematic analysis available of modern voter turnout, Who Votes Now? reveals that persistent class bias in turnout has enduring political consequences, and that it really does matter who votes and who doesn't.
Book Synopsis The Ethnic and Group Identity Movements by : Ann Malaspina
Download or read book The Ethnic and Group Identity Movements written by Ann Malaspina and published by Infobase Publishing. This book was released on 2007 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both the women's suffrage and civil rights movements laid the groundwork for some of the groups featured in this book, who were often less visible than women and African Americans. It presents an examination of these nascent yet influential groups, whose rise in visibility has mirrored the changes occurring within the fabric of American society.
Book Synopsis One Person, No Vote by : Carol Anderson
Download or read book One Person, No Vote written by Carol Anderson and published by Bloomsbury Publishing. This book was released on 2018-09-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: As featured in the documentary All In: The Fight for Democracy Finalist for the PEN/John Kenneth Galbraith Award for Nonfiction Longlisted for the National Book Award in Nonfiction Named one of the Best Books of the Year by: Washington Post * Boston Globe * NPR* Bustle * BookRiot * New York Public Library From the award-winning, New York Times bestselling author of White Rage, the startling--and timely--history of voter suppression in America, with a foreword by Senator Dick Durbin. In her New York Times bestseller White Rage, Carol Anderson laid bare an insidious history of policies that have systematically impeded black progress in America, from 1865 to our combustible present. With One Person, No Vote, she chronicles a related history: the rollbacks to African American participation in the vote since the 2013 Supreme Court decision that eviscerated the Voting Rights Act of 1965. Known as the Shelby ruling, this decision effectively allowed districts with a demonstrated history of racial discrimination to change voting requirements without approval from the Department of Justice. Focusing on the aftermath of Shelby, Anderson follows the astonishing story of government-dictated racial discrimination unfolding before our very eyes as more and more states adopt voter suppression laws. In gripping, enlightening detail she explains how voter suppression works, from photo ID requirements to gerrymandering to poll closures. And with vivid characters, she explores the resistance: the organizing, activism, and court battles to restore the basic right to vote to all Americans.
Book Synopsis The Fight to Vote by : Michael Waldman
Download or read book The Fight to Vote written by Michael Waldman and published by Simon and Schuster. This book was released on 2022-01-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: On cover, the word "right" has an x drawn over the letter "r" with the letter "f" above it.
Book Synopsis Hacking the Electorate by : Eitan Hersh
Download or read book Hacking the Electorate written by Eitan Hersh and published by Cambridge University Press. This book was released on 2015-06-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.
