Tapping The Market

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Tap

Author : Anindya Ghose
Publisher : MIT Press
ISBN 13 : 0262340410
Total Pages : 242 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Tap by : Anindya Ghose

Download or read book Tap written by Anindya Ghose and published by MIT Press. This book was released on 2017-04-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Tapping the Green Market

Author : Abraham Guillen
Publisher : Routledge
ISBN 13 : 1136555242
Total Pages : 471 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Tapping the Green Market by : Abraham Guillen

Download or read book Tapping the Green Market written by Abraham Guillen and published by Routledge. This book was released on 2012-08-21 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.

The Little Book of Stock Market Profits

Author : Mitch Zacks
Publisher : John Wiley & Sons
ISBN 13 : 1118192419
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Little Book of Stock Market Profits by : Mitch Zacks

Download or read book The Little Book of Stock Market Profits written by Mitch Zacks and published by John Wiley & Sons. This book was released on 2011-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on technical analysis techniques. It's fair to say no one method is fool proof and most go through both up and down periods. The challenge for an investor is picking the right method at the right time. The Little Book of Stock Market Profits shows you how to achieve this elusive goal and make the most of your time in today's markets. Written by Mitch Zacks, Senior Portfolio Manager of Zacks Investment Management, this latest title in the Little Book series reveals stock market strategies that really work and then shows you how they can be made even better. It skillfully highlights earnings-based investing strategies, the hallmark of the Zacks process, but it also identifies strategies based on valuations, seasonal patterns and price momentum. Specifically, the book: Identifies stock market investment strategies that work, those that don't, and what it takes for an individual investor to truly succeed in today's dynamic market Discusses how the performance of each strategy examined can be improved by combining into them into a multifactor approach Gives investors a clear path to integrating the best investment strategies of all time into their own personal portfolio Investing can be difficult, but with the right strategies you can improve your overall performance. The Little book of Stock Market Profits will show you how.

The Facebook Era

Author : Clara Shih
Publisher : Pearson Education
ISBN 13 : 0132542455
Total Pages : 616 pages
Book Rating : 4.1/5 (325 download)

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Book Synopsis The Facebook Era by : Clara Shih

Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!

Tapping the Ignored Third of the Market

Author : Jim Houston
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (226 download)

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Book Synopsis Tapping the Ignored Third of the Market by : Jim Houston

Download or read book Tapping the Ignored Third of the Market written by Jim Houston and published by . This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Tapping Solution

Author : Nick Ortner
Publisher : Hay House, Inc
ISBN 13 : 1401939449
Total Pages : 258 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis The Tapping Solution by : Nick Ortner

Download or read book The Tapping Solution written by Nick Ortner and published by Hay House, Inc. This book was released on 2013-04-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the New York Times best-selling book The Tapping Solution, Nick Ortner, founder of the Tapping World Summit and best-selling filmmaker of The Tapping Solution, is at the forefront of a new healing movement. In this book, he gives readers everything they need to successfully start using the powerful practice of tapping—or Emotional Freedom Techniques (EFT).Tapping is one of the fastest and easiest ways to address both the emotional and physical problems that tend to hamper our lives. Using the energy meridians of the body, practitioners tap on specific points while focusing on particular negative emotions or physical sensations. The tapping helps calm the nervous system to restore the balance of energy in the body, and in turn rewire the brain to respond in healthy ways. This kind of conditioning can help rid practitioners of everything from chronic pain to phobias to addictions. Because of tapping’s proven success in healing such a variety of problems, Ortner recommends to try it on any challenging issue. In The Tapping Solution, Ortner describes not only the history and science of tapping but also the practical applications. In a friendly voice, he lays out easy-to-use practices, diagrams, and worksheets that will teach readers, step-by-step, how to tap on a variety of issues. With chapters covering everything from the alleviation of pain to the encouragement of weight loss to fostering better relationships, Ortner opens readers’ eyes to just how powerful this practice can be. Throughout the book, readers will see real-life stories of healing ranging from easing the pain of fibromyalgia to overcoming a fear of flying.The simple strategies Ortner outlines will help readers release their fears and clear the limiting beliefs that hold them back from creating the life they want.

Beat the Market

Author : Edward O. Thorp
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Beat the Market by : Edward O. Thorp

Download or read book Beat the Market written by Edward O. Thorp and published by . This book was released on 1967 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tapping the U.S. Market

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (19 download)

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Book Synopsis Tapping the U.S. Market by :

Download or read book Tapping the U.S. Market written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Research in Practice

Author : Matthew Harrison
Publisher : Kogan Page Publishers
ISBN 13 : 0749475862
Total Pages : 400 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Market Research in Practice by : Matthew Harrison

Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Tapping In

Author : Laurel Parnell, Ph.D.
Publisher : Sounds True
ISBN 13 : 1591798787
Total Pages : 157 pages
Book Rating : 4.5/5 (917 download)

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Book Synopsis Tapping In by : Laurel Parnell, Ph.D.

Download or read book Tapping In written by Laurel Parnell, Ph.D. and published by Sounds True. This book was released on 2008-01-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never has it been so effortless to activate your inner power and resilience than with the remarkable technique known as "resource tapping." Tapping In makes available for the first time a self-guided program for learning this revolutionary EMDR-related method. With step-by-step instruction in bilateral stimulation (a core component of EMDR, or Eye Movement Desensitization and Reprocessing), Tapping In teaches you a clinically recognized system for tapping both sides of the body to overcome trauma, boost confidence, calm the body on a deep, physiological level, and to respond better to stress. Join world-renowned EMDR expert Dr. Laurel Parnell as she shares a series of easy-to-learn exercises to access your "latent positive resources"—your neurological foundation for internal resilience and stability.

TAFs, the Key to Tapping the Mass Market

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (272 download)

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Book Synopsis TAFs, the Key to Tapping the Mass Market by :

Download or read book TAFs, the Key to Tapping the Mass Market written by and published by . This book was released on 1992 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition)

Author : Burton G. Malkiel
Publisher : W. W. Norton & Company
ISBN 13 : 0393330338
Total Pages : 454 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition) by : Burton G. Malkiel

Download or read book A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition) written by Burton G. Malkiel and published by W. W. Norton & Company. This book was released on 2007-12-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, the bestselling guide to investing evaluates the full range of financial opportunities.

Markets in Profile

Author : James F. Dalton
Publisher : John Wiley & Sons
ISBN 13 : 9781118044643
Total Pages : 224 pages
Book Rating : 4.0/5 (446 download)

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Book Synopsis Markets in Profile by : James F. Dalton

Download or read book Markets in Profile written by James F. Dalton and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets in Profile explores the confluence of three disparate philosophical frameworks: the Market Profile, behavioral finance, and neuroeconomics in order to present a unified theory of how markets work. The Market Profile is an ever-evolving, multidimensional graphic that gives visual form to the market's continuing auction process, revealing the myriad underlying dynamics that influence market activity. Behavioral finance posits that investors are driven more by emotional factors and the subjective interpretation of minutia than by "rationality" when making investment decisions. And neuroeconomics is the study of how investor psychology permeates and affects the financial markets. Mr. Dalton explicates the ways in which irrational human behavior influences the market's natural auction process, creating frequently predictable market structure, which results in opportunities for investors to ameliorate risk. The book will improve investors ability to interpret change in markets, enabling better, more confident investment decisions.

Laws of the Markets

Author : Michel Callon
Publisher : Wiley-Blackwell
ISBN 13 : 9780631206088
Total Pages : 288 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Laws of the Markets by : Michel Callon

Download or read book Laws of the Markets written by Michel Callon and published by Wiley-Blackwell. This book was released on 1998-10-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the collapse of the planned economies of Eastern Europe, the market is extending its reach and at the same time claiming its universal applicability.

Inside Pike Place Market

Author :
Publisher : Pike Place Market PDA
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4./5 ( download)

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Book Synopsis Inside Pike Place Market by :

Download or read book Inside Pike Place Market written by and published by Pike Place Market PDA. This book was released on 2021-08-17 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Pike Place Market is a visually rich digital book that celebrates the urban design, role of citizen activism, immigrant and cultural groups, and principles embedded in the foundation of the Market. The Market’s unique characteristics and history make it one of the most successful — and most studied — public markets in the world. This book includes hundreds of photographs, maps and documents of the Market's past and present, and it is designed to be a free resource for historians, educators, students and others interested in the history, function and politics of public markets and, in particular, Pike Place Market. Inside Pike Place Market is made possible in part by a grant from 4Culture/King County Lodging Tax.

Marketbusters

Author : Rita Gunther McGrath
Publisher : Harvard Business Press
ISBN 13 : 1591391237
Total Pages : 274 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis Marketbusters by : Rita Gunther McGrath

Download or read book Marketbusters written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company’s existing business platform—if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry. MarketBusters is the field guide that will help them succeed. MARKET BUSTERS OFFERS: * A Unique Perspective on Growth Opportunities: Big “breakthrough” moves are risky and often unsuccessful. Today’s executives are looking to drive growth off a platform of established markets, with existing customers, and with existing products and offerings. This book shows them how to do that. * A Highly Practical Approach: Actionable, tools-oriented focus of this book will appeal to executives under pressure to show results fast.

My Granny Went to Market

Author : Stella Blackstone
Publisher : Barefoot Books
ISBN 13 : 1782855203
Total Pages : 27 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis My Granny Went to Market by : Stella Blackstone

Download or read book My Granny Went to Market written by Stella Blackstone and published by Barefoot Books. This book was released on 2018-09-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fly away with Granny as she takes a magic carpet ride around the world, collecting a steadily increasing number of souvenirs from each unique location! This rhyming story will take young readers on an adventure to different countries while teaching them to count along the way.