Talk Show Campaigns

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Talk Show Campaigns

Author : Michael Parkin
Publisher : Routledge
ISBN 13 : 1135911452
Total Pages : 253 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Talk Show Campaigns by : Michael Parkin

Download or read book Talk Show Campaigns written by Michael Parkin and published by Routledge. This book was released on 2014-02-05 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Political Campaign Communication

Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.5/5 (53 download)

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Book Synopsis Political Campaign Communication by : Judith S. Trent

Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Campaign 2000

Author : William L. Benoit
Publisher : Rowman & Littlefield
ISBN 13 : 9780742529144
Total Pages : 304 pages
Book Rating : 4.5/5 (291 download)

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Book Synopsis Campaign 2000 by : William L. Benoit

Download or read book Campaign 2000 written by William L. Benoit and published by Rowman & Littlefield. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Communication in Political Campaigns

Author : William L. Benoit
Publisher : Peter Lang
ISBN 13 : 9780820486048
Total Pages : 308 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Communication in Political Campaigns by : William L. Benoit

Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

The Politics of Authenticity in Presidential Campaigns, 1976-2008

Author : Erica J. Seifert
Publisher : McFarland
ISBN 13 : 0786491094
Total Pages : 273 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis The Politics of Authenticity in Presidential Campaigns, 1976-2008 by : Erica J. Seifert

Download or read book The Politics of Authenticity in Presidential Campaigns, 1976-2008 written by Erica J. Seifert and published by McFarland. This book was released on 2014-01-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.

Presidential Campaigns, Slogans, Issues, and Platforms [3 volumes]

Author : Robert North Roberts
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313380937
Total Pages : 1399 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Presidential Campaigns, Slogans, Issues, and Platforms [3 volumes] by : Robert North Roberts

Download or read book Presidential Campaigns, Slogans, Issues, and Platforms [3 volumes] written by Robert North Roberts and published by Bloomsbury Publishing USA. This book was released on 2012-06-12 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008. Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia is an easy-to-use reference work designed to encourage students and anyone interested in democratic politics to undertake a greater understanding of this complex aspect of American political life. The three-volume work covers each presidential campaign in depth, examining a large number of related issues ranging from the use of social media in modern presidential campaigns to negative campaign ads and key slogans used in every presidential campaign. Volume One contains entries offering specific and focused information on issues, trends, factors, slogans, strategies, and other more detailed elements of presidential campaigning from the first stirrings of the American democratic process to the first decade of the 21st century. Volumes Two and Three provide chronological accounts of every presidential campaign since the ratification of the Constitution through the campaign of 2008, with Volume Two covering the campaign of 1788–89 to the campaign of 1908, and Volume Three covering the campaign of 1912 to the campaign of 2008.

Good Intentions Make Bad News

Author : S. Robert Lichter
Publisher : Rowman & Littlefield
ISBN 13 : 9780847682737
Total Pages : 356 pages
Book Rating : 4.6/5 (827 download)

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Book Synopsis Good Intentions Make Bad News by : S. Robert Lichter

Download or read book Good Intentions Make Bad News written by S. Robert Lichter and published by Rowman & Littlefield. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the media's mission to provide 'the truth' about presidential campaigns.

New Media and American Politics

Author : Richard Davis
Publisher : Oxford University Press, USA
ISBN 13 : 0195120612
Total Pages : 317 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis New Media and American Politics by : Richard Davis

Download or read book New Media and American Politics written by Richard Davis and published by Oxford University Press, USA. This book was released on 1998 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is intended for scholars and students of politics, sociology, and media studies.

Presidential Elections

Author : Nelson W. Polsby
Publisher : Rowman & Littlefield
ISBN 13 : 9780742554153
Total Pages : 374 pages
Book Rating : 4.5/5 (541 download)

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Book Synopsis Presidential Elections by : Nelson W. Polsby

Download or read book Presidential Elections written by Nelson W. Polsby and published by Rowman & Littlefield. This book was released on 2008 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brimming with data and examples from the heated 2004 election, and laced with previews of 2008, the twelfth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.

Encyclopedia of American Political Parties and Elections

Author : Larry Sabato
Publisher : Infobase Publishing
ISBN 13 : 1438109946
Total Pages : 561 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Encyclopedia of American Political Parties and Elections by : Larry Sabato

Download or read book Encyclopedia of American Political Parties and Elections written by Larry Sabato and published by Infobase Publishing. This book was released on 2014-05-14 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a complete reference guide to American political parties and elections, including an A-Z listing of presidential elections with terms, people and events involved in the process.

The Oxford Dictionary of American Political Slang

Author : Grant Barrett
Publisher : Oxford University Press
ISBN 13 : 0195304470
Total Pages : 321 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Oxford Dictionary of American Political Slang by : Grant Barrett

Download or read book The Oxford Dictionary of American Political Slang written by Grant Barrett and published by Oxford University Press. This book was released on 2006-06-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a wonderful Baedeker to down-and-dirty politics--more than six hundred slang terms straight from the smoke-filled rooms of American political speech. Hatchet Jobs and Hardball: The Oxford Dictionary of American Political Slang illuminates a rich and colorful segment of our language. Readers will find informative entries on slang terms such as Beltway bandit and boondoggle, angry white male and leg treasurer, juice bill and Joe Citizen, banana superpower and the Big Fix. We find not only the meaning and history of familiar terms such as gerrymander, but also of lesser-known terms such as cracking (splitting a bloc of like-minded voters by redistricting) and fair-fight district (which refers to areas redistricted to favor no political party). Each entry includes the definition of the word, its historical background, and illuminating citations, some going back more than 200 years. (We learn, for instance, that a term as seemingly current as political football actually dates back to before the Civil War.) Selected entries will have extended encyclopedic notes. The book also features sidebar essays on topics such as political words in Blogistan; a short history of "big cheese"; all about chads and the 2000 election; the suffix "-gate" and all the related Watergate terms; and the naming of legislation. Political junkies, policy wonks, journalists, and word lovers will find this book addictive reading as well as a reliable guide to one of the more colorful corners of American English.

Shattered

Author : Jonathan Allen
Publisher : Crown
ISBN 13 : 0553447114
Total Pages : 498 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis Shattered by : Jonathan Allen

Download or read book Shattered written by Jonathan Allen and published by Crown. This book was released on 2018-05-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.

Campaign Talk

Author : Roderick P. Hart
Publisher : Princeton University Press
ISBN 13 : 1400823455
Total Pages : 326 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Campaign Talk by : Roderick P. Hart

Download or read book Campaign Talk written by Roderick P. Hart and published by Princeton University Press. This book was released on 2009-07-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive data, such as the many subtle shifts found in political language, over the past fifty years. This approach yields a rich variety of insights, including empirically based explanations of impressions created by political candidates. For example, in 1996 Bill Clinton successfully connected with voters by using many human-interest words--"you," "us," "people," "family." Bob Dole, however, alienated the public and even undermined his own claims of optimism by using an abundance of denial words--"can't," "shouldn't," "couldn't." Hart also tracks issue buzzwords such as "Medicare" to show how candidates and voters define and readjust their positions throughout the campaign dialogue. In the midst of today's increased media hype surrounding elections, Americans and the candidates they elect do seem to be listening to each other--as much as they did in years gone by. Hart's wide-ranging, objective investigation upends many of our stereotypes about political life and presents a new, more bracing, understanding of contemporary electoral behavior.

Successful Radio and Television Advertising

Author : Eugene Fred Seehafer
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Successful Radio and Television Advertising by : Eugene Fred Seehafer

Download or read book Successful Radio and Television Advertising written by Eugene Fred Seehafer and published by . This book was released on 1951 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV commercials in the US / campaigns / audience.

Black Newspapers Index

Author :
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Black Newspapers Index by :

Download or read book Black Newspapers Index written by and published by . This book was released on 2009 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Editor & Publisher

Author :
Publisher :
ISBN 13 :
Total Pages : 1934 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Editor & Publisher by :

Download or read book Editor & Publisher written by and published by . This book was released on 1925 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Campaign Management

Author : Arnold Steinberg
Publisher : Lexington, Mass. : Lexington Books
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Political Campaign Management by : Arnold Steinberg

Download or read book Political Campaign Management written by Arnold Steinberg and published by Lexington, Mass. : Lexington Books. This book was released on 1976 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: