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Tales Of Advertising Told By Advertisers
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Book Synopsis Tales of advertising told by advertisers by : Fidel del Castillo Díaz
Download or read book Tales of advertising told by advertisers written by Fidel del Castillo Díaz and published by ESIC Editorial. This book was released on 2019-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Book Synopsis LOGÍSTICA INTERNA. 10 CLAVES PARA LA GESTIÓN ÓPTIMA DEL ALMACÉN by : Iglesias López, Antonio Luis
Download or read book LOGÍSTICA INTERNA. 10 CLAVES PARA LA GESTIÓN ÓPTIMA DEL ALMACÉN written by Iglesias López, Antonio Luis and published by ESIC. This book was released on with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logística interna realiza un análisis de los principales aspectos que debemos tener en cuenta para desarrollar una gestión óptima de la logística interna de una empresa. Se analizan las 10 claves con las que optimizar tanto la gestión del almacén como el transporte interno de materiales. La lectura de este libro aporta consejos que permiten tomar decisiones en la gestión de la logística interna para así: • mejorar el aprovechamiento del espacio, • optimizar los tiempos de manipulación, • facilitar el control del inventario, • disminuir el número de errores en el servicio al cliente y • aumentar la capacidad de adecuarse a las necesidades de los clientes y productos. Logística interna se convierte en una herramienta clave en la que confluyen los intereses de áreas como Marketing, Ventas o Finanzas por la incidencia que tiene en los costes y en el servicio al cliente.
Book Synopsis Confessions of an Advertising Man by : David Ogilvy
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Book Synopsis Advertisers at Work by : Tracy Tuten
Download or read book Advertisers at Work written by Tracy Tuten and published by Apress. This book was released on 2012-09-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0
Book Synopsis The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... by : Dr. Robert C. Worstell
Download or read book The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Download or read book Fourth Estate written by and published by . This book was released on 1905 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Black Ops Advertising by : Mara Einstein
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1900 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1926 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tahoe Tales of Historic Times & Unforgettable People by : Don Lane
Download or read book Tahoe Tales of Historic Times & Unforgettable People written by Don Lane and published by Xlibris Corporation. This book was released on 2008 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manuscript is a collection of short stories that were originally prepared as part of a radio program that began in the early 1980's as a summer informational and educational program for Tahoe area residents and visitors. Between 1982 and 1985, the author presented over a hundred live radio features about Tahoe's history and the environment over Tahoe radio station KTHO. Lane returned to the radio airways in 1995, this time with Tahoe radio station KOWL-AM-1490, and has since broadcast over 3000 radio tales: "Don Lanes Tales of Tahoe." The book is a distinctive collection of short stories about the colorful people, the characters, the dreamers and schemers that lived and worked in and around Lake Tahoe and the Sierras during the pioneer days of the Gold Rush and during the Comstock Years...people like Mark Twain, Joaquin Murrieta, and Lola Montez. It is also a collection of true stories about the unheralded pioneer men and women that were in their own simple way, inspiring. There are also tales about historic events in our region's diverse history and off-beat tales about ghosts, bandits and even about true love. The collection of tales weaves serious history with light-hearted stories without editorializing or fictionalizing by the author, as the emphasis has been on historical integrity and authenticity. The stories have been gathered from historical journals, diaries, museum collections, archives and history records. The stories are both entertaining and educational, and hopefully will provide insight into a time long past, and provide a greater awareness and appreciation for the people that have been forgotten over the years as time has passed by.
Book Synopsis Franchise Era by : Fleury James Fleury
Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis The Routledge Companion to Media and Fairy-Tale Cultures by : Pauline Greenhill
Download or read book The Routledge Companion to Media and Fairy-Tale Cultures written by Pauline Greenhill and published by Routledge. This book was released on 2018-03-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Cinderella to comic con to colonialism and more, this companion provides readers with a comprehensive and current guide to the fantastic, uncanny, and wonderful worlds of the fairy tale across media and cultures. It offers a clear, detailed, and expansive overview of contemporary themes and issues throughout the intersections of the fields of fairy-tale studies, media studies, and cultural studies, addressing, among others, issues of reception, audience cultures, ideology, remediation, and adaptation. Examples and case studies are drawn from a wide range of pertinent disciplines and settings, providing thorough, accessible treatment of central topics and specific media from around the globe.
Download or read book Art in Advertising written by and published by . This book was released on 1891 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The story of advertising by : James Playsted Wood
Download or read book The story of advertising written by James Playsted Wood and published by . This book was released on 1958 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
