Sustainable Science and Intelligent Technologies for Societal Development

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Publisher : IGI Global
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Science and Intelligent Technologies for Societal Development by : Mishra, Brojo Kishore

Download or read book Sustainable Science and Intelligent Technologies for Societal Development written by Mishra, Brojo Kishore and published by IGI Global. This book was released on 2023-09-18 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, the pressing challenges of sustainable development and societal progress demand innovative solutions that harness the power of science and technology. From climate change to resource depletion and social inequalities, the urgency to find sustainable, intelligent, and ethical approaches has never been greater. Academic scholars and researchers play a crucial role in driving these advancements but often struggle to find comprehensive resources that bridge the gap between theory and real-world applications. The need of the hour is a definitive guide that unites expertise from diverse disciplines and offers practical insights into leveraging sustainable science and intelligent technologies to create meaningful societal development. Sustainable Science and Intelligent Technologies for Societal Development, edited by Brojo Kishore Mishra of GIET University, India, is the much-awaited solution to the challenges faced by academic scholars and researchers. This persuasive book brings together an esteemed collection of leading experts, academics, and industry professionals, all dedicated to addressing global challenges through the lens of applied sciences and intelligent technology applications. By presenting a wide range of innovative topics, such as renewable energy, smart healthcare, sustainable finance, and more, the book serves as a comprehensive resource that empowers scholars with actionable knowledge and innovative ideas. The book not only covers the theoretical aspects but also delves into the ethical considerations essential in shaping the future. In a world increasingly dependent on technology, it is vital to ensure that societal development aligns with principles of inclusivity, fairness, and environmental responsibility. With a focus on the United Nations Sustainable Development Goals (SDGs), the book provides a clear roadmap for scholars to contribute meaningfully to global progress. By offering concrete examples and real-world case studies, the book enables researchers to grasp the potential impact of their work, fostering collaborations that transcend traditional disciplinary boundaries. Sustainable Science and Intelligent Technologies for Societal Development is the go-to resource for academic scholars, scientists, researchers, innovators, industry professionals, and students who seek to be effective in the world. As a comprehensive guide that blends sustainable science and intelligent technologies with ethical considerations, this book equips its readers to create tangible solutions that address pressing global challenges. Through collective knowledge and interdisciplinary collaboration, this book stands as a beacon of hope and inspiration for driving meaningful societal development, paving the way for a more sustainable and prosperous future.

Future of Digital Technology and AI in Social Sectors

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Publisher : IGI Global
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Future of Digital Technology and AI in Social Sectors by : Ertu?rul, Duygu Çelik

Download or read book Future of Digital Technology and AI in Social Sectors written by Ertu?rul, Duygu Çelik and published by IGI Global. This book was released on 2024-10-11 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly evolving digital landscape, integrating emerging technologies presents unprecedented opportunities and complex challenges across various disciplines. As society navigates this transformation, there is a growing need for comprehensive insights into the implications of these advancements. This book serves as a vital resource, offering a multidimensional exploration of how emerging technologies are reshaping the social sciences, education, law and policy, tourism, health, environment, communication, business and management, and security. Focusing on the intersection of technology and society, the Future of Digital Technology and AI in Social Sectors addresses pressing issues such as ethical dilemmas in technological advancement, the impact of automation on employment, and the moral and legal challenges of AI and data analytics. By providing a platform for researchers and practitioners to delve into these topics, the book aims to foster a deeper understanding of emerging technologies' implications and opportunities across diverse fields.

Creativity in Intelligent Technologies and Data Science

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Publisher : Springer
ISBN 13 : 3319655515
Total Pages : 886 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Creativity in Intelligent Technologies and Data Science by : Alla Kravets

Download or read book Creativity in Intelligent Technologies and Data Science written by Alla Kravets and published by Springer. This book was released on 2017-08-28 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second Conference on Creativity in Intelligent Technologies and Data Science, CIT&DS 2017, held in Volgograd, Russia, in September 2017. The 58 revised full papers and two keynote papers presented were carefully reviewed and selected from 194 submissions. The papers are organized in topical sections on Knowledge Discovery in Patent and Open Sources for Creative Tasks; Open Science Semantic Technologies; Computer Vision and Knowledge-Based Control; Pro-Active Modeling in Intelligent Decision Making Support; Data Science in Energy Management and Urban Computing; Design Creativity in CASE/CAI/CAD/PDM; Intelligent Internet of Services and Internet of Things; Data Science in Social Networks Analysis; Creativity and Game-Based Learning; Intelligent Assistive Technologies: Software Design and Application.

Harnessing High-Performance Computing and AI for Environmental Sustainability

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Publisher : IGI Global
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Harnessing High-Performance Computing and AI for Environmental Sustainability by : Naim, Arshi

Download or read book Harnessing High-Performance Computing and AI for Environmental Sustainability written by Naim, Arshi and published by IGI Global. This book was released on 2024-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

Achieving the Sustainable Development Goals Through Infrastructure Development

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Publisher : IGI Global
ISBN 13 :
Total Pages : 323 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Achieving the Sustainable Development Goals Through Infrastructure Development by : Popescu, Cristina Raluca Gh.

Download or read book Achieving the Sustainable Development Goals Through Infrastructure Development written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2023-10-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infrastructure development presents significant challenges for both developing and developed countries, hindering their progress in achieving the Sustainable Development Goals (SDGs). Governments often struggle to effectively leverage the necessary resources and expertise for financing and managing infrastructure projects, resulting in untapped potential for sustainable and inclusive development. Achieving the Sustainable Development Goals Through Infrastructure Development, edited by Cristina Raluca Gh. Popescu, Poshan Yu, and Yue Wei, offers a comprehensive guide to address these challenges. Focusing on public-private partnerships (PPPs) as a transformative solution, the book equips policymakers, investors, practitioners, and researchers with the essential knowledge and tools needed to navigate the complexities of infrastructure development and leverage the expertise and resources of the private sector. By showcasing successful case studies, analyzing critical success factors, and providing valuable insights into the implementation of PPPs in both developing and developed countries, this book becomes an indispensable resource for driving progress towards the SDGs. Covering crucial topics such as financing, risk management, legal frameworks, and sustainability considerations, it empowers readers to make informed decisions and foster collaborative partnerships between the public and private sectors. Through its comprehensive roadmap, this book enables stakeholders to unlock the full potential of sustainable and inclusive infrastructure development, paving the way for a prosperous future for all.

Semantic Web Technologies and Applications in Artificial Intelligence of Things

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Publisher : IGI Global
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Semantic Web Technologies and Applications in Artificial Intelligence of Things by : Ortiz-Rodriguez, Fernando

Download or read book Semantic Web Technologies and Applications in Artificial Intelligence of Things written by Ortiz-Rodriguez, Fernando and published by IGI Global. This book was released on 2024-05-16 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: The confluence of Artificial Intelligence of Things (AIoT) and Semantic Web technologies is nothing short of revolutionary. The profound impact of this synergy extends far beyond the realms of industry, research, and society; it shapes the very fabric of our future. Semantic Web Technologies and Applications in Artificial Intelligence of Things is a meticulously crafted reference that not only acknowledges this significance but also serves as a guide for those navigating the complexities of Industry 4.0 and AIoT. This curated compendium of cutting-edge technologies acts as a veritable knowledge base for future developments. As academics, scholars, and industry professionals, the ideal audience of this book, will find meticulously curated content that caters to their diverse interests and expertise, covering topics ranging from smart agriculture, manufacturing, industry, health sciences, and government. Seasoned academics, students, and visionary industry leaders, will find this book to be an indispensable guide that paves the way for innovation and progress.

Applying Internet of Things and Blockchain in Smart Cities: Industry and Healthcare Perspectives

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Publisher : IGI Global
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Applying Internet of Things and Blockchain in Smart Cities: Industry and Healthcare Perspectives by : Abhishek, Kumar

Download or read book Applying Internet of Things and Blockchain in Smart Cities: Industry and Healthcare Perspectives written by Abhishek, Kumar and published by IGI Global. This book was released on 2024-08-26 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of Internet of Things (IoT) technology and blockchain offers transformative potential for the development of smart cities, enhancing industry operations and healthcare systems. IoT devices generate vast amounts of data to optimize urban infrastructure and improve service delivery, while blockchain provides a secure, transparent framework for managing data. Across industries, this collaboration leads to smarter manufacturing processes and efficient logistics. In healthcare, it enhances patient care through secure data sharing and streamlined administrative processes. A concerted effort to address these technical, regulatory, and ethical challenges is crucial for effective and responsible integration of IoT and blockchain in smart cities for improved urban living and healthcare services. Applying Internet of Things and Blockchain in Smart Cities: Industry and Healthcare Perspectives explores the application of IoT and blockchain technology for smart city integration in healthcare industries and business processes. It offers solutions for this effective convergence, through aspects like cloud and digital technology, or security and privacy practices. This book covers topics such as machine learning, energy management, and wearable devices, and is a useful resource for business owners, computer engineers, agriculturalists, security professionals, healthcare workers, academicians, researchers, and scientists.

Multidisciplinary Applications of Extended Reality for Human Experience

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Publisher : IGI Global
ISBN 13 :
Total Pages : 513 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Multidisciplinary Applications of Extended Reality for Human Experience by : Kajla, Tanveer

Download or read book Multidisciplinary Applications of Extended Reality for Human Experience written by Kajla, Tanveer and published by IGI Global. This book was released on 2024-08-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, extended reality (XR) technologies have emerged as transformative tools that blur the boundaries between the physical and digital worlds. However, with this innovation comes a host of complex challenges. From ethical considerations in virtual reality research to legal and regulatory hurdles in extended reality, navigating this dynamic terrain requires a deep understanding of technology and human behavior. The lack of comprehensive resources that bridge these disciplines poses a significant barrier to those seeking to harness the full potential of immersive technologies. Multidisciplinary Applications of Extended Reality for Human Experience addresses this critical gap by offering a multidisciplinary exploration of XR's impact on society. Through expert contributions from diverse fields, including psychology, sociology, design, and culture, this book provides a comprehensive understanding of how XR technologies are reshaping human perceptions and interactions. It serves as a foundational text for academics, researchers, and industry professionals seeking to navigate the complexities of immersive technologies and their profound implications for human life.

Reshaping Environmental Science Through Machine Learning and IoT

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Publisher : IGI Global
ISBN 13 :
Total Pages : 459 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Reshaping Environmental Science Through Machine Learning and IoT by : Gupta, Rajeev Kumar

Download or read book Reshaping Environmental Science Through Machine Learning and IoT written by Gupta, Rajeev Kumar and published by IGI Global. This book was released on 2024-05-06 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental challenges such as climate change, air and water pollution, and natural disasters, traditional approaches to understanding and addressing these issues have yet to be proven sufficient. Academic scholars are compelled to seek innovative solutions that marry digital intelligence and natural ecosystems. Reshaping Environmental Science Through Machine Learning and IoT serves as a comprehensive exploration into the transformative potential of Machine Learning (ML) and the Internet of Things (IoT) to address critical environmental challenges. The book establishes a robust foundation in ML and IoT, explaining their relevance to environmental science. As the narrative unfolds, it delves into diverse applications, providing theoretical insights alongside practical knowledge. From interpreting weather patterns to predicting air and water quality, the book navigates through the intricate web of environmental complexities. Notably, it unveils approaches to disaster management, waste sorting, and climate change monitoring, showcasing the symbiotic relationship between digital intelligence and natural ecosystems. This book is ideal for audiences from students and researchers to data scientists and disaster management professionals with a nuanced understanding of IoT, ML, and Artificial Intelligence (AI).

Cases on AI Ethics in Business

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Publisher : IGI Global
ISBN 13 :
Total Pages : 367 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Cases on AI Ethics in Business by : Tennin, Kyla Latrice

Download or read book Cases on AI Ethics in Business written by Tennin, Kyla Latrice and published by IGI Global. This book was released on 2024-05-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics strategies effectively. Cases on AI Ethics in Business offers a comprehensive solution by examining AI Ethics through theoretical lenses and innovative practices. It provides a roadmap for organizations to address ethical challenges in AI adoption, offering insights from leaders in the field. With a focus on theory-to-practice, the book equips readers with actionable strategies and frameworks to navigate the ethical implications of AI, ensuring responsible and sustainable AI deployment.

Opportunities and Challenges for Women Leaders in Environmental Management

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Publisher : IGI Global
ISBN 13 : 1668459884
Total Pages : 276 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Opportunities and Challenges for Women Leaders in Environmental Management by : Aquino, Jr., Perfecto Gatbonton

Download or read book Opportunities and Challenges for Women Leaders in Environmental Management written by Aquino, Jr., Perfecto Gatbonton and published by IGI Global. This book was released on 2023-11-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our planet is facing the prospect of environmental catastrophe, resulting from decades of reckless human activities. The ongoing degradation of the Earth's natural resources, climate change, pollution, and habitat destruction have created an urgent global crisis. The responsibility for addressing these challenges has been a significant issue since the 1972 International Conference on Human Environment in Sweden. Despite widespread acknowledgment of the issues at hand, insufficient efforts have been taken to safeguard our fragile ecosystems and secure a sustainable future for generations to come. Opportunities and Challenges for Women Leaders in Environmental Management is a groundbreaking book meticulously crafted for academic scholars seeking answers to the most pressing environmental questions of our time. This book reveals the pivotal role women are playing as environmental stewards, providing a ray of hope in the face of environmental turmoil. Through data, empirical studies, and narratives, this book spotlights the remarkable contributions of women worldwide in environmental activism, advocacy, research, education, and innovative strategies. Their unwavering commitment to energy conservation, responsible waste management, and the preservation of ecological parks and wildlife is both inspiring and transformative.

Navigating the Circular Age of a Sustainable Digital Revolution

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Publisher : IGI Global
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Navigating the Circular Age of a Sustainable Digital Revolution by : Tanveer, Umair

Download or read book Navigating the Circular Age of a Sustainable Digital Revolution written by Tanveer, Umair and published by IGI Global. This book was released on 2024-08-26 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of rapid digitalization and environmental challenges, the world stands at a critical juncture. The relentless pace of technological advancement has brought unparalleled convenience and efficiency but has also contributed to unsustainable consumption patterns, resource depletion, and environmental degradation. Despite growing awareness, many industries need help integrating sustainable practices into their operations, hindered by a lack of understanding, resources, and clear guidelines. Moreover, the complexity of the circular economy and the ethical dimensions of digitalization pose significant challenges, requiring innovative solutions and comprehensive guidance. Navigating the Circular Age of a Sustainable Digital Revolution offers a timely and comprehensive solution to these pressing challenges. By exploring the intricate relationship between technology and sustainability, this book provides a roadmap for businesses, policymakers, and individuals to embrace sustainable practices in the digital era. Researchers and scholars gain profound insights from this book into the dynamics between digitalization and sustainable practices while policymakers find nuanced analyses to shape regulatory frameworks. Business leaders and professionals discover practical guidance for sustainable business models and digital transformation, and technology practitioners align their fields with sustainable advancements. Ultimately, the book empowers individuals and organizations to shape a future where technology and sustainability coexist, fostering a more sustainable and prosperous world.

The Convergence of Self-Sustaining Systems With AI and IoT

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Publisher : IGI Global
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Convergence of Self-Sustaining Systems With AI and IoT by : Rajappan, Roopa Chandrika

Download or read book The Convergence of Self-Sustaining Systems With AI and IoT written by Rajappan, Roopa Chandrika and published by IGI Global. This book was released on 2024-04-26 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picture a world where autonomous systems operate continuously and intelligently, utilizing real-time data to make informed decisions. Such systems have the potential to revolutionize agriculture, urban infrastructure, and industrial automation. This transformation, often termed the Internet of Self-Sustaining Systems (IoSS), is a pivotal topic that demands academic attention and exploration. Addressing this critical issue head-on is The Convergence of Self-Sustaining Systems With AI and IoT, which offers an in-depth examination of this transformative convergence. It serves as a guiding light for academic scholars seeking to unravel the vast potential of self-sustaining systems coupled with AI and IoT. Inside its pages, readers will delve into AI-driven autonomous agriculture, eco-friendly transportation solutions, and intelligent energy management. Moreover, the book explores emerging technologies, security concerns, ethical considerations, and governance frameworks. Join us on this intellectual journey and position yourself at the forefront of the AI and IoT revolution that promises a sustainable, autonomous future.

Environmental Applications of Carbon-Based Materials

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Publisher : IGI Global
ISBN 13 :
Total Pages : 503 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Environmental Applications of Carbon-Based Materials by : Arun, Jayaseelan

Download or read book Environmental Applications of Carbon-Based Materials written by Arun, Jayaseelan and published by IGI Global. This book was released on 2024-08-19 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental degradation is a critical global challenge, with pollution, deforestation, and climate change threatening the planet's health. Traditional materials and technologies contribute significantly to these issues, highlighting the urgent need for sustainable alternatives. Carbon-based materials offer a promising solution. However, despite their potential, comprehensive literature needs to explore their diverse applications and impact. This gap hinders the broader adoption of carbon-based materials in environmental conservation efforts. Environmental Applications of Carbon-Based Materials addresses this gap by thoroughly examining carbon-based materials and their environmental applications. It offers a thorough overview of the latest advancements, from production techniques to real-world applications. By highlighting these materials' remarkable properties and versatile nature, the book is a source of inspiration to researchers, industry professionals, and policymakers to embrace these materials as viable solutions to pressing environmental challenges.

Technological Advancements in Data Processing for Next Generation Intelligent Systems

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Publisher : IGI Global
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Technological Advancements in Data Processing for Next Generation Intelligent Systems by : Sharma, Shanu

Download or read book Technological Advancements in Data Processing for Next Generation Intelligent Systems written by Sharma, Shanu and published by IGI Global. This book was released on 2024-03-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological Advancements in Data Processing for Next Generation Intelligent Systems presents an in-depth exploration of cutting-edge data processing technologies that drive the development of next-generation intelligent systems in the context of the digital transformation era. This comprehensive book delves into the role data plays as a critical asset for organizations across diverse industries, and how recent technological breakthroughs have unlocked unprecedented potential for handling vast data volumes and real-time analysis. The book begins by providing a thorough overview of novel technologies such as artificial intelligence (AI) or machine learning (ML), edge computing, federated learning, quantum computing, and more. These revolutionary technologies, when integrated with big data frameworks, in-memory computing, and AI/ML algorithms, have transformed data processing capabilities, enabling the creation of intelligent systems that fuel innovation, optimize operations, and deliver personalized experiences. The ultimate aim of this integration is to empower devices with the ability to make autonomous intelligent decisions, maximizing computing power. This book serves as a valuable resource for research scholars, academicians, and industry professionals working towards the future advancement of optimized intelligent systems and intelligent data processing approaches. The chapters encompass a wide range of topics, including architecture and frameworks for intelligent systems, applications in diverse domains, cloud-based solutions, quantum processing, federated learning, in-memory data processing, real-time stream processing, trustworthy AI for Internet of Things (IoT) sensory data, and more.

Social Innovations in Education, Environment, and Healthcare

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Publisher : IGI Global
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Social Innovations in Education, Environment, and Healthcare by : Chandan, Harish Chandra

Download or read book Social Innovations in Education, Environment, and Healthcare written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2024-07-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, traditional approaches to societal challenges often fall short. The need for innovative solutions is palpable, grounded in the understanding that progress is contingent upon embracing change. Scholars, policymakers, and institutions grapple with the delicate balance between economic growth and social well-being. The dichotomy between technical and social innovations becomes apparent, necessitating a comprehensive understanding of their interplay. The urgency to bridge this gap, addressing societal needs while fostering economic prosperity forms the crux of the challenge. Social Innovations in Education, Environment, and Healthcare emerge as an illuminating solution. Authored by experts in the field, this book offers a compelling exploration of social innovation as the key to unlocking transformative change. By delving into the intricacies of ideation, collaboration, implementation, and value creation, the book provides a roadmap for scholars, policymakers, non-profit organizations, for-profit firms, and universities. It dismantles the barriers between developed and developing nations, advocating for a global perspective in the pursuit of inclusive and impactful social innovations.

Driving Green Marketing in Fashion and Retail

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Publisher : IGI Global
ISBN 13 :
Total Pages : 327 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Driving Green Marketing in Fashion and Retail by : Tarnanidis, Theodore K.

Download or read book Driving Green Marketing in Fashion and Retail written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-28 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.